Owlerton Greyhound Stadium

Name

Owlerton Greyhound Stadium

Legal name

Sheffield Sports Stadium Ltd

Website

https://owlertonstadium.co.uk

Company type

Private

Founded year

1929

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Live Racing and Hospitality Venue

NAICS

Racetracks (711212), Other Spectator Sports (711219), Spectator Sports (7112)

SIC

Services-Racing, Including Track Operation (7948), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Racetrack & Race Meeting Operations (MPAEADAA)

akta.pro secondary industries

Racecourse Hospitality, Sponsorship & On-Track Experiences (MPAEADAM), Motorsports Tracks & Racing Facilities (MPAKAEAC)

Keywords

• Greyhound racing
• Speedway racing
• Corporate hospitality
• Venue hire
• Live entertainment

Headquarters

HQ city

Sheffield

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Race Night Tickets and Admission: General admission tickets for Friday (£5), Saturday (£7), and Sunday (free) race nights. Includes racecard. Revenue from turnstile admissions and on-site betting.
2. Food and Beverage Packages: Dining packages including Panorama Restaurant (2-3 course meals from £24), Curry Club (£20 Friday/£27 Saturday), 6 Pack deal (£12), Sunday Trio (£8), and VIP hospitality boxes (from £35 per person). All include admission and food.
3. Party Package Add-ons: Celebration party package add-on from £75 per booking, includes bottle of Prosecco, sponsored race, trophy presentation, celebration cake, table decorations, and PA announcement.
4. Race Sponsorship: Race sponsorship starting from £50, includes naming rights for a race, racecard feature, stadium announcements, podium presentation, and photo souvenir.
5. Drinks Packages: Beverage packages including buckets of beer (£34-£54), wine packages (from £90), and Prosecco packages (£120). Christmas wristband options from £27 for 5 drinks.
6. Speedway Racing: Speedway motorsport events from March to October. Tickets from £22 adults, £20 concessions, £1 children under 17.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Owlerton Greyhound Stadium operates a live greyhound racing and speedway racing venue in Sheffield, offering race night admission, on-site dining, Tote betting, and hospitality packages. The venue sells bundled experiences combining racing entertainment with food and beverage service (Panorama Restaurant, VIP Boxes, trackside packages), hosts corporate and private events, and operates supplementary offerings including live music, stag/hen parties, Christmas events, and charity fundraising race nights.

Product overview

Owlerton Greyhound Stadium is a greyhound racing and entertainment venue in Sheffield offering a unified hospitality and racing experience. The core product portfolio includes race night packages (General Admission, 6 Pack, Sunday Trio), dining experiences (Panorama Restaurant, Curry Club, Sunday Lunch), and premium hospitality (VIP Boxes). Add-on modules include Party Packages, Race Sponsorship, and Drinks Packages. Additional offerings encompass Speedway Racing, Live Music, Stag/Hen Parties, Corporate Hospitality, Team Building Events, Venue Hire, and Fundraising Events. Seasonal Christmas packages extend the offering. The venue integrates various transportation partners (Veezu Taxis, local buses, trams) for visitor access and uses Google Analytics and social media platforms (Facebook, Twitter, YouTube, Pinterest) for customer engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Panorama Restaurant Elevated, glass-fronted 300-seat restaurant offering panoramic views of the greyhound racetrack with table-side Tote betting service and 2 or 3-course meals, available Friday and Saturday evenings and Sunday lunch, from £24 per person.
• VIP Boxes Private hospitality suites accommodating 15-20 guests each with private balconies overlooking the track, banquet-style buffet dining, mini-bar, and table betting service. Boxes can be combined for groups up to 80 guests, from £35 per person.
• 6 Pack Trackside race night package including crispy chicken strips and fries meal, drink, admission, racecard, and two bets, starting from £12 per person, with 6 Pack Plus upgrade for guaranteed seating.
• Sunday Trio Family-friendly Sunday racing package with choice of roast beef sandwich or crispy chicken strips, chips or roast potatoes, and a drink, plus admission and racecard from £8 per person.
• Curry Club Friday and Saturday evening dining experience featuring chicken curry with pilau rice, poppadums, naan bread and fries, plus a drink and live music, at £20 Friday and £27 Saturday per person.
• Sunday Lunch Two-course Sunday dining in the Panorama Restaurant with panoramic track views, from £24 adults and £12 children, with online pre-order receiving a free dessert.
• General Admission Trackside race night entry including racecard, from £5 Friday, £7 Saturday, and free Sunday, with access to Paddock Bar, Panorama Bar, and Snack Bar.
• Party Package Celebration add-on for any booking including a bottle of Prosecco, sponsored race with trophy presentation, celebration cake, table decorations, special PA announcement, commemorative photo, and 10% return discount voucher, from £75 per party.
• Race Sponsorship Personalized race naming opportunity with racecard feature, stadium announcements, podium presentation, and photo souvenir, starting from £50.
• Speedway Racing Motorcycle speedway racing hosted March to October featuring the Sheffield Tigers team, with stadium doors at 6pm and racing at 7:30pm. Tickets from £22 adults, £20 concessions, £1 children under 17.
• Live Music Live music performances after greyhound racing every Friday and Saturday night featuring new acts each week, with DJ performances during the Christmas period.
• Stag and Hen Parties Celebration packages for stag and hen parties including packages from £8 per person with options ranging from informal trackside to premium VIP experiences, with live music and nearby casino access.
• Venue Hire Private event hire including Panorama Restaurant (up to 300 guests), Napoleons Bar (up to 400 guests), and VIP Boxes (up to 80 guests), available seven days a week with or without greyhound racing.
• Corporate Hospitality Business event hosting with race night packages including 6 Pack, Restaurant, and VIP Box options with admission and racecards included, suitable for team building and corporate entertaining.
• Team Building Events Corporate team building packages offering trackside, restaurant, or VIP Box experiences with race sponsorship opportunities from £50 and bespoke sponsorship deals with 25% hospitality discount.
• Fundraising Events (Fundracers) Charity fundraising events with free tickets (minimum 20) for organizers to sell at recommended £5 each, with proceeds to chosen charity. Each ticket includes entry, racecard, and drink, raising £300-£3,000 on average per event.
• Christmas Packages Festive season packages available from 27th November including Restaurant dining (from £25), VIP Hospitality (from £35), 6 Pack (from £18), Sunday Trio (from £10), Lunch with Santa, Brunch with Santa, and Boxing Day racing.
• Drinks Packages Pre-purchased drink packages including buckets of Coors (£34), Bud (£40), Alcopops (£39), Rekorderlig (£54), wine packages (from £90), Prosecco packages (£120), and festive wristbands from £27 for 5 drinks.

Quantifiable outcome

• Raise £300 - £3,000 per fundraising event
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• OEC SheffieldcoreStrategic or Co-development Partner · 1 January 2019OEC Sheffield is a purpose-built contemporary venue (opened 2019) located next door to Owlerton Stadium. For private and corporate venue hire needs beyond greyhound racing, Owlerton refers customers to OEC Sheffield which accommodates up to 500 guests for conferences, parties, weddings, and corporate events. The venues complement each other for large-scale entertainment needs.
• Napoleons Casino SheffieldcoreStrategic or Co-development PartnerLocated next door to Owlerton Stadium, Napoleons Casino provides late-night entertainment continuation for Owlerton visitors after racing finishes. Owlerton actively promotes the casino for guests wanting to extend their night out. Both venues share a sister-venue relationship with shared management and facilities including defibrillator access.
• Sheffield Tigers Speedway TeamcoreStrategic or Co-development PartnerOwlerton Stadium has hosted Sheffield Tigers Speedway Racing since 1929. The team races from March to October at the venue, providing motorsport entertainment that complements the greyhound racing calendar. Speedway events attract different audience demographics and extend venue usage beyond greyhound racing.
• Macmillan Cancer SupportminorOthersOwlerton Stadium hosts annual Macmillan Cancer Support events including race nights (with £5 tickets including £2 donation) and Annie's annual Coffee Morning which raised £2,673.53 in 2025 with a 2026 target of £3,000. Events provide fundraising opportunities while offering guests entertainment for a good cause.
• Veezu TaxisminorOthersRecommended taxi service partner for Owlerton Stadium, allowing guests to arrange transportation without leaving the venue too early. Taxis enable safe travel home after late-night events including live music and casino continuation.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Crayford Stadium: Crayford in Kent is an established independent greyhound racing stadium offering raceday dining and private hospitality, comparable to Owlerton as a similarly-sized regional UK racing venue.
• Romford Stadium: Romford Stadium in Essex is a major UK greyhound racing venue with extensive hospitality offerings and on-site Tote betting — a direct comparable on raceday package structure and consumer entertainment positioning.
• Perry Barr Stadium: Perry Barr in Birmingham operates greyhound racing with hospitality suites and dining, directly comparable to Owlerton's stadium-plus-restaurant model in a similar UK regional market.
• Belle Vue Stadium: Belle Vue in Manchester is one of the UK's flagship greyhound racing venues with integrated speedway (Belle Vue Aces), making it the closest direct competitor on combined greyhound and motorsport programming and the most natural benchmark for Owlerton's dual-vertical model.
• Sheffield Tigers Speedway: Sheffield Tigers are the speedway team hosted at Owlerton since 1929; comparable as a motorsport entertainment product whose economics and audience inform the speedway portion of Owlerton's offering.
• Monmore Green Stadium: Monmore Green in Wolverhampton is a long-running greyhound racing track offering similar raceday hospitality packages, dining, and event hire — directly comparable on product mix and regional UK stadium racing economics.

Broad incumbents

• Arena Birmingham (Resorts World Arena): Resorts World Arena is a large-scale Midlands event and entertainment venue offering hospitality and corporate packages; comparable as a broader UK regional entertainment and corporate hospitality incumbent that competes for the same corporate event budget.

Others

• OEC Sheffield: OEC Sheffield is a purpose-built events venue adjacent to Owlerton (opened 2019) accommodating up to 500 guests for conferences and parties. It is an ecosystem peer for corporate event and venue-hire competition in Sheffield, with mutual referral economics.
• Napoleons Casino Sheffield: Napoleons Casino is co-located next to Owlerton and likely under common ownership, providing adjacent late-night gaming entertainment. Comparable as an ecosystem participant that extends the venue's dwell time and entertainment cluster value.

Regional players

• Doncaster Stadium: Doncaster Stadium is a South Yorkshire-adjacent greyhound and event venue; while not directly overlapping Owlerton's catchment, it is a regional comparable for raceday hospitality economics in the same northern England market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/OwlertonStadium
• YouTubeyoutube.com/@owlertonstadium
• Facebookfacebook.com/OwlertonGreyhoundStadium
• LinkedInlinkedin.com/company/owlerton-greyhound-stadium
• Instagraminstagram.com/owlertonstadium/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Owlerton Greyhound Stadium