Regital

What Regital does

Regital is a privately held digital marketing services company headquartered in Manchester, United Kingdom, founded in 2011 by co-founders Ian Vint and Michelle Vint. The firm operates with 11–50 employees and serves brands, agencies, and advertisers through programmatic marketing services, with a workforce concentrated around its Manchester head office at No. 1 St Michael's, 36 Jackson's Row.

The company's core product is an award-winning audience design platform branded as 'where + when™'. The platform ingests anonymised mobile and financial transaction data — without relying on cookies or personal identifiers — to construct bespoke audiences based on real-world behavioural signals and network intelligence. Once audiences are defined, campaigns can be activated at scale across multiple channels including podcasts, Connected TV (CTV), and out-of-home (OOH), including dynamic digital OOH. The proposition is explicitly positioned as privacy-first and measurable, addressing buyer concerns around cookie deprecation, audience precision, and cross-channel attribution.

Regital monetises through an enterprise-facing sales motion with a 'Request a Demo' conversion model and quote-based pricing, supported by content marketing (case studies, resources hub) and an email newsletter. Customer segmentation is horizontal, targeting enterprise advertisers and agencies across verticals such as financial services. Revenue mechanics appear to combine platform access with services-led campaign execution, though no pricing tiers or contract values are publicly disclosed. Geographic markets served are listed as the UK, though the direct sales channel is described as global in scope.

Name

Regital

Legal name

Skyrise

Website

https://regital.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Regital is a Manchester-based digital marketing services firm founded in 2011 that delivers programmatic marketing and audience design to enterprise brands, agencies, and advertisers via its privacy-first where + when™ platform.

Ownership category

akta.pro rank

Product category

Marketing Technology Platform

NAICS

Media Buying Agencies (541830), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Video/CTV/OTT Media Buying (MPAAABAE)

akta.pro secondary industries

Connected TV (CTV) & OTT Performance Advertising (BPAFACAG), Audience Segmentation, Demographic & Identity Graph Services (MPABAOAH)

Keywords

• Programmatic advertising
• Audience design platform
• Marketing technology
• Digital marketing services
• Cross-channel activation

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Audience design platform subscription: Platform-based revenue model providing audience design, campaign planning, and activation services. Likely subscription or usage-based pricing for access to the where + when™ platform, data insights, and campaign deployment capabilities.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Regital provides digital marketing services to brands, agencies, and advertisers through programmatic marketing. Its flagship offering is the Skyrise (where + when™) audience design platform, which builds bespoke audiences from anonymised mobile and financial data and activates cross-channel campaigns across podcasts, Connected TV (CTV), and out-of-home (OOH). The platform enables audience definition, data curation, campaign control, and measurable impact without using cookies or personal details.

Differentiator

Problem solved

Functional benefit

Products and services

• Skyrise where + when™ audience design platform
• Programmatic marketing services

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Lotame: Lotame runs a data management platform (DMP) that helps brands and agencies build audiences from second- and third-party data and activate them across digital channels. Comparable to Skyrise's bespoke audience design and cross-channel activation capabilities, particularly for enterprise programmatic buyers.
• LiveRamp: LiveRamp operates a data collaboration and identity resolution platform used by advertisers and agencies to build bespoke audiences and activate cross-channel campaigns. It is the closest direct competitor to Skyrise's audience design platform, both selling anonymised/identity-safe audience infrastructure to enterprise advertisers.
• Adsquare: Adsquare is a European audience data and targeting platform built around movement and transactional data, activating across DOOH and digital channels. Comparable to Skyrise's mobile-and-financial data approach and DOOH/CTV activation, making it a particularly close European direct peer.
• Eyeota (Dun & Bradstreet): Eyeota provides a global audience data marketplace and data onboarding platform for advertisers and agencies. Competes with Skyrise on privacy-conscious audience data targeting and cross-channel activation, though Eyeota is more marketplace-driven while Skyrise is more bespoke design-driven.

Emerging players

• Permutive: Permutive is a UK-headquartered audience platform (originally publisher-side, now expanding to advertisers) that emphasises privacy-first, first-party data infrastructure. Comparable in geography, scale, and privacy-first positioning, though primarily serving publisher inventory today vs. Skyrise's advertiser-side focus.
• Cuebiq: Cuebiq is a location intelligence and audience insights platform that uses mobility data for cross-channel advertising measurement and activation, including DOOH. Comparable to Skyrise's mobile data-driven real-world behavioural audience design and DOOH activation capabilities.

Broad incumbents

• Experian Marketing Services: Experian combines financial and consumer data assets with audience targeting products for advertisers, including financial-services verticals where Skyrise has proven case-study traction. Significantly broader portfolio (credit, marketing, analytics) but overlapping capability on financial-data-driven audience design.
• Adobe Real-Time CDP: Adobe Real-Time CDP is the large enterprise customer data platform bundled inside Adobe Experience Cloud, offering audience building and cross-channel activation at enterprise scale. Competes with Skyrise at the high end of the enterprise CDP market but as part of Adobe's broader martech suite.
• Merkle (Dentsu): Merkle operates a large identity resolution, data, and audience targeting practice inside Dentsu's media network, serving enterprise advertisers with cross-channel campaign activation. Overlaps with Skyrise on bespoke audience design but as part of a much wider agency/data services portfolio.

Regional players

• Illuma (formerly Space & Time): Illuma is a UK-based programmatic audience targeting specialist that builds custom audiences using behavioural and contextual signals for enterprise advertisers and agencies. A direct UK regional peer to Skyrise with overlapping bespoke audience design and cross-channel activation capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/regitaluk
• LinkedInlinkedin.com/company/regital

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Regital