HeartCore Business
HeartCore Business is a private entrepreneurial training and coaching company that sells tiered coaching programs—ranging from free weekly voice memos to yearlong personalized coaching and multi-phase in-person leadership retreats—to individual SMB entrepreneurs and coaches.
- Company typePrivate
- Founded2010
- HeadquartersSolana Beach, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What HeartCore Business does
HeartCore Business LLC is a private entrepreneurial training and coaching company headquartered in Solana Beach, California, with an additional office in Carlsbad. Founded by Shanda Sumpter, the company delivers a tiered portfolio of coaching programs targeting individual entrepreneurs and SMB coaches, beginning with Pocket Coaching, a free weekly voice-memo email subscription that functions as the top-of-funnel lead capture mechanism, and progressing through List Power (a 90-day list-building home study program), PACE Club (a monthly membership with accelerator and private coaching calls), Mentor Me Live (a 12-month group coaching program priced at $12,997 full payment or $15,590 on a biweekly payment plan), Marketing Mastery (a yearlong personalized coaching program for established entrepreneurs earning $200K-plus annually, delivered by Sumpter directly), and HeartCore Leadership (a 5-phase in-person retreat program across Vision, Breakthrough, and Practice stages). The flagship live experience is The Zone Event, an annual 3-day in-person mastermind gathering. The company has no proprietary software technology platform — programs are delivered as human-led services through virtual masterclasses, group coaching calls, and in-person retreats, with a WordPress-driven website and content marketing distribution.
HeartCore Business generates revenue predominantly through one-time annual program fees, structured payment plans with non-refundable deposits, and monthly membership billing for PACE Club, supplemented by live-event ticket revenue. Go-to-market is community-led and sales-led: the company operates a content engine (Shanda On Demand blog, YouTube, podcasts, organic social media across Facebook, Instagram, TikTok, LinkedIn, and Pinterest), uses its bestselling book as a free giveaway lead magnet to drive email subscriptions, and converts subscribers into paid programs via Calendly-booked consultation calls. Founder Shanda Sumpter is the public-facing figure across media appearances (Forbes, Inc, Business Insider, San Diego Living, etc.), and the company lists Jonathan Hawkins as CMO for press and media.
The company is structured as a California LLC, founder-owned with no evidence of institutional investment or external shareholders. Per its own commentary, HeartCore has built a multi-million-dollar business, claims to have transformed thousands of clients, and describes itself as on track to reach eight-figure annual revenue. The legal entity HeartCore Business LLC operates alongside an active brand presence, regular blog content, and a stated customer count in the thousands across the entrepreneur/coaching segment.
HeartCore Business firmographics
Firmographics- Name
- HeartCore Business
- Legal name
- HeartCore Business LLC
- Website
- https://heartcorebusiness.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HeartCore Business is a private entrepreneurial training and coaching company that sells tiered coaching programs—ranging from free weekly voice memos to yearlong personalized coaching and multi-phase in-person leadership retreats—to individual SMB entrepreneurs and coaches.
- Ownership category
- akta.pro rank
HeartCore Business industry classification
Industry- Product category
- Business Coaching and Training
- NAICS
- Professional and Management Development Training (611430), Professional and Management Development Training (61143)
- SIC
- Services-Educational Services (8200), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Founder/Entrepreneur & Family Business Executive Coaching (EDABANAM)
- akta.pro secondary industries
- Leadership, Management & Teamwork for Business (EDAMAHAI), Entrepreneurship Foundations & Startup Basics (EDAMAHAA)
Keywords
Where HeartCore Business is headquartered
LocationHeadquarters
- HQ city
- Solana Beach
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
HeartCore Business business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Coaching and Training Programs: HeartCore Business generates revenue through structured paid coaching programs including Mentor Me Live (12-month commitment), HeartCore Leadership (approximately 4-month program with 5 training phases), Marketing Mastery (yearlong personalized coaching), and PACE Club. Programs are sold as full one-time payments or payment plans with automatic electronic debit.
- Live Events: Revenue is generated through in-person mastermind events (e.g., The Zone Event), live training retreats, and VIP sessions embedded within coaching programs.
- Pocket Coaching (Free): Free weekly voice memos and coaching insights distributed via email to subscribers, serving as a top-of-funnel lead generation tool that feeds into paid program enrollments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Mentor Me Live 12-month coaching program with virtual masterclasses, group coaching, and in-person mastermind access |
| Subscription | Multi-year contract | Marketing Mastery - yearlong personalized coaching with Shanda Sumpter for established entrepreneurs |
| Subscription | Multi-year contract | HeartCore Leadership - approximately 4-month transformational program with 5 in-person training phases |
| Subscription | Monthly | PACE Club - monthly coaching with accelerator calls and private coaching |
| Freemium | Monthly | Pocket Coaching - free weekly voice memos and insights |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
HeartCore Business product offering
Product offeringCore offering
HeartCore Business is an entrepreneurial training company that sells paid coaching and mastermind programs for entrepreneurs. Its core offerings include a 90-day home-study list-building program (List Power), a monthly coaching membership (PACE Club), yearlong personalized coaching (Marketing Mastery, Mentor Me Live), a multi-phase in-person leadership retreat program (HeartCore Leadership), a free weekly voice-memo coaching subscription (Pocket Coaching), and an annual in-person mastermind event (The Zone Event). All programs combine business systems training with mindset and spiritual development coaching.
Product overview
HeartCore Business is an entrepreneurial training and coaching company offering a tiered portfolio of programs that progress from entry-level to advanced. The core offerings flow as follows: List Power (90-day foundational list-building home study program), PACE Club (monthly coaching membership with accelerator calls and private coaching), Marketing Mastery (yearlong personalized coaching with Shanda Sumpter for established entrepreneurs at $200K-plus), and HeartCore Leadership (transformational in-person retreat program with three phases: Vision, Breakthrough, and Practice). Supplementary offerings include Pocket Coaching (weekly voice memo subscription), Mentor Me Live (12-month group coaching with virtual masterclasses), and The Zone Event (annual in-person 3-day mastermind). All programs are delivered as human-led coaching and training, not as software products.
Differentiator
Problem solved
Functional benefit
Products and services
- Pocket Coaching A free weekly voice-memo coaching subscription in which founder Shanda Sumpter delivers mindset and business coaching insights every Monday by email; serves as a top-of-funnel lead magnet for paid programs. Targets individual entrepreneurs and solopreneurs seeking ongoing mindset coaching.
- List Power A 90-day home-study training program designed to help entrepreneurs build and nurture a targeted email list and grow their business without requiring Facebook ads or technical know-how; includes The Zone Event. Targets emerging individual entrepreneurs looking to build a list and a freedom lifestyle around their gifts.
- PACE Club A monthly coaching membership providing clarity on business ideas and messaging, including monthly accelerator calls, twice-monthly private coaching calls, daily forum access, and a virtual mastermind; helps entrepreneurs attract clients and overcome limiting beliefs. Targets individual entrepreneurs seeking ongoing group coaching and accountability.
- Marketing Mastery An intensive 12-month personalized coaching program for established entrepreneurs ($200K-plus annual revenue) featuring biweekly coaching calls with Shanda Sumpter, three 2-day live events, and access to a private Facebook group of the coaching team. Targets established individual entrepreneurs ready to scale income and leadership through high-touch, yearlong personalized coaching.
- HeartCore Leadership A transformational leadership program consisting of five in-person training retreats across three phases — Vision (3 days), Breakthrough (4 days), and Practice (three 2-day sessions) — designed for entrepreneurs wanting to break through financial barriers and eliminate overwhelm. Targets individual entrepreneurs willing to travel for high-ticket, in-person leadership development.
- Mentor Me Live A 12-month group business coaching program providing 7 virtual masterclasses, monthly marketing and money-week trainings, twice-monthly strategy group coaching calls, one in-person mastermind event ticket, and HeartCore World access. Sold as $12,997 full payment or a $15,590 payment plan with a $500 deposit. Targets individual entrepreneurs seeking a year of structured group coaching with an in-person event.
- The Zone Event An annual 3-day in-person mastermind event featuring elite six- and seven-figure entrepreneurs, business celebrities, authors, and thought leaders for strategy, inspiration, and wealth-building; included with List Power enrollment. Targets individual entrepreneurs seeking high-energy live-event training and networking.
Quantifiable outcome
- Clients report making $75k cash in their first year of business
- +4 more outcomes
Companies that use HeartCore Business
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles3 records
HeartCore Business technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
HeartCore Business partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
HeartCore Business competitors and assessment
Company assessmentDirect peers
- Marie Forleo: Entrepreneur and life coach serving aspiring and established business owners with paid training programs (B-School) and a free weekly email show. Direct comparable in target segment, female-founder-led brand, and content-led funnel.
- Jenna Kutcher: Female founder of a multi-million-dollar personal brand offering list-building and business coaching to female entrepreneurs. Direct comparable in target audience, founder-led brand, and lead-magnet-driven funnel.
- Dean Graziosi: High-ticket entrepreneur and real estate coach running multi-tier mastermind and mentorship programs (e.g., Mastermind.com). Directly comparable in target customer, pricing model, and ascension-funnel structure to HeartCore.
- Amy Porterfield: Online marketing and list-building coach serving course creators and entrepreneurs with tiered digital courses and paid programs. Comparable in audience (female entrepreneurs, course creators) and in offering a 90-day list-building curriculum similar to List Power.
- Rachel Hollis: Founder-led business and life coaching brand targeting women entrepreneurs with paid masterminds, events, and courses. Comparable in target customer, founder-centric brand, and high-ticket group coaching model.
Broad incumbents
- Daymond John: Shark Tank personality offering paid mentorship, events (Invest in Fearless), and entrepreneur education. Comparable in serving established and aspiring entrepreneurs with premium coaching and high-visibility live events.
- Tony Robbins: Premier business and life coaching brand with multi-tier paid programs (Business Mastery, Platinum Partnership). Comparable in coaching-for-entrepreneurs focus and premium pricing, though significantly larger and more diversified.
- Russell Brunson: Founder of ClickFunnels and a high-ticket coaching/funnel education brand (DotCom Secrets, Funnel Hacker). Comparable in target entrepreneur audience and in selling high-priced training, though anchored to a software ecosystem.
Emerging players
- Pat Flynn (Smart Passive Income): Online business educator serving solopreneurs and course creators with paid programs and a free podcast/email list. Comparable in target SMB/entrepreneur segment and content-led acquisition funnel, though with more passive-income rather than leadership/mindset focus.
- Hal Elrod: Bestselling author (The Miracle Morning) running paid coaching, masterminds, and book-based programs for entrepreneurs and high performers. Comparable in combining mindset/personal development with business training for SMB owners.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
HeartCore Business social profiles
Digital presenceHeartCore Business financial estimates
Financial estimateRevenue estimate
Valuation estimate
HeartCore Business leadership team
Management profileNumber of profiles
Profiles2 records
HeartCore Business funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HeartCore Business M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HeartCore Business
What does HeartCore Business do?
HeartCore Business is an entrepreneurial training company that sells paid coaching and mastermind programs for entrepreneurs. Its core offerings include a 90-day home-study list-building program (List Power), a monthly coaching membership (PACE Club), yearlong personalized coaching (Marketing Mastery, Mentor Me Live), a multi-phase in-person leadership retreat program (HeartCore Leadership), a free weekly voice-memo coaching subscription (Pocket Coaching), and an annual in-person mastermind event (The Zone Event). All programs combine business systems training with mindset and spiritual development coaching.
Is HeartCore Business a public or private company?
HeartCore Business is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HeartCore Business founded?
HeartCore Business was founded in 2010. It employs 11 to 50 people.
Where is HeartCore Business based?
HeartCore Business is headquartered in Solana Beach, United States, in the North America region.
How does HeartCore Business make money?
Three revenue lines are on record. Coaching and Training Programs are the primary driver. The others are live Events and pocket Coaching (Free).
Who are HeartCore Business's main competitors?
Direct peers on record are Marie Forleo, Jenna Kutcher, Dean Graziosi, Amy Porterfield and Rachel Hollis. Broad incumbents are Daymond John, Tony Robbins and Russell Brunson. Emerging players are Pat Flynn (Smart Passive Income) and Hal Elrod.
Does HeartCore Business have an API?
No public API is recorded for HeartCore Business.
What industry is HeartCore Business in?
HeartCore Business's product category is Business Coaching and Training. Its primary akta.pro industry code is EDABANAM, Founder/Entrepreneur & Family Business Executive Coaching, with a secondary code of EDAMAHAI, Leadership, Management & Teamwork for Business. Its NAICS code is 611430 and its SIC code is 8200.