Assistel

What Assistel does

Assistel is a Montreal-based B2B assistance services company that provides white-label travel, roadside, legal, and health assistance solutions primarily to insurance carriers and corporate clients across North America. The company organizes its offering around four service families—travel assistance (including medical case management, cost control, repatriation, and claims processing), 24/7 roadside assistance, telephone-based legal information staffed by lawyers and notaries, and health assistance covering autonomy, psychological, and nurse-staffed health access services. Operationally, Assistel uses an interactive geolocation tool to identify and dispatch the nearest roadside service provider, optimizing response times, and maintains a curated network of healthcare institutions, specialized clinics, and international partners for cost-controlled service delivery.

Assistel traces its origins to Evacmed (founded 1990), was reorganized in 1996–1997 as a subsidiary of Desjardins Financial Security under the name Sigma Assistel, and rebranded to Assistel in 2016 with a strategic repositioning as a partner to insurers. The company operates as a wholly-owned subsidiary of Desjardins Financial Security, with Suzanne Blaquière serving as Directrice Générale since 2011. Its go-to-market is direct enterprise sales targeting insurance companies, with services offered turnkey or à la carte; revenue is generated through recurring contractual arrangements with insurers and corporate clients who embed Assistel's services into their product or benefits offerings. The company is privately held with 11–50 employees and does not disclose revenue.

Name

Assistel

Legal name

Assistel

Website

https://assistel.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Assistel is a Montreal-based B2B assistance services company providing white-label travel, roadside, legal, and health assistance to insurance carriers and corporate clients across North America under recurring contracts.

Ownership category

akta.pro rank

Product category

Insurance Assistance Services

NAICS

Individual and Family Services (6241), Services for the Elderly and Persons with Disabilities (624120), All Other Travel Arrangement and Reservation Services (561599)

SIC

Insurance Agents, Brokers & Service (6411), Services-Health Services (8000), Services-Help Supply Services (7363)

akta.pro primary industry

Travel Assistance & Concierge Services (Non-Insurance) (FSAJAJAF)

akta.pro secondary industries

Roadside Assistance & Towing Memberships (Bundled with Service Contracts) (FSAJALAL), Senior/Accessibility Concierge & Companion Errands (HSACAIAO)

Keywords

• White-label assistance services
• Roadside assistance dispatch
• Travel insurance assistance
• Legal assistance hotline
• Medical case management

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. B2B Assistance Services Contracts: Assistel provides white-label assistance services to insurance companies and corporate clients. Revenue is generated through contractual arrangements with insurers who embed Assistel's travel, roadside, legal, and health assistance services into their product offerings.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Assistel provides white-label assistance services to insurance companies and corporate clients across North America, structured around four service families: travel assistance (medical case management, repatriation, cost control, claims), roadside assistance (towing, battery boost, tire change, fuel delivery, winching, door unlocking), legal assistance (telephone-based guidance by lawyers and notaries), and health assistance (autonomy, psychological, and nurse-staffed health access support). Services are delivered 24/7 and offered as turnkey or à la carte solutions, with active cost management and performance analytics for client insurers.

Product overview

Assistel offers a unified platform of four core assistance service families—Travel Assistance, Roadside Assistance, Legal Assistance, and Health Assistance—primarily serving insurance companies and corporate clients as a B2B white-label and customized solution. Travel Assistance includes medical case management, cost control, repatriation services, and claims processing. Roadside Assistance provides six emergency services across North America. Legal Assistance delivers confidential telephone-based legal information by lawyers and notaries. Health Assistance encompasses autonomy support, psychological counseling, and nurse-staffed health access lines. The company also employs a geolocation tool for service provider dispatch. Assistel positions itself as a strategic partner that enhances customer experience, brand loyalty, and relational capital for its corporate clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Travel Assistance Personalized traveler support in emergency situations, including medical case management, hospitalization cost control, repatriation, and claims management, sold to insurance companies to embed in their travel insurance products.
• Roadside Assistance 24/7/365 emergency roadside services across North America including towing, battery boosting, flat tire change, fuel delivery, winching, and door unlocking, dispatched to insurance company policyholders via an interactive geolocation tool.
• Legal Assistance Confidential telephone-based legal information and guidance delivered by experienced lawyers and notaries, covering hidden defects, property disputes, contracts, family law, civil liability, consumer protection, labor law, and identity theft, offered to insurance policyholders.
• Health Assistance Health and well-being support including autonomy assistance (domestic help, daily living), psychological assistance (emotional, marital, family, professional support), and health access assistance (nurse telephone support for general health questions), delivered to insurance policyholders.
• Identity Theft Assistance Specialized assistance service for victims of identity theft, offered to insurance policyholders as a distinct white-label add-on integrated within the legal assistance family.

Quantifiable outcome

• One of the best net promoter scores in the industry for roadside assistance
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Desjardins Financial Security (formerly)coreOEM/ Whitelabel/ Licensing Partner · 1 January 1997Original parent company. Desjardins Financial Security created Sigma Assistel subsidiary in 1997 to expand white-label assistance activities. Evacmed operations were integrated with Desjardins Financial Security in 1996. The company was subsequently rebranded from Sigma Assistel to Assistel in 2016.

Scale indicators1 record

Recent moves12 records

Expansion highlights4 records

Direct peers

• AXA Assistance: Provides travel, roadside, medical, and home assistance to insurers and corporate clients worldwide. Directly comparable on the four-service-family white-label model and B2B go-to-market.
• International SOS: Worldwide medical and travel assistance provider serving insurers, governments, and multinationals. Overlaps with Assistel on travel medical case management, repatriation coordination, and 24/7 health access lines.
• Generali Global Assistance: Travel insurance and assistance provider serving insurers and consumers in North America. Directly comparable on travel medical case management and concierge assistance delivered to insurance clients.
• AIG Travel (Travel Guard): Major travel assistance provider offering medical, travel, and concierge services embedded into insurance products. Comparable B2B white-label distribution and travel-assistance core capability.
• Allianz Partners (Allianz Global Assistance): Global leader in travel, roadside, health, and concierge assistance services sold primarily as white-label/embedded solutions to insurers and financial institutions — the same B2B model as Assistel but at vastly greater scale and geographic reach.
• Europ Assistance (Generali Group): Pioneer of the assistance industry offering travel, automotive, health, and home assistance to insurers and corporations. Overlapping product portfolio and white-label distribution make it a strong comparable.

Regional players

• AAA (American Automobile Association): Largest North American roadside assistance network. Comparable on the towing and roadside dispatch product but operates a membership model rather than Assistel's B2B white-label.
• CAA (Canadian Automobile Association): Canadian roadside and travel assistance provider with membership-based model; overlaps directly with Assistel's roadside and travel assistance products but primarily serves retail members rather than insurer white-label contracts.

Emerging players

• Crisis24 (a GardaWorld company): Risk management, travel risk, and medical assistance provider serving insurers and corporate clients. Overlaps with Assistel on travel security, medical case management, and crisis response.
• Berkshire Hathaway Travel Protection: Travel insurance and assistance provider offering 24/7 travel assistance to policyholders. Partial overlap with Assistel's travel assistance product, primarily in the US market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Assistel