What eqpd does

eqpd (also doing business as 'eqpd gear') is a small American bag manufacturer founded in 2014 by Jonathan Baker and headquartered at the TwispWorks Campus in Twisp, Washington. The company designs and hand-produces a portfolio of durable, waterproof bags — including the LastBag (flagship), WideTote, GearBucket, DirtBag, BoxVan Tote, MeshTote, and DryBags — using industrial vinyl materials (90-150 lb tear strength) and RF-welded watertight seams. Product design is guided by Dieter Rams' Good Design principles, emphasizing simplicity, durability, and fixability over trend-driven features. The company operates from a single Twisp, WA manufacturing facility with approximately 10 employees and sources from over 25 US vendors across the country.

eqpd monetizes through three channels: (1) direct-to-consumer e-commerce via its Shopify-hosted storefront (eqpdgear.com), with unit prices ranging from approximately $45 to $150; (2) wholesale distribution to national park gift stores (Mount Rainier, Acadia, Mammoth Cave, New River Gorge, plus the Steamboat Store in Colorado) and regional outdoor retailers; and (3) a B2B Custom Corporate Branding program operating since 2015 that produces branded promotional totes for hundreds of companies and non-profits, reporting a 99% customer retention rate. The company's customer base spans parents and families, outdoor and sports enthusiasts, water-sports users, tradespeople, travelers, and corporate/promotional buyers. It also operates an Artist Series program featuring limited-edition collaborations with independent artists and map-print designs.

The business is privately held, founder-owned, and bootstrapped, with the sole external funding being a $68,000 Shopify Capital advance in 2025. eqpd emphasizes American-made manufacturing, lifetime-useful-life product guarantees, and bleach-safe washable construction as core differentiators. No AI/ML capabilities, public APIs, or external platform integrations are disclosed; the technology stack centers on physical product engineering and a standard Shopify e-commerce platform.

Name

eqpd

Legal name

eqpd

Website

https://eqpdgear.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

eqpd is a Twisp, Washington-based American manufacturer of durable, waterproof bags sold direct-to-consumer, through national park retail, and via a B2B custom-branding program serving corporate and promotional buyers since 2014.

Ownership category

akta.pro rank

Headquarters

HQ city

Twisp

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Revenue from direct-to-consumer sales through eqpdgear.com online storefront. Products include LastBag, WideTote, GearBucket, DirtBag, BoxVan Tote, DryBags, and MeshTote at various price points from $45-$150.
2. Custom Corporate Branding: B2B custom branding program for companies and non-profits. Since 2015, they've worked with hundreds of companies to create promotional totes. Custom orders provide higher margin revenue through bulk purchasing.
3. Retail/Gift Store Distribution: Wholesale distribution to national park gift stores including Mount Rainier, Acadia, Mammoth Cave, New River Gorge, and the Steamboat Store in Colorado. Products sold alongside other outdoor recreation brands.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

eqpd designs and manufactures durable, waterproof bags made from industrial vinyl with 90–150 lb tear strength, handcrafted at its Twisp, WA facility. The core catalog spans the flagship LastBag tote, GearBucket, WideTote, DirtBag, BoxVan Tote, MeshTote, DryBags, and a Custom Corporate Program that produces branded promotional totes for businesses and non-profits. Limited-edition Artist Series collaborations and accessories (shoulder straps, laptop inserts) extend the line.

Product overview

eqpd (equipped) is a small bag manufacturer offering a portfolio of durable, waterproof everyday bags designed and handcrafted in Twisp, Washington since 2014. The core product line centers on the LastBag (the original flagship), complemented by the GearBucket (bucket-style organizer), WideTote (multi-compartment organizer), DirtBag (flexible bucket), BoxVan Tote (utility/mobile office), MeshTote (breathable summer bag), and DryBags (waterproof roll-top bags). The portfolio also includes an Artist Series featuring limited-edition collaborations with independent artists, and a Custom Corporate Program for B2B branded orders. Accessories include shoulder straps and laptop inserts. All products emphasize American manufacturing, durable industrial vinyl construction, waterproof materials, and Dieter Rams-inspired Good Design principles.

Differentiator

Problem solved

Functional benefit

Brands

• Artist Series: Limited-edition bags featuring artwork from partnered artists, printed on durable totes.
• Map Prints

Products and services

• LastBag The flagship everyday bag made from durable waterproof industrial vinyl with 90 lb tear strength; cut and sewn from one-piece construction, available in 13", 17", and 21" sizes with adjustable strap and removable felt base; folds flat for storage. Priced from $45.
• WideTote A 46-liter large tote with 4 round side pockets and 1 large center compartment for organizing gear; features adjustable shoulder strap, padded snapping handle, and removable felt base. Priced from $98 to $140.
• GearBucket Bucket-style bag combining tote functionality with storage bin utility; RF-welded with watertight construction, springy hooped rim that stays open for loading, G-hook closure; available in Tall (18L) and Wide (27L) sizes. Priced from $75.
• GearBucket RollTop High-tech version of GearBucket with watertight roll-top dry bag closure; combines dry bag functionality with GearBucket's structured rim and flat bottom; G-hook closure and adjustable strap included. Priced from $130.
• DirtBag Flexible 6+ gallon bucket originally designed for trail builders to haul dirt and gravel; built from heavy-duty 35oz fabric with 150 lb tear strength, cable-supported rim that stays open, quick-dump orange side handles; waterproof construction. Priced $65-$99.
• BoxVan Tote Boxy, structured utility tote designed as a mobile office; features two 8-inch interior hanging pockets, waterproof base, optional laptop organizer and shoulder strap; 24"/6.4 gallon volume. Priced at $135.
• MeshTote Breathable bag made from recycled mesh fabric with wide opening and structured body; features G-hook closure, included shoulder strap, and interior pocket; designed for beach days and farmers markets. Priced $80-$150.
• DryBags Waterproof bags with roll-top closures designed to keep contents dry; includes DryBag Sling and standard DryBag options built from waterproof fabric with watertight seams. Priced $54-$68.
• Artist Series Limited-edition bags featuring artist-designed prints, topographic maps, and nature-inspired patterns; includes collaborations with artists such as Elena Payne and Nual Chindamanee; screenprinted on durable LastBag and GearBucket bases.
• Custom Corporate Program B2B custom branding service providing fully customizable USA-made bags with company logos or custom designs for promotional use; includes free design concepts within 48 hours and reports a 99% customer retention rate; quote-based pricing.

Quantifiable outcome

• 37% return customer rate demonstrates high customer satisfaction and product loyalty
• +3 more outcomes

Named customers3 records

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Patagonia: Large established outdoor brand with a meaningful bags category and deep specialty/wholesale distribution; overlaps eqpd in outdoor customer base and durability values, though at much larger scale and broader assortment.
• YETI: Premium outdoor lifestyle brand with dry bags, tote-style carriers, and gear bags; competes in the waterproof/outdoor carry space and serves the same national-park and outdoor consumer via DTC and broad retail.
• Carhartt: Heritage workwear brand with a growing bag/accessory line marketed on durability; comparable trade/work customer overlap (DirtBag, BoxVan use cases) and Made-in-USA heritage positioning.

Direct peers

• Eagle Creek: Travel-focused bag brand with packable, durable travel totes and organizers; comparable on travel use case and durable construction, though more travel-specialist than eqpd's multi-use positioning.
• Topo Designs: Small American-made bag and apparel brand with similar DTC-first motion, urban/outdoor positioning, and artist/collaboration storytelling; most direct comparable in scale and channel mix to eqpd.
• Filson: Premium American-made outdoor bags and gear sold via DTC, flagship stores, and specialty wholesale; comparable on US manufacturing, durability narrative, and outdoor/lifestyle customer overlap.
• Cotopaxi: Outdoor lifestyle brand with bags as a hero category, sold DTC and through outdoor retail; comparable mission-driven positioning, sustainability messaging, and use of limited-edition colorways/drops.
• Herschel Supply Co. Bag-focused lifestyle brand with comparable everyday-carry totes, backpacks, and travel bags at similar price points; comparable product breadth and DTC-plus-wholesale GTM.
• Frost River: Heritage American-made canvas and waxed-canvas bag maker sold through DTC and specialty retail; comparable as a small-batch US manufacturer emphasizing durability, craftsmanship, and outdoor/lifestyle positioning.

Others

• REI Co-op (private label): Cooperative retailer with private-label and exclusive tote/bag SKUs that compete for the same national park and outdoor consumer wallet share; a relevant channel competitor and potential wholesale partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks2 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/eqpdgear

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eqpd