Mood Agency

What Mood Agency does

Mood Agency (also branded as Mood Digital Agency) is a Caracas, Venezuela-based full-service digital agency founded in 2010. It operates with 11-50 employees and serves clients across Venezuela, the United States (South Florida), Mexico, Canada, and Panama. The agency's leadership includes a CTO (Argenis Leon) and a Director General of International Business (Liliana Ferro), supporting its cross-border delivery model.

The company organizes its offering around four service pillars: Strategic Marketing (market research, branding, growth hacking, content strategy), Digital Innovation (UX/UI design, digital ecosystem development, technological transformation, and AI applied to marketing), Performance & Leads (lead generation, paid ads, CRO, automated email marketing), and E-commerce & Sales (online sales platforms, sales automation, analytics, retention). Beyond services, the agency builds bespoke digital products for clients, including subscription platforms (Mia Astral with 33,000+ paid subscribers), real estate platforms (PFS Realty managing 60,000+ properties with sub-50ms search), mobile apps (Foto Ahora citizen journalism app, Nawis gamified toy app), and brand/ecommerce ecosystems for media personalities (Erika de la Vega, Ismael Cala).

Underlying technology spans WordPress with Elementor Pro, Vue.js/Nuxt.js frontends, and cloud infrastructure on Vercel, Railway, and Cloudflare. The stack also includes Typesense for millisecond-latency search, Cube.js for analytics, and CRM/marketing automation through HubSpot and GoHighLevel. Revenue is generated through project-based professional services and likely retainer engagements on long-running platforms; pricing is custom and not publicly disclosed. The GTM is sales-led, driven by a portfolio website of case studies, social presence on Instagram, LinkedIn, and Twitter, and direct contact via the website, targeting mid-market and enterprise clients seeking digital transformation across the US Hispanic and Latin American markets.

Name

Mood Agency

Legal name

Mood Agency

Website

https://mood-agency.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Mood Agency is a Caracas-based full-service digital agency (11-50 employees, founded 2010) that builds bespoke digital platforms and runs marketing, ecommerce, and lead generation for mid-market and enterprise clients across Venezuela, the United States, and Latin America.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Creative & Brand Campaign Development (BPAFAAAB), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Creative Concepting & Campaign Development (BPAFAEAD)

Keywords

• Digital marketing services
• Strategic marketing consulting
• Web design development
• Performance marketing agency
• Ecommerce solutions

Headquarters

HQ city

Caracas

HQ country

Venezuela

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital Agency Services: Professional services revenue model providing strategic marketing, digital product design and development, performance marketing, and e-commerce solutions to brands. Services include market research, branding, growth hacking, UX/UI design, web development, lead generation, ads management, CRO, email marketing, and sales automation. Revenue is generated through project-based fees and likely retainer engagements for ongoing clients.
2. Subscription/Membership Platform Development: Building subscription-based digital ecosystems for clients, such as the Mia Astral case (33k+ paying subscribers), creating recurring revenue infrastructure for client brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Mood Agency is a full-service digital marketing and innovation agency that designs, builds, and executes strategic marketing, digital products, performance/lead generation campaigns, and e-commerce platforms for brands. Their service portfolio spans market research, branding, growth hacking, content strategy, UX/UI design, web and mobile development, AI-applied marketing, ads management, CRO, email automation, and sales automation, delivered as project-based professional engagements.

Product overview

Mood Agency is a digital marketing and innovation agency offering a unified platform of services organized into four core areas: Strategic Marketing (market research, branding, growth hacking, content strategy), Digital Innovation (UX/UI design, digital ecosystem development, technological transformation, AI applied to marketing), Performance & Leads (B2B/B2C lead generation, ads, CRO, automated email marketing), and E-commerce & Sales (online sales platforms, sales automation, advanced analytics, retention strategies). The agency also delivers client-specific digital products across diverse industries including real estate platforms (PFS Realty with 60k+ properties), digital ecosystems (Mia Astral with 33k+ subscribers), gamification platforms (Cachalo y Gana, Nawis App), booking systems (Xcape for adventure travel), citizen journalism tools (Foto Ahora), and brand strategy implementations for media personalities (Erika de la Vega, Ismael Cala). The portfolio demonstrates expertise in WordPress-based solutions, Vue/Nuxt frontends, mobile app development, and integration with CRM/marketing automation tools like HubSpot and GoHighLevel.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Estratégico (Strategic Marketing)

Quantifiable outcome

• 600% traffic growth and 160% revenue increase for Mia Astral subscription platform
• +5 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability11 records

Feature6 records

Partnerships

Twelve partnerships are on record, tiered core.

• CloudflarecoreTechnology or IntegrationCloud infrastructure partner providing CDN, security, and performance optimization for client websites. Used extensively in projects like Wide Angle and Cachalo y Gana to ensure stability and fast content delivery during high-traffic events.
• VercelcoreTechnology or IntegrationFrontend deployment platform used for PFS Realty and other Vue/Nuxt-based projects. Provides edge deployment and maximal speed for client applications.
• RailwaycoreTechnology or IntegrationCloud infrastructure platform for orchestrating data preparation and processing. Used alongside Vercel for full-stack deployment in real estate and similar complex applications.
• TypesensecoreTechnology or IntegrationOpen-source search engine integrated into PFS Realty platform for instant property search with millisecond latency across 60,000+ property database.
• Cube.jscoreTechnology or IntegrationAnalytics platform providing detailed statistics and insights about buildings and units for PFS Realty end users.
• HubSpotcoreTechnology or IntegrationCRM and marketing automation platform integrated natively into PFS Realty for lead management, campaign automation, and marketing workflow optimization.
• GoHighLevelcoreTechnology or IntegrationMarketing automation and CRM platform integrated alongside HubSpot for comprehensive lead management and campaign automation in real estate projects.
• Vue.js / Nuxt.jscoreTechnology or IntegrationFrontend framework used for PFS Realty and other performance-critical applications, providing fast rendering and SEO optimization.
• WordPress / Elementor ProcoreTechnology or IntegrationCMS platform (WordPress) and page builder (Elementor Pro) used extensively across portfolio for client website administration. Enables autonomous content management for client teams.
• Google AdscoreTechnology or IntegrationPaid advertising platform used for Ismael Cala and other client campaigns alongside Facebook Ads for customer acquisition.
• Facebook AdscoreTechnology or IntegrationSocial advertising platform for campaigns, remarketing, and customer acquisition across the agency's client base.
• Google AnalyticscoreTechnology or IntegrationWeb analytics integrated into Wide Angle, Cachalo y Gana, and other projects for detailed user behavior tracking and performance monitoring.

Scale indicators15 records

Recent moves1 record

Expansion highlights5 records

Regional players

• DDB Latina: LATAM-focused creative network under DDB Worldwide offering integrated advertising and digital services — directly competes for regional brand accounts in the same geographies Mood serves.
• LLYC: Spanish-headquartered communications and marketing agency with deep LATAM presence, offering creative, digital, and brand strategy — the most direct regional competitor to Mood's LATAM-focused model.

Direct peers

• Tribal Worldwide: Digital-first agency network within Omnicom focused on customer experience, data-driven marketing, and digital product builds — closely aligned with Mood's performance and innovation services.
• MediaMonks: S4 Capital's digital production and creative agency operating across content, media, and experience design — overlaps with Mood's performance marketing and e-commerce service lines.
• R/GA: Digital creative agency known for blending technology and brand storytelling with strong product/UX engineering — closely mirrors Mood's Vue/Nuxt-based digital ecosystem builds.
• Huge: Global full-service digital agency delivering strategy, design, and engineering across web, mobile, and brand experiences — directly comparable to Mood's integrated marketing + digital product model.
• AKQA: Award-winning digital agency combining design, technology, and innovation services — comparable in offering AI-applied marketing and experience design to enterprise clients.

Broad incumbents

• Wieden+Kennedy: Independent creative agency with global offices, known for integrated campaigns and digital innovation — represents the upper-tier aspirational peer for an agency of Mood's profile.
• MullenLowe: Global creative network with strong integrated marketing and digital capabilities — comparable breadth of service lines and similar enterprise client targeting.
• Ogilvy: Global advertising and marketing services network with extensive LATAM operations — competes for the same enterprise brand-strategy and digital transformation RFPs as Mood.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mood_agency
• LinkedInlinkedin.com/company/mood-digital-agency
• Instagraminstagram.com/mood_agency
• Facebookfacebook.com/moodagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mood Agency