MaiaLearning
MaiaLearning is a Cupertino-based SaaS company providing a cloud-based college and career readiness platform to 18,000+ schools, districts, and universities across 70+ countries, serving 2.5 million students with planning tools, AI-powered application support, and deep Common App and Parchment integrations.
- Company typePrivate
- Founded2010
- HeadquartersPalo Alto, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What MaiaLearning does
MaiaLearning, Inc. is a privately held SaaS company founded in 2010 by CEO Satish Mirle (with co-founder Dewan Zeng) and headquartered in Cupertino, California. The company operates a cloud-based college and career readiness platform built on AWS infrastructure, serving middle schools, high schools, school districts, students and parents, and colleges and universities across more than 70 countries. Its core product provides end-to-end education planning tools including college application management, resume building, financial aid guidance, career assessments, micro-credentials, work-based learning tracking, and student digital profiles. The platform serves 2.5 million students and is used by 18,000+ schools, universities, and colleges globally.
The platform is differentiated by deep integrations with The Common Application, Parchment, Slate, and NACAC, and by an expanding AI feature set (MaiaLearning AI) that includes a generative in-browser AI letter writer leveraging student brag sheets. Additional product lines include K-5 Pathfinders (career exploration for elementary students), a School District Platform, and College & University Admissions & Recruiting tools. In 2020, MaiaLearning acquired GuidedPath, extending reach into the Independent Educational Consultants segment. The company maintains enterprise-grade security and privacy certifications including SOC 2 Type 2, ISO 27001/27017/27018, FERPA, COPPA, GDPR, and EU-US Data Privacy Framework compliance.
MaiaLearning generates revenue through quote-based annual SaaS subscriptions sold to schools, districts, and universities via direct enterprise sales. Distribution is primarily field sales targeting counselors and administrators, with secondary self-serve sign-up for university admissions teams. The company is a self-described minority-owned business with team members in eight countries and is largely bootstrapped, having disclosed only $132,000 in seed funding in 2013. Notable customers include the State of California (statewide contract implemented in 2017), German Swiss International School, Mercersburg Academy, Wayzata High School, and Riverside County Office of Education.
MaiaLearning firmographics
Firmographics- Name
- MaiaLearning
- Legal name
- MaiaLearning, Inc.
- Website
- https://maialearning.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MaiaLearning is a Cupertino-based SaaS company providing a cloud-based college and career readiness platform to 18,000+ schools, districts, and universities across 70+ countries, serving 2.5 million students with planning tools, AI-powered application support, and deep Common App and Parchment integrations.
- Ownership category
- akta.pro rank
MaiaLearning industry classification
Industry- Product category
- K-12 College and Career Readiness Software
- NAICS
- Software Publishers (513210), Educational Support Services (611710)
- SIC
- Services-Prepackaged Software (7372), Services-Educational Services (8200)
- akta.pro primary industry
- Career & College Readiness Platforms (Guidance, Planning, Scholarships) (EDAJAMAO)
- akta.pro secondary industries
- Student Information Systems (SIS) & School Administration Platforms (EDAJAMAB), College & Career Counseling (Admissions, Scholarships, Pathways) (EDAJALAE), Assessment, Testing & Analytics Platforms (Formative/Summative) (EDAJAMAC)
Keywords
Where MaiaLearning is headquartered
LocationHeadquarters
- HQ city
- Palo Alto
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MaiaLearning business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: School/district licensing model where institutions pay for platform access. Pricing appears to be quote-based and tiered by institution size or features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Institutional pricing (schools, districts, universities) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
MaiaLearning product offering
Product offeringCore offering
MaiaLearning provides a cloud-based SaaS college, career, and life-readiness planning platform for K-12 schools, districts, colleges, and universities. The platform centralizes college and career advising workflows, application management, student profiles, and AI-powered tools for counselors and students. Customers access MaiaLearning via institutional licensing (district/school tiers) or direct subscriptions for universities and independent educational consultants.
Product overview
MaiaLearning is a comprehensive college planning and career readiness SaaS platform serving schools, districts, students, parents, and colleges/universities in 70+ countries. The core MaiaLearning Platform provides personalized resources for education and career planning including college applications, resume building, financial aid guidance, and academic planning tools. The platform includes multiple integrated modules: MaiaLearning AI (generative AI features including an AI letter writer and wellbeing assessments), K-5 Pathfinders (early career exploration), Applying to College, School District Platform, Career Readiness, Micro-credentials, Work Based Learning, Social & Emotional Learning, Student Digital Profiles, and College & University Admissions & Recruiting tools. The company also acquired GuidedPath, a platform for Independent Educational Consultants. The platform serves 2.5 million students tracking towards goals across 18,000+ global universities and schools.
Differentiator
Problem solved
Functional benefit
Brands
- GuidedPath for IEC's: Platform for Independent Educational Consultants
- K-5 Pathfinders
Products and services
- MaiaLearning Platform Cloud-based college, career, and life-readiness planning platform for K-12 schools, districts, colleges, and universities. Centralizes advising workflows, application management, student profiles, and counselor tools. Reaches 2.5 million students across 70+ countries and 18,000+ institutions.
- MaiaLearning AI
Quantifiable outcome
- 2.5 million students tracking towards goals
- +2 more outcomes
Companies that use MaiaLearning
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
MaiaLearning technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability3 records
Feature4 records
MaiaLearning partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and flagship.
- SlatecoreSlate.org directly links institutions to colleges and universities that use Slate. Each Slate institution determines which applicant data to share with high schools, including application status, decisions, and checklist items.
- Human eSourcescoreHuman eSources assessments allow students to discover their unique strengths, skills and talents, helping them succeed in school and chart meaningful educational and career paths.
- NACAC (National Association for College Admission Counseling)flagshipProfessional organization focused on supporting and advancing the field of college admissions counseling. Advocates for ethical practices and policies promoting access to higher education.
- PromptcoreSimplifies the essay writing process for US applications by automatically creating a list of every essay a student needs based on their application list, making the process less stressful.
- Winward AcademycoreAward-winning, research-based test prep curriculum offering personalized instruction from basics through advanced skills, building student knowledge and confidence.
- The Common ApplicationflagshipOne of the first new companies to integrate with the Common App, enabling students to apply to multiple institutions through a single application form.
- ParchmentflagshipLeading document-sending company enabling secure transmission of millions of student application documents globally. Handles transcripts, diplomas, and other credentials.
Scale indicators4 records
Recent moves8 records
Expansion highlights6 records
MaiaLearning competitors and assessment
Company assessmentDirect peers
- Naviance (PowerSchool): PowerSchool's Naviance is the incumbent market leader in K-12 college and career readiness platforms, serving the largest US districts. Directly competes with MaiaLearning on counselor workflows, college application tools, and district-wide deployments.
- SchooLinks: SchooLinks is a modern K-12 college, career, and military readiness platform with similar AI-enabled features. Closely competes with MaiaLearning for mid-market district deals and shares a feature set spanning course planning, college apps, and career exploration.
- Xello: Xello (formerly Career Cruising) provides college and career readiness software to K-12 districts globally. Comparable to MaiaLearning in career exploration scope, SIS integrations, and counselor dashboards.
- SCOIR: SCOIR is a college and career readiness platform focused on high school counselor workflows and college application management. Overlaps directly with MaiaLearning's middle/high school product surface, including application tracking and family engagement.
- Cialfo: Cialfo is a college and career readiness platform with strong international school penetration across 70+ countries. Head-to-head competitor to MaiaLearning's international footprint, particularly in Asia-Pacific and international baccalaureate schools.
- MajorClarity: MajorClarity is a K-12 career exploration and readiness platform with course planning, career assessments, and work-based learning tools. Comparable to MaiaLearning's career readiness and work-based learning modules.
- BridgeU: BridgeU provides university and career guidance software for high schools internationally. Competes directly with MaiaLearning in international school markets and shares predictive matching and counselor analytics features.
- Kuder: Kuder offers career planning and assessment tools to K-12 schools and workforce programs. Comparable to MaiaLearning's career assessments and readiness offerings for district-wide deployments.
Broad incumbents
- Common App: The Common Application is the dominant US college application platform and a flagship integration partner of MaiaLearning. Functions as both a peer in the college admissions ecosystem and a key ecosystem dependency.
- Parchment: Parchment is a credential-sending platform integrated with MaiaLearning. As a complementary incumbent, it sits in the same college application ecosystem and is part of MaiaLearning's workflow value proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
MaiaLearning social profiles
Digital presenceMaiaLearning compliance and trust
Trust signalCompliance11 records
MaiaLearning financial estimates
Financial estimateRevenue estimate
Valuation estimate
MaiaLearning leadership team
Management profileNumber of profiles
Profiles4 records
MaiaLearning subsidiaries and ownership
Company hierarchySubsidiaries1 record
MaiaLearning funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MaiaLearning M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MaiaLearning
What does MaiaLearning do?
MaiaLearning provides a cloud-based SaaS college, career, and life-readiness planning platform for K-12 schools, districts, colleges, and universities. The platform centralizes college and career advising workflows, application management, student profiles, and AI-powered tools for counselors and students. Customers access MaiaLearning via institutional licensing (district/school tiers) or direct subscriptions for universities and independent educational consultants.
Is MaiaLearning a public or private company?
MaiaLearning is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MaiaLearning founded?
MaiaLearning was founded in 2010. It employs 11 to 50 people.
Where is MaiaLearning based?
MaiaLearning is headquartered in Palo Alto, United States, in the North America region.
How does MaiaLearning make money?
One revenue line is on record: saaS Subscription.
Who are MaiaLearning's main competitors?
Direct peers on record are Naviance (PowerSchool), SchooLinks, Xello, SCOIR, Cialfo, MajorClarity, BridgeU and Kuder. Broad incumbents are Common App and Parchment.
Does MaiaLearning have an API?
Yes. MaiaLearning provides a REST API that uses an auth token for authentication. Authentication tokens are passed using the auth header and are used to authenticate a user account with the API. Data can be extracted through the MaiaLearning application and downloaded over TLS to an HTTPS endpoint or via TLS to an SFTP endpoint. The application provides both web download and API access to Service Data. Available to customers with authentication-based access.
What industry is MaiaLearning in?
MaiaLearning's product category is K-12 College and Career Readiness Software. Its primary akta.pro industry code is EDAJAMAO, Career & College Readiness Platforms (Guidance, Planning, Scholarships), with a secondary code of EDAJAMAB, Student Information Systems (SIS) & School Administration Platforms. Its NAICS code is 513210 and its SIC code is 7372.