Plná Peněženka

What Plná Peněženka does

Plná Peněženka is the largest cashback portal in the Czech Republic, operating since 2012 under the legal entity Prima Digital s.r.o. and headquartered at Kaprova 42/14, Prague. The platform allows registered users to earn up to 25% cashback on purchases made at more than 1,112 partner e-shops spanning categories including electronics, fashion, health, travel, groceries, and household goods. As of mid-2025, it served over 1.16 million registered users and had returned more than 257 million Kč in cumulative cashback. The business model is a transaction-fee-driven two-sided marketplace: Plná Peněženka receives affiliate commissions from partner e-shops on confirmed, non-returned purchases, then shares a portion of that commission with the consumer as cashback while retaining the spread as primary revenue.

The product surface is distributed across a self-service web portal (plnapenezenka.cz), the Lištička browser extension available on Chrome, Firefox, Safari, and Edge, native iOS and Android applications, and a Slovak-market mirror at plnapenazenka.sk. Engagement is reinforced through a tiered VIP loyalty program (3%/5%/10% bonus cashback), a referral program paying up to 6,000 Kč per user, a million-Kč sweepstakes, and editorial content spanning a Magazín, a Zápisník cestovatele travel section, and an Akce a kupony deals aggregator. Affiliate publisher acquisition is run through AffiliatePort.eu. The company operates with a 1–10 employee headcount, is privately held with no disclosed external funding rounds, and runs no publicly documented AI/ML features or partner-facing API.

The customer base splits between (a) general Czech consumers seeking rebates on online purchases and (b) Czech and international e-shops seeking performance-based customer acquisition via affiliate links, with additional segments for businesses, nonprofits (eligible for a 50% cashback bonus), and affiliate publishers. Named merchant partners include Alza.cz, AliExpress, Allegro.cz, Temu.com, Zalando-lounge.cz, Dr. Max, Booking.com, Vivantis.cz, Adidas.cz, Autodoc.cz, and Lidl.cz.

Name

Plná Peněženka

Legal name

Prima Digital s.r.o.

Website

https://plnapenezenka.cz

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Plná Peněženka is the largest Czech cashback portal, operated by Prima Digital s.r.o. since 2012, serving over 1.16 million registered users with cashback rewards across 1,112+ partner e-shops via web, mobile apps, and a browser extension.

Ownership category

akta.pro rank

Product category

Online Cashback Portal

NAICS

Media Buying Agencies (541830)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

Keywords

• Cashback portal
• Affiliate marketing
• Online shopping rewards
• E-commerce partnerships
• Browser extension cashback

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. Affiliate Commission from E-shops: Plná Peněženka earns a commission (provize) from partner e-shops for each successfully completed and confirmed purchase made through its platform. E-shops pay only for actual completed purchases; no payment is made for clicks or returned items within 14 days.
2. Cashback Revenue Share: The platform shares a portion of the affiliate commission it receives from e-shops with end customers in the form of cashback, while retaining the remainder as its primary revenue. This creates a two-sided marketplace where e-shops gain customers and Plná Peněženka monetizes the commission spread.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Plná Peněženka operates a Czech consumer cashback portal that connects registered users with more than 1,110 partner e-shops, enabling shoppers to earn up to 25% money back on online purchases. The platform tracks transactions through click-through redirects and merchant-confirmed approvals (typically within 40–60 days), shares a portion of affiliate commissions with users as cashback, and offers a browser extension (Lištička), mobile apps, and a tiered VIP loyalty program.

Product overview

Plná Peněženka is the largest Czech cashback portal, operating as a unified consumer-facing platform that delivers cashback rewards, deals, editorial content, and gamification to over 1.16 million registered users. The core product is the Plná Peněženka Cashback Portal (plnapenezenka.cz), which drives user acquisition through a web portal, browser extension (Lištička), and mobile apps for iOS and Android. The platform monetizes via affiliate commissions from 1,110+ partner e-shops and shares a portion with users as cashback. The product portfolio consists of the core cashback portal supplemented by the Lištička browser extension (add-on for Chrome/Firefox/Edge/Safari with 10 Kč signup bonus), native mobile apps (iOS/Android), a tiered VIP loyalty program (VIP 3%/5%/10%), a referral bonus system (200 Kč per referral, up to 6,000 Kč total), an affiliate program via AffiliatePort.cz (300 Kč per new paying user), editorial content via Magazín, travel content via Zápisník cestovatele, contests including a Million Kč sweepstakes and Megatipovačka leaderboard, an Akce a kupony deals section, and a Garance spokojenosti dispute resolution service. No API, AI features, or formal certifications are described.

Differentiator

Problem solved

Functional benefit

Products and services

• Plná Peněženka Cashback Portal The primary cashback portal allowing registered users to earn up to 25% money back from purchases made at over 1,110 partner e-shops in the Czech Republic and internationally. Users click through to partner stores, cashback rewards are tracked and confirmed by merchants (typically 40–60 days), and rewards can be paid out to bank accounts from 1 Kč.
• Lištička Browser Extension

Quantifiable outcome

• Over 257 million Kč returned to customers across all historical transactions
• +3 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• AffiliatePort.eucoreGTM or Marketing PartnerAffiliatePort.eu is the affiliate network platform through which Plná Peněženka recruits third-party publishers and bloggers to promote its cashback service. Affiliates earn 300 Kč per new user who completes a purchase within 90 days of registration.
• E-shop Partners (1,112+ merchants)coreChannel Partner/ Reseller/ DistributorOver 1,112 Czech and international e-shops are integrated into the Plná Peněženka affiliate network, including major brands such as Alza.cz, AliExpress, Dr. Max, Zalando, Booking.com, Allegro.cz, Lidl.cz, Temu.com, and Vivantis.cz. E-shops pay a commission only on successfully completed, non-returned purchases and gain access to over 1.16M registered users.

Scale indicators9 records

Recent moves6 records

Expansion highlights2 records

Regional players

• Pepper.pl: Polish cashback and deals community sharing affiliate commissions with users. Same business model and adjacent Central European market; relevant for cross-border expansion benchmarking.
• Bonial (Kaufda / MeinProspekt): European digital shopping offers aggregator with strong presence in DACH and CEE. Comparable as a merchant-discovery and rewards platform for consumers, though skewing toward digital leaflets and coupons.
• Slevomat / SlevaDne: Czech daily-deals and coupon platform. Comparable as a deals aggregation platform serving Czech consumers, but focused on group deals and discount codes rather than post-purchase cashback.

Broad incumbents

• Rakuten (formerly Ebates): Global cashback and shopping rewards leader. Comparable as a cashback portal sharing affiliate commissions with consumers, but operating at much larger scale and with broader international merchant coverage than Plná Peněženka.
• Banky.cz / Peníze.cz: Czech financial comparison and consumer information portal. Comparable because it monetizes e-commerce and financial lead-generation traffic, but with a different vertical focus (financial products).
• Heureka Group: Leading Czech price-comparison and shopping platform. Comparable because it monetizes e-commerce traffic and helps merchants acquire customers, though focused on price comparison rather than cashback.

Others

• Affilinet / Awin (AffiliatePort): Affiliate network infrastructure provider that Plná Peněženka itself uses via AffiliatePort.eu. Comparable as affiliate-marketing infrastructure and a potential partner or competitive channel for cashback distribution.

Direct peers

• Letšie šetriť: Slovak cashback portal operating the same affiliate-rewards model. Direct competitor in Slovakia, where Plná Peněženka also operates.
• TopCashback: One of the world's largest cashback portals. Directly comparable because it offers the same click-through cashback model across thousands of merchants, sharing affiliate commissions with end consumers.
• Refundo: Czech and Slovak cashback portal operating on the same affiliate-commission model with local merchants. Direct competitor within Plná Peněženka's core geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UChCxvjtlegI0pZqQtuKqWVg
• Facebookfacebook.com/PlnaPenezenka
• LinkedInlinkedin.com/company/plnapenezenka.cz
• Instagraminstagram.com/plnapenezenka.cz
• Xx.com/plnapenezenka

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plná Peněženka