Citizens Health

What Citizens Health does

Citizens Health is a community-based, private not-for-profit healthcare organization headquartered in Colby, Kansas, operating an integrated rural delivery system that serves a nine-county area in northwest Kansas. The platform combines a 25-bed critical access hospital (Citizens Medical Center, designated as a Level IV Trauma Center), an outpatient rural health clinic (Family Center for Health Care), a 60-bed skilled nursing and memory care facility (Prairie Senior), a visiting-specialist Specialty Clinic with telehealth capabilities, a retail pharmacy (Palace Drug Store), a durable medical equipment business (Citizens Medical Equipment), an on-site childcare center (Citizens Clubhouse), and a 501(c)(3) fundraising foundation (Citizens Foundation). Technology is anchored by a MyChart (OCHIN/Epic) patient portal, electronic health records, and state-of-the-art diagnostic imaging including CT, MRI, and 3D mammography. The system staffs 21+ medical providers and hosts 30+ visiting specialists covering cardiology, oncology, orthopedics, neurology, maternal-fetal medicine, mental health, and other specialties.

Citizens Health generates revenue through a multi-line fee-for-service and reimbursement model billed primarily through Medicare, Medicaid, private insurance, and self-pay, supplemented by private pay and long-term care insurance for skilled nursing services. The not-for-profit structure channels philanthropic contributions through Citizens Foundation, which has invested over $11 million in equipment, facilities, and programs since 2006, including the recently opened new Citizens Medical Center hospital facility, a $1.9 million Family Center for Health Care expansion, 3D mammography equipment, and workforce benefits such as on-site childcare. The organization is locally incorporated and governed by a Board of Trustees led by Chair Bob Standage and CEO David McCorkle, with no evidence of external parent company ownership or private equity involvement. Distribution is direct-to-consumer across the integrated facility footprint, with marketing centered on the cmciks.com website, the MyChart portal, community education classes, and Citizens Foundation fundraising events. Citizens Health participates in federal programs including Medicare Part B, Medicaid (Kan Be Healthy), the Vaccines for Children (VFC) program, and CMS Hospital Price Transparency, and maintains HIPAA-compliant privacy practices.

Name

Citizens Health

Legal name

Citizens Health

Website

https://cmciks.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

251–500 employees

Short description

Citizens Health is a community-based, not-for-profit integrated rural healthcare system in Colby, Kansas, operating a 25-bed critical access hospital, rural health clinic, 60-bed skilled nursing facility, pharmacy, and visiting-specialist clinic serving a nine-county area in northwest Kansas.

Ownership category

akta.pro rank

Headquarters

HQ city

Colby

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales, Others

Revenue model

1. Patient Care Services: Healthcare services including emergency care, primary care, specialty care, inpatient services, outpatient services, laboratory, radiology, rehabilitation, and long-term care billed through insurance, Medicare, Medicaid, and self-pay. The organization is a non-profit that provides financial assistance to eligible patients.
2. Skilled Nursing Facility Services: Prairie Senior provides long-term care, residential care, and special care unit services for dementia patients. Services are billed through private pay, long-term care insurance, and Medicaid.
3. Pharmacy Services: Palace Drug Store is part of Citizens Health, providing prescription medications and pharmacy services to patients.
4. Specialty Clinic Services: Visiting specialists from across the region provide services including cardiology, orthopedics, oncology, neurology, and other specialties, billed through standard healthcare insurance channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Citizens Health is a not-for-profit, community-based integrated healthcare organization that operates a 25-bed critical access hospital, an outpatient rural health clinic, a 60-bed skilled nursing and memory-care facility, an on-site retail pharmacy, and a durable medical equipment business to deliver emergency, primary, specialty, and long-term care across a nine-county rural service area in northwest Kansas. The organization supports its clinical services through Citizens Foundation (a 501(c)(3) fundraising entity), a visiting-specialist Specialty Clinic, telehealth consultations, and a MyChart (OCHIN/Epic) patient portal.

Product overview

Citizens Health is a community-based, private not-for-profit healthcare organization operating a platform-plus-multiple-facilities model. The core platform is the integrated Citizens Health system comprising Citizens Medical Center (a 25-bed critical access hospital), Family Center for Health Care (an outpatient rural health clinic), Prairie Senior (a 60-bed skilled nursing/memory care facility), and Citizens Foundation (the fundraising arm). Supporting offerings include MyChart (a patient portal powered by OCHIN/Epic), Citizens Medical Equipment (DME), Palace Drug Store (on-site pharmacy), Citizens Clubhouse (employee childcare), a Specialty Clinic hosting visiting specialists, Northwest Kansas Surgical Associates, Citizens Health Audiology, and Rejuvenation Aesthetics. These facilities and services are designed to deliver coordinated, comprehensive care to northwest Kansas residents without requiring long-distance travel.

Differentiator

Problem solved

Functional benefit

Products and services

• Citizens Medical Center A 25-bed critical access hospital serving northwest Kansas, offering a Level IV Trauma Center emergency department, inpatient acute care, surgery, diagnostic imaging, laboratory, rehabilitation, and specialty clinic services for patients across the nine-county service area.
• Family Center for Health Care An outpatient rural health clinic on the Citizens Health campus providing primary care, family medicine, preventive care, obstetrics, walk-in/urgent care hours, and rejuvenation aesthetics for northwest Kansas residents.
• Prairie Senior A 60-bed senior living complex offering 34 long-term care beds, 12 special care (dementia/Alzheimer's) units, and 14 residential care beds, along with skilled nursing, therapy, and rehabilitation services for elderly residents.
• Specialty Clinic

Quantifiable outcome

• Over $11 million invested in healthcare since 2006 through Citizens Foundation
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Goodland Regional Medical Center: Critical access hospital serving northwest Kansas with similar small-community, rural integrated delivery profile; comparable scale and bed count to Citizens Medical Center.
• Salina Regional Health Center: Non-profit community hospital system serving north-central Kansas with a network of primary care clinics and specialty outreach into rural counties; comparable integrated rural-referral model.
• Decatur Health: Critical access hospital and rural health system serving a sparsely populated northwest Kansas county; very similar small-community integrated delivery profile and rural community-hospital scale.
• Hays Medical Center (HaysMed): Kansas-based regional hospital system serving rural western Kansas; similar integrated model combining acute hospital, clinics, and ancillary services for a rural multi-county catchment, making it the closest geographic and structural peer to Citizens Health.
• Great Plains Health: Community-owned non-profit health system based in North Platte, Nebraska, anchored by a regional hospital with rural outreach clinics and skilled nursing — directly comparable rural hub-and-spoke model to Citizens Health.

Broad incumbents

• Banner Health: Non-profit health system operating numerous rural and community hospitals across the Midwest, West, and Southwest; comparable non-profit community-hospital operating model with critical access designations.
• Sanford Health: One of the largest rural health systems in the U.S., operating hospitals, clinics, skilled nursing, and home health across the Upper Midwest; relevant as a larger incumbent serving similar rural populations with the same integrated delivery model.
• CommonSpirit Health: One of the largest U.S. non-profit Catholic health systems with extensive rural and critical access hospital footprint across multiple states; comparable to Citizens Health in mission and rural care delivery at materially greater scale.
• Avera Health: Large Catholic non-profit health system headquartered in Sioux Falls, SD, serving rural and small-town communities across the Upper Midwest via critical access hospitals, clinics, and long-term care; comparable integrated rural footprint at greater scale.

Regional players

• Mosaic Life Care: Community-owned non-profit health system in northwest Missouri serving rural counties with hospital, primary care, and specialty services; comparable rural integrated care model in an adjacent region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CitizensHealth
• LinkedInlinkedin.com/company/citizens-medical-center-inc

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries7 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Citizens Health