Heartland Medical Solutions

What Heartland Medical Solutions does

Heartland Medical Solutions is a privately held regional distributor of medical imaging equipment and related consumables, founded in 2004 and operating across seven U.S. states (Kansas, Missouri, Oklahoma, Arkansas, Texas, Louisiana, and Mississippi). The company's core offering is the resale, rental, and aftermarket support of capital imaging systems — primarily the Hologic Fluoroscan mini C-arm and Image Diagnostics equipment lines — alongside radiation protection accessories (Infab lead-free aprons), manufacturer-specific consumables (Sony printer paper, Hologic C-arm drapes), and an own-brand disposables line (HMS Disposables). It serves hospitals, surgical centers, and medical imaging facilities requiring X-ray and intraoperative imaging, with no proprietary technology or software layer; its underlying capability is sales, territory coverage, and customer relationships rather than product development.

The business model is hardware resale and rental. Capital equipment is sold via quote-based pricing through territory sales representatives who carry multi-year Operating Room experience; consumables are sold both inside quote-based deals and through a Wix-hosted online storefront at fixed unit prices (e.g., $175–$180 per item). Used equipment and short- or long-term rentals provide additional revenue flexibility. The go-to-market is enterprise field sales supported by referral-driven word-of-mouth growth; the company states that referrals are its primary form of new business. There is no disclosed institutional funding, no M&A activity, no patents, and no certifications or regulatory actions on record.

The company is founder-owned and operated, with Jon (over 30 years in medical imaging, including as an X-Ray Technician and C-Arm applications specialist, and 23 years in capital sales) serving as a mentor to the sales team, and Teresa Andrade identified as Co-Founder and Sales Manager. The team size is reported at 1–10 employees. Operations are lean and regional, with no evidence of geographic expansion beyond the established seven-state territory or any product, technology, or AI initiative beyond incremental partner-brand additions.

Name

Heartland Medical Solutions

Legal name

Heartland Medical Solutions

Website

https://heartlandmedicalsolutions.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Heartland Medical Solutions is a privately held regional distributor founded in 2004 that sells, rents, and services medical X-ray and C-arm imaging equipment (Hologic, Image Diagnostics) plus related consumables to hospitals and surgical centers across seven U.S. Midwestern and Southern states.

Ownership category

akta.pro rank

Product category

Medical Imaging Equipment Distribution

NAICS

Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (42345), Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro industry

PRIMARYHLAHABAA

X-ray & Fluoroscopy Systems

Healthcare & Life Sciences/Medical Devices & Diagnostics/Medical Imaging & Radiology Equipment

SECONDARYCRAOAHAF

Durable Medical Equipment (DME) & Home Health Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Health, OTC & Pharmacy Wholesale Distribution

SECONDARYHLAHANAG

Single-Use Medical Disposables & Procedure Kits (Drapes, Tubing, Catheters, Syringes, Custom Packs)

Healthcare & Life Sciences/Medical Devices & Diagnostics/Sterilization, Infection Prevention & Medical Disposables

Keywords

• Medical imaging equipment
• X-ray equipment distribution
• Mini C-arm systems
• Radiation protection accessories
• Medical disposables supply

Headquarters

HQ city

Olathe

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. New Equipment Sales: Sales of new medical imaging equipment including X-Ray systems and C-Arms from manufacturer partners such as Hologic, Image Diagnostics, and Infab.
2. Used Equipment Sales: Resale of pre-owned medical imaging equipment to healthcare facilities.
3. Equipment Rentals: Short-term and long-term rental options for medical imaging equipment to accommodate facility needs.
4. Disposables and Accessories: Sale of consumable medical products including lead-free aprons, printer paper (Sony UPP110-HD, Sony UPP-110HG), and C-arm drapes (Hologic InSight Mini C-Arm Drape).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Heartland Medical Solutions distributes new and used medical imaging equipment—including X-Ray systems and Hologic Fluoroscan mini C-arms—and supplies related accessories and disposables to hospitals, clinics, and surgical facilities across seven Midwestern and Southern U.S. states. The company also offers equipment rentals and an online shop for consumables such as printer paper and C-arm drapes.

Product overview

Heartland Medical Solutions is a medical equipment distribution company established in 2004, serving the Midwest region (Kansas, Missouri, Oklahoma, Arkansas, Texas, Louisiana, and Mississippi). The company operates as a single-tier distribution model offering multiple product lines including Hologic Fluoroscan FD mini C-arm systems, Image Diagnostics ISR-G3 imaging equipment, Infab lead aprons and radiation protection accessories, and HMS Disposables. Beyond distributed brands, the company provides new equipment, used equipment, equipment rentals, lead-free aprons, and medical disposables including printer paper and C-arm drapes.

Differentiator

Problem solved

Functional benefit

Products and services

• Hologic Fluoroscan FD Mini C-arm Mini C-arm imaging system designed for skeletal and extremities imaging, distributed by Heartland Medical Solutions in the Midwest and South Central U.S. for hospitals, clinics, and surgical facilities.
• Image Diagnostics ISR-G3 Medical imaging equipment product line distributed by Heartland Medical Solutions to healthcare facilities requiring X-ray imaging solutions.
• Infab Lead Aprons and Radiation Protection Accessories Lead-free aprons and radiation protection accessories distributed by Heartland Medical Solutions for use by imaging staff and patients in healthcare facilities.
• HMS Disposables Proprietary line of disposable medical products distributed by Heartland Medical Solutions alongside partner brands, including surgical drapes and other consumables.
• Sony UPP110-HD Printer Paper Printer paper for medical imaging printers, sold by Heartland Medical Solutions at $180.00 per unit to healthcare facilities using X-ray and C-arm imaging systems.
• Sony UPP-110HG Printer Paper High-grade printer paper for medical imaging printers, sold by Heartland Medical Solutions at $180.00 per unit to healthcare facilities using X-ray and C-arm imaging systems.
• Hologic InSight Mini C-Arm Drape Disposable sterile drape for the Hologic InSight Mini C-Arm system, sold by Heartland Medical Solutions at $175.00 per unit to surgical and imaging facilities.
• Medical Imaging Equipment Rentals Short-term and long-term rental options for medical imaging equipment (X-ray systems and C-arms) offered to healthcare facilities to accommodate temporary or project-based imaging needs.
• Used Medical Imaging Equipment Resale Resale of pre-owned medical imaging equipment to healthcare facilities, providing a lower-cost acquisition path alongside new equipment sales.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• HologiccoreChannel Partner/ Reseller/ DistributorHeartland Medical Solutions distributes Hologic products, specifically the Fluoroscan Insight Mini C-Arm Extremities Imaging System. Hologic is a women's health company with skeletal health products including fluoroscopy equipment.
• Image DiagnosticscoreChannel Partner/ Reseller/ DistributorHeartland Medical Solutions distributes Image Diagnostics products. Image Diagnostics specializes in medical imaging equipment and accessories.
• InfabcoreChannel Partner/ Reseller/ DistributorHeartland Medical Solutions distributes Infab products and HMS Disposables (which are manufactured by Infab). Infab produces radiation protection products and medical accessories including surgical drapes.

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Hologic: Global women's health and skeletal health company that manufactures the Fluoroscan InSight Mini C-Arm Heartland distributes — comparable as a manufacturer partner and as a broader imaging/medical device incumbent.
• Henry Schein: Large public medical distributor covering equipment, supplies, and services to healthcare providers — competes broadly in medical consumables distribution and increasingly in imaging accessories.
• McKesson: One of the largest medical-surgical distributors in the US, serving hospitals and physician offices across capital equipment and consumables — an indirect competitor with broader scale.
• Agiliti Health: National provider of medical equipment management, rentals, and clinical engineering services to healthcare facilities — broader portfolio than Heartland but directly competes in imaging equipment rental and service.

Direct peers

• Block Imaging: Refurbishes and resells used medical imaging equipment (X-ray, C-arm, MRI, CT) and offers parts/service — directly overlapping Heartland's used-equipment and parts distribution motion in the imaging category.
• Image Diagnostics Inc. Manufacturer of medical imaging equipment and accessories that Heartland distributes; comparable as both a peer manufacturer and a relationship partner with overlapping customer types.
• Med One Group: Provides medical equipment rentals, leases, and sales to hospitals and surgery centers — a near-direct overlap with Heartland's rental and capital sales model for imaging equipment.
• Soma Tech Intl: Buys, sells, rents, and services new and refurbished medical equipment including C-arms and X-ray systems — same core activity as Heartland with national reach.
• Infab Corporation: Manufacturer of radiation protection apparel, surgical drapes, and medical accessories — directly comparable as a partner and as an adjacent manufacturer in Heartland's portfolio (HMS Disposables is manufactured by Infab).

Regional players

• Concordance Healthcare Solutions: Regional medical/surgical distributor serving the Midwest and other US regions with capital equipment and consumables distribution — comparable regional distribution footprint and customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/heartland-medical-solutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heartland Medical Solutions