Run Tri Bike
Run Tri Bike is a bootstrapped digital media company that publishes an endurance sports magazine, a nine-show podcast network, and a $15/year paid membership community targeting non-elite runners, triathletes, cyclists, and swimmers.
- Company typePrivate
- Founded2021
- HeadquartersIrving, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Run Tri Bike does
Run Tri Bike is a privately held digital media company founded in January 2021 by Jason Bahamundi and Aum Gandhi and headquartered in Irving, Texas. The company publishes a digital magazine and operates a podcast network covering endurance sports — running, cycling, swimming, and triathlon — with editorial positioning centered on non-elite 'everyday athletes' rather than competitive professionals. Content spans athlete storytelling, training tips, sports psychology, nutrition, product reviews, and race coverage, distributed through runtrimag.com, Apple Podcasts, Spotify, YouTube, and social channels (Instagram, Facebook, Threads), with a monthly email newsletter.
The product portfolio comprises five lines: the Run Tri Bike Magazine (core editorial publication), the Everyday Athlete Clubhouse (paid membership community at $15/year with welcome packs and exclusive content), the Everyday Athlete Podcast Network (nine shows including Fireside Chat, Beyond The Finish Line, Enduring Minds, and Melanin MVP), RTB Awards (a custom wooden awards and medals business co-founded with Joe Hardin of HT Hardwood Designs), and merchandise (including a $32 branded hat co-developed with Folklord and a broader catalog via the Sloth and Duck store). The underlying technology is a WordPress-based publishing platform with standard podcast distribution — no proprietary technical stack is disclosed.
Revenue is generated through four streams: recurring subscription membership fees, one-time merchandise sales, affiliate referral commissions from endurance sports brands (H2O Audio, Tailwind Nutrition, Path Projects, BlueSeventy, Craft Sportswear, CEP Compression, Backcountry.com, Decathlon, FORM, UnTapped, Seven Summits Snacks), and custom hardware sales through RTB Awards. Go-to-market is community-led, relying on organic content, social media engagement, newsletter, podcast listenership, and member referrals. The company operates with 1–10 employees, is bootstrapped with no disclosed institutional funding, and also runs the Odd Duck Running event series.
Run Tri Bike firmographics
Firmographics- Name
- Run Tri Bike
- Legal name
- Run Tri Bike
- Website
- https://runtrimag.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Run Tri Bike is a bootstrapped digital media company that publishes an endurance sports magazine, a nine-show podcast network, and a $15/year paid membership community targeting non-elite runners, triathletes, cyclists, and swimmers.
- Ownership category
- akta.pro rank
Run Tri Bike industry classification
Industry- Product category
- Endurance Sports Digital Media
- NAICS
- Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Cycling Events (Road Races, Gran Fondos, Sportives) (MPAKAIAC)
Keywords
Where Run Tri Bike is headquartered
LocationHeadquarters
- HQ city
- Irving
- HQ country
- United States
- HQ region
- North America
Markets served
Run Tri Bike business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Supply Chain, Operations, Others
Revenue model
- Everyday Athlete Clubhouse Membership: Annual and lifetime subscription memberships providing access to exclusive content, community features, partner discounts, monthly expert panels, and interview opportunities on the website.
- Merchandise Sales: Sale of branded merchandise including hats ($32), through own shop and third-party Sloth and Duck store.
- Affiliate Marketing: Commission revenue from affiliate partnerships with endurance sports brands including H2O Audio, Tailwind Nutrition, Path Projects, BlueSeventy, Craft Sportswear, CEP Compression, Backcountry.com, Decathlon, and others.
- RTB Awards Custom Wood Products: Co-founded business with Joe Hardin creating custom wooden awards, medals, and accessories for race directors and events. Scalable from single custom pieces to bulk orders of 3,000+ medals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Yearly membership at $15/year |
| Subscription | Annual | Yearly membership plus Run Tri Bike x Wear Folklord Hat |
| Subscription | Pay-as-you-go | Lifetime membership |
| Subscription | Pay-as-you-go | Lifetime membership plus Hat |
| Unit Pricing | Pay-as-you-go | Run Tri Bike Hat - $32 |
| Freemium | Pay-as-you-go | Partner discount codes (H2O Audio 20% off, Tailwind 15% off first order, Path Projects 15% off, BlueSeventy 25% off, Backcountry 15% off first order) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Run Tri Bike product offering
Product offeringCore offering
Run Tri Bike is a digital endurance sports media company that publishes a digital magazine and article library covering running, cycling, swimming, and triathlon for non-elite "everyday athletes." It operates a paid membership community (Everyday Athlete Clubhouse), a multi-show podcast network (Everyday Athlete Podcast Network), and ancillary lines including branded merchandise and the RTB Awards custom wooden awards and medals business for race directors and events.
Product overview
Run Tri Bike operates as a multi-platform endurance sports media company comprising a digital magazine (Run Tri Bike Magazine), a membership community (Everyday Athlete Clubhouse), a podcast network (Everyday Athlete Podcast Network), custom awards business (RTB Awards), and merchandise. The flagship digital magazine serves as the core editorial publication, with the Everyday Athlete Clubhouse providing exclusive membership benefits and community features, the podcast network extending content into audio formats, and RTB Awards and merchandise serving as complementary revenue streams.
Differentiator
Problem solved
Functional benefit
Brands
- Everyday Athlete Podcast Network: A network of podcasts featuring endurance athletes including Fireside Chat, Fiery Embers, Beyond The Finish Line, Enduring Minds, What's In Your Earbuds, Food Fight Friday at the Aid Station, Caffeinated Coaching, and Melanin MVP
- Everyday Athlete Clubhouse
- RTB Awards
- Odd Duck Running
Products and services
- Run Tri Bike Magazine A digital endurance sports publication serving the everyday athlete with editorial content covering running, cycling, swimming, and triathlon. Features athlete stories, coaching tips, product reviews, sports psychology articles, and community spotlights published on runtrimag.com.
- Everyday Athlete Clubhouse A paid membership community for endurance athletes offering exclusive content, sponsor discounts, monthly expert discussion panels on nutrition, coaching, sports psychology and business leadership, member merchandise discounts, and interview opportunities. Annual membership starts at $15/year and includes a welcome pack with snacks, stickers, and water bottle; upgraded and lifetime tiers are also available.
- Everyday Athlete Podcast Network A multi-show podcast network featuring eight podcast programs including Fireside Chat, Fiery Embers, Beyond The Finish Line, Enduring Minds, What's In Your Earbuds?, Food Fight Friday at the Aid Station, Caffeinated Coaching, and Melanin MVP, distributed through Apple Podcasts, Spotify, and YouTube.
- Run Tri Bike Hat A moisture-wicking nylon running hat featuring a winged leopard emblem, created in collaboration with Folklord, with nylon crown and brim, adjustable strap, and wide mesh panels; priced at $32 and sold via runtrimag.com.
- The Everyday Athlete Merchandise Official Everyday Athlete branded merchandise including running hats, coffee mugs, gaiters, trucker hats, magnets, performance t-shirts, bucket hats, arm sleeves, and stickers distributed through the Sloth and Duck third-party store.
- RTB Awards Custom wooden awards and medals business co-founded by Jason Bahamundi (Run Tri Bike) and Joe Hardin (HT Hardwood Designs). Creates sustainable wooden awards, medals, and accessories for race directors, businesses, and individuals, with scalability from single pieces to bulk orders of 3,000+ medals and pricing by quote request.
Companies that use Run Tri Bike
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles2 records
Run Tri Bike technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Run Tri Bike partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Folklord (Wear Folklord)coreCollaboration on 'Tall Trails Hat' featuring winged leopard emblem. Folklord is the trail running apparel company that makes clothing that doesn't look like athleisure. The hat is sold on runtrimag.com for $32 and upgraded membership includes this exclusive hat.
- H2O AudiominorAffiliate partner offering 20% discount code to Everyday Athlete Clubhouse members. Specializes in waterproof audio equipment for swimmers.
- Tailwind NutritionminorAffiliate partner with code 'RUNTRIMAG15' for 15% off first-time purchases. Endurance fuel and nutrition products.
- Path ProjectsminorAffiliate partner offering 15% discount on running apparel to clubhouse members.
- BlueSeventyminorAffiliate partner offering 25% discount code to Everyday Athlete Clubhouse members. Swim and triathlon wetsuits and gear.
- Craft SportswearminorAffiliate partner for performance sports apparel. Innovation, design and performance products.
- CEP CompressionminorAffiliate partner for compression gear designed to accelerate athlete recovery.
- Backcountry.comminorAffiliate partner with 15% off first order for new customers. Outdoor gear retailer.
- FORMminorAffiliate partner for swim goggles with integrated display. 'Forget counting laps, Enjoy your swim.'
- DecathlonminorAffiliate partner for affordable sports gear and equipment with free shipping over $49.
- UnTappedminorAffiliate partner for all-natural athletic fuel using organic maple syrup as sports nutrition.
- Seven Summits SnacksminorPresenting sponsor of 'Food Fight Friday at the Aid Station' podcast episode. Sports nutrition snacks.
- HT Hardwood DesignscoreCo-founded RTB Awards with Joe Hardin, creator of custom wooden awards, medals, and accessories. HT Hardwood Designs provides the craftsmanship expertise for this venture.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Run Tri Bike competitors and assessment
Company assessmentBroad incumbents
- Well+Good: Wellness content brand with running and fitness verticals. Comparable in lifestyle-wellness content mix and audience of non-elite fitness enthusiasts.
- TrainingPeaks: Endurance training platform for runners, cyclists, and triathletes. Comparable in triathlon/running audience and content-plus-tools offering, though TrainingPeaks is software-led.
- iFit: Subscription fitness content platform with running, cycling, and treadmill products. Comparable in content-plus-membership business model serving endurance athletes.
- Outside (Outside Inc.): Large endurance and outdoor media conglomerate publishing Runner's World, Triathlete, Women's Running, and others. Directly comparable as an endurance-sports publisher with multi-title portfolio and membership offerings.
- Strava: Dominant social-fitness platform for runners, cyclists, and triathletes. Comparable in audience and community-led growth model, though it operates as a tech platform rather than a media publisher.
- Peloton: Connected fitness platform combining content, community, and subscription. Comparable in community-led content model and endurance-athlete audience (running, cycling).
Emerging players
- Zwift: Virtual cycling and running platform with a strong community component. Comparable in endurance-athlete audience and community-led GTM, though Zwift is a hardware/software subscription rather than a media brand.
Direct peers
- Runner's World: Flagship running media brand owned by Outside Inc. Comparable in audience (recreational runners), editorial mix (training, gear, stories), and revenue model (advertising + membership).
- Triathlete Magazine: Direct competitor for triathlon content, training, and gear reviews. Comparable in editorial vertical and target athlete, though Run Tri Bike explicitly avoids the elite-athlete lens Triathlete emphasizes.
- Women's Running: Running media brand focused on everyday recreational runners, particularly women. Comparable in inclusive, non-elite positioning and content verticals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Run Tri Bike social profiles
Digital presenceRun Tri Bike financial estimates
Financial estimateRevenue estimate
Valuation estimate
Run Tri Bike leadership team
Management profileNumber of profiles
Profiles3 records
Run Tri Bike subsidiaries and ownership
Company hierarchySubsidiaries1 record
Run Tri Bike funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Run Tri Bike M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Run Tri Bike
What does Run Tri Bike do?
Run Tri Bike is a digital endurance sports media company that publishes a digital magazine and article library covering running, cycling, swimming, and triathlon for non-elite "everyday athletes." It operates a paid membership community (Everyday Athlete Clubhouse), a multi-show podcast network (Everyday Athlete Podcast Network), and ancillary lines including branded merchandise and the RTB Awards custom wooden awards and medals business for race directors and events.
Is Run Tri Bike a public or private company?
Run Tri Bike is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Run Tri Bike founded?
Run Tri Bike was founded in 2021. It employs 1 to 10 people.
Where is Run Tri Bike based?
Run Tri Bike is headquartered in Irving, United States, in the North America region.
How does Run Tri Bike make money?
Four revenue lines are on record. Everyday Athlete Clubhouse Membership is the primary driver. The others are merchandise Sales, affiliate Marketing and RTB Awards Custom Wood Products.
Who are Run Tri Bike's main competitors?
Broad incumbents on record are Well+Good, TrainingPeaks, iFit, Outside (Outside Inc.), Strava and Peloton. Zwift is listed as an emerging player. Direct peers are Runner's World, Triathlete Magazine and Women's Running.
Does Run Tri Bike have an API?
No public API is recorded for Run Tri Bike.
What industry is Run Tri Bike in?
Run Tri Bike's product category is Endurance Sports Digital Media. Its primary akta.pro industry code is MPAKAIAC, Cycling Events (Road Races, Gran Fondos, Sportives). Its NAICS code is 71394 and its SIC code is 7997.