Belrobotics

What Belrobotics does

Belrobotics SA is a Belgium-based manufacturer (founded 2002, headquartered in Wavre) of professional autonomous robotic lawn mowers and golf ball pickers. The company's product portfolio comprises four core robotic mowers — the Parcmow Connected Line (up to 12,000 m², aimed at individuals, public bodies, and small businesses), the Bigmow BM-850 (up to 30,000 m²/week, targeted at football, rugby, and baseball pitches), the Bigmow BM-1050 (up to 45,000 m²), and the Bigmow BM-2050 (up to 75,000 m², the top-of-range professional unit) — plus the patented BallPicker BP-1250, a world-exclusive autonomous golf ball collector rated at 15,000 balls per 24 hours on driving ranges.

The technical platform rests on GPS-RTK (Real-Time Kinematic) satellite positioning for centimeter-level accuracy, branded as WiseNav for wire-free boundary operation; Wisecut, an automatic cutting-height adjustment technology exclusive to the GPS-RTK professional line; floating cutting heads with stainless steel blades for terrain adaptation and mulching; and the Connected Line fleet management stack (web portal, iOS/Android apps, real-time GPS tracking, geofencing, anti-theft, maintenance history). The BallPicker BP-1250 is a patented, world-exclusive product with no direct comparable cited in available sources.

Belrobotics sells primarily through a certified pan-European dealer network spanning at least 19 countries (Belgium, France, Germany, Netherlands, UK, Ireland, Nordics, Iberia, Italy, Switzerland, Austria, Luxembourg, Poland, Czechia, Slovakia, Romania) with 25+ localized website variants, supported by iOS and Android mobile apps, a customer portal, and a free-quote funnel. Revenue mechanics are unit-pricing on hardware (electricity-cost disclosures imply annual operating cost to the customer of €100–€300 per unit) plus a Connected Line subscription/recurring software layer. In September 2025, Belrobotics was acquired by Yamabiko Corporation (Tokyo Stock Exchange: 6256), a Japanese outdoor power equipment manufacturer, and now operates as a subsidiary under Yamabiko's brand portfolio.

Name

Belrobotics

Legal name

Belrobotics SA

Website

https://belrobotics.com

Company type

Private

Founded year

2002

Operating status

Operating

Short description

Belrobotics is a Belgium-based manufacturer of GPS-RTK enabled professional robotic lawn mowers and a patented autonomous golf ball picker, serving sports clubs, golf facilities, and commercial grounds managers across Europe via a certified dealer network. Now a subsidiary of Japan's Yamabiko Corporation.

Ownership category

akta.pro rank

Product category

Autonomous Robotic Lawn Mowers

NAICS

Lawn and Garden Tractor and Home Lawn and Garden Equipment Manufacturing (333112)

SIC

Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524)

akta.pro primary industry

Smart Cleaning & Domestic Robotics (Robot Vacuums/Mops, Lawn Robots) (HSAPAQAK)

akta.pro secondary industries

Athletic Field & Golf Course Groundskeeping (IMAIAIAH), Robotics & Autonomous Field Operations (Weeding, Spraying, Harvest Assist, Autonomous Tractors) (AFAGALAJ)

Keywords

• Robotic lawn mowers
• Autonomous mowing robots
• Golf ball picker robots
• GPS-RTK navigation
• Commercial grounds maintenance

Headquarters

HQ city

Wavre

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: Sale of robotic lawn mowers and golf ball pickers to individuals, businesses, sports clubs, and golf facilities. Products range from residential Parcmow to professional Bigmow line with varying capacities.
2. Connected Line Services: Fleet management and connectivity services for robot monitoring, GPS tracking, and maintenance scheduling through web portal and mobile app.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Belrobotics designs and manufactures professional autonomous robotic lawn mowers and a patented golf ball picker robot, all built on GPS-RTK precision navigation with wire-free WiseNav technology. Its product lineup includes the Bigmow professional mowers (BM-850, BM-1050, BM-2050) for sports pitches and large grounds up to 75,000 m², the Parcmow Connected Line for residential and small commercial sites up to 12,000 m², and the BallPicker BP-1250 for golf driving ranges. Offerings are complemented by the Connected Line fleet management platform providing remote monitoring, GPS tracking, geofencing, anti-theft, and maintenance history.

Product overview

Belrobotics is a Belgium-based company specializing in professional autonomous robotic lawn mowers and golf ball pickers. The product portfolio centers on four main robotic mower lines (Bigmow BM-850, BM-1050, BM-2050, and Parcmow) plus the BallPicker golf ball collector, all built on core technology platforms: GPS-RTK for precision navigation, WiseNav for wire-free boundary-free operation, and Wisecut for automatic cutting height adjustment. The Connected Line add-on provides fleet connectivity via web portal and smartphone app. The lineup serves diverse segments from individuals (Parcmow up to 12,000 m²) to professional sports clubs and golf facilities (Bigmow up to 75,000 m²).

Differentiator

Problem solved

Functional benefit

Brands

• Wisecut: Exclusive technology for automatic cutting height adjustment on GPS-RTK professional mowing robots, designed for golf courses.
• WiseNav
• Connected Line

Products and services

• BallPicker GPS-RTK BP-1250 Autonomous golf ball picker robot that collects up to 15,000 balls in 24 hours on driving ranges using GPS and Real-Time Kinematic (RTK) navigation. Operates 24/7 without boundary wire via WiseNav. A world-exclusive patented product targeted at golf clubs and driving ranges.
• Bigmow GPS-RTK BM-850 Professional automatic robotic mower specifically designed for football, rugby, and baseball pitches. Covers up to 30,000 m² per week with 2 floating heads and 2 sonar units. Estimated annual electricity cost of €150.
• Bigmow GPS-RTK BM-1050 GPS-RTK robotic mower for large green spaces, public areas, and private grounds. Maintains lawns up to 45,000 m² autonomously without boundary wire using WiseNav. Features 3 floating mowing heads and 5 sonars. Estimated annual electricity cost of €200.
• Bigmow GPS-RTK BM-2050 GPS-RTK robotic mower with strip pattern mowing capability for large areas up to 75,000 m². Operates wire-free using WiseNav with 5 floating heads for professional grounds maintenance. Estimated annual electricity cost of €300.
• Parcmow Connected Line Robotic mower for individuals, public bodies, and businesses managing green spaces up to 12,000 m². Features 3 floating cutting heads, 9 stainless steel blades, 5 sonars for obstacle detection, and autonomous recharging. Annual energy cost approximately €100 with 580 kWh consumption.

Quantifiable outcome

• 50% cost savings vs traditional mowing
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kress Robotics: Kress Mission series is a wire-free GPS-guided robotic mower line targeting large and professional lawns. Directly comparable through GPS-based navigation, large-surface positioning, and dealer-led European distribution.
• Honda Miimo: Honda's Miimo robotic mower family competes in residential and light-commercial autonomous mowing. Comparable through product category and brand-backed reliability, though Honda is more residential-leaning than Belrobotics' professional sports/golf focus.
• Husqvarna Group: Husqvarna's Automower line is the global category leader in residential robotic lawn mowers. Comparable through overlapping product category (robotic mowers) and overlapping customer base, though Husqvarna leads in residential whereas Belrobotics specializes in large-surface professional applications.
• ZCS (Ambrogio Robot): Italian manufacturer of professional and residential robotic mowers including the Ambrogio L flagship line. Closely comparable on product category, professional-grade positioning, and European dealer network.

Broad incumbents

• Echo Incorporated: Echo is a sister brand under Yamabiko Corporation, manufacturing professional outdoor power equipment. Comparable as a Yamabiko portfolio peer and broad incumbent in professional groundskeeping, with shared distribution and OEM dynamics.
• EGO Power+: EGO Power+ is a leading cordless outdoor power equipment brand with an expanding robotic mower line. Comparable through overlapping professional/residential groundskeeping customer base and dealer retail channels.
• STIHL: STIHL is a global leader in outdoor power equipment (chainsaws, trimmers, mowers) with an extensive dealer network. Comparable as a broad incumbent in professional groundskeeping equipment, though STIHL's robotic mower offerings are more limited.
• John Deere: John Deere has invested in autonomous mowing and turf-care solutions for golf and large groundskeeping through its commercial mowing portfolio. Comparable as a broad incumbent entering autonomous turf care, though with much larger scale and dealer network.

Emerging players

• Mammotion: Shenzhen-based robotic mower challenger with wire-free RTK navigation (Luba series) rapidly expanding in Europe and North America. Comparable through wire-free GPS-RTK navigation and direct-to-consumer-plus-dealer hybrid model.
• WIPER Robot (Technoalpin Group): Italian premium robotic mower brand with professional-grade models. Comparable through European focus, professional sports and groundskeeping customer base, and dealer-led distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCYgWBPRzEdXmUqLRL0JbUIw
• Facebookfacebook.com/belrobotics
• Instagraminstagram.com/belrobotics_europe
• LinkedInlinkedin.com/company/belrobotics

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Belrobotics