What Tidsam AB does

Tidsam AB is a privately held Swedish B2B magazine distribution company, jointly owned by four major publishing groups: Bonnier News AB, Egmont Publishing, Aller media, and Förlags AB Albinsson & Sjöberg. The company operates as Sweden's largest magazine supplier, distributing approximately 1,300 titles from more than 180 publishers worldwide to Swedish retailers across grocery and service trade channels. Operations are anchored at a centralized distribution center in Värnamo, where all deliveries are individually packed and tailored to each retailer to optimize sales based on consumer demand. A head office in Stockholm (Hägersten) handles administrative functions.

The company runs a two-sided platform business: publishers use the supplier portal to access sales statistics, generate reports, and download barcodes, while retailers use the customer portal to manage assortment, returns, and box reporting. Tidsam operates channel partner relationships through Preserv, a consortium connecting Sweden's newspaper suppliers to a shared retailer register. The company monetizes via transaction fees on distribution services and professional service fees for post-press operations (PEP), including wrapping, labeling, packaging, and storage at the Värnamo facility. Adjacent revenue streams include newspaper display fixtures (Tidningsinredning) and e-commerce logistics via wholly-owned subsidiary Swedcirc. Geographic reach covers Sweden and Norway. The company is ISO 14001 certified for environmental management. No public revenue, funding, or pricing disclosure is available.

Name

Tidsam AB

Legal name

Tidsam AB

Website

https://tidsam.se

Company type

Private

Operating status

Operating

Short description

Tidsam AB is Sweden's largest magazine distributor, delivering approximately 1,300 titles from 180+ publishers to retailers across Sweden and Norway, with post-press services and e-commerce logistics via subsidiary Swedcirc.

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Magazine Distribution Services: Tidsam distributes magazines on behalf of publishers to Swedish retailers. The company handles the entire distribution chain from publishers to physical and online retail stores, with all distribution handled from their Värnamo facility where each delivery is individually packed and tailored to each retailer.
2. Post Press Services (PEP): Additional services including bulky co-packages, various types of wrapping and labelling, packaging and storage of subscription editions and give-aways. These services are offered to publishers and other customers requiring post-press work.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Tidsam AB is Sweden's largest magazine distributor, operating a B2B distribution business that delivers approximately 1,300 magazine titles from more than 180 publishers worldwide to retailers across Sweden. From its modern facility in Värnamo, the company handles individually packed and tailored deliveries optimized for each retailer's consumer demand. It also offers post-press services (PEP) including wrapping, labeling, packaging, and storage, along with retail display fixtures and e-commerce logistics through subsidiary Swedcirc.

Product overview

Tidsam AB operates as a B2B magazine distribution company offering a portfolio of interconnected services. The core offering consists of magazine distribution to retailers across Sweden, complemented by post-press services (PEP) at their Värnamo facility including wrapping, labeling, and packaging. The product portfolio also includes newspaper display fixtures (Tidningsinredning) such as shelving, lighting, and checkout displays for physical retail. Tidsam provides self-service portals for both publishers (to access sales statistics and download barcodes) and retailers (to manage assortment and reports). The company also owns subsidiary Swedcirc, which provides e-commerce logistics solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Magazine Distribution Core B2B distribution service that delivers approximately 1,300 magazine titles from 180+ publishers to Swedish retailers (grocery and service trade), with each delivery individually packed and tailored to optimize sales based on local consumer demand. Operations extend to Norway.
• Post Press Services (PEP) Post-press production services including complex co-packages, wrapping, labeling, packaging, and storage of subscription editions and give-aways, handled at the modern facility in Värnamo. Offered to publishers and other customers requiring post-press work.
• Newspaper Display Fixtures (Tidningsinredning) Retail display solutions including shelving, lighting, display units, scanning modules, and checkout displays designed for optimal newspaper and magazine exposure and sales in physical retail stores.
• Publisher Portal Online self-service portal for publishers with distribution agreements to view sales statistics, generate reports, and download barcodes for their magazine titles.
• Retailer Portal Online self-service portal for retailers (resellers) to view newspaper assortment, submit return and box reports, and download reports and document copies.
• Swedcirc E-commerce Logistics Wholly-owned subsidiary of Tidsam AB providing logistics solutions for e-commerce operations, representing an adjacent business expansion beyond core magazine distribution.

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core and subsidiary.

• PreservcoreChannel Partner/ Reseller/ DistributorPreserv is a collaboration partner between Sweden's newspaper suppliers, enabling a common customer register for retailers. As a reseller, you only need to contact Preserv to sell magazines from several different suppliers through a single point of contact.
• SwedcircsubsidiaryOthersA company owned by Tidsam that works with logistics solutions in e-commerce. This is a subsidiary rather than an external partnership.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Nordisk Mediacirk (Amedia Bladcentralen): Norwegian magazine and newspaper distribution business within Amedia, operating as a functional analog to Tidsam in the Norwegian market that Tidsam already serves. Direct peer given the cross-border overlap and similar B2B distribution model.
• Pressbyrån: Swedish newsstand and convenience retailer selling newspapers, magazines, and related printed media. Comparable as a downstream sales channel for the same publisher output that Tidsam distributes, though Pressbyrån is retailer-led rather than a B2B distributor.
• Bladcentralen: Swedish newspaper and magazine distributor serving retailers and publishers across Sweden. Direct functional peer to Tidsam in physical print distribution to retail trade, with similar retailer-tailoring and post-press operations.

Others

• Egmont Publishing: Danish/Nordic publishing group and one of Tidsam's owners. Comparable as a publisher-owner shaping Tidsam's strategic direction and providing captive supply volumes.
• Bonnier News (Retail & Distribution arm): Major Nordic media group and one of Tidsam's owners. Comparable as a publisher-owner that also operates distribution-adjacent services; reflects the integrated publishing-distribution model that defines Tidsam's ownership structure.

Broad incumbents

• Bring (Norwegian Post Group): Norwegian postal and logistics group with parcel and distribution operations across the Nordics. Comparable as a broad logistics incumbent operating in the same Norwegian market where Tidsam is expanding.
• Schenker (DB Schenker): Global logistics and freight company with substantial Nordic operations. Comparable as a broad incumbent in distribution and contract logistics that competes for the same post-press and parcel volumes Tidsam/Swedcirc handle.
• PostNord: Dominant Nordic postal and logistics group offering last-mile delivery and distribution services. Comparable as the broad incumbent in Nordic physical distribution infrastructure that competes with — or partners with — Tidsam for last-mile delivery of print and parcels.

Emerging players

• Instabox: Swedish logistics technology company providing smart parcel locker delivery for e-commerce. Comparable as an emerging player in the e-commerce logistics space where Tidsam's Swedcirc subsidiary competes.
• Best Transport: Swedish same-day and next-day parcel delivery company serving e-commerce retailers. Comparable as an emerging Nordic logistics player in the same space as Tidsam's Swedcirc subsidiary.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/tidsam-ab

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tidsam AB