Single O
Single O is a privately held Australian specialty coffee roaster and cafe operator, founded in 2003 in Surry Hills, serving consumers and wholesale cafe partners across Australia and Japan through DTC e-commerce, owned cafes, and B2B supply.
- Company typePrivate
- Founded2003
- HeadquartersSurry Hills, Australia
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Single O does
Single O is an Australian specialty coffee roaster and cafe operator founded in 2003 in Surry Hills, New South Wales, with co-founder Emma Cohen. The company roasts and retails a portfolio of signature espresso blends (Reservoir, Collider, Yeehah!, Killerbee, Awol decaf, and the seasonal Firecracker), rotating single origin coffees sourced globally, and the proprietary Parachutes home-compostable drip bag system with a 3x faster drawdown designed for v60-quality single-serve brewing. Beyond coffee, the product set includes tea, drinking chocolate and chai, ready-to-drink Canned Oat Iced Latte, curated brewing equipment, branded merchandise, and a subscription program offering Blend on Repeat, Blendrunner, Clockwork Origins, Filter Show, Parachutes, and Biz Office tiers at 10% off with free shipping over AUD 60.
Single O operates a hybrid go-to-market combining three owned Australian cafes (Surry Hills, Carriageworks Farmers Market, Newstead), five Tokyo locations (Kanda-Awaji flagship, Yurakucho, Shibuya, Hamacho, Ryogoku Roastworks), DTC e-commerce across Australia, a wholesale supply program to partner cafes across NSW, QLD, VIC, and TAS, and the Supercafe network of partner cafes that retail Single O coffee for home consumption. Pricing spans AUD 16-20 for 250g-1kg blends and origins, AUD 22 for Parachutes 10-packs, AUD 7-4,217 for equipment, and subscription tiers from AUD 17 to AUD 180.
The business is anchored by sustainability and community credentials: B Corp certification achieved in May 2025, 100% solar-powered roastworks since 2013, Net Zero by 2030 target, the Art Bag Project (rotating commissioned artists on 1kg blend bags since 2013), and the Giving A Puck partnership with Reground for coffee grounds upcycling across 100-plus Sydney cafes. Single O is privately held with no identified institutional investors, parent company, or external funding rounds, operating with 101-250 employees across Australia and Japan.
Single O firmographics
Firmographics- Name
- Single O
- Legal name
- Single O
- Website
- https://singleo.com.au
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Single O is a privately held Australian specialty coffee roaster and cafe operator, founded in 2003 in Surry Hills, serving consumers and wholesale cafe partners across Australia and Japan through DTC e-commerce, owned cafes, and B2B supply.
- Ownership category
- akta.pro rank
Single O industry classification
Industry- Product category
- Specialty Coffee Roasting
- NAICS
- Coffee and Tea Manufacturing (31192), Snack and Nonalcoholic Beverage Bars (722515), Other Specialty Food Retailers (44529)
- SIC
- Beverages (2080), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)
- akta.pro secondary industries
- Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG), Single-Serve Coffee (Pods, Capsules) (CRADAHAH), Coffee, Espresso & Tea Appliances Retail (CRACADAC), RTD Coffee Production (Non-Dairy/Non-Alcoholic) (AFAFABAE), Bulk Beverage & Coffee/Tea Supply Stores (Retail + Wholesale) (CRAHAMAH), Beverage Service (Coffee/Tea/Juice) & Refreshment Stations (HSACAGAJ)
Keywords
Where Single O is headquartered
LocationHeadquarters
- HQ city
- Surry Hills
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
Single O business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail Coffee Sales: Direct-to-consumer sales of whole bean coffee, blends, single origins, and related products through e-commerce website and physical café locations
- Coffee Subscriptions: Recurring subscription model offering Blend on Repeat, Blendrunner rotation, Clockwork Origins rotating origins, Parachutes subscription, Filter Show subscription, and Biz Office subscription for commercial use. 10% discount on all subscription orders with free shipping over $60
- Wholesale Coffee Supply: Supplying coffee, equipment, and training to partner cafes and restaurants across Australia
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Coffee Blends |
| Unit Pricing | Pay-as-you-go | Single Origins |
| Unit Pricing | Pay-as-you-go | Parachutes Drip Bags |
| Subscription | Monthly | Coffee Subscriptions |
| Unit Pricing | Pay-as-you-go | Coffee Equipment |
| Unit Pricing | Pay-as-you-go | Bundles |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Single O product offering
Product offeringCore offering
Single O roasts and sells specialty coffee, including signature espresso blends, rotating single origin lots, the proprietary home-compostable Parachutes drip bag system, ready-to-drink canned oat iced lattes, and complementary tea, drinking chocolate and chai products. The company distributes these products through a direct e-commerce storefront (singleo.com.au), recurring subscription services, owned cafés in Australia and Japan, and a wholesale channel supplying partner cafés across multiple Australian states.
Product overview
Single O is an Australian specialty coffee company offering a diversified portfolio centered on specialty roasted coffee. The core product lines include signature espresso blends (Reservoir, Collider, Yeehah!, Killerbee, Awol decaf, and seasonal Firecracker), single origin coffees sourced globally, and the Parachutes drip bag system for on-the-go specialty brewing. The company has expanded into ready-to-drink beverages with Canned Oat Iced Latte, and a complementary Tea, Choc & Chai program featuring chai masalas, matcha lattes, drinking chocolate, and loose leaf teas sourced from specialty providers. Additional offerings include curated coffee equipment for home brewing, branded merchandise, subscription services with flexible delivery options, and physical cafe locations across Australia (Surry Hills, Carriageworks, Newstead) and Japan (Tokyo locations). The company operates sustainability initiatives including B Corp certification, solar-powered roasting, and Giving A Puck coffee grounds recycling program.
Differentiator
Problem solved
Functional benefit
Brands
- Parachutes: Single-serve specialty-grade coffee in home compostable drip coffee bags.
- Art Bag Project
Products and services
- Reservoir Single O's flagship espresso blend featuring origins from Kenya Nyeri and Ethiopia Keffa, with vibrant stone-fruit notes and versatile fruit-forward acidity. Created at the original Reservoir Street café in 2003.
- Collider A Mocha Java-style espresso blend pairing washed and natural process origins from Ethiopia Keffa, Brazil Mogiana, and PNG Eastern Highlands to juxtapose bright berry with deep chocolate.
- Yeehah! A bold espresso blend featuring origins from Chikmagalur India, PNG Eastern Highlands, and Mogiana Brazil, including premium-grade robusta for a full creamy body and weighty texture.
- Killerbee A sweet, honey-forward espresso blend with tropical fruit sweetness and creamy body, featuring origins from Huehuetenango Guatemala, Eastern Highlands PNG, and Mogiana Brazil.
- Awol A 99.9% caffeine-free decaf blend decaffeinated using the Swiss Water chemical-free process, featuring seasonally rotated specialty origins.
- Firecracker A limited seasonal blend featuring Colombian Caturra from El Vergel Estate, Caldas and Tolima regions, with 36-hour anaerobic fermentation delivering notes of guava, plum, and tangerine.
- Single Origin Coffees Rotating single origin specialty coffees sourced from around the world, showcasing approximately 3 new origins per month with detailed varietal, altitude, and processing information. Recent offerings include Guatemala Quetzal, Burundi Gakenke, Ecuador Finca Hakuna Matata, Ethiopia Hallo Beriti, and Colombia La Primavera Sidra.
- Parachutes Single-serve specialty-grade coffee in home-compostable drip coffee bags. Nitro-flushed for freshness up to 3 months. Features all-new drip bag design with three times faster drawdown and 1-1.2% TDS for v60-esque brewing quality anywhere.
- Canned Oat Iced Latte Ready-to-drink canned coffee made with oat milk, featuring single origin coffee with ripe berry and chocolate notes balanced with oat milk. Shelf stable, dairy-free, and vegan.
- Tea, Choc & Chai Non-coffee beverage program featuring teas, specialty chais, Matcha Green Tea Latte, and drinking chocolate (Sweet Choc O' Mine, with 45% cocoa from Dominican Republic cooperative Conacado), plus various loose-leaf teas including English Breakfast, Earl Grey, Chamomile, Peppermint, Gunpowder Green, Sencha, Genmaicha, and Jasmine Dragon Pearls.
- Coffee Equipment Curated selection of coffee brewing equipment including grinders, espresso machines, filters, scales, and brewers from brands such as La Marzocco, Breville, Hario, Acaia, Moccamaster, Espro, and AeroPress.
- Coffee Subscriptions Recurring coffee subscription service delivering freshly roasted coffee with 10% off every order, free shipping over $60, and flexible pause/change/cancel options. Includes Blend on Repeat, Blendrunner rotation, Clockwork Origins rotating single origins, Parachutes subscription, Filter Show subscription, and Biz Office bulk subscription (3kg) for commercial use.
- Single O Japan (Tokyo Café Operations) International café operations in Tokyo, comprising five locations: Yurakucho (near Ginza), Kanda-Awaji flagship (near Akihabara), Shibuya standing coffee bar, Hamacho Café, and Ryogoku Roastworks & Café. Single O Japan is also the sole distributor of the Six Simple Machines Freepour Batch coffee tap system throughout Japan.
- Blend Taster Box A curated collection of all four flagship blends (Reservoir, Killerbee, Collider, Yeehah) in 4 x 250g bags, allowing customers to sample and find their preferred blend.
- Chutes & Beans Bundle Combination bundle featuring a 10-pack of Parachutes drip bags plus a 250g bag of customer's choice of signature blend, offering on-the-fly and home brewing coverage with over 10% savings.
- Gift Vouchers Digital gift vouchers available in denominations of $25, $50, $100, $200, and $300, valid for 3 years, redeemable across the Single O range.
- Branded Merchandise Branded merchandise including apparel, accessories, drinkware (Kinto Tumblers), and up-cycled art pieces, drawing on the brand's Art Bag Project heritage.
- Supercafe Finder Store locator service enabling customers to find Single O-supplied cafés stocking coffee for home purchase, with filters for favourite blends and indication of cafés participating in the Giving A Puck sustainability program.
Quantifiable outcome
- 1 million+ coffee pucks diverted from landfill through Giving A Puck initiative
- +2 more outcomes
Companies that use Single O
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Single O technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Single O partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- RegroundcoreMelbourne-based social enterprise rescuing coffee grounds from landfill. Founded 2014 by Ninna Larsen. Single O partnered to launch 'Giving A Puck' program in Sydney - NSW's first dedicated large-scale coffee grounds upcycling. Reground collects grounds from partner cafes and repurposes for community gardens. Single O provides initial café network; Reground handles collection and distribution.
- SomageminorSydney-based specialty tea supplier providing teas, tisanes, and specialty beverages. Single O retails Somage products including Matcha, chamomile, peppermint, Earl Grey, and more.
- Conacado CooperativeminorDominican Republic cocoa cooperative founded 1988, representing ~180 small-scale growers. Supplies 45% cocoa for Sweet Choc O' Mine drinking chocolate.
- World Coffee ResearchminorNon-profit research organization focused on sustainable coffee agriculture. Single O supports through funding to ensure specialty coffee viability.
- GreenfleetminorCarbon offset organization. AWOL decaf blend supports carbon offsetting through Greenfleet in collaboration with QLD Trust for Nature on Aroona Cattle Station, supporting ecosystem regeneration.
- ReLoveminorSupport service for people in crisis creating homes from scratch. Killerbee blend supports ReLove through donations, rescuing furniture and white goods for those in need.
- Pollinate GroupminorOrganization helping women from marginalized communities in India earn dignified income. Yeehah! blend supports Pollinate Group.
- Seabin ProjectminorGrassroots organization installing bins on water to collect debris. Inspired by Reservoir blend name. Over 860 Seabins deployed worldwide capturing 3,222,056 units of debris.
- Reforest ProjectminorClimate initiative partner. Firecracker blend purchase supports tree planting via Reforest Project.
Scale indicators8 records
Recent moves12 records
Expansion highlights5 records
Single O competitors and assessment
Company assessmentDirect peers
- Market Lane Coffee: Melbourne/Australian specialty coffee roaster and cafe chain selling single-origin and blended coffees through DTC and cafes; very similar go-to-market and product breadth.
- % Arabica: Japan-founded specialty coffee brand with a global cafe footprint, signature espresso, and design-led branding - directly comparable to Single O's Tokyo-centric cafe model and premium positioning.
- St. Ali Coffee Roasters: Melbourne-based specialty roaster with cafes, wholesale and DTC; comparable Australian specialty brand competing in the same premium positioning and chef/restaurant channel.
- Counter Culture Coffee: US specialty roaster known for sustainability, transparency and educational content - comparable mission-led specialty brand with strong wholesale and training programmes.
- Allpress Espresso: Auckland-founded specialty roaster with cafes and wholesale across NZ, Australia and beyond; closely matches Single O's combination of in-house roasting, cafe ownership and wholesale supply.
- Onyx Coffee Lab: Award-winning specialty roaster with competition-grade blends, DTC and wholesale, and direct farmer relationships - similar single-origin storytelling and craft positioning.
- Toby's Estate: Sydney-based specialty coffee roaster and cafe operator with a similar DTC e-commerce, wholesale, and multi-cafe Australian footprint; closest direct domestic peer in scale and category.
- Padre Coffee: Melbourne specialty roaster with direct trade sourcing, DTC channel, multiple cafes and strong sustainability credentials - directly comparable operating model and brand positioning to Single O.
Broad incumbents
- Marubeni / Doutor Coffee: Large incumbent Japanese coffee operator with extensive Tokyo cafe footprint and supply chain. Represents the scaled local competition Single O faces in the Tokyo market.
- Blue Bottle Coffee: US/global specialty coffee brand with cafes, DTC and ready-to-drink lines. Competes with Single O in the Tokyo specialty cafe market and is a benchmark for scaled specialty coffee brand-building.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Single O social profiles
Digital presenceSingle O compliance and trust
Trust signalCompliance1 record
Single O financial estimates
Financial estimateRevenue estimate
Valuation estimate
Single O leadership team
Management profileNumber of profiles
Profiles4 records
Single O funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Single O M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Single O
What does Single O do?
Single O roasts and sells specialty coffee, including signature espresso blends, rotating single origin lots, the proprietary home-compostable Parachutes drip bag system, ready-to-drink canned oat iced lattes, and complementary tea, drinking chocolate and chai products. The company distributes these products through a direct e-commerce storefront (singleo.com.au), recurring subscription services, owned cafés in Australia and Japan, and a wholesale channel supplying partner cafés across multiple Australian states.
Is Single O a public or private company?
Single O is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Single O founded?
Single O was founded in 2003. It employs 101 to 250 people.
Where is Single O based?
Single O is headquartered in Surry Hills, Australia, in the Oceania region.
How does Single O make money?
Three revenue lines are on record. Retail Coffee Sales are the primary driver. The others are coffee Subscriptions and wholesale Coffee Supply.
Who are Single O's main competitors?
Direct peers on record are Market Lane Coffee, % Arabica, St. Ali Coffee Roasters, Counter Culture Coffee, Allpress Espresso, Onyx Coffee Lab, Toby's Estate and Padre Coffee. Broad incumbents are Marubeni / Doutor Coffee and Blue Bottle Coffee.
Does Single O have an API?
No public API is recorded for Single O.
What industry is Single O in?
Single O's product category is Specialty Coffee Roasting. Its primary akta.pro industry code is CRAHAGAI, Specialty Coffee & Tea Retail (Beans, Leaves, Accessories), with a secondary code of THAFADAG, Cafe-Bakeries (Coffee + Pastry Focus). Its NAICS code is 31192 and its SIC code is 2080.