YMCA of Lethbridge

What YMCA of Lethbridge does

The YMCA of Lethbridge is a CRA-registered charitable organization (registration 11924 2030 RR 0001) operating as part of the national YMCA Canada network and serving the Lethbridge, Alberta community. The organization runs four physical locations — the Cor Van Raay YMCA (within the city-owned Cavendish Centre), Crossings Child Care Centre, Redwood Child Care Centre, and Round Street Child Care Centre — plus school-based out-of-school care at West Coulee Station Elementary School. Its core offering is an integrated community recreation stack spanning a 50,000 sq ft aquatic centre (with FlowRider surf simulator, lazy river, wave pool, and hot tub), a fitness centre with 220m indoor track and group studios, a 6-court fieldhouse, licensed childcare for children 12 months to pre-kindergarten, and out-of-school/KinderCare programs.

The organization monetizes through a tiered recurring membership model ($40-$224/month across Adult, Senior, Teen, Young Adult, Child, Family, and Family Plus tiers) plus day passes ($8.50-$32.50), program registration fees (summer camps $221-$265/week, swimming lessons $55-$90, personal training $84-$100/session), monthly child care fees (heavily subsidized by the Alberta Affordability Grant to $326.25/month full-time for eligible families), and facility rentals (pool parties from $275, multipurpose rooms $40-$90/hr). Charitable donations and government funding (including ESDC support) supplement earned revenue to underwrite fee assistance, subsidized camps, free tutoring, and the Alternative Suspension Program.

Distribution is direct-to-consumer across four locations and a self-serve online registration platform, with community partnerships (Alberta Health Services, Special Olympics Lethbridge, GoodMovement, City of Lethbridge, local schools) driving referrals. The organization is differentiated by the combination of its charity status, fee assistance program, capital-intensive aquatic facility, multi-vertical service integration (childcare + fitness + community programs), and partnerships extending into mental health, disability sport, and Indigenous wellness.

Name

YMCA of Lethbridge

Legal name

YMCA of Lethbridge

Website

https://lethbridgeymca.ca

Company type

Private

Founded year

1910

Operating status

Operating

Headcount range

11–50 employees

Short description

YMCA of Lethbridge is a CRA-registered charity operating the Cor Van Raay YMCA and three child care centres in Lethbridge, Alberta, delivering integrated fitness, aquatic, childcare, and community programming for families, seniors, youth, and vulnerable populations.

Ownership category

akta.pro rank

Product category

Community Recreation Services

NAICS

Child Care Services (6244), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Child Day Care Services (8351), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Aquatic Family Entertainment Centers (Splash Pads, Aquatic Playgrounds, Swim Parks) (THAJAEAL)

akta.pro secondary industries

Group Camping & Scout Camps (THAGAOAI), Disability Services & Independent Living Support (BPAGACAG)

Keywords

• Community recreation services
• Fitness membership programs
• Licensed childcare services
• Aquatics and swim lessons
• Youth development programs

Headquarters

HQ city

Lethbridge

HQ country

Canada

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Fees: Monthly recurring membership fees ranging from $40-$224 depending on membership type (Adult, Senior, Teen, Family). Includes joining fees for new memberships.
2. Day Passes: Single-visit access to facilities at various price points ($8.50-$32.50) for non-members.
3. Program Registration Fees: Fees for registered programs including summer camps, swimming lessons, fitness classes, and day camps at member and non-member rates.
4. Child Care Fees: Monthly childcare fees for licensed child care centers, with prices reduced through the Alberta Affordability Grant for eligible families.
5. Facility Rentals: Revenue from renting multipurpose rooms, pool, fieldhouse, and FlowRider for parties and events.
6. Donations and Charitable Contributions: The YMCA is a CRA-registered charity (11924 2030 RR 0001) that relies on donations to support community programs including fee assistance, subsidized camps, and free tutoring.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

YMCA of Lethbridge is a CRA-registered charity operating the Cor Van Raay YMCA facility and multiple child care centres, providing community recreation services including a 50,000 sq ft aquatic centre, fitness centre, licensed childcare, summer camps, swimming lessons, personal training, and youth programs. The organization offers tiered memberships, day passes, registered programs, and facility rentals across four locations in Lethbridge, Alberta. Service delivery emphasizes community accessibility through a fee assistance program and partnerships with schools, Alberta Health Services, Special Olympics Lethbridge, and Indigenous wellness providers.

Product overview

YMCA of Lethbridge operates as a community recreation centre offering a broad portfolio of programs and services centred around health, fitness, childcare, and youth development. The primary facility is the Cor Van Raay YMCA, supplemented by several childcare centres across the city. Core offerings span aquatics (with a 50,000 sq ft aquatic centre featuring a FlowRider surf simulator), fitness (gym, track, studios, and personal training), and childcare services (licensed childcare, out-of-school care, and KinderCare). Seasonal programs include Summer Day Camp, PD Day Camp, and swimming lessons through the Lifesaving Society curriculum. Facility rentals cover party packages (pool, fieldhouse, indoor play), multi-purpose rooms, and specialized equipment like the FlowRider. Membership tiers provide tiered access to facilities and programs, with fee assistance available. The portfolio functions as a unified community centre model where memberships provide base access while individual programs (child care, camps, lessons, training) operate as distinct service offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Aquatics Programs Aquatic facilities and programs including a 50,000 sq ft aquatic centre with lazy river, beach-entry wave pool, hot tub, swim lessons, and FlowRider surf simulator, available to members and day-pass holders.
• Fitness Programs Fitness centre with cardio and strength equipment, 220m indoor track (inner 220m, outer 240m), yoga/spin/TRX studios, and drop-in fitness classes for members.
• Licensed Child Care Services Licensed childcare for children 12 months to not yet in kindergarten, delivered at Crossings Child Care Centre, Redwood Child Care Centre, and Round Street Child Care Centre, with fees reduced through the Alberta Affordability Grant for eligible families.
• KinderCare Before and after school care for kindergarten children, including care on non-kindergarten days and full-day care on PD days and school breaks.
• Out of School Care Before and after school care programs operating at the Cor Van Raay YMCA and within West Coulee Station Elementary School.
• Summer Day Camp Weekly summer day camp programs for children ages 5-12 years featuring swimming, gym activities, crafts, outdoor activities, and field trips; member and non-member rates available.
• PD Day Camp Full-day camp programs for school-aged children ages 5-12 offered on professional development days.
• Sport and Fieldhouse Programs 6-court gymnasium/fieldhouse facility for basketball, volleyball, pickleball, badminton, soccer, and other sports, with equipment available to members and program participants.
• Personal Training One-on-one personal training sessions with certified trainers offering customized fitness plans, available in single sessions or session packages at member and non-member rates.
• Swimming Lessons Group swimming lessons using the Lifesaving Society Swim for Life program, from parent/tot levels through advanced swimmers, available at member and non-member rates.
• Lifesaving Society Certification Courses Leadership certification courses including Bronze Medallion, Bronze Cross, National Lifeguard, and Swim and Lifesaving Instructor training delivered in partnership with the Lifesaving Society.
• First Aid Certification Courses Intermediate First Aid CPR-C/AED certification courses offered in partnership with the Lifesaving Society, including recertification options.
• Pool Party Packages Birthday party packages starting at $275 with pool access, slides, and waves, with add-ons including a Wibit inflatable obstacle course and the FlowRider surf simulator.
• Fieldhouse Party Packages Gymnasium birthday party packages with sports equipment access, bouncy castle, and foam dart blaster options.
• Indoor Play Party Packages Birthday party packages at $180 providing access to the indoor play area plus tables and chairs in a multipurpose room.
• Multi-Purpose Room Rentals Rental spaces in Small (17'x24', max 30), Medium (31'x25', max 40), and Large (50'x30', max 50) sizes for meetings and events, with non-profit and multi-hour discounts available.
• Fieldhouse Rentals Gymnasium court rentals for sports activities, with 6 full courts separated by retractable curtains.
• Child Minding Drop-in childcare for children ages 6 weeks to 7 years while parents use the facility, available for members and non-members.
• GoodMovement Indigenous Wellness Program Indigenous-owned health and wellness program combining fitness, sport, nutrition, and traditional Indigenous teachings for adult athletic development, delivered in partnership with GoodMovement.
• Mental Health Wellness Program 12-week wellness program for clients struggling with mental illness, delivered in partnership with Alberta Health Services, with each 90-minute session including activity and educational components.
• Adapted Sports Programs Adapted sports programs for individuals with intellectual/developmental and physical disabilities, delivered in partnership with Special Olympics Lethbridge, focusing on fundamentals of movement, endurance, coordination, and social connection.
• Membership Programs Membership tiers (Adult, Adult Plus, Child, Family, Family Plus, Senior, Teen, Young Adult) with monthly recurring fees from $40-$224 and one-time joining fees, providing tiered facility access and program discounts.

Quantifiable outcome

• Reduced childcare costs through Alberta Affordability Grant
• +1 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• Alberta Health ServicescoreStrategic or Co-development PartnerYMCA of Lethbridge partners with Alberta Health Services to deliver a 12-week wellness program for clients struggling with mental illness. Each 90-minute session includes both activity and educational components designed to support recovery journeys.
• Special Olympics LethbridgecoreStrategic or Co-development PartnerYMCA of Lethbridge and Special Olympics Lethbridge partner to deliver adapted sports programs for individuals with intellectual/developmental and physical disabilities. Programs focus on fundamentals of movement important for sport and life, helping participants develop endurance, coordination, and social connections.
• GoodMovementcoreStrategic or Co-development PartnerGoodMovement is an Indigenous-owned health and wellness company offering culturally-grounded physical activity programs. The YMCA partners with GoodMovement to deliver adult athletic development programming that integrates traditional Indigenous practices, promotes cultural identity, and supports Indigenous community leadership.
• City of LethbridgecoreStrategic or Co-development PartnerThe Cor Van Raay YMCA is located within the Cavendish Centre, which is owned and operated by the City of Lethbridge. This partnership provides community recreation infrastructure for Lethbridge residents.
• YMCA CanadacoreStrategic or Co-development PartnerYMCA of Lethbridge is part of the national YMCA Canada network, which provides standardized programming (such as Playing to Learn curriculum), child safety standards, brand recognition, and operational frameworks.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Planet Fitness: Large low-cost fitness franchise operating in Canada. Competes for budget-conscious adult fitness members but does not offer child care, aquatics, or community programming.
• Snap Fitness: Global 24/7 fitness franchise with a strong Canadian footprint. Competes for adult fitness memberships in the same price band as the YMCA's $55–$72/month tiers, but without the child care or aquatics offering.
• Anytime Fitness: International 24-hour fitness franchise with Canadian locations including Alberta. Competes for personal training and fitness membership dollars but offers a narrower product set than the YMCA's integrated family/community model.
• GoodLife Fitness: Canada's largest fitness chain operating membership-based fitness centres nationally. Comparable on the membership/fitness dimension, but commercial (for-profit) and lacks the child care, aquatics, and community-program depth of the YMCA model.

Emerging players

• BrightPath Early Learning: Canadian for-profit child care operator. Direct overlap with the YMCA's three licensed child care centres, competing for the same fee assistance and Alberta Affordability Grant subsidized families.
• Kids & Company: Canadian private child care provider offering corporate-partnered child care. Adjacent competitor to the YMCA's child care centres, particularly for employer-sponsored or premium child care segments.

Regional players

• Servus Credit Union Place (City of St. Albert): Municipal recreation facility in St. Albert, Alberta offering aquatics, fitness, and programming under a city-operated model. Comparable infrastructure footprint and service mix to the Cor Van Raay YMCA, but municipally owned rather than charity-operated.

Direct peers

• Boys & Girls Club of South Central Alberta: Regional nonprofit delivering youth development, after-school care, and community programs in southern Alberta. Overlaps directly with YMCA of Lethbridge's out-of-school care, summer camps, and youth programming segments.
• YMCA Calgary: The sister Alberta YMCA operating a comparable community recreation, child care, and aquatics model. Closest direct comparable given overlapping provincial funding sources (Alberta Affordability Grant), brand affiliation, and similar membership/child care revenue mix.
• YMCA Edmonton: Another Alberta-based YMCA offering an integrated membership, child care, and community programming model under the same CRA charity and YMCA Canada umbrella. Highly relevant for benchmarking operating cost and child care fee structures.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/lethbridgeymca
• LinkedInlinkedin.com/company/ymcaoflethbridge

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries9 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YMCA of Lethbridge