Laboratoires Ortis

What Laboratoires Ortis does

Laboratoires Ortis (legal entity ORTIS S.A.) is a Belgian pharmaceutical laboratory founded in 1958 and headquartered in Bütgenbach, Belgium, specializing in phytotherapy and 100% natural origin dietary supplements. The company manufactures and sells a portfolio of plant-based, bee-product, vitamin, and mineral formulations organized by health benefit — intestinal transit (Fruits&Fibres Forte Complexe Transiplus®, Colon Relax Forte, IntestiNorm), digestion and liver (DépurFoie, Minacia Forte), immunity (the Propex range with echinacea and propolis), stress and sleep (Zen Express), joints (FlexiCaps), circulation (ToniVèn, ToniVèn Express BIO), memory (Mémoform), and vitality (Ginseng, Gelée Royale). Its proprietary complexes such as Transiplus® and BIO EU-certified organic SKUs form the core technical differentiation, alongside the Herba Sana herbal garden sub-brand and the Blossom free e-coaching platform covering detox, transit, digestion, vitality, immunity, and sleep programs.

The company operates a multi-channel go-to-market: a direct-to-consumer e-commerce storefront (shop.ortis.com) with volume discounts of 10–15%, free delivery from €39, and payment via cards, Bancontact, PayPal, Apple Pay, and Google Pay; a point relais pickup network; and a separate professional partner portal (pro.ortis.com / Espace Pro) serving healthcare professionals and resellers. Geographic reach spans at least seven European markets — Belgium, France, Italy, Portugal, Spain, the United Kingdom, and Cyprus — with localized shop fronts per market. Revenue is generated primarily through one-time unit sales of branded supplements, with the Blossom e-coaching platform acting as a freemium content layer to drive product awareness and repeat purchase. Customer segmentation spans dedicated lines for children, athletes, students, seniors (55+), pregnant women, and general adult consumers, each with tailored SKUs and educational content.

Operationally, the company is a privately held Belgian public limited company with 51–100 employees, no disclosed funding rounds, no M&A activity, and no public listing. There is no evidence of AI/ML capabilities, technology acquisitions, or senior AI hires; the competitive position rests on formulation heritage, BIO certification, multi-channel European distribution, and content-driven consumer engagement rather than on software or data assets.

Name

Laboratoires Ortis

Legal name

ORTIS S.A.

Website

https://ortis.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

51–100 employees

Short description

Laboratoires Ortis is a Belgian phytotherapy laboratory founded in 1958 that manufactures and sells 100% natural origin dietary supplements across digestive, immunity, stress, joint, circulation, and vitality categories via DTC e-commerce, professional partner channels, and point relais in seven European countries.

Ownership category

akta.pro rank

Product category

Herbal and Phytotherapy Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Health Food & Supplement Stores (CRAHAEAC)

Keywords

• Natural dietary supplements
• Phytotherapy formulations
• Herbal health products
• Digestive transit support
• Immunity bee products

Headquarters

HQ city

Butgenbach

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Dietary Supplements Sales: Direct-to-consumer sale of 100% natural origin dietary supplements through e-commerce platform (shop.ortis.com) and professional partner network. Products sold as one-time purchases with volume discounts available.
2. Blossom E-coaching Services: Free digital coaching programs (Blossom) that complement product usage and drive customer engagement and loyalty. Revenue indirect through increased product sales.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Laboratoires Ortis manufactures and sells 100% natural origin phytotherapy dietary supplements covering intestinal transit, digestion, detox, stress, sleep, immunity, vitality, joint comfort, circulation, and cognitive function. Products are sold through a direct-to-consumer e-commerce platform (shop.ortis.com) and a professional partner network, complemented by a free digital Blossom e-coaching service covering detox, transit, digestion, vitality, immunity, and sleep programs.

Product overview

Laboratoires Ortis is a Belgian pharmaceutical laboratory specializing in phytotherapy and 100% natural origin dietary supplements. The product portfolio is organized around health benefit categories including: (1) Intestinal transit solutions with products like Fruits&Fibres Forte Complexe Transiplus®, Colon Relax Forte, and IntestiNorm addressing slow, fast, or irregular transit; (2) Digestive health including DépurFoie for liver support and Minacia Forte for acidity; (3) Stress management via Zen Express with safran; (4) Vitality supplements including Ginseng (fioles) and Gelée Royale products; (5) Immunity support through the Propex line (Echinacea&Propolis, various syrups, sprays, and Express formats); (6) Joint health with FlexiCaps; (7) Circulatory health via ToniVèn and ToniVèn Express; (8) Cognitive function with Mémoform. The company also offers Blossom, a free e-coaching wellness platform providing programs for transit, digestion, vitality, detox, immunity, and sleep. Products are predominantly plant-based (phytotherapy) with strong emphasis on natural origin ingredients and are manufactured in Belgium.

Differentiator

Problem solved

Functional benefit

Brands

• Herba Sana: The company's health garden, described as Notre Jardin Herba Sana - their herbal garden operation
• Blossom

Products and services

• Colon Relax Forte Digestive health supplement designed to relieve bloating and intestinal gas. Contains camomille, fenouil, mélisse, and menthe poivrée.
• Fruits&Fibres Forte Complexe Transiplus® Intestinal transit supplement (sticks) featuring the proprietary Transiplus® Complex with kiwi FFG®, magnolia, psyllium blond, fig, acacia, and tamarind to support slow intestinal transit.
• DépurFoie Liver detoxification supplement with pissenlit, melon, chardon-Marie, and artichaut to support liver function and facilitate digestion.
• Zen Express Stress and emotional well-being supplement containing safran (saffron) to support relaxation during occasional stress.
• Ginseng (fioles) Vitality and energy supplement in liquid ampoule format. Ginseng helps the organism naturally restore vitality and energy.
• IntestiNorm Supplement for rapid intestinal transit, helping to regulate and slow down overly fast digestive transit.
• Minacia Forte Supplement for acidity sensations and heartburn relief.
• FlexiCaps Joint health supplement designed to support and maintain comfortable joint function.
• Propex Echinacea&Propolis Immunity support supplement combining echinacea and highly-dosed propolis to support natural defenses. 100ml alcohol tincture format.
• Gelée Royale (comprimés) Royal jelly supplement in tablet form for general vitality and well-being.
• Gelée Royale avec alcool Royal jelly supplement with alcohol for preservation, supporting general vitality.
• Gelée Royale sans alcool Alcohol-free royal jelly supplement for those preferring non-alcoholic format.
• Propex Propolis Pure propolis supplement in drops format, highly dosed.
• Propex Express Rapid-action winter ailment relief supplement in drops format.
• Propex Coup de Froid Winter ailment relief supplement for colds and flu-like symptoms.
• Propex Sirop Apaisant Soothing syrup for children's respiratory comfort with propolis.
• Propex Sirop Fluidity Fluidifying syrup for children's respiratory tract comfort.
• Propex Spray Gorge Throat spray with propolis for soothing throat discomfort.
• Propex Sirop Family Kids Family-formulated syrup for children's immunity boost.
• ToniVèn Circulatory health supplement in 60-tablet format with petit houx, marron d'inde, vigne rouge, acérola, troxérutine, and vitamin E to support healthy blood circulation and relieve heavy legs.
• ToniVèn Express BIO Rapid-action BIO-certified circulatory supplement in 7-ampoule format with hibiscus, grenade, and troxérutine for quick relief from heavy legs, suitable for travel use.
• Mé moform Memory and concentration supplement containing vitamin E to support cognitive function and protect cells from oxidative stress.
• Blossom E-Coaching Free digital e-coaching wellness platform with six programs: Blossom Detox, Blossom Transit, Blossom Digestion, Blossom Vitalité, Blossom Immunité, and Blossom Sommeil. Provides personalized tips, recipes, exercises, and phytotherapy information to complement product usage.

Quantifiable outcome

• Products support natural defenses, digestive comfort, circulation, stress management, and sleep quality according to traditional phytotherapy uses

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Be-Life: Belgian natural dietary supplement laboratory founded in 1974, focused on phytotherapy and gemmotherapy—directly comparable as a fellow Belgian natural supplement specialist targeting similar health-conscious European consumers.
• Juvamine: OTC dietary supplement brand sold in mass retail and pharmacy channels across Europe—comparable to Ortis in supplement category, multi-country European distribution, and price-conscious consumer positioning.
• Nutergia: French laboratory producing dietary supplements and natural health products with a strong healthcare-professional sales force—comparable to Ortis in product mix (digestion, immunity, vitality, transit), B2B partner model, and European footprint.
• Naturactive (Pierre Fabre): Phytotherapy subsidiary of Pierre Fabre offering plant-based dietary supplements in pharmacies across Europe—closely comparable to Ortis in herbal supplement range, pharmacy/health-professional distribution, and French/European market focus.
• Arkopharma: French pharmaceutical laboratory specializing in phytotherapy and plant-based natural health products with broad European distribution—directly comparable to Ortis in product category (herbal supplements), target customers (natural health consumers), and D2C plus pharmacy retail channels.
• SuperSmart: European online retailer of dietary supplements with a curated catalog of vitamins, minerals, and plant extracts—directly comparable to Ortis in D2C e-commerce model, broad supplement catalog, and pan-European shipping footprint.
• Solgar: Premium global vitamin and dietary supplement brand sold through pharmacies and health stores—comparable to Ortis in supplement category, premium positioning, and distribution through health-conscious retail channels across Europe.
• Pileje: French leader in micronutrition and phytotherapy, selling through healthcare professionals and direct channels—directly comparable to Ortis in formulation philosophy (plant-based natural health), customer base (health-conscious Europeans), and professional-partner B2B model.

Broad incumbents

• Amway (Nutrilite): Global direct-selling nutrition and supplement brand with plant-based heritage and broad portfolio—comparable as a large incumbent operating in plant-based dietary supplements with international reach competing for the same wellness consumer.
• Herbalife: Global nutrition company with broad meal-replacement, protein, and supplement range sold via MLM and direct channels—comparable as a much larger incumbent competing for the same health-conscious consumer wallet across multiple product categories Ortis addresses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@laboratoiresortis5938
• Facebookfacebook.com/Ortisfriendsbelgium
• LinkedInlinkedin.com/company/ortis
• Instagramlinktr.ee/laboratoiresortis

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laboratoires Ortis