HAGA action on alcohol

What HAGA action on alcohol does

HAGA Action on Alcohol is a charitable alcohol and drug support service based at 590 Seven Sisters Road in the London Borough of Haringey, operating under the legal entity Waythrough and the trading identities HAGA Action on Alcohol, Haringey Advisory Group on Alcohol, and Haringey Recovery Service (HRS). Founded in 1981 with a £500 donation to address street drinking in Finsbury Park, it has run continuously for over 40 years and claims to be one of the few standalone alcohol services remaining in England. The organisation delivers free, confidential advice and treatment — including one-to-one support, counselling, peer-led groups, community detox (pioneered in 1992), employment and housing pathways, and harm-reduction resources such as the Mocktail Book — to Haringey residents facing alcohol or drug-related problems.

The core product surface is the Haringey Recovery Service (HRS), supplemented by a dedicated smartphone and tablet recovery app launched in 2013 and a partnership with the Drink Coach online coaching platform that gives residents free specialist sessions (normally £60). Service delivery is channelled through walk-in access, telephone (020 8801 3999), NHS-domain email, community venues (Wood Green Library, Hornsey Medical Centre, Antwerp Arms, etc.), and outreach partnerships with homelessness services and DWP employment support. The team speaks more than 10 languages to support Haringey's diverse population.

HAGA is funded through NHS and public-sector commissioning rather than direct user payments; all services are free at point of use and pricing to service users is irrelevant. It is governed as part of Waythrough, a nonprofit company registered in England and Wales, and operates from a single borough with no disclosed geographic expansion. Revenue, headcount over time, and operational financials are not publicly disclosed.

Name

HAGA action on alcohol

Legal name

Waythrough

Website

https://haga.co.uk

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

HAGA Action on Alcohol is a charitable, NHS-commissioned alcohol and drug support service based in the London Borough of Haringey, offering free one-to-one counselling, peer groups, community detox, and recovery support to local residents via walk-in, phone, app, and community partnerships.

Ownership category

akta.pro rank

Product category

Substance Misuse and Addiction Recovery Services

NAICS

Residential Intellectual and Developmental Disability, Mental Health, and Substance Abuse Facilities (6232)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)

akta.pro secondary industry

Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO)

Keywords

• Alcohol recovery services
• Substance misuse support
• Community detox programs
• Harm reduction services
• Recovery support groups

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Public Sector Funded Services: HAGA is a charitable organization providing free, confidential alcohol support services to residents of Haringey. The service appears to be funded through NHS and public sector commissioning/partnerships rather than direct customer payments. All support is provided free of charge to service users.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

HAGA Action on Alcohol provides free, confidential alcohol and drug misuse recovery services to residents of the London Borough of Haringey. Its core offer includes the Haringey Recovery Service (HRS) — comprising one-to-one keywork, structured group work, counselling, community detox programmes, family and carer support, and harm-reduction resources such as the Mocktail Book. These services are delivered by a multilingual team (10+ languages) and supported by a dedicated smartphone/tablet app and a partnership with Drink Coach for online coaching.

Product overview

HAGA (Haringey Advisory Group on Alcohol) is a standalone alcohol support service offering a unified set of recovery programs. The core offering is the Haringey Recovery Service (HRS), which provides personalised support including peer-to-peer groups, community engagement, specialist counselling, and harm reduction resources. HAGA also offers a dedicated smartphone/tablet app (launched 2013) for recovery support, the Drink Coach online coaching service, and a Mocktail Book compiled by service users. The service operates from 590 Seven Sisters Road and supports clients across Haringey borough.

Differentiator

Problem solved

Functional benefit

Products and services

• Haringey Recovery Service (HRS) The flagship service of HAGA Action on Alcohol: a free, confidential package of one-to-one keywork, structured group work, counselling, community detox programmes, and family/carer support for adults in Haringey affected by alcohol or substance misuse. Delivered by a multilingual team covering 10+ languages.
• HAGA Smartphone and Tablet App A dedicated mobile application for Haringey Recovery Service clients, providing digital access to recovery resources, self-help content, and service information on smartphones and tablets. Launched in 2013 to complement in-person support.
• Drink Coach Online Coaching Online coaching service delivered in partnership with Drink Coach, providing HAGA clients with a digital self-coaching pathway for alcohol behaviour change alongside face-to-face support.
• Mocktail Book A harm-reduction resource published by HAGA featuring non-alcoholic drink recipes and practical tips to help Haringey residents cut down on alcohol consumption as part of their recovery.

Quantifiable outcome

• 30+ years of continuous operation supporting Haringey residents
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Drink CoachcoreStrategic or Co-development PartnerDrink Coach provides free online coaching sessions with an alcohol specialist to Haringey residents (normally £60 value). HAGA promotes this partnership to offer convenient, confidential support options for people assessing their drinking habits.
• Wood Green LibraryminorImplementation/ SI/ Consulting PartnerCommunity partnership providing space for recovery support services and community engagement activities.
• Hornsey Medical CentreminorImplementation/ SI/ Consulting PartnerHealthcare provider partnership for GP-based referrals and integrated care pathways for patients with alcohol concerns.
• Mulberry JunctionminorImplementation/ SI/ Consulting PartnerSpecialist support service for users experiencing homelessness or with no fixed abode (NFA). Partnership addresses complex needs alongside alcohol support.
• ReleaseminorStrategic or Co-development PartnerFree, confidential information and advice service about drug laws and Sex Workers' Rights. Partnership enables holistic support addressing legal and social issues alongside alcohol recovery.
• BUBICminorImplementation/ SI/ Consulting PartnerLocal community outreach and night service support partnership, extending HAGA's reach to underserved populations.
• DWP (Department for Work and Pensions)minorImplementation/ SI/ Consulting PartnerEmployment support partnership helping people in recovery access job assistance and benefits support.
• WaythroughcoreOthersWaythrough is the parent organization for HAGA. The organization is registered in England and Wales. Waythrough provides the operational umbrella for Haringey Recovery Service and HAGA alcohol support services.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Cranstoun:
• Humankind: UK charity providing drug and alcohol treatment services commissioned by local authorities, now merged into Waythrough — HAGA's parent organization. Most direct operational peer given shared service model, commissioning structure, and parent governance.

Broad incumbents

• We Are With You: UK-wide charity providing free drug and alcohol support through commissioned services. Overlaps with HAGA on peer-led recovery, harm reduction, and community detox, but serves a much broader geography.
• Change Grow Live: One of the UK's largest substance use charities, delivering commissioned recovery and treatment services across many boroughs. Comparable to HAGA in service model and NHS/local authority funding, but operates at national scale rather than a single borough.
• Turning Point: National health and social care provider in England and Wales running substance use, mental health, and learning disability services. Comparable to HAGA in commissioned alcohol recovery offerings and NHS funding model.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/HAGA_alcohol

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HAGA action on alcohol