La Montina

What La Montina does

La Montina, operating commercially as Montina Franciacorta, is an Italian family-owned winery founded in 1987 by the Bozza brothers (Gian Carlo, Vittorio, and Alberto) on a property in Monticelli Brusati, Brescia, whose history dates to 1620 and the Montini family. The company produces DOCG-certified Franciacorta sparkling wines (Brut, Brut Millesimato, Satèn, Rosé, Demi Sec), the still white Bianco Palanca, and grappe, aging them in a 7,450 m² underground cantina that maintains natural temperatures of 13-16°C year-round with capacity for approximately 3,000,000 bottles. Vineyard holdings total 72 hectares spread across 7 municipalities in the Franciacorta appellation. The legal entity is Società Agricola Montina Srl with €520,000 in share capital; from 2025 the Bontempi family joined the Bozza family as partners.

The business operates across three coordinated revenue streams. Wine is sold through an on-site enoteca, an e-commerce platform with global shipping, and B2B channels serving Italian restaurants and wine merchants. Wine tourism is delivered through year-round guided tours and tastings of the underground cellars, complemented by monthly special events such as the 'Cena sotto le Stelle' dinner series and gift vouchers. Event hosting — corporate meetings, weddings, and team-building — is operated at the historic 1620 Villa Baiana estate (accommodating 30-300 guests) and a 2023-built congress center inside the winery, supported by on-site catering. The company also operates an on-site contemporary art gallery, the first of its kind in a European winery, with a permanent collection of works by Remo Bianco and rotating exhibitions. Go-to-market combines DTC, experiential/event-driven sales, and B2B field sales, with marketing executed primarily through Instagram, Facebook, LinkedIn, YouTube, email newsletters, and the 'M Movement' brand platform. The company holds SQNPI sustainable production certification (2022) and has sports partnerships with AC Milan (2015) and Pallacanestro Brescia (2020).

Name

La Montina

Legal name

Società Agricola Montina Srl

Website

https://lamontina.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

La Montina is a family-owned Italian winery producing DOCG Franciacorta sparkling wines from 72 hectares in Brescia, selling via on-site enoteca, e-commerce, B2B hospitality channels, wine tourism, and corporate/private events at Villa Baiana.

Ownership category

akta.pro rank

Product category

Sparkling Wine Production

NAICS

Wineries (312130), Grape Vineyards (111332), Beer, Wine, and Liquor Retailers (445320)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Vineyard Certification & Sustainability Programs (Organic, Biodynamic, Regenerative, GAP) (AFAGAJAL)

Keywords

• Franciacorta sparkling wine
• DOCG wine production
• Wine tourism experiences
• Winery event hosting
• Italian wine cellar

Headquarters

HQ city

Baiana

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wine Sales: Production and sale of Franciacorta DOCG sparkling wines, still wines, and grappe. Products sold through direct sales at the winery, online shop, and B2B to restaurants and wine merchants.
2. Wine Tourism and Tastings: Revenue from guided winery tours, wine tasting experiences, and special tasting events. The company operates as an 'open winery' with daily visits. Gift vouchers available for sale.
3. Event Hosting: Hosting of private and corporate events (meetings, weddings, team building) at the winery and Villa Baiana venue. Includes catering services with on-site kitchen staff and over 30 years of event organization experience.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

La Montina produces and sells Franciacorta DOCG sparkling wines, still wines, and grappe from its 72-hectare vineyard estate across seven municipalities in the Franciacorta region. The winery operates as an open winery offering year-round guided tours, tasting experiences, and an on-site enoteca (wine shop) for direct sales, and hosts corporate and private events at the adjacent historic Villa Baiana (1620).

Product overview

La Montina is a wine-producing company specializing in Franciacorta DOCG sparkling wines and still wines. The product portfolio centers on multiple Franciacorta expressions (Brut, Brut Millesimato, Satèn, Rosé, Demi Sec), the Bianco Palanca still white wine, and grappe spirits. Beyond wine production, La Montina operates as an experiential destination offering wine cellar tours and tastings, an enoteca (wine shop) for direct sales, event hosting services at Villa Baiana (a 17th-century historic villa), and an on-site contemporary art gallery featuring rotating exhibitions and a permanent collection of Remo Bianco's works. The company welcomes visitors year-round for guided tours of its 7,500 m² underground winery.

Differentiator

Problem solved

Functional benefit

Products and services

• Franciacorta Brut The signature sparkling wine of Montina, produced using the traditional Franciacorta method. It holds the company's history and tells the story of the terroir where the winery works with passion.
• Franciacorta Brut Millesimato A vintage sparkling wine representing the meeting point between human craftsmanship and nature, produced as a Franciacorta Millesimato from a single declared harvest.
• Bianco Palanca A still white wine born for spontaneous everyday toasts. Savory and delicate with an immediate, enveloping aromatic bouquet.
• Franciacorta DOCG Collection Collection of still and sparkling wines produced under the Franciacorta DOCG designation, including various expressions from Brut to Satèn, Rosé, and Demi Sec.
• Grappe Grape marc spirits produced from the pomace of Franciacorta grapes.
• Wine Tours and Tastings Guided visits to the 7,450 m² underground winery with explanations of the Franciacorta method, combined with wine tasting sessions accompanied by local cold cuts and cheeses. Open year-round as part of the 'open winery' model.
• Wine Shop (Enoteca) Direct sales outlet open to the public where visitors can taste and purchase all Montina products, including various bottle formats, gift packages, and local gastronomic products, with gift packaging and corporate gift services.
• Event Services (Winery and Villa Baiana) Hosting of corporate events, weddings, meetings, and team-building experiences at the winery and the adjacent Villa Baiana, with on-site kitchen staff and over 30 years of event organization experience. Capacity of 30 to 300 guests across three floors.
• Villa Baiana Event Venue Historic 17th-century villa estate used as a high-cuisine venue for private and corporate events, accommodating 30 to 300 guests across three floors with different salons and a professional kitchen.
• Winery Art Gallery Contemporary art gallery inside the winery, hosting rotating exhibitions of national and international artists, including a permanent collection of works by Remo Bianco.

Quantifiable outcome

• Awarded highest hospitality quality among Franciacorta wineries

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered minor and core.

• Pallacanestro BresciaminorStrategic or Co-development Partner · 1 January 2020Sports partnership established in 2020 with the Brescia basketball team, providing brand visibility and event opportunities.
• AC MilanminorStrategic or Co-development Partner · 1 January 2015Sports partnership established in 2015, connecting Montina with AC Milan's brand visibility and hospitality activities.
• Villa BaianacoreStrategic or Co-development PartnerHistoric manor estate (dating to 1620) adjacent to the winery, used for high-end private and corporate events. Originally owned by Benedetto Montini (ancestor of Pope Paul VI). Part of the same property owned by the Bozza family since 1982. Provides catering services with on-site kitchen staff and can host events for 30 to 300 guests.
• Strada del FranciacortacoreGTM or Marketing PartnerRegional wine tourism organization representing Franciacorta wineries. Collaborated with Università Bocconi di Milano to award Montina the 'Premio Accoglienza Essere Franciacorta' recognizing highest hospitality quality among Franciacorta wineries.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Berlucchi (Guido Berlucchi & C.): Historic Franciacorta pioneer widely credited with creating the first modern Franciacorta in 1961. Direct peer producing DOCG sparkling wines with established B2B and DTC channels in the same region.
• Ca' del Bosco: Premium Franciacorta winery recognized for high-end méthode traditionnelle sparkling wines. Competes directly with Montina in the DOCG category, with comparable brand prestige, premium pricing, and distribution in the Italian and international fine-dining channel.
• Bellavista (Società Agricola Bellavista): One of the largest and most iconic Franciacorta producers, also family-owned and based in the same DOCG region. Comparable DOCG sparkling wine portfolio at premium price points with significant tourism and hospitality operations — Montina's closest direct competitor.
• Ferrari Trento (Cantine Ferrari): Italy's leading TrentoDOC méthode traditionnelle sparkling wine producer and a frequent benchmark for Italian premium sparkling. Comparable product category, premium positioning, sports sponsorships (Formula 1), and family ownership structure.

Regional players

• Castello di Ama: Tuscan estate combining Chianti Classico winemaking with a contemporary art gallery and hospitality program. Comparable cultural-tourism-wine integration model, though in a different Italian wine region (Tuscany vs. Lombardy/Franciacorta).

Others

• Strada del Franciacorta: The regional wine tourism consortium representing Franciacorta wineries. Listed as a core GTM partner of Montina; relevant as a peer in the sense of organizing the Franciacorta wine tourism ecosystem in which Montina competes and was recognized via the Premio Accoglienza.

Broad incumbents

• Banfi (Castello Banfi): Major Italian wine producer combining winemaking with extensive wine tourism, hospitality, and event venue operations at a Tuscan castle estate. Comparable integrated winery + hospitality model at much larger scale.
• Marchesi Antinori: One of Italy's most established wine dynasties with a diversified multi-region, multi-category portfolio. Comparable family-owned heritage and DTC wine tourism, but at materially larger scale and broader product range than Montina's Franciacorta-only focus.
• G.H. Mumm (Champagne): One of the leading international premium sparkling wine houses. Not a direct competitor (Champagne vs. Franciacorta), but a relevant benchmark for premium méthode traditionnelle sparkling positioning, sports sponsorships, and global distribution scale that Montina aspires to compete against.

Emerging players

• Bisol (Prosecco Superiore): Premium Prosecco Superiore (Cartizze) producer with strong heritage and international distribution. Comparable family-owned mid-sized Italian sparkling wine house competing in the same premium sparkling wine category, though in a different appellation.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCq5Aq2ShUKexjX2XqPeWJkw
• Facebookfacebook.com/lamontina
• LinkedInlinkedin.com/company/la-montina
• Instagraminstagram.com/montinafranciacorta

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Montina