What Home Evolution Roofing does

Home Evolution Roofing is a privately held, family-owned exterior-contracting firm headquartered at 22 Crescent Terrace in Cohoes, New York, operating additional offices in Utica and Poughkeepsie. Founded in 2006, the company serves residential homeowners — primarily aged 50+ — across 20+ upstate New York counties (Capital Region, Mohawk Valley, Hudson Valley) and parts of Vermont, with a secondary commercial-roofing offering. Its core products are roof replacement, emergency and routine roof repair, EPDM flat-roof systems, metal roofing, attic insulation, chimney repair and rebuild, skylight/solar-tunnel installation, and adjacent siding and window replacement.

The underlying "technology" is service-delivery know-how rather than software: certified installation of materials from IKO, Owens Corning, GAF, Velux, and Firestone (EPDM), supported by proprietary-feeling techniques such as steam-based ice-dam removal, architectural-shingle installation, and attic insulation/ventilation balancing for ice-dam prevention. A 57-page educational blog, 636 Google reviews, BBB accreditation, and Angie's List Super Service Award underpin a content-and-reputation marketing engine. Pricing is quote-based, generated after free on-site inspections that include photo/video documentation; financing is offered through a third-party partner for qualified homeowners.

The business model is direct-to-consumer, project-based, one-time revenue (roof replacement, repair, EPDM installs, complementary exterior work) with no disclosed recurring-contract line. GTM relies on local SEO, 30+ directory listings, Google reviews, referrals, and field sales (on-site estimators), with seasonal marketing focused on storm-damage and ice-dam content. The company is family-owned with no institutional investors, no parent entity, no funding rounds, and no disclosed management team beyond the founding family — and is therefore tightly bound to the capacity, capital, and succession decisions of its owners.

Name

Home Evolution Roofing

Legal name

Home Evolution

Website

https://homeevolution.net

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Home Evolution Roofing is a family-owned exterior contractor based in Cohoes, NY, serving residential homeowners across 20+ upstate New York counties and parts of Vermont with roof replacement, repair, EPDM flat roofs, metal roofing, skylights, siding, and window replacement since 2006.

Ownership category

akta.pro rank

Product category

Residential Roofing Services

NAICS

Roofing Contractors (23816)

SIC

Asphalt Paving & Roofing Materials (2950)

akta.pro primary industry

Roof Installation & Replacement (HSAPAKAA)

Keywords

• Residential roofing services
• Roof replacement
• Roof repair
• Flat roof EPDM
• Exterior home services

Headquarters

HQ city

Cohoes

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Roofing Installation and Replacement: One-time project-based revenue from complete roof replacement services. Revenue generated through material costs plus labor fees. Projects include tear-off of existing roof, disposal, and installation of new roofing system.
2. Roof Repair Services: One-time revenue from repair services including emergency repairs, storm damage repairs, leak repairs, shingle replacement, flashing repair, and chimney repair/rebuild. Revenue based on scope of repair work required.
3. Exterior Home Services: Additional revenue from related services including window replacement, siding installation, attic insulation, skylight installation, and solar tube installation. These complementary services create additional revenue streams and cross-sell opportunities.
4. Commercial Roofing: Revenue from commercial roofing services for business properties, including flat roof systems, EPDM installations, and ongoing maintenance.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Home Evolution Roofing installs, replaces, and repairs residential and commercial roofs using asphalt shingles from IKO, Owens Corning, and GAF, EPDM rubber membranes from Firestone for flat roofs, and metal roofing systems. The company also provides complementary exterior services including attic insulation, chimney repair and rebuild, skylight and solar tube installation, siding, and window replacement. Each project includes tear-off of the existing roof, installation of the new system, manufacturer and company-backed warranties, and a dedicated warranty crew.

Product overview

Home Evolution Roofing is a locally owned roofing company offering a comprehensive suite of residential exterior home services. The core offering centers on roofing systems including roof replacement and repair using asphalt shingles (IKO, Owens Corning, GAF Timberline brands), EPDM flat roof systems (Firestone products), and metal roofing. The company also provides complementary services including attic insulation, chimney repair and rebuild, skylight installation (Velux products), siding installation, and window replacement. The portfolio is unified under a single contractor model where the same team handles multiple exterior home improvement needs. All roofing work is backed by manufacturer and company warranties with a dedicated warranty crew.

Differentiator

Problem solved

Functional benefit

Products and services

• Roof Replacement Full roof replacement services for residential properties using asphalt shingles (IKO, Owens Corning, GAF), metal roofing, or flat roof systems. Includes tear-off of existing roofing, disposal, and installation of a new roofing system backed by manufacturer and company warranties.
• Roof Repair Emergency and routine roof repair services for residential and commercial properties, including shingle replacement, flashing repair, leak detection, chimney repair, and storm damage response.
• Flat Roof EPDM Installation EPDM rubber roofing membrane installation for low-slope residential and commercial applications using Firestone products, designed for durable, weather-resistant protection against water infiltration.
• Commercial Roofing Roofing services for commercial buildings including EPDM installations, flat roof systems, snow load considerations, and ongoing maintenance for business properties.
• Metal Roof Installation Metal roofing installation including standing seam, metal shingles, and corrugated panels offering 40–70 year lifespan and snow-shedding properties for residential properties.
• Chimney Repair & Rebuild Chimney repair and rebuild services for residential properties, including brickwork restoration, masonry work, sealing leaks, and chimney crown/flashing work.
• Attic Insulation Attic insulation installation and upgrades to improve residential energy efficiency, prevent heat loss, and reduce ice dam formation.
• Skylights and Solar Tunnels Installation of Velux skylights and solar tubes for residential natural light, ventilation, and energy efficiency. The company is a Velux-certified installer.
• Siding Installation Exterior siding installation for residential properties including vinyl siding, with 20-year warranties, low maintenance, and durability benefits.
• Window Replacement Residential window replacement services offering various styles including double-hung, casement, picture windows, and specialty shapes from various brands.

Quantifiable outcome

• Roof replacement completed in 8 hours for typical residential project
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• IKOcoreStrategic or Co-development PartnerIKO Preferred Installer - Home Evolution is an authorized preferred installer for IKO roofing products including shingles, underlayment, and complete roofing systems. This partnership provides access to quality roofing materials with strong warranty coverage and technical support.
• Owens CorningcoreStrategic or Co-development PartnerOwens Corning Preferred Contractor - Authorized to install Owens Corning roofing products including architectural shingles and ventilation systems. Partnership provides access to reliable, long-lasting shingles with bold colors and strong protection.
• GAFcoreStrategic or Co-development PartnerGAF Certified Residential Roofing Contractor - Certified to install GAF Timberline roofing products and systems. Partnership provides access to high-performance underlayments and roofing materials with strong warranty coverage.
• VeluxcoreStrategic or Co-development PartnerVelux Certified Skylight Installer - Certified to install Velux skylights offering natural light, ventilation, and energy efficiency. Partnership provides access to premium skylight products with professional installation support.
• Firestone Building ProductsminorStrategic or Co-development PartnerHome Evolution performs quality work using Firestone products for EPDM flat roof installation. Partnership provides access to durable EPDM rubber membrane systems for low-slope applications.

Scale indicators5 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Window World: Largest U.S. window replacement franchise with co-located exterior services including roofing and siding — directly comparable family-franchise identity, multi-location presence, and consolidated exterior-services approach.
• Long Home Products: Regional home exterior contractor serving the Mid-Atlantic and Northeast with roofing, windows, siding, and doors — directly comparable multi-product exterior model targeting the same 50+ homeowner demographic.
• Bone Dry Roofing: Multi-location residential roofing contractor operating across several U.S. Midwest/Southeast states with a comparable owner-operator model, manufacturer certifications (GAF, Owens Corning), and emphasis on storm damage and roof replacement — directly comparable in service mix and customer profile.
• Storm Guard Roofing & Restoration: Franchise-based residential roofing and restoration franchise with offices across multiple U.S. regions; directly competes in storm damage repair, insurance-funded restoration, and exterior services to homeowners — highly comparable business model.
• Klaus Roofing Systems: Regional residential roofing franchise with multiple Northeast and Mid-Atlantic locations offering roof replacement, repair, and gutter services to homeowners — directly comparable regional footprint, residential focus, and service mix.

Broad incumbents

• Tecta America: Largest U.S. commercial roofing services platform; partially comparable on the commercial/EPDM side of Home Evolution's business but operates at substantially different scale.
• Roofing Corporation of America: PE-backed national roofing platform consolidating regional residential and commercial roofers; relevant as the consolidating buyer archetype that would view Home Evolution as a candidate bolt-on or competitive threat.
• Power Home Remodeling: Large national exterior remodeling company offering roofing, windows, siding, and doors at significantly greater scale than Home Evolution; comparable service portfolio but much broader geographic coverage and institutional execution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/roofingalbanyny
• Xx.com/homeevolution

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home Evolution Roofing