What Engage For Success does

Engage for Success is a UK-registered voluntary movement and charity (no. 1079797) that promotes employee engagement as a better way of working across UK organisations. Founded in 2012 by Nita Clarke OBE and David MacLeod OBE following their original report to the UK government, the movement aims to help organisations improve employee engagement, wellbeing, and productivity, and to enable every UK employee to give their best each day. It operates as 'a movement in alliance with CIPD' (Chartered Institute of Personnel and Development), and is co-located at CIPD's headquarters at 151 The Broadway, London SW19 1JQ.

The movement's core offerings include a website hosting a resource library, blog, and case studies; the EFS Radio podcast series with 600+ episodes distributed via SoundCloud; the annual UK Employee Engagement Survey Report (most recently the 2025 edition); and a programme of events, webinars, and conferences. It sustains a community ecosystem through regional Area Networks (Yorkshire & Humber, North East, East Midlands, West Midlands, and Wales) and topic-specific Thought and Action Groups (TAGs) covering wellbeing, employment relations, diversity & inclusion, and productivity. Engaged audiences include HR professionals, business leaders, line managers, and academics across public, private, and non-profit sectors.

Engage for Success is explicitly not commercially funded. It is sustained by volunteers, secondees, and its alliance with CIPD rather than product sales, subscriptions, or grants disclosed in available sources. It has 1-10 employees, no proprietary technology platform, no app, and no API or integrations. The organisation is governed by co-founders Nita Clarke OBE and David MacLeod OBE, with Cathy Brown serving as Executive Director.

Name

Engage For Success

Legal name

Engage for Success

Website

https://engageforsuccess.org

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Engage for Success is a UK voluntary movement and registered charity that promotes employee engagement across UK organisations through research, a podcast series, events, and a network of regional Area Networks and topic-specific Thought and Action Groups.

Ownership category

akta.pro rank

Product category

Employee Engagement Research & Community Movement

NAICS

Public Relations Agencies (54182)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Nonprofit & Cause Communications (BPAFADAK)

akta.pro secondary industry

Thought Leadership & Executive Visibility (BPAFADAG)

Keywords

• Employee engagement
• Workplace wellbeing
• HR community resources
• Engagement research
• Thought leadership movement

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Not commercially funded: Engage for Success is a registered charity (no. 1079797) operated as a voluntary movement. It does not sell products or services. The organisation is sustained through volunteers, secondees, and appears to have an alliance with CIPD (Chartered Institute of Personnel and Development).

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Engage for Success is a voluntary movement that promotes employee engagement as a workplace practice across the UK. It distributes free research (including the annual UK Employee Engagement Survey Report), produces the EFS Radio podcast series, publishes blog content, runs events and webinars, and maintains regional Area Networks and topic-specific Thought and Action Groups (TAGs) covering wellbeing, employment relations, DE&I, and productivity.

Product overview

Engage for Success is a voluntary movement and association focused on promoting employee engagement as a better way to work. It is not a software product company. The organization provides resources, events, radio shows/podcasts, Thought and Action Groups (TAGs), research reports, and networking opportunities for practitioners interested in employee engagement. The main offerings include the EFS UK Employee Engagement Survey Report, EFS Radio Podcast series, blog content, events and webinars, and various topic-specific TAGs covering areas such as wellbeing, employment relations, diversity and inclusion, and productivity.

Differentiator

Problem solved

Functional benefit

Products and services

• UK Employee Engagement Survey Report An annual research publication (with a 2025 edition) that benchmarks employee engagement across the UK and is offered as a free download to any organisation or practitioner.
• EFS Radio Podcast Series A free, on-demand radio/podcast series featuring expert guests discussing employee engagement topics, distributed via SoundCloud and embedded on the website, with over 600 episodes produced.
• Regional Area Networks Free regional community networks across the UK (Yorkshire & Humber, North East, East Midlands, West Midlands, Wales) that host in-person and virtual events connecting employee engagement practitioners locally.
• Thought and Action Groups (TAGs) Volunteer-led topic groups covering Wellbeing, Employment Relations, Diversity & Inclusion and other engagement themes, producing research, resource guides and practitioner support for the community.

Quantifiable outcome

• Engaged employees are 87% less likely to leave an organisation
• +4 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• CIPD (Chartered Institute of Personnel and Development)coreStrategic or Co-development PartnerEngage for Success operates as 'a movement in alliance with CIPD'. The organisation is co-located at CIPD's headquarters in London. This alliance provides institutional support and credibility for the employee engagement movement.

Scale indicators5 records

Recent moves2 records

Expansion highlights4 records

Direct peers

• CIPD (Chartered Institute of Personnel and Development): UK's chartered professional body for HR and people development. EFS operates as a movement 'in alliance with CIPD' from CIPD's London HQ, and both organisations publish research, run events, and serve overlapping HR and business-leader audiences on engagement, wellbeing, and the future of work.
• Great Place to Work UK: UK arm of the global workplace certification body, running employee surveys, best-workplaces lists, and research on workplace culture. Comparable to EFS in its mission to advance engaging workplace cultures and produce authoritative UK employee-survey benchmarks.
• Business in the Community (BITC): UK business-led membership charity focused on responsible business, workplace wellbeing, and inclusion. Comparable to EFS as a UK charity-driven movement publishing research, running campaigns, and convening employers around workforce wellbeing and engagement themes.
• World Federation of People Management Associations (WFPMA): Global federation of national HR and people-management associations, coordinating cross-border HR standards and thought leadership. Comparable to EFS as an association-driven body advancing people-management practice, though operating at an international rather than national level.
• Institute for Employment Studies (IES): Independent UK research organisation producing evidence-based studies on HR, engagement, wellbeing, and the future of work. Comparable to EFS as a UK-focused research and evidence body whose outputs inform practitioner and policy decisions on employee engagement.
• SHRM (Society for Human Resource Management): Largest US-based HR professional membership society, providing research, certifications, advocacy, and events to HR practitioners. Comparable to EFS as a membership/association body advancing people-management practice, though operating globally rather than UK-only.
• Chartered Management Institute (CMI): UK chartered body for managers, offering qualifications, research, and thought leadership on leadership and management practice. Comparable to EFS as a UK-based voluntary/credentialed organisation publishing research and convening leaders around workforce effectiveness.

Broad incumbents

• Gallup: Global analytics and advisory firm whose Q12 employee engagement survey and State of the Global Workplace reports define much of the modern engagement profession. Comparable to EFS as a thought-leadership authority on employee engagement, but operating commercially with proprietary survey IP rather than as a voluntary movement.

Regional players

• ACAS (Advisory, Conciliation and Arbitration Service): UK statutory non-departmental public body providing impartial advice on workplace relations, employment law, and best practice. Comparable to EFS as a UK public-interest body publishing guidance, research, and resources that shape employer behaviour on employee relations and engagement.

Emerging players

• Workhuman: Provider of employee recognition and engagement software powering social recognition programmes for enterprises. Comparable to EFS in advancing employee engagement outcomes but delivering them via a commercial SaaS platform rather than volunteer-led research and community programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/engage4success

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Engage For Success