Dibella Baking Company

What Dibella Baking Company does

DiBella Baking Company, LLC is a Houston, Texas-based artisan biscotti manufacturer and contract baker operating as a subsidiary of Celebrate Baking Company. The company produces twice-baked Italian cookies using family recipes originating in Palermo, Sicily, with heritage tracing to the late 1800s and five generations of the DiBella family involved in product development. Its single manufacturing facility at 14107 Interdrive W, Houston is equipped with six Double Rack Ovens and a 40-foot Tunnel Oven, supporting five production modes (nozzle-squirted, extruded, wire-cut, sonic-cut, guillotine-cut) and certifications including HACCP, SQF, Gluten Free, Kosher, and Costco Approved Supplier.

Name

Dibella Baking Company

Legal name

DiBella Baking Company, LLC

Website

https://dibellafamiglia.com

Company type

Private

Founded year

1890

Operating status

Operating

Headcount range

11–50 employees

Short description

DiBella Baking Company is a Houston-based artisan biscotti manufacturer producing twice-baked Italian cookies from century-old Sicilian family recipes, selling via DTC ecommerce, wholesale retail, and private-label co-packing services.

Ownership category

akta.pro rank

Product category

Artisanal Italian Biscotti / Baked Goods

NAICS

Bread and Bakery Product Manufacturing (31181), Cookie and Cracker Manufacturing (311821)

SIC

Bakery Products (2050), Cookies & Crackers (2052)

akta.pro primary industry

Pastry, Cakes & Tortes Manufacturing (AFAKAAAB)

akta.pro secondary industries

Baking & Dessert Mixes (Brownie, Cookie Mixes, Frosting) (CRADABAN), Confectionery Manufacturing (Chocolate, Candy, Gum) (AFAKAAAD)

Keywords

• Artisan biscotti
• Italian baked goods
• Private label baking
• Co-packing services
• Gourmet cookies

Headquarters

HQ city

Oceanside

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct-to-Consumer E-commerce: Online sales of DiBella branded biscotti products through their Shopify-powered website to individual consumers. Products include gable boxes and single-serve packs shipped directly to customers.
2. Wholesale Retail Distribution: Sales to major retail chains and regional grocery stores including Walmart, Amazon, TJX, Ross, QVC, Big Lots, Burlington, Giant Eagle, and others who purchase DiBella products for resale to consumers.
3. Private Label and Co-packing Services: Contract manufacturing services for other baking companies to produce their products using DiBella's facilities and equipment, including production capabilities for gourmet cookies, health cookies, protein cookies, nutritional bars, and other baked goods.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

DiBella Baking Company manufactures and sells artisan Italian biscotti cookies across multiple flavors under its own brand, distributed through direct-to-consumer e-commerce and major U.S. and international retail channels. The company also provides private label and co-packing manufacturing services to other baking companies, leveraging dedicated production equipment at its Houston, Texas facility.

Product overview

DiBella Baking Company is a family-owned artisan biscotti producer offering a focused portfolio of gourmet Italian-style cookies. The company sells products in two primary formats: gable boxes (containing 6 individual packages with 36 cookies total, priced at $34.95) and single-serve snack packs (12 individually wrapped cookies at $9.95). The product lineup centers on eight distinct biscotti flavors: Almond Orange, Apricot Almond, Pistachio Cranberry, Blueberry Lemon, Coconut Almond Mocha, Double Chocolate Fudge, and Cherry Chocolate, plus a Variety Pack sampler. All products are twice-baked, use natural ingredients with zero cholesterol, and are free from trans fats, artificial flavors, preservatives, additives, sweeteners, and artificial coloring. The company operates as part of the Celebrate Baking Company and offers private label and co-packing services for wholesale and commercial bakery needs.

Differentiator

Problem solved

Functional benefit

Brands

• Andrea's Gluten Free: Gluten-free product line sold through the Celebrate Brands division
• Celebrate Brands

Products and services

• Almond Orange Biscotti (Gable Box) Gable box package containing 6 boxes with 36 total biscotti cookies, combining fresh Sicilian orange zest with sliced almonds. Individually wrapped for freshness. Targeted at gifting and premium snacking consumers.
• Almond Orange Biscotti Singles Pack Single serve pack with 12 individually wrapped cookies (13.2oz/374g) featuring almond and orange zest flavors, positioned for on-the-go individual consumers.
• Apricot Almond Biscotti (Gable Box) Gable box package featuring sweet chewy apricot pieces mixed with almond slices in the DiBella signature recipe. Individually wrapped, targeted at gifting consumers.
• Apricot Almond Biscotti Singles Pack Single serve pack with individually wrapped cookies featuring apricot and almond flavors for individual consumers.
• Biscotti Variety Pack Sampler pack containing 6 gable boxes with 6 different flavors: Double Chocolate Fudge, Blueberry Lemon, Coconut Almond Mocha, Pistachio Cranberry, Apricot Almond, and Almond Orange. Targeted at gifting and product trial.
• Pistachio Cranberry Biscotti (Gable Box) Classic Italian flavor with real pistachios and cranberries, twice baked into the light DiBella cookie. Packaged in gable boxes.
• Blueberry Lemon Biscotti (Gable Box) Made with real blueberries and lemon zest, this light, tangy and sweet biscotti is reminiscent of fresh picked blueberries and homemade Limoncello. Packaged in gable boxes.
• Blueberry Lemon Biscotti Singles Pack Single serve pack with individually wrapped blueberry lemon biscotti made with real blueberries and lemon zest.
• Coconut Almond Mocha Biscotti (Gable Box) Decadent gourmet flavor featuring coconut flakes, milk chocolate chunks, sliced almonds and vanilla. Packaged in gable boxes.
• Double Chocolate Fudge Biscotti (Gable Box) Chocolate lover's biscotti filled with milk and dark chocolate chips baked into chocolate biscotti dough. Packaged in gable boxes.
• Double Chocolate Fudge Biscotti Singles Pack Single serve pack with individually wrapped double chocolate fudge biscotti filled with milk and dark chocolate chips.
• Cherry Chocolate Biscotti Singles Pack Single serve pack inspired by Grandpa DiBella's favorite flavor combination, featuring fresh cherries paired with homemade dark chocolate.
• Private Label and Co-Packing Manufacturing Services Contract manufacturing and private label production services for other baking companies using DiBella's six Double Rack Ovens, 40-foot Tunnel Oven, and five production methods (Nozzle Squirted, Extruded, Wire Cut, Sonic Cut, Guillotine Cut). Capable of producing gourmet cookies, health cookies, protein cookies, nutritional bars, and other baked goods. Targeted at B2B partners needing certified large-scale baking capacity.

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core.

• WalmartcoreChannel Partner/ Reseller/ DistributorWalmart is a major retail distribution partner for DiBella products, with DiBella biscotti sold through Walmart stores across the United States.
• AmazoncoreChannel Partner/ Reseller/ DistributorAmazon serves as an online marketplace channel for DiBella products, enabling direct consumer purchases through the Amazon platform.
• QVCcoreChannel Partner/ Reseller/ DistributorQVC is a television shopping channel partner featuring DiBella products, providing brand exposure through televised product demonstrations and sales.
• TJX Companies (TJ Maxx, Marshalls, HomeGoods)coreChannel Partner/ Reseller/ DistributorTJX Companies operates TJ Maxx, Marshalls, and HomeGoods stores as retail distribution channels for DiBella products.
• Ross StorescoreChannel Partner/ Reseller/ DistributorRoss Stores (Ross Dress for Less) is a retail partner for DiBella products.
• BurlingtoncoreChannel Partner/ Reseller/ DistributorBurlington is a retail chain partner distributing DiBella products.
• Big LotscoreChannel Partner/ Reseller/ DistributorBig Lots is a retail distribution partner for DiBella products.
• Giant EaglecoreChannel Partner/ Reseller/ DistributorRegional grocery chain serving as retail distribution partner for DiBella products in the northeastern United States.
• ShopifycoreTechnology or IntegrationShopify powers the DiBella e-commerce website and enables the Services, including payment processing, order fulfillment, and customer account management.
• Celebrate Baking CompanycoreStrategic or Co-development PartnerDiBella is part of the Celebrate Baking Company that offers private label, wholesale, and commercial bakery services. DiBella provides production capabilities while Celebrate Baking Company offers broader bakery services.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Ferrero: Global Italian-origin confectionery and bakery-snack group (Nutella, Ferrero Rocher, Kinder). Relevant to DiBella as a heritage Italian brand extending from confectionery into adjacent baked-snack categories.
• J&J Snack Foods: Public manufacturer of snack cakes, cookies, frozen beverages, and bakery products sold across U.S. retail and foodservice. Comparable to DiBella on industrial baking, multi-format production, and broad retail penetration.
• Harry & David: Premium gourmet food and gifting brand (fruit, baked goods, confections). Comparable to DiBella on gifting-occasion positioning, DTC/gable-box merchandising, and premium-heritage storytelling.
• Pepperidge Farm: Established U.S. cookie and baked-snack manufacturer (Milano, Goldfish, Chessmen) owned by Campbell Soup. A broad incumbent overlapping DiBella's cookie/pretzel-like snack aisles with significantly larger scale and distribution.
• Voortman Cookies: Long-standing North American cookie and cracker manufacturer with a heavy private-label and branded portfolio. Comparable to DiBella in retail cookie manufacturing and private-label capabilities, though Voortman is broader and mass-market.
• McKee Foods: Privately held, family-owned manufacturer of Little Debbie, Drake's, and Fieldstone Bakery products. Comparable to DiBella as a private, family-operated U.S. baked-snack manufacturer with nationwide retail distribution.

Direct peers

• Nonni's Biscotti: The most direct U.S. competitor in the branded biscotti category, offering similarly positioned Italian-style twice-baked cookies across retail and DTC. Overlaps with DiBella in product format, premium positioning, and gifting occasion.
• Archway Cookies: Heritage American cookie brand with a family-style positioning similar to DiBella's. Competes in the same packaged cookie aisle with comparable gifting and everyday-snack use cases.
• Walker's Shortbread: Scottish heritage shortbread/biscuit brand with premium assortment and gifting formats. Highly comparable to DiBella on artisan heritage narrative, premium pricing, and gift-box distribution.

Emerging players

• Biscotti Brothers: U.S. specialty biscotti producer focused on gourmet and organic flavors. Comparable to DiBella as a smaller, emerging competitor in the premium artisan-biscotti segment with overlapping flavor positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/dibellabakingco
• Facebookfacebook.com/DiBellaBakingCo
• Instagraminstagram.com/dibellabakingco
• Pinterestpinterest.com/dibellabakingco

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dibella Baking Company