Imagine Energy

What Imagine Energy does

Imagine Energy is a Portland, Oregon-based solar engineering, procurement, and construction (EPC) contractor founded in 2004 that designs, procures, and installs photovoltaic systems for residential, commercial, nonprofit, agricultural, and government customers across the Pacific Northwest. Its core product set includes rooftop solar, ground-mounted systems, the state's first floating solar installation on irrigation reservoirs, commercial battery storage for demand-charge management, and integrated EV charging infrastructure. The company also develops and operates community solar projects under the Oregon Community Solar Program, enabling utility subscribers who cannot install rooftop solar to receive bill credits from centralized installations.

The company's revenue model is predominantly project-based EPC contracts (one-time installations) supplemented by subscription-based recurring revenue from community solar projects. Average residential installed pricing is approximately $3.15/W, or roughly $25,200 for an 8 kW system before incentives and tax credits, with levelized cost of energy around $0.033/kWh versus utility rates of $0.13-$0.20/kWh. Customer financing is delivered through partnerships with PSCCU and Banner Bank. Go-to-market relies on a sales-led direct model with free solar consultations, website lead capture, organic SEO, Energy Trust of Oregon Trade Ally referrals, and community partnerships — notably a workforce development program with the Leaders Become Legends nonprofit.

Imagine Energy is privately held with no disclosed institutional investors, funding rounds, or M&A activity. The company holds Oregon CCB #167963 and Washington contractor license WA LIC #IMAGIEL934PT, and maintains installer certifications with NABCEP, SolarEdge, Enphase, LG Chem, Tigo, Generac, and Duracell. Headcount is reported at 11-50 employees, and the leadership team is described as having over 60 years of combined solar experience. The company positions itself as a long-tenured regional specialist rather than a scaled national platform, with milestone projects including the 1.23 MW DC PDX Community Solar project (2025) and Oregon's first 1.1 MW DC floating solar installation (2026).

Name

Imagine Energy

Legal name

Imagine Energy

Website

https://imagineenergy.net

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Imagine Energy is a Portland-based solar EPC contractor founded in 2004 that installs rooftop, ground-mounted, and floating solar systems, plus battery storage and EV charging, for residential, commercial, nonprofit, agricultural, and government customers across Oregon and Washington.

Ownership category

akta.pro rank

Product category

Solar Installation Services

NAICS

Solar Electric Power Generation (221114)

akta.pro primary industry

Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)

akta.pro secondary industries

Utility-Scale PV EPC (Engineering, Procurement & Construction) (EUACAGAB), Solar PV Power Plant EPC (Utility-Scale) (EUAEAAAG)

Keywords

• Solar installation services
• Commercial solar EPC
• Residential solar systems
• Battery storage solutions
• EV charging infrastructure

Headquarters

HQ city

Milwaukie

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Solar Installation Services: One-time EPC (Engineering, Procurement, Construction) services for residential, commercial, and nonprofit solar installations. Revenue generated from design, procurement of equipment, and installation labor.
2. Battery Storage Installation: Commercial and residential battery backup system installations for energy independence, load shifting, and demand charge reduction.
3. EV Charging Infrastructure: Commercial EV charging station installation services for businesses, workplaces, and multifamily properties.
4. Community Solar Development: Development of large-scale community solar projects. Subscribers enroll in Oregon Community Solar program and pay monthly subscription fees for credits applied to utility bills.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Imagine Energy is a full-service, Portland-based solar contractor providing turnkey EPC (Engineering, Procurement, Construction) solar solutions to homeowners, commercial businesses, and nonprofit organizations in the Pacific Northwest. The company designs, procures, and installs rooftop, ground-mounted, and floating solar photovoltaic systems, complemented by battery storage, EV charging infrastructure, and the Oregon Community Solar subscription program.

Product overview

Imagine Energy is a full-service solar energy solutions company offering turnkey EPC (Engineering, Procurement, Construction) solar solutions. Their core product portfolio centers on photovoltaic (PV) solar energy systems across residential, commercial, and nonprofit segments. The company provides rooftop and ground-mounted solar installations as foundational offerings, complemented by battery storage systems for energy resilience and independence. EV charging infrastructure is offered as an add-on service. A distinctive specialized offering includes floating solar installations on water bodies. The company also operates the Oregon Community Solar program, allowing customers to subscribe to centralized solar projects when property installation is not feasible. Services are delivered through a direct installation model with financing partnerships, not as a software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Rooftop Solar Expertly designed and aesthetically installed solar panels for residential and commercial rooftops, engineered to maximize energy production while maintaining structural integrity and visual appeal.
• Ground-Mounted Solar Solar installations positioned on the ground rather than rooftops, suitable for properties without adequate roof space, ranging from small residential systems to utility-scale projects covering hundreds of acres.
• Oregon Community Solar Community solar subscription program allowing Pacific Power and Portland General Electric utility customers who cannot install solar on their own property to subscribe to or own a portion of centralized, larger-scale solar installations and receive credits on their utility bills.
• Battery Storage Systems Backup energy storage systems that store excess energy during off-peak hours for use during peak pricing or grid outages, enabling energy independence, load shifting, and resilience for both residential and commercial properties.
• Electric Vehicle Charging EV charging station installation services, including stand-alone and inverter-based chargers, with latest solar inverters capable of charging EVs using direct current for faster, more efficient charging.
• Floating Solar Solar installations placed on water bodies such as irrigation reservoirs, generating renewable power while helping conserve water through reduced evaporation and providing natural cooling effects for improved photovoltaic performance.

Quantifiable outcome

• Average installed price of $3.15/W with 8 kW system size = ~$25,200 before incentives
• +6 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• Leaders Become LegendscoreStrategic or Co-development PartnerLocal not-for-profit organization that mentors at-risk individuals and prepares them to enter the workforce, often for the first time. Imagine Energy teaches necessary skills and knowledge to individuals who take advantage of the partnership. Some team members have joined Imagine Energy staff through the program. Partnership addresses lack of opportunity and diversity in the workforce.
• Bonneville Environmental FoundationflagshipStrategic or Co-development PartnerPartner in PDX Community Solar project development - a 1.23 MW DC ground-mount community solar project and largest community solar project in Portland to date.
• VerdeflagshipStrategic or Co-development PartnerPartner in PDX Community Solar project development supporting community engagement and impact components.
• Port of PortlandflagshipStrategic or Co-development PartnerPartner hosting PDX Community Solar project at Portland International Airport - 1.23 MW DC project supporting airport's clean energy goals.
• Energy Trust of OregoncoreGTM or Marketing PartnerLong-time Energy Trust of Oregon Trade Ally. Ensures customers receive highest available rebates including Solar for Homes, Solar Within Reach, Battery Storage for Homes, and Income-Qualified Battery Storage programs.
• PSCCU (Pacific Sunrise Credit Union)coreChannel Partner/ Reseller/ DistributorCooperative credit union providing solar-specific SustainableSolar loans to clients in Oregon and Washington. Offers competitive rates, no down payment required, can finance battery systems and EV charging stations, same-day approval.
• Banner BankminorChannel Partner/ Reseller/ DistributorOffers personal home improvement loans with competitive rates up to $15,000, no equity requirements for solar financing.
• Oregon Community SolarcoreGTM or Marketing PartnerProgram creates opportunities for Pacific Power and Portland General Electric utility customers facing barriers to installing solar. Imagine Energy developing multiple community solar projects under this program.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Trinity Solar: Large privately-held residential solar installer operating in multiple U.S. states. Similar direct-to-homeowner sales-led model with rooftop PV, battery storage, and EV charging offerings.
• Freedom Forever: National residential solar EPC contractor with operations across multiple states. Comparable turnkey installation model targeting homeowners with bundled financing offers.
• Momentum Solar: Residential solar EPC company operating across multiple U.S. states with direct sales force and bundled financing. Comparable turnkey residential installation offering.
• Elemental Energy: Portland-based solar installer focused on residential and small commercial projects in the Pacific Northwest. Closely overlapping service portfolio (rooftop PV, battery storage, EV charging) and customer base in the same Oregon market.
• Sunlight Solar Energy: Bend, Oregon-headquartered solar installer with operations across Oregon, Washington, Idaho, and California. Comparable residential and commercial EPC model with similar product set including battery storage and EV charging.
• A&R Solar: Portland, Oregon-based residential and commercial solar installer serving the Pacific Northwest with turnkey rooftop and battery storage offerings. Direct regional competitor with similar customer segments, EPC model, and reliance on Oregon state incentives.

Broad incumbents

• Sunrun: Largest U.S. residential solar, battery storage, and energy services company. Competes for the same homeowner customers nationwide with vertically integrated lease/PPA/financing models that smaller regional EPCs cannot match.
• Tesla Energy: Tesla's energy business including solar panels, Solar Roof, and Powerwall battery. Direct overlap in residential solar + storage but as part of a much broader EV and energy portfolio with national brand and balance sheet advantages.
• SunPower: National residential and commercial solar installer and equipment manufacturer. Overlaps directly with Imagine Energy's residential and commercial EPC offering, but at much greater scale and with proprietary panel manufacturing.

Emerging players

• Blue Raven Solar: Fast-growing residential solar installer expanding into multiple states with strong financing partnerships. Competes for the same Pacific Northwest homeowner customers with similar sales-led GTM motion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/imagineenergy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imagine Energy