Triathlete Magazine
Triathlete Magazine is a digital triathlon publication serving endurance athletes from beginners to professionals, offering training plans, gear reviews, nutrition advice, and race coverage through its website and the Outside+ subscription ecosystem owned by Outside, Inc.
- Company typePrivate
- Founded-
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What Triathlete Magazine does
Triathlete Magazine is a digital-first triathlon media publication serving endurance sports athletes across all skill levels, from first-time beginners to elite professionals. The company delivers editorial content through triathlete.com and mobile distribution, covering training plans, gear reviews, nutrition and race-fueling guidance, injury prevention, and comprehensive professional triathlon race coverage spanning the PTO T100 Tour, Ironman Pro Series, World Triathlon Championship Series, Challenge Family, and XTERRA circuits. The product portfolio includes structured training programs (8-week sprint, 16-week Olympic, 20-week 70.3, and 4-week swim improvement plans) and differentiated editorial features such as The Insider column by professional triathlete Laura Siddall.
The publication operates as a property within Outside, Inc.'s outdoor media ecosystem, which also owns Ironman, Gaia GPS, Trailforks, and Outside TV. Content distribution is bundled into the Outside+ subscription program alongside 15+ other outdoor publications and apps, creating cross-promotional reach and retention mechanics. The underlying technology is a standard digital publishing platform with distribution across website, iOS/Android mobile apps, the Outside Watch video streaming platform, and social media channels (Facebook, Instagram).
Revenue is generated through two primary streams: recurring Outside+ subscription revenue (with active 30% discount promotions on unlimited access) and display advertising from endurance sports brands. The publication maintains a horizontal segmentation approach serving both mass-market amateur triathletes and a secondary segment of professional triathlon fans. Editorial leadership is headed by Editor-in-Chief Julia Polloreno, a multiple-time Ironman and Ironman 70.3 finisher. The company operates with 101-250 employees and serves a global audience primarily anchored in the United States.
Triathlete Magazine firmographics
Firmographics- Name
- Triathlete Magazine
- Legal name
- Outside, Inc.
- Website
- https://triathlete.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Triathlete Magazine is a digital triathlon publication serving endurance athletes from beginners to professionals, offering training plans, gear reviews, nutrition advice, and race coverage through its website and the Outside+ subscription ecosystem owned by Outside, Inc.
- Ownership category
- akta.pro rank
Triathlete Magazine industry classification
Industry- Product category
- Sports Media
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Sports & Recreation Magazines (MPAJAEAJ)
- akta.pro secondary industries
- Triathlon & Multisport Events (Triathlon, Duathlon, Aquathlon) (MPAKAIAB), Endurance & Running/Cycling Training (HSADAAAG)
Keywords
Where Triathlete Magazine is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Triathlete Magazine business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Subscription / Membership Revenue: Triathlete Magazine generates primary revenue through Outside+ paid subscriptions. The publication offers unlimited access to content, training plans, maps, and exclusive features. A 30% discount promotion on unlimited access was actively offered, suggesting a freemium or subscription model where premium content is gated behind a paywall.
- Advertising Revenue: The publication carries display advertisements throughout its content pages, including sponsored/labeled content sections (ADVERTISEMENT tags visible throughout articles). Brands in the triathlon and endurance sports space advertise through the publication.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Outside+ Membership (Triathlete bundled) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Triathlete Magazine product offering
Product offeringCore offering
Triathlete Magazine is a digital-first triathlon publication that produces and distributes editorial content on training, gear, nutrition, and professional triathlon racing. Its primary offerings include the triathlete.com website, structured training plans for all race distances, and the Outside+ subscription membership which bundles premium Triathlete content with 15+ other outdoor publications and apps including Gaia GPS, Trailforks, and Outside TV.
Product overview
Triathlete Magazine is a single unified publication offering comprehensive triathlon content including training plans, gear reviews, nutrition guidance, pro race coverage, and culture features. The core product is the triathlon publication itself, supported by an Outside+ premium membership subscription that provides exclusive content and training plan access. Training plans are offered as part of the content portfolio, ranging from beginner 8-week sprint plans to advanced 20-week half-Ironman programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Triathlete Magazine The world's number-one triathlon resource providing comprehensive coverage of training, gear, nutrition, culture, and professional triathlon racing for triathlon athletes of all levels.
- Outside+ Membership Premium annual membership subscription bundling Triathlete premium content with 15+ other outdoor publications and apps, including Gaia GPS, Trailforks, Outside TV (600+ hours of ad-free video), and 1,000s of training plans. A 30% discount promotion on unlimited access was actively offered.
- Triathlete Training Plans Structured multi-week triathlon training programs including a 20-week 70.3 training plan, a 16-week Olympic triathlon plan, an 8-week sprint plan for beginners, and a 4-week swim improvement plan, written for triathlon athletes preparing for specific race distances.
Companies that use Triathlete Magazine
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Triathlete Magazine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Triathlete Magazine partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Outside Inc. (Parent Company)coreTriathlete is powered by Outside Inc., a large outdoor media company that also owns Ironman, Gaia GPS, Trailforks, Outside TV, and multiple outdoor publications. The magazine operates within the Outside ecosystem and its content is distributed through the Outside+ subscription platform. Outside+ bundles access to Triathlete alongside 15+ other outdoor publications and apps.
- Gaia GPSminorGaia GPS, an outdoor navigation app, is cross-promoted on Triathlete's website as part of the Outside ecosystem. Available for download through the Triathlete website, offering trail mapping and navigation for outdoor activities.
- TrailforksminorTrailforks, a trail database and mapping app, is cross-promoted on Triathlete's website as part of the Outside ecosystem. Available for download through the Triathlete website.
- Outside TVminorOutside TV streaming platform featuring 600+ hours of ad-free films and series, cross-promoted alongside Triathlete on the triathlete.com website.
- IronmancoreTriathlete, as part of Outside Inc., maintains extensive coverage of Ironman events including the Ironman World Championship, Ironman Pro Series, Ironman 70.3 World Championship, and Ironman circuit races. The publication conducts interviews with Ironman leadership (CEO Scott DeRue) and provides race analysis, results coverage, and feature stories covering the Ironman ecosystem.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Triathlete Magazine competitors and assessment
Company assessmentBroad incumbents
- Men's Health: Mainstream men's fitness and wellness magazine with subscription content covering training, nutrition, and gear. Comparable digital publishing and subscription model, but addresses a much broader general-fitness audience rather than a single sport.
- Outside Magazine: Flagship title of Triathlete's parent Outside Inc., covering the broader outdoor and endurance lifestyle. Sister brand within the same Outside+ bundle and overlapping audience, but with a much wider editorial scope than triathlon.
- Women's Health: Mainstream women's fitness and wellness magazine with similar subscription-driven digital model. Comparable in product and audience strategy to Triathlete, but at a much larger scale and broader category scope.
Emerging players
- TrainingPeaks: Endurance training platform offering structured training plans, coaching, and performance analytics for triathletes, cyclists, and runners. Comparable audience (triathlon endurance athletes seeking structured training) and an emerging substitute for magazine-delivered training content.
- XTERRA Magazine: Multisport and off-road triathlon-focused media brand tied to the XTERRA event series. Comparable audience overlap with Triathlete but focused on the off-road and adventure triathlon sub-segment.
Direct peers
- Slowtwitch: Long-running triathlon-focused community and news site known for deep technical content, gear reviews, and forum discussions. Competes with Triathlete for the same enthusiast triathlon audience, particularly on pro-race and equipment topics.
- Bicycling Magazine: Endurance sports digital magazine covering cycling training, gear, and racing. Operates the same editorial playbook as Triathlete (training plans, gear reviews, race coverage) within one of triathlon's three disciplines.
- Lava Magazine: Triathlon-specific publication focused on multisport coverage including Ironman and international events. Direct competitor in the triathlon media niche, with similar event-driven editorial coverage.
- 220 Triathlon: UK-based dedicated triathlon magazine offering training plans, gear reviews, and race coverage. The most direct international competitor to Triathlete in the triathlon-specific media niche.
- Runner's World: Flagship endurance-sport digital magazine covering running training, gear, nutrition, and races. Closely comparable to Triathlete in subscription-driven publishing model, training-plan content, and gear review vertical, but serving the running community.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Triathlete Magazine social profiles
Digital presenceTriathlete Magazine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Triathlete Magazine leadership team
Management profileNumber of profiles
Profiles1 record
Triathlete Magazine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Triathlete Magazine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Triathlete Magazine
What does Triathlete Magazine do?
Triathlete Magazine is a digital-first triathlon publication that produces and distributes editorial content on training, gear, nutrition, and professional triathlon racing. Its primary offerings include the triathlete.com website, structured training plans for all race distances, and the Outside+ subscription membership which bundles premium Triathlete content with 15+ other outdoor publications and apps including Gaia GPS, Trailforks, and Outside TV.
Is Triathlete Magazine a public or private company?
Triathlete Magazine is a private company. It is classified as corporate owned and is currently operating.
When was Triathlete Magazine founded?
Triathlete Magazine was founded in -1. It employs 101 to 250 people.
Where is Triathlete Magazine based?
Triathlete Magazine is headquartered in New York, United States, in the North America region.
How does Triathlete Magazine make money?
Two revenue lines are on record. Subscription / Membership Revenue is the primary driver. The others are advertising Revenue.
Who are Triathlete Magazine's main competitors?
Broad incumbents on record are Men's Health, Outside Magazine and Women's Health. Emerging players are TrainingPeaks and XTERRA Magazine. Direct peers are Slowtwitch, Bicycling Magazine, Lava Magazine, 220 Triathlon and Runner's World.
Does Triathlete Magazine have an API?
No public API is recorded for Triathlete Magazine.
What industry is Triathlete Magazine in?
Triathlete Magazine's product category is Sports Media. Its primary akta.pro industry code is MPAJAEAJ, Sports & Recreation Magazines, with a secondary code of MPAKAIAB, Triathlon & Multisport Events (Triathlon, Duathlon, Aquathlon). Its SIC code is 2721.