What Abilive does

Abilive is a Tokyo-headquartered (with a Nagoya co-headquarters) privately held company founded in 1999 that provides integrated web marketing, digital transformation, and creative production services to Japan's hotel, ryokan, and tourism sectors, as well as to government agencies and general enterprises. The company operates from 24 offices (15 domestic, 9 overseas) across Japan, Vietnam, Thailand, Taiwan, South Korea, the Philippines, Hawaii, and the United States, and employs approximately 220 full-time staff.

The company's core product is abiliveDX, an all-in-one SaaS platform for hotels and ryokan comprising 8 modules: abi-Booking (accommodation reservation engine), abi-Ai Concierge (in-facility communication), abi-Chat (AI chatbot), abi-Survey, abi-MA (marketing automation), abi-Revenue Controller (revenue management), abi-Conversion (bounce prevention), and abi-Booster (web advertising for direct bookings). This platform is layered on top of proprietary abi-CMS, a content management system purpose-built for hospitality websites. Complementing the software stack are creative production services (video, photography, drone, 360-degree, AI-generated image/video, model casting) delivered through the Abilive Promotion subsidiary, plus inbound marketing services and overseas marketing operations.

Abilive monetizes through project-based professional services (website design, custom system development, video production, multi-year enterprise contracts with custom quotes) and recurring software subscriptions on the abiliveDX platform, alongside tiered subscription plans such as Pro-tori Annual Pass (¥300K–¥2M/year for photo/video shoots) and Movie Hodai (monthly unlimited video requests). Named enterprise customers include Marriott International, Okura Hotels & Resorts, Hoshino Resorts, JR East Hotels, Mitsui Garden Hotels, Palace Hotel Tokyo, Halekulani Okinawa, the Japan Tourism Agency, and the Agency for Cultural Affairs; the company has delivered 7,000+ website projects and 1,000+ system development builds over its 25+ year history.

Name

Abilive

Legal name

株式会社アビリブ

Website

https://ab-net.co.jp

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

Abilive is a Japanese web marketing and digital transformation company founded in 1999 that serves hotels, ryokan, tourism operators, and government agencies with an integrated offering spanning website design, the abiliveDX SaaS platform (reservation, AI concierge, revenue management), creative production, and inbound tourism marketing across 24 offices in Japan and Asia-Pacific.

Ownership category

akta.pro rank

Product category

Hospitality Web Marketing & Digital Transformation Services

NAICS

Advertising Agencies (541810), Software Publishers (513210), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF)

akta.pro secondary industries

Central Reservation Systems (CRS) (THALACAB), Online Booking Tools (OBT) & Corporate Booking Platforms (THALANAA)

Keywords

• Hospitality web marketing
• Hotel website development
• Tourism digital transformation
• Ryokan web marketing
• Inbound marketing services

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices24 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Website Design & Development: Website design, development, and multilingual site creation for hotels, ryokan, tourism businesses, government agencies, and enterprises. Includes CMS implementation, accessibility compliance, and ongoing website maintenance and operations.
2. Web Marketing Services: Web marketing consulting, SEO, paid search, social media marketing, influencer marketing, LINE official account management, Google Business Profile support, and regional revitalization services.
3. Video & Photography Production: Video production, photography, model casting and arrangement services for promotional content. Includes drone footage, 360-degree video, and event coverage.
4. System Development & Hosting: Custom system development including booking engines, CMS, and integrated DX solutions. System build track record of 1,000+ projects.
5. Inbound & Overseas Marketing: Inbound promotion, overseas influencer campaigns, inbound advertising, media placement, overseas OTA customer acquisition, and local government inbound support. Also regional marketing for Vietnam, Taiwan, Thailand, Korea, and Hawaii.
6. abiliveDX Software Subscriptions: Subscription-based software products including abi-Booking, abi-Ai Concierge, abi-Chat, abi-Survey, abi-MA, abi-Revenue Controller, abi-Conversion, and abi-Booster for hospitality digital transformation.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels13 records

Core offering

Abilive is a Japanese web marketing and digital transformation company specializing in the hospitality and tourism industry. The company provides comprehensive services including website design and development, multilingual site creation, web marketing consulting, video and photo production, and an integrated DX platform (abiliveDX) with reservation systems, AI chatbots, revenue management, and marketing automation tools for hotels, ryokan, tourism operators, and government agencies.

Product overview

Abilive operates as a comprehensive hospitality-focused web marketing and digital transformation company offering both a unified DX platform and specialized creative services. The core offering is abiliveDX, an All-in-One DX platform for hotels and ryokan combining reservation systems (abi-Booking), AI-powered guest communication tools (abi-Ai Concierge, abi-Chat), marketing automation (abi-MA), revenue management (abi-Revenue Controller), and advertising optimization (abi-Booster, abi-Conversion). Supporting this platform are creative production services including abi-Movie (video production), abi-Photo (photography), and abi-Casting (model arrangement), delivered through the Abilive Promotion subsidiary. The portfolio also includes proprietary media assets (ZEKKEl Japan inbound media, TABIJO YouTube channel, ONSEN女子 TV program) and specialized offerings such as live camera streaming, original character creation, AI image/video generation, and subscription-based design and video services. The company operates across 24 total locations (15 domestic, 9 overseas) serving primarily Japan's hotel, ryokan, and tourism industry with a reported 7,000+ website production projects and 220+ employees.

Differentiator

Problem solved

Functional benefit

Brands

• abiliveDX: 宿泊・観光業向けAll in One DXツール群。abi-Booking（宿泊予約システム）、abi-Ai Concierge（館内コミュニケーション）、abi-Chat（AIチャットボット）、abi-Survey（Webアンケート）、abi-MA（MAツール）、abi-Revenue Controller（レベニューマネージメント）、abi-Conversion（離脱防止ツール）、abi-Booster（Web広告）を含むDXプロダクトスイート。
• abi-CMS
• abi-Movie
• abi-Photo
• abi-Casting
• 動画ホーダイ
• プロ撮り年間パス

Products and services

• abiliveDX Platform Comprehensive DX platform combining accommodation reservation, guest communication, AI chatbot, survey, marketing automation, revenue management, and advertising tools specifically designed for hotels and ryokan. Integrates all digital operations into a single suite.
• abi-Booking (Accommodation Reservation System) Accommodation reservation system enabling direct booking capabilities for hotels and ryokan, reducing OTA commission fees by capturing reservations through property websites.
• abi-Ai Concierge (In-house Communication) AI-powered in-facility guest communication tool providing automated concierge services, information delivery, and guest interaction management within hotels and ryokan.
• abi-Chat (AI Chatbot) AI chatbot providing 24/7 automated customer service responses for reservation inquiries, facility information, and guest communications. Part of the DX tool suite.
• abi-Survey (Web Survey Tool) Web-based survey tool for collecting guest feedback, satisfaction ratings, and post-stay reviews to improve service quality and guest experience.
• abi-MA (Marketing Automation) Marketing automation tool enabling email campaigns, guest nurturing sequences, and automated marketing workflows for hospitality businesses.
• abi-Revenue Controller Revenue management system applying dynamic pricing, demand forecasting, and pricing optimization to maximize hotel and ryokan revenue per available room.
• abi-Conversion (Bounce Prevention Tool) Bounce prevention tool reducing website abandonment by displaying targeted messaging or offers to users about to leave booking pages.
• abi-Booster (Web Advertising for Direct Bookings) Web advertising service focused on strengthening direct booking channels, driving qualified traffic to hotel and ryokan reservation pages.
• abi-CMS Proprietary content management system for website creation and ongoing content updates, developed in-house for hotel and tourism website management.
• Hotel, Ryokan & Tourism Website Development Website design, development, and multilingual site creation for hotels, ryokan, tourism businesses, government agencies, and enterprises. Includes CMS implementation, accessibility compliance, and ongoing website maintenance and operations.
• Web Marketing Services Web marketing consulting, SEO, paid search, social media marketing, influencer marketing, LINE official account management, Google Business Profile support, and regional revitalization services.
• Inbound Marketing Services Inbound promotion, overseas influencer campaigns, inbound advertising, media placement, overseas OTA customer acquisition, and local government inbound support for hotels and ryokan.
• abi-Movie (Video Production Service) Comprehensive video production service covering hotel/ryokan PR videos, SNS short-form content, drone footage, 360-degree video, food/cuisine cinematography, and TV commercials.
• abi-Photo (Photography Service) Professional photography service for hotels and ryokan including facility interiors, cuisine, drone aerial shots, and 360-degree photography. Delivers hotel-grade image quality.
• abi-Casting (Model Arrangement) Model casting and arrangement service providing photographers' models, social media influencers, and talent for hotel/ryokan promotional shoots.
• Movie Hodai (Subscription Video Production) Subscription-based video production service allowing unlimited video requests for a monthly fee. Includes SNS-focused plan for ongoing social media content creation.
• Pro-tori Annual Pass (Subscription Photography) Annual photography subscription with seasonal shoots (2-4 times yearly) for hotels and ryokan. Maintains fresh seasonal content for websites and social media. Includes both photo (Steel Pass) and video (Movie Pass) options.
• AI Image/Video Generation Service AI-powered image and video generation service creating promotional visuals from text prompts or existing photos. Low-cost alternative to traditional photography with short lead times. Includes AI video generation from still images and AI image synthesis compositing.
• Live Camera Streaming Live camera streaming service with real-time video delivery, weather and information overlays, and YouTube integration for tourism facilities, hotels, and event venues.
• Original Character Creation

Quantifiable outcome

• 7,000+ website projects completed
• +5 more outcomes

Named customers27 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature10 records

Scale indicators18 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• SiteMinder: Global hotel commerce platform offering booking engine, channel manager, and guest experience tools to independent hotels and chains. Directly comparable to abiliveDX's reservation, communication, and revenue management modules addressing the same hospitality buyer.
• Cloudbeds: All-in-one hospitality management platform combining PMS, booking engine, and channel manager for independent properties and small chains. Overlaps with abiliveDX's integrated DX suite and targets a similar SMB-to-mid-market hotel and ryokan customer.
• Mews: Modern cloud-based hospitality platform providing PMS, booking engine, and revenue management with strong automation. Competes head-to-head with abiliveDX's reservation and revenue controller modules for hotels investing in DX platforms.
• AnyMind Group: Asia-based marketing technology company offering influencer marketing, ad tech, and e-commerce enablement across Japan and Southeast Asia. Comparable digital-services-plus-tech model and Asia expansion trajectory to Abilive.
• Septeni Group: Japanese digital marketing agency within the Dentsu Group umbrella, providing digital advertising, content, and data-driven marketing. Directly comparable digital-services model targeting Japanese advertisers, though not hospitality-specialized.

Broad incumbents

• Jalan (Recruit): Major Japanese OTA owned by Recruit, dominant in domestic hotel and ryokan distribution. Indirect competitor for the direct-booking strategy Abilive enables, and a broader incumbent in Japanese hospitality customer acquisition.
• Hakuhodo: Japan's second-largest advertising agency group with extensive digital marketing and creative capabilities. Competes for hospitality brand and digital marketing budgets but is generalist rather than hospitality-specialized like Abilive.
• Rakuten Travel: Japan's largest OTA, part of the Rakuten ecosystem. Competes with the direct-booking value proposition Abilive delivers via abi-Booking and abi-Booster, anchoring hotel distribution channels that Abilive helps clients reduce dependence on.
• Dentsu Group: Japan's largest advertising and marketing services conglomerate with a global footprint and significant digital capabilities. Broad incumbent competing for large hospitality and tourism accounts, though lacking Abilive's hospitality-vertical specialization and proprietary DX suite.
• Shiji Group: Global hospitality technology vendor with a particularly strong APAC presence, offering PMS, POS, and back-office systems. A larger incumbent that competes for Japanese and Asia-Pacific hotel technology budgets against Abilive's DX stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@tabijo_ch
• LinkedInlinkedin.com/company/abilive
• Xx.com/ability_c

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Abilive