Rawlplug

What Rawlplug does

Rawlplug is a Polish, family-owned manufacturer of construction fixings, fasteners, anchors, power tools, hand tools, and construction chemicals, operating under the Rawlplug, Koelner, and Modeco Expert brands. Founded in 1919 and headquartered in Wrocław, the company runs more than 11,000 SKUs across mechanical and chemical anchoring, screws, fixings, fasteners, sealants, power tools, and accessory categories, with manufacturing plants in Poland (Wrocław, Łańcut), Vietnam (Ho Chi Minh City), and Thailand (Bangkok). It serves professional contractors, architects, structural engineers, facade and roofing specialists, and DIY consumers, supported by a proprietary digital ecosystem (EasyFix design-calculation software, BIM Rawlplug Library, Resin Calculator) and an in-house training program (Rawlplug Academy).

The business operates a hybrid B2B go-to-market model: direct field sales and a proprietary B2B e-commerce platform feed enterprise accounts, while regional subsidiaries and independent distributors (Leroy Merlin, Castorama, Bricorama, Screwfix-adjacent retailers) carry smaller and DIY volumes. Wholly-owned sales subsidiaries exist in the UK, Ireland, Czech Republic, Slovakia, Romania, Spain, India, Vietnam, and Australia. Pricing is quote-based for enterprise, with freemium software (EasyFix). Revenue is concentrated in one-time physical product sales, augmented by professional services (design calculations, site testing, tool service) and academy-led training. Certifications including ETA (with up to 100-year bonded-anchor service life), FM Global, UKCA, ISO 9001, and EPD underpin entry into large public and commercial projects.

The strategic agenda in 2024–2026 emphasizes geographic buildout (Rawlplug España established 2024, new Bangkok plant, South African distribution), certification expansion (FM Global, EPD), digital tooling (EasyFix 5 in June 2026, the AAET AI customer-profiling platform under EU FENG funding), and ESG positioning (30%-recycled UNO plug, 70%-wood Timber UNO, net-zero by 2030 target). Reference projects span Wembley Stadium, the Paris 2024 Olympic Village, Atlantis The Royal Dubai, the Warsaw Citadel/Polish History Museum, and the Ho Chi Minh City metro — anchoring the company's brand to flagship infrastructure globally.

Name

Rawlplug

Legal name

RAWLPLUG S.A.

Website

https://rawlplug.com

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Wroclaw

HQ country

Poland

HQ region

Europe

Offices12 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Fasteners and Anchors Products: Core revenue from manufacturing and selling mechanical anchors, chemical anchors, screws, bolts, and related fastening products. Products include bonded anchors with up to 100-year service life certification.
2. Power Tools and Accessories: Revenue from cordless and corded power tools, drill bits, saw blades, and accessories. Includes both professional-grade tools and consumer products.
3. Construction Chemicals: Revenue from sealants, adhesives, expanding foams, and polyurethane products for construction applications.
4. Services (Design Calculations, Site Testing, Tool Service): Professional services including design calculations, site testing, technical advisory, and tool warranty/repair services.
5. Software (EasyFix, BIM Library, Resin Calculator): Software tools including EasyFix for design calculations (free version) and specialized BIM library. EasyFix 5 now available with enhanced FEM analysis capabilities.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels9 records

Core offering

Rawlplug manufactures and distributes a comprehensive range of construction fixings, fasteners, mechanical and chemical anchors, power tools, hand tools, and construction chemicals (sealants, adhesives, expanding foams), organized under the Rawlplug, Koelner, and Modeco Expert brands. The company also offers supporting proprietary software tools (EasyFix, BIM Rawlplug, Resin Calculator), professional services (design calculations, site testing, tool service, technical advisory), and training through Rawlplug Academy, serving construction professionals, architects, engineers, contractors, and DIY consumers.

Product overview

Rawlplug is a global manufacturer and supplier of fixings, fasteners, anchors, power tools, hand tools, and construction chemicals operating since 1919. The company offers a comprehensive product portfolio organized into major categories including Power Tools (cordless and electric tools with 1,651+ products), Anchors (chemical and mechanical anchors), Fixings (wall plugs, frame fixings, plasterboard fixings), Screws, Fasteners, Sealants and Adhesives, Wood Connectors, Direct Fastening Systems (nail guns), Hand Tools, Chains and Ropes, and DIY Kits. The product ecosystem is supported by proprietary Software tools including EasyFix (design calculations), BIM Rawlplug (BIM library), and Resin Calculator. The company operates three main brands: Rawlplug (primary global brand), Koelner (fixings, fasteners, resins, sealants), and Modeco Expert (power and hand tools). Professional services include Design Calculations, Site Testing, Tool Service, Technical Advisory, POS Systems, Merchandising, and Rawlplug Academy training programs. Rawlplug serves construction professionals including architects, engineers, contractors, and suppliers through global operations spanning multiple production facilities and subsidiaries.

Differentiator

Problem solved

Functional benefit

Brands

• Rawlplug: Global brand of choice in fixings, fasteners and tools since 1919.
• Koelner
• Modeco Expert

Products and services

• R-KER-II Chemical Anchor Chemical anchor certified for seismic zones, providing top-strength for any concrete application. Targeted at construction professionals and structural engineers needing high-performance resin anchoring.
• R-KF2 Bonded Anchor Bonded anchor for solid and hollow substrates, designed for versatile anchoring applications across construction projects.
• R-XPT III Throughbolt Anchor Throughbolt anchor for mechanical anchoring in concrete and steel applications, including FM Global-certified variants for fire protection installations worldwide.
• R-HLX Concrete Screw Concrete screw range with simpler installation, adjustment option, and new sizes for concrete anchoring applications.
• R-TFIX-8S-UV Facade Fixing Facade fixing solution for exterior insulation systems, used by facade contractors for thermal insulation anchor applications on building envelopes.
• Screws (Construction, Wood, Decking, Drywall, Self-Drilling, Frame) Range of construction screws, wood screws, decking screws, drywall screws, self-drilling screws, and frame screws for general construction and DIY applications.
• Fasteners (Threaded Rods, Bolts, Nails, Hooks) Threaded rods, bolts, nails, and hooks for construction and industrial applications, including EPD-certified HV and SB bolt sets.
• Sealants and Adhesives (Construction Chemicals) Construction chemicals including expanding foams, polyurethane mortars, adhesives, sealants, and silicones for building envelope and joint sealing applications.
• Wood Connectors Angle brackets, frame ties, brackets, perforated plates, and building fittings for timber construction and wood-to-wood connections.
• Direct Fastening System (Nail Guns, Gas Nailers, Pneumatic Nailers) Nail guns, gas nailers, pneumatic nailers, and accessories for direct fastening applications in construction and woodworking.
• Hand Tools Building tools, mechanical tools, cutting tools, measuring tools, painting tools, and safety equipment for tradespeople and DIY consumers.
• Chains and Ropes Steel chains, wire ropes, jute ropes, polypropylene ropes, and elastic ropes with accessories for lifting, securing, and general use.
• Power Tools (Cordless and Electric) Range of cordless and electric power tools including drills, grinders, saws, and nail guns with accessories for professional contractors and DIY consumers.
• DIY Kits Pre-packaged solution kits for gate assembly, radiator installation, curtain pole mounting, TV mounting, and other DIY home improvement projects.
• EasyFix Design Calculation Software Free dedicated software for running design calculations to specify Rawlplug products for any application. Version 5 offers full FEM (Finite Element Method) analysis capabilities after 20 years of development.
• BIM Rawlplug Library Comprehensive BIM (Building Information Modeling) library to support architects, construction professionals, and structural engineers with up-to-date building standards and regulations in their design projects.
• Resin Calculator Online calculator tool to efficiently determine the amount of bonded resin required for unique chemical anchoring applications.
• Design Calculations Service Professional design calculations drafted by Rawlplug engineers based on applicable standards for construction projects, supporting architects and structural engineers in product specification.
• Site Testing Service Fixing tests carried out at design stage or after installation to verify performance of anchors and fasteners on construction sites.
• Tool Service (Warranty and Repair) Warranty and repair services to maintain power tools and equipment in optimal condition through expert maintenance for professional users.
• Technical Advisory Technical support services for construction professionals including architects, engineers, and contractors to specify and apply Rawlplug products correctly.
• Rawlplug Academy (Training) Education and development program including live in-person training sessions, expert-led webinars, and self-paced e-learning courses for construction industry professionals.

Quantifiable outcome

• Up to 100-year service life certification for bonded anchors
• +4 more outcomes

Named customers15 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature9 records

Partnerships

Ten partnerships are on record, tiered core, flagship and minor.

• Keller & KalmbachcoreChannel Partner/ Reseller/ DistributorGerman partner that distributes Rawlplug products and recognized Koelner Łańcut Screw Factory for sustainability and innovative transformation efforts in 2025 with an award.
• European Tool AssociationflagshipStrategic or Co-development PartnerCEO Radosław Koelner brings together 180 member companies with combined annual sales of approximately 4 billion euros. Rawlplug has been member since July 2023.
• RockwoolminorStrategic or Co-development PartnerJoint seminar for architects on facades in Estonia with Baumit and Rawlplug. Rockwool is insulation partner for educational events.
• BaumitminorStrategic or Co-development PartnerJoint seminar for architects on facades in Estonia with Rockwool and Rawlplug. 80+ participants attended the event.
• Rotometal INGminorChannel Partner/ Reseller/ DistributorLong-standing cooperation with Croatian distributor. Hosted and trained distributor at HQ, then invited to largest industry fair in Croatia.
• University of WrocławminorStrategic or Co-development PartnerCollaboration with biologists from University of Wrocław for biodiversity initiatives including bat house installation. Also discussed metrology at 55th International Metrology Conference.
• Wrocław University of Science and TechnologyminorStrategic or Co-development PartnerCooperation on metrology discussions and participation at career fair with role-playing game recruitment. Students from Poland, Ireland, and Spain visit Wrocław for traineeship program.
• Warsaw University of Technology (WUST)minorStrategic or Co-development PartnerPartner with extraordinary project 'Design, Build, Destroy' that brings together students, experts, and international specialists to push boundaries of engineering.
• HELPO OrganizationminorOthersCharitable partnership supporting construction of school in Mozambique. Rawlplug Portugal initiated, joined by Spain and Switzerland subsidiaries plus headquarters in Poland. 652 students benefiting from new classrooms.
• F&F MagazineminorGTM or Marketing PartnerCoverage partner at Fastener Fair Global 2025 where Rawlplug was in the spotlight as market leader since 1919.

Scale indicators11 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Fischer: German family-owned manufacturer of nylon wall plugs, chemical anchors, and steel fixings—Rawlplug's closest product overlap in wall plugs and chemical anchoring, with comparable R&D depth and ETA-style certifications.
• Hilti: Liechtenstein-based global manufacturer of mechanical and chemical anchors, fasteners, and power tools for construction professionals. Directly comparable to Rawlplug across anchors, fixings, and pro tools, with substantially greater scale and a fleet-based direct-sales model.
• Mungo: Swiss manufacturer of mechanical and chemical anchors and fastening systems for construction. Direct product overlap with Rawlplug's anchor portfolio and similar export-driven European footprint.
• CELO: Spanish manufacturer of fixings, screws, and anchors for construction and DIY markets. Particularly comparable given Rawlplug's recent Iberian expansion and overlapping product categories.
• Berner Group: European B2B specialist in fasteners, screws, tools, and chemical products sold to trades and construction. Closely matches Rawlplug's channel-led B2B distribution model across DACH and wider Europe.
• Würth: German global leader in fasteners, screws, anchors, tools, and construction chemicals sold primarily through a direct B2B sales force. Overlaps almost entirely with Rawlplug's product mix and customer segments.

Broad incumbents

• Illinois Tool Works (ITW): Diversified industrial manufacturer with construction-products segments including Paslode (fastening systems) and Spit (anchors). Overlaps with Rawlplug's direct-fastening and anchoring portfolio as part of a much larger industrial portfolio.
• Makita: Japanese global power-tool specialist. Overlaps with Rawlplug's power-tools business under Modeco Expert but does not directly compete in fixings/fasteners.
• Stanley Black & Decker: US-listed tool and fastener conglomerate owning DeWalt, Stanley, and Powers Fasteners. Competes with Rawlplug in power tools and construction fasteners, with much broader portfolio and global distribution.
• Togala (previously Powers/DeWalt fasteners): Mechanical and adhesive anchoring systems sold under DeWalt/Powers branding. Comparable product categories to Rawlplug's anchoring line, distributed through DeWalt's pro-construction channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@RawlplugPoland
• LinkedInlinkedin.com/company/rawlplug

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rawlplug