What CRUZ ROSA does

Cruz Rosa ABP is a Mexican nonprofit organization (Asociación de Beneficencia Privada) that operates a specialized integral shelter for women diagnosed with any form of cancer, with headquarters in Monterrey, Nuevo León and a second chapter in Guadalajara, Jalisco. Its core service is free, dignified lodging and accompanying support for patients and their caregivers during cancer treatment, including clean beds, hot water, nutrition tailored to treatment side effects, oncology medical and nursing support, and transportation to hospitals and clinics.

The organization delivers its mission through four interconnected service axes (Ejes de Acción): Eje 1 Albergue (shelter, basic services, meals, medical transport); Eje 2 Apoyo en el Proceso de la Enfermedad (clinical studies access, prosthetics, oncology rehabilitation, compression sleeves and specialized lymphedema therapy); Eje 3 Educativo Informativo (attention modules installed in public clinics and hospitals, plus community campaigns on timely cancer detection); and Eje 4 Desarrollo Integral (psychological and emotional support programs for patients and families, plus recreational activities). It also produces publicly available annual reports dating back to 2013.

The business model is that of a donation-funded charity: services are provided free of charge to beneficiaries, and operations are sustained through corporate social-responsibility partnerships, recurring scholarship contributions, in-kind donations, and volunteer support. Named corporate social allies include OXXO, HEB, Estée Lauder, The Home Depot, Farmacias Benavides, PetroSeven, Fundación Soriana, Fundación AlEn, and Fundación del Dr. Simi, among others. Cruz Rosa has accumulated five trust and philanthropy certifications since 2014, including CEMEFI in 2024. The organization does not disclose revenue or headcount in the available data beyond an estimate of 1–10 employees.

Name

CRUZ ROSA

Legal name

Cruz Rosa A.B.P.

Website

https://cruzrosa.org.mx

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Cruz Rosa ABP is a Mexican nonprofit that runs specialized integral shelters in Monterrey and Guadalajara providing free lodging, medical transport, lymphedema and rehabilitation services, psychological support, and cancer-detection education for women with cancer diagnoses.

Ownership category

akta.pro rank

Headquarters

HQ city

Monterrey

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Distribution channels1 record

Marketing channels4 records

Core offering

Cruz Rosa ABP is a Mexican nonprofit charitable association (Asociación de Beneficencia Privada) that operates a specialized integral shelter providing lodging, meals, medical transportation, oncology rehabilitation, lymphedema therapy, psychological-emotional support, and educational programs to women diagnosed with any type of cancer. The organization delivers its services free of charge to beneficiaries through two physical chapters in Monterrey and Guadalajara, structured around four service lines (Ejes de Acción): shelter, disease process support, educational information, and integral development.

Product overview

CRUZ ROSA A.B.P. is a private charitable association providing a unique specialized integral shelter in Mexico for women with any cancer diagnosis. The organization operates through four interconnected service lines (Ejes de Acción): (1) Albergue - shelter and lodging with medical transport, (2) Apoyo en el Proceso de la Enfermedad - disease process support including rehabilitation and lymphedema treatment, (3) Educativo Informativo - cancer detection education and awareness campaigns, and (4) Desarrollo Integral - psychological support and recreational activities. The organization has two locations in Monterrey and Guadalajara.

Differentiator

Problem solved

Functional benefit

Products and services

• Albergue (Shelter)
• Apoyo en el Proceso de la Enfermedad (Disease Process Support)
• Educativo Informativo (Educational Information)
• Desarrollo Integral (Integral Development)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered minor and core.

• City MarketminorGTM or Marketing PartnerSocial ally providing support through corporate social responsibility programs
• FreskominorGTM or Marketing PartnerSocial ally contributing to Cruz Rosa's mission through donations and support
• EnviafloresminorGTM or Marketing PartnerSocial ally supporting the organization with donations
• Estée LauderminorGTM or Marketing PartnerSocial ally through corporate social responsibility initiatives
• Farmacias BenavidesminorGTM or Marketing PartnerSocial ally providing pharmaceutical support and donations
• Fundación AlEnminorGTM or Marketing PartnerCorporate foundation supporting charitable causes including Cruz Rosa
• Fundación del Dr. SimiminorGTM or Marketing PartnerFoundation supporting healthcare initiatives and charitable organizations
• Fundación SorianaminorGTM or Marketing PartnerCorporate foundation of Soriana providing social support
• HEBminorGTM or Marketing PartnerSocial ally and community supporter with HEB en la comunidad program
• OXXOminorGTM or Marketing PartnerMajor Mexican retail chain supporting charitable causes
• PetroSevenminorGTM or Marketing PartnerSocial ally providing fuel donations and support for transportation services
• The Home DepotminorGTM or Marketing PartnerCorporate social responsibility partner supporting shelter operations
• Neurona EstratégicacoreStrategic or Co-development PartnerStrategic partner providing strategic consulting and support services; certification holder recognizing organizational excellence

Recent moves5 records

Expansion highlights5 records

Others

• Make-A-Wish Foundation: Global nonprofit granting wishes to children with critical illnesses including cancer. Comparable in mission-adjacent support for seriously ill patients and in donation-driven nonprofit model, but operates via wish fulfillment rather than shelter/clinical support.

Broad incumbents

• American Cancer Society: Largest US-based voluntary health organization fighting cancer through research, patient support, and advocacy with global reach. Comparable only at the broad-cancer-support category level; offers overlapping capabilities as part of a much wider portfolio rather than specializing in women's shelter.
• Susan G. Komen: Global breast cancer organization with established presence in Mexico supporting awareness, patient navigation, and survivor services. Overlaps with Cruz Rosa's female cancer beneficiary focus but operates at vastly greater scale and as a broad incumbent rather than a localized shelter.
• Leukemia & Lymphoma Society: Large US/global nonprofit funding blood cancer research and providing patient support services. Comparable in cancer-patient support mission but operates as a broad, disease-specific incumbent with research funding as a major activity Cruz Rosa does not perform.

Direct peers

• Casa de la Amistad para Niños con Cáncer: Mexican nonprofit that operates shelter, medical, and psychosocial support services for children with cancer. Highly comparable to Cruz Rosa's four-pillar model — same direct-service shelter + clinical support approach, differing only in beneficiary age group (children vs. women) and city footprint.
• Livestrong Foundation: US-based cancer survivor support organization providing navigation, emotional support, and practical resources to people affected by cancer. Comparable in its wraparound-support focus for cancer patients, though at far greater scale and with US/global scope.
• Fundación CIMA: Mexican cancer-focused nonprofit supporting women with breast cancer through patient navigation, education, and psychosocial programs. Comparable to Cruz Rosa in mission (women + cancer + support services), in Mexican geography, and in nonprofit/CSR-driven funding model.
• National Breast Cancer Foundation: US-based nonprofit dedicated to breast cancer awareness and patient support services including education and patient navigation. Comparable in its female-cancer focus and direct patient-support model, though it lacks the residential shelter component that distinguishes Cruz Rosa.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/cruzrosa_mty
• YouTubeyoutube.com/user/cruzrosamx
• Facebookfacebook.com/CruzRosa.ABP
• LinkedInlinkedin.com/company/cruz-rosa
• Instagraminstagram.com/cruzrosa_abp_mty

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CRUZ ROSA