Homefront Realty
Homefront Realty is a privately held, boutique residential real estate brokerage in Bedford, New Hampshire, licensed in New Hampshire and Massachusetts. The firm provides buyer representation, seller representation, and property management services through a team of 11 licensed Realtors, earning transaction-based commissions on residential sales.
- Company typePrivate
- Founded2006
- HeadquartersBedford, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Homefront Realty does
Homefront Realty is a privately held, boutique residential real estate brokerage headquartered in Bedford, New Hampshire, licensed to operate in New Hampshire and Massachusetts. Founded in 2006 and structured as Homefront Realty LLC, the firm is owner-operated by Scot Kinney and staffed by a team of approximately 11 licensed Realtors, several of whom hold dual-state licensure to cover both NH and MA markets. The firm serves individual home buyers, home sellers, and to a lesser extent landlords seeking property management support, with agents specializing in submarkets across the two states.
The brokerage offers three core service lines: buyer representation (property search, market guidance, and transaction support), seller representation (free Comparative Market Analysis, professional photography, listing syndication across MLS and 100+ websites, negotiation, and closing support), and property management ranging from basic rent collection to full-service oversight. Supporting tools include a website-hosted mortgage calculator for buyer budgeting and a third-party showing management platform that provides real-time tracking of property showings to sellers. The company operates on a Squarespace-hosted website (homefrontrealtyusa.com) and does not disclose proprietary technology, AI capabilities, or APIs; all listing, showing, and marketing infrastructure relies on third-party tools and MLS access.
Revenue is generated primarily through transaction-based brokerage commissions on residential buy/sell activity, supplemented by recurring monthly fees from property management engagements. Pricing is not publicly disclosed, and commission rates vary by transaction. Distribution is sales-led and direct, with no channel partners, franchises, or institutional sales motion; customer acquisition relies on referral and repeat-client business, agent personal networks, open houses, and MLS/website listing exposure. No funding rounds, external investors, parent company, acquisitions, or M&A activity are recorded, and there is no evidence of expansion beyond the existing NH/MA footprint.
Homefront Realty firmographics
Firmographics- Name
- Homefront Realty
- Legal name
- Homefront Realty LLC
- Website
- https://homefrontrealtyusa.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Homefront Realty is a privately held, boutique residential real estate brokerage in Bedford, New Hampshire, licensed in New Hampshire and Massachusetts. The firm provides buyer representation, seller representation, and property management services through a team of 11 licensed Realtors, earning transaction-based commissions on residential sales.
- Ownership category
- akta.pro rank
Homefront Realty industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210), Residential Property Managers (531311)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industries
- Buyer Representation Services (BPAJAAAJ), Seller Representation & Listing Services (BPAJAAAK)
Keywords
Where Homefront Realty is headquartered
LocationHeadquarters
- HQ city
- Bedford
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Homefront Realty business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Real Estate Brokerage Commissions: Traditional real estate brokerage earning commissions on property transactions. Services include buyer representation, seller representation, and property management. Commission structure is not publicly disclosed and varies by transaction.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Buyer Representation Services |
| Transaction based/ take rate | Pay-as-you-go | Seller Representation Services |
| Other | Monthly | Property Management |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Homefront Realty product offering
Product offeringCore offering
Homefront Realty is a licensed residential real estate brokerage providing buyer representation, seller representation, and property management services in New Hampshire and Massachusetts. Its core business is helping clients buy and sell homes through personalized agent-led service, free Comparative Market Analysis, marketing across MLS and 100+ real estate websites, negotiation, and transaction closing support.
Product overview
Homefront Realty is a boutique real estate brokerage operating in New Hampshire and Massachusetts that offers a unified suite of services centered on home buying and selling representation. The core offerings include buyer representation services (helping clients find homes in NH/MA) and seller representation services (including marketing, pricing guidance via free CMA, negotiation, and closing support). Adjacent services include property management (from rent collection to full-service management), a mortgage calculator tool for budget planning, and advanced showing management with real-time tracking. The company differentiates through personalized service as a local boutique rather than a high-volume franchise.
Differentiator
Problem solved
Functional benefit
Products and services
- Home Buying Services Buyer representation services that help individuals and families find and purchase residential property in New Hampshire and Massachusetts, with personalized agent-led guidance, local market expertise, and support through search, negotiation, and closing.
- Home Selling Services Seller representation services including free Comparative Market Analysis, strategic pricing guidance, professional marketing (photography, brochures, targeted online listings), syndication across MLS and 100+ real estate websites, showing management, negotiation, and transaction closing support for residential properties in NH and MA.
- Property Management Property management services for landlords and rental property owners in NH and MA, ranging from simple rent collection to comprehensive full-service management covering maintenance, tenant relations, and overall property oversight.
Quantifiable outcome
- Free Comparative Market Analysis (CMA) to help sellers determine optimal listing price
- +2 more outcomes
Companies that use Homefront Realty
Customer profileSegments3 records
Ideal customer profiles3 records
Homefront Realty technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Homefront Realty partnerships and signals
Strategic signalScale indicators3 records
Recent moves1 record
Expansion highlights4 records
Homefront Realty competitors and assessment
Company assessmentBroad incumbents
- Century 21: Long-established global residential franchise with substantial NH/MA agent density; directly competes for sellers seeking brand-driven marketing reach.
- Better Homes and Gardens Real Estate: National franchised residential brokerage competing for agents and listings in the same suburban NH/MA submarkets Homefront serves.
- Keller Williams Realty: Large agent-centric franchised brokerage with significant New England presence; competes directly for residential agents and transaction share in the same NH/MA geography.
- Compass: National technology-forward real estate brokerage that competes for the same buyers and sellers with a heavier tech platform and significantly greater agent-recruitment resources than Homefront.
- Coldwell Banker: Established national franchised brokerage operating throughout New England; directly competes with Homefront for residential seller and buyer representation in NH/MA markets.
- RE/MAX: Globally franchised residential brokerage with deep agent networks across NH and MA; competes on both buyer and seller representation with a similar full-service model.
- Sotheby's International Realty: Luxury-leaning national brokerage with affiliates in New England that competes for higher-priced NH/MA seller listings where Homefront also operates.
- Berkshire Hathaway HomeServices: National residential brokerage franchise with established New England affiliates that compete for premium seller mandates and high-producing agents.
Emerging players
- eXp Realty: Cloud-based brokerage with an attractive agent equity program that competes for the same agent talent pool as Homefront and offers sellers a national brand alternative.
- Redfin: Technology-led brokerage with a discount-leaning model that pressures traditional commission structures; competes with Homefront for seller listings and buyer representation in the broader New England market.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Homefront Realty social profiles
Digital presenceHomefront Realty financial estimates
Financial estimateRevenue estimate
Valuation estimate
Homefront Realty leadership team
Management profileNumber of profiles
Profiles12 records
Homefront Realty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Homefront Realty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Homefront Realty
What does Homefront Realty do?
Homefront Realty is a licensed residential real estate brokerage providing buyer representation, seller representation, and property management services in New Hampshire and Massachusetts. Its core business is helping clients buy and sell homes through personalized agent-led service, free Comparative Market Analysis, marketing across MLS and 100+ real estate websites, negotiation, and transaction closing support.
Is Homefront Realty a public or private company?
Homefront Realty is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Homefront Realty founded?
Homefront Realty was founded in 2006. It employs 11 to 50 people.
Where is Homefront Realty based?
Homefront Realty is headquartered in Bedford, United States, in the North America region.
How does Homefront Realty make money?
One revenue line is on record: real Estate Brokerage Commissions.
Who are Homefront Realty's main competitors?
Broad incumbents on record are Century 21, Better Homes and Gardens Real Estate, Keller Williams Realty, Compass, Coldwell Banker, RE/MAX, Sotheby's International Realty and Berkshire Hathaway HomeServices. Emerging players are eXp Realty and Redfin.
Does Homefront Realty have an API?
No public API is recorded for Homefront Realty.
What industry is Homefront Realty in?
Homefront Realty's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of BPAJAAAJ, Buyer Representation Services. Its NAICS code is 5312 and its SIC code is 6531.