SafeFleet

What SafeFleet does

SafeFleet S.r.l. is an Italian GPS telematics and fleet management company headquartered in Ancona with additional regional offices in Milan and Rome. Founded in 2004 and operating for two decades, the company has built an installed base of more than 80,000 active monitoring systems serving over 7,000 companies across more than 30 countries, with localized websites in English, Hungarian, Polish, and Romanian. SafeFleet's core product is SafeFleet Smart, a GPS-based software platform that provides real-time vehicle localization, route optimization, driver behavior monitoring, fuel consumption tracking, and operational reporting, sold alongside GPS hardware and an expanding catalog of add-on modules including driver authentication, premium fuel monitoring, vehicle immobilization, work/private trip separation, the SafePush driver app, SafeTacho digital tachograph packages (Tacho Download, TachoDriver, Tacho RealTime), temperature sensors, door/trailer detachment sensors, an emergency panic button, and SafeConnect vehicle connectivity.

Name

SafeFleet

Legal name

SafeFleet S.r.l.

Website

https://safefleet.it

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

SafeFleet is an Italian GPS telematics provider offering the SafeFleet Smart fleet management platform, GPS hardware, and modular add-ons to over 7,000 companies across 30+ countries, with a focus on transport, logistics, construction, and regulated sectors.

Ownership category

akta.pro rank

Product category

Fleet Management Software

SIC

Miscellaneous Transportation Equipment (3790)

akta.pro primary industry

GPS Fleet Tracking & Mapping (TLABAJAA)

akta.pro secondary industries

Driver Behavior, Safety & Video Telematics (Dashcams/AI) (TLABAJAG), Fuel, Idling & Emissions/Carbon Analytics (TLABAJAF), Telematics, GPS Tracking & Connected Fleet Services (THADAKAF)

Keywords

• GPS fleet management
• Vehicle tracking systems
• Telematics solutions
• Fleet optimization software
• Asset monitoring services

Headquarters

HQ city

Ancona

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. GPS Hardware Systems: Sale and installation of GPS tracking devices and telematics hardware for vehicles. The company has over 80,000 active systems deployed.
2. Software Subscriptions: SafeFleet Smart platform subscription providing fleet management software with real-time tracking, reporting, and analytics capabilities.
3. Integration Modules: Additional paid modules including driver authentication, premium fuel monitoring, vehicle immobilizer, SafeTacho, temperature sensors, and other add-on features.
4. Professional Services: Consulting services including RENTRI decree compliance consulting and fleet electrification advisory through the LEKTRI.CO partnership.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

SafeFleet sells and operates a GPS-based fleet management platform (SafeFleet Smart) that combines telematics hardware (GPS tracking devices) with subscription software for real-time vehicle localization, driver behavior monitoring, route optimization, fuel consumption tracking, and regulatory compliance reporting. The company also provides complementary professional services including fleet electrification consulting (via the LEKTRI.CO partnership), connected vehicle integration, application integration, and outsourced fleet management, targeting corporate fleet operators across Italy and 30+ countries.

Product overview

SafeFleet is a GPS fleet management and vehicle tracking company operating for 20 years with a presence in over 30 countries. The core product is SafeFleet Smart, a unified fleet management software platform. The platform connects vehicles via GPS technology and provides real-time location tracking, driver behavior monitoring, route optimization, and detailed reporting. The product architecture follows a platform-plus-modules approach: the SafeFleet Smart core platform is the central system, with numerous optional add-on modules including driver authentication, premium fuel monitoring, vehicle immobilizer, trip distinction (work/private), SafePush mobile app, SafeTacho digital tachograph integration, temperature sensors, door/trailer sensors, and panic button. Additional services include fleet electrification consulting (via LEKTRI.CO partnership), connected vehicle services, application integration, and outsourced fleet management. The company serves diverse vehicle types including cars, trucks, rental vehicles, boats, agricultural tractors, ambulances, and snowplows across industries such as construction, distribution, transport & logistics, utilities, telecommunications, banking, insurance, and cash-in-transit.

Differentiator

Problem solved

Functional benefit

Brands

• SafeFleet Smart: Fleet management software platform for real-time vehicle tracking, driver monitoring, and fleet optimization
• SafePush
• SafeTacho
• SafeConnect

Products and services

• SafeFleet Smart

Quantifiable outcome

• Fuel consumption reduction through route optimization and driving behavior monitoring
• +2 more outcomes

Named customers4 records

Segments10 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

One partnership is on record.

• LEKTRI.COcoreStrategic or Co-development PartnerLEKTRI.CO is a strategic partner providing fleet electrification consulting services. Through this partnership, SafeFleet offers advisory services for companies planning the transition to electric vehicles, including charging infrastructure planning and EV fleet strategy implementation.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Geotab: Geotab is a global leader in GPS fleet telematics and vehicle tracking, offering a platform with real-time location, driver behavior monitoring, fuel management, and regulatory compliance features. It is the most direct competitor to SafeFleet in the fleet telematics software and hardware space.
• Webfleet (Bridgestone): Webfleet is a European fleet management service provider owned by Bridgestone, offering GPS tracking, tachograph download, fuel management, and vehicle security. It is a direct competitor in the European fleet telematics market where SafeFleet operates.
• Samsara: Samsara provides a Connected Operations platform combining fleet telematics, video-based safety, asset tracking, and IoT sensors. It competes directly with SafeFleet in fleet management but offers more advanced AI/ML capabilities and a larger enterprise focus.
• Masternaut: Masternaut is a European fleet telematics provider offering GPS tracking, driver behavior analysis, fuel management, and vehicle security features. It is a direct peer to SafeFleet in the European fleet management market with similar target customers.
• Quartix: Quartix is a UK-based fleet telematics company providing GPS vehicle tracking, driver behavior monitoring, and fleet management software. It is a direct peer comparable to SafeFleet in terms of product offering and target market.
• Octo Telematics: Octo Telematics is an Italian telematics company specializing in usage-based insurance and fleet management solutions with advanced data analytics. It is a direct peer in the Italian telematics market.
• Targa Telematics: Targa Telematics is an Italian fleet telematics and IoT solutions provider offering vehicle tracking, insurance telematics, and connected mobility services. It is a direct domestic competitor to SafeFleet in the Italian market.

Broad incumbents

• Verizon Connect: Verizon Connect is a large fleet management and telematics platform from Verizon, serving businesses of all sizes with GPS tracking, route optimization, and fleet analytics. It competes with SafeFleet as a broad incumbent with greater resources and a wider product portfolio.
• Trimble Transportation: Trimble offers transportation and fleet management solutions as part of its broader enterprise software portfolio, including telematics, routing, and compliance tools. It represents a broad incumbent that competes in the same fleet management space as SafeFleet.

Emerging players

• Fleetio: Fleetio is a fleet maintenance and management software platform with growing telematics integrations. While more focused on maintenance, it overlaps with SafeFleet in fleet management software for mid-market customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCs3qIX8hTb0DUJgThS__Jzw
• Facebookfacebook.com/SafeFleetItalia
• LinkedInlinkedin.com/company/safefleet-it
• Xx.com/SafeFleetItalia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SafeFleet