Eyeota

What Eyeota does

Eyeota is a Singapore-headquartered audience data platform founded in 2010 and operating as a wholly-owned subsidiary of Dun & Bradstreet (NYSE: DNB) since its 2021 acquisition. The company aggregates 60,000+ audience segments from 80+ branded data partners and activates them across 40+ demand-side, supply-side, retail, and social platforms spanning 180 countries and 26 billion+ devices. Its core product stack comprises an agnostic identity graph (Translate) for privacy-compliant onboarding of offline data to digital identifiers (browser, hashed email, UID2, ID5), an Audience Marketplace, omnichannel activation modules covering programmatic, CTV, social, mobile, DOOH, and audio, and a Data Enrichment service for first-party data expansion.

Eyeota serves four primary buyer segments: agencies and advertisers seeking omnichannel targeting, brands and marketers enriching first-party data, data owners monetizing audience assets, and platforms integrating premium data into their offerings. Distribution combines self-serve access through the free Audience Discovery Tool with assisted sales via the Data Desk team of Audience Specialists, and includes named enterprise relationships with Experian, Equifax, Mastercard, YouGov, Samsung Ads SEA, Foundry, Buzzsaw Media, and ShareThis, among others. The company is differentiated by IAB Tech Lab Data Transparency and Neutronian privacy certifications, with AI and LLM-driven modeling applied to convert intent signals into activation-ready audiences for products such as ShareThis In-Market.

Revenue is generated through data marketplace monetization (take rates and segment licensing), onboarding and enrichment professional services, and partnership-driven product offerings. Pricing is not publicly disclosed. Eyeota maintains operational geographies across North America, EMEA, APAC, LATAM, and Oceania, with 101-250 employees and leadership including co-founder and CEO Kristina Prokop, CFO Phoebe Ang, and CTO Anand Das.

Name

Eyeota

Legal name

Eyeota Pte Ltd

Website

https://eyeota.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Eyeota is a Singapore-based audience data marketplace and identity onboarding platform, operating as a Dun & Bradstreet subsidiary. It aggregates 60,000+ segments from 80+ data partners and activates them across 40+ platforms in 180 countries, serving agencies, brands, data owners, and platforms with privacy-compliant audience targeting.

Ownership category

akta.pro rank

Product category

Audience Data Platform

NAICS

Marketing Research and Public Opinion Polling (541910)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Audience Segmentation, Demographic & Identity Graph Services (MPABAOAH)

akta.pro secondary industries

Marketing Database & Contact Data Providers (B2B/B2C Lists) (BPAFAKAF), Social, Community & Creator Platform Feeds (HDAAAGAD)

Keywords

• Audience data platform
• Programmatic audience targeting
• Data onboarding services
• Identity graph resolution
• Omnichannel data activation

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Audience Data Marketplace: Eyeota operates a marketplace providing access to 60,000+ audience segments from 80+ branded data providers. Brands and agencies purchase audience data to enhance targeting capabilities across digital channels.
2. Data Onboarding Services: Data onboarding services enabling brands to match their offline customer data to digital identifiers for activation across programmatic and social platforms
3. Data Enrichment Solutions: Eyeota Enrich product provides data enrichment capabilities to enhance and expand first-party data for brands and marketers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Eyeota operates a global audience data marketplace aggregating 60,000+ audience segments from 80+ branded data providers, paired with a Translate identity graph for privacy-compliant onboarding of offline data to digital identifiers. It enables agencies, brands, and platforms to activate data-driven targeting across display, social, mobile, CTV, DOOH, and audio channels, with supporting products for data enrichment (Eyeota Enrich), data onboarding, social advertising, and self-serve segment discovery.

Product overview

Eyeota is a data enrichment and audience activation platform that operates as a module-based ecosystem. The core platform consists of Identity (universal ID resolution and activation), Audience Marketplace (60,000+ segments from 80+ data providers), and Omnichannel Advertising (cross-channel activation across display, social, mobile, CTV, DOOH, and audio). Supporting modules include Data Enrichment (Eyeota Enrich), Data Onboarding, and Social Advertising for audience intelligence. The Audience Discovery Tool provides self-serve access to explore and select segments, while the Data Desk offers personalized consultation services for campaign planning. Eyeota also integrates partnerships (Buzzsaw Media, ShareThis) to expand its data offerings. The company was acquired by Dun & Bradstreet in 2021 and operates across Europe, Asia, Australia, and the Americas, serving over 180 countries with 26 billion+ devices coverage.

Differentiator

Problem solved

Functional benefit

Brands

• Data Desk: Eyeota's team of Audience Specialists who provide custom audience data recommendations and audience targeting plan development for digital campaigns.
• Audience Discovery Tool
• Audience Marketplace
• Eyeota Enrich
• Translate

Products and services

• Identity (Translate Identity Graph) Identity resolution and management solution enabling data interoperability and universal ID activation across digital channels.
• Audience Marketplace

Quantifiable outcome

• Above 81% increase in ad recall lift versus native platform targeting (luxury automaker case study)
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration43 records

AI capability6 records

Feature3 records

Partnerships

13 partnerships are on record, tiered core.

• Buzzsaw MediacoreTechnology or Integration · 14 July 2026Partnership with Buzzsaw Media, a global data and audience segment solutions provider delivering access to more than 1.4 billion consumer records across key international markets. The collaboration expands access to high-quality, deterministic audience data for precise segment targeting and omnichannel activation.
• ShareThis (Predactiv)coreTechnology or Integration · 21 April 2026Launch of 'ShareThis In-Market, Powered by Eyeota' combining ShareThis predictive intent signals with Eyeota's AI-driven modeling and identity infrastructure. Enables activation of 900 in-market audience segments across leading DSPs including The Trade Desk.
• ExperiancoreTechnology or Integration · 30 January 2024Activation of Experian WorldView as Digital Audience Data in 36 countries. Leverages Eyeota's proprietary, privacy-compliant data onboarding technology to match Experian WorldView offline data to digital identifiers (browser, hashed email, UID2, ID5) for global programmatic activation.
• Dun & BradstreetcoreOthers · 1 January 2021Eyeota is a Dun & Bradstreet company, acquired in 2021. This parent company relationship provides technology, identity, and connectivity infrastructure that modernizes data for new digital applications in over 180 countries.
• EquifaxcoreTechnology or IntegrationLong-standing partnership enabling Equifax IXI Network financial and consumer wealth insights to be activated through Eyeota's global distribution network. Combines direct-measured consumer wealth and intent insights with Eyeota's extensive activation ecosystem for privacy-compliant targeting.
• MastercardcoreTechnology or IntegrationPartnership bridging transactional intelligence from Mastercard Advertising Insights with audience activation capabilities. Eyeota serves as a leading global data onboarder enabling Mastercard's advertising insights to be integrated into marketing campaigns while maintaining data privacy standards.
• FoundrycoreTechnology or IntegrationPartnership making Foundry's B2B technology audiences (125M+ verified decision-makers) accessible through Eyeota's global activation network across programmatic, CTV, social, and beyond in 147 countries.
• YouGovcoreTechnology or IntegrationLong-standing partnership enabling YouGov research data for audience activation globally. Started in US, UK, Germany, expanded to APAC, France, Italy, Spain, Canada, Mexico, and Brazil.
• ID5coreTechnology or IntegrationCollaboration with ID5 providing universal ID solution enabling audience targeting within cookieless environments across Americas, Asia, Oceania, and Europe.
• AdformcoreChannel Partner/ Reseller/ DistributorExpanded existing relationship enabling Eyeota audience targeting data powered by ID5 to be available for global activation on Adform's independent programmatic platform.
• Platform Partner NetworkcoreChannel Partner/ Reseller/ DistributorPartnership network of 40+ platforms including Active Agent, Adform, Adobe Advertising Cloud, Amazon, Equativ, Google Marketing Platform, LiveRamp, Magnite, Nielsen, PubMatic, Roku, Taboola, The Trade Desk, TransUnion, Yahoo, and more for audience data activation.
• Branded Data Partner NetworkcoreTechnology or IntegrationCollaboration with 80+ premium branded and unbranded data partners including 33 Across, Acxiom, Adstra, Affinity Answers, Claritas, Comscore, Dynata, Epsilon, Equifax, Experian, IRI, Ipsos, Mastercard, Nielsen, TransUnion, YouGov, and more supplying rich, privacy-compliant audience segments.
• Samsung Ads Southeast AsiacoreGTM or Marketing PartnerData partnership combining Samsung Smart TV viewership insights with Eyeota's consumer data for enhanced Connected TV audience targeting. Samsung Ads' first data partnership in Southeast Asia region, covering Singapore, Thailand, and Philippines.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• LiveRamp: LiveRamp is the leading identity resolution and data collaboration platform, offering RampID and Data Collaboration services comparable to Eyeota's Translate identity graph and data onboarding. Both companies enable brands and data owners to activate offline data to digital channels across programmatic and social ecosystems.
• Lotame (now part of Epsilon): Lotame operates a data management platform providing audience data, onboarding, and identity resolution — directly competing with Eyeota across DMP, audience marketplace, and data onboarding offerings. Both serve brands, agencies, and data owners seeking omnichannel activation.

Broad incumbents

• Oracle Advertising (Oracle Data Cloud / Moat): Oracle Advertising is a broad incumbent offering audience data, measurement, and identity through the Oracle Data Cloud and BlueKai. While not exclusively focused on audience data, it competes with Eyeota for advertiser and agency data budgets at enterprise scale.
• Acxiom (IPG): Acxiom is one of the largest global audience data providers and data onboarding services, now part of IPG. Eyeota's marketplace features Acxiom as a branded data partner, but Acxiom also sells directly competing audience segments and identity services to advertisers.
• Epsilon: Epsilon, a Publicis subsidiary, offers the CORE ID identity graph and a large audience data set comparable in scope to Eyeota's marketplace. Eyeota integrates with Epsilon/Lotame platforms, but Epsilon's first-party data depth and agency parent provide direct competitive overlap.

Emerging players

• Semasio: Semasio is a contextual and audience targeting provider that partnered with Eyeota in 2025. It represents a comparable but smaller-scale player focused on semantic/audience segmentation, often competing for the same brand and agency budgets.
• Permutive: Permutive is an emerging first-party data and audience platform focused on publisher and publisher-direct use cases. It overlaps with Eyeota's data enrichment and audience activation capabilities but emphasizes privacy-first, first-party data strategies.
• ShareThis / Predactiv: ShareThis (a Predactiv company) partnered with Eyeota to launch 'ShareThis In-Market, Powered by Eyeota' — combining ShareThis's predictive intent signals with Eyeota's AI modeling. The companies co-develop audience segments, making ShareThis a partnership-enabled peer rather than a pure competitor.

Others

• Experian: Experian is both a major Eyeota data partner (Eyeota onboards Experian WorldView to digital channels) and a potential competitor in consumer data and audience segmentation. Eyeota's identity graph and onboarding tech enable Experian to monetize offline data digitally.
• The Trade Desk: The Trade Desk is Eyeota's largest activation partner and offers competing audience solutions (UID2, Solimar). The partnership-enablement relationship is symbiotic, but TTD's growing first-party data ambitions represent an adjacent competitive threat.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/eyeotatweets
• Facebookfacebook.com/Eyeota
• LinkedInlinkedin.com/company/eyeota
• Instagraminstagram.com/eyeota
• TikToktiktok.com/@eyeotadata
• Pinterestbusiness.pinterest.com/pinterest-business-partners/eyeota

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds5 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eyeota