MicroArt Semi Permanent Makeup

What MicroArt Semi Permanent Makeup does

MicroArt Semi Permanent Makeup is a private Beverly Hills-based cosmetic procedure company founded in 2009 by Tanya York, a Hollywood special effects makeup artist, alongside electronic engineers and cosmetic biochemists. The company operates from a single clinic at 435 North Bedford Drive in the Beverly Hills Golden Triangle, serving individual consumers across cosmetic enhancement (eyebrows, eyeliner, lips), medical-cosmetic camouflage (vitiligo, scalp shading for hair loss, scar and tattoo camouflage, areola reconstruction), and corrective procedures for prior permanent makeup. Its core product line is a horizontal semi-permanent makeup service portfolio rather than a single SK; the underlying technology is a proprietary device using an acupuncture-needle vibrating 80-100 times per second to deposit custom-blended, non-toxic mineral-based pigments into the dermal layer, with results claimed to last up to 3 years and produce no downtime, bruising, scabbing, or scarring. The system is supported by a six-month full-time technician training program with annual re-licensing, and the equipment is used exclusively by MicroArt-licensed technicians, positioning the company as a controlled-procedure brand rather than a commodity tattoo service.

Go-to-market is consultation-driven and direct-to-consumer: free phone consultations, $300 in-person consultations, deposits (20% for procedures under 2 hours, 50% for procedures over 2 hours), and financing options support conversion, while international clients fly in and require at least 3 weeks advance scheduling. Revenue comes primarily from upfront procedures (e.g., scalp shading packages at $2,500 for up to four sessions) and recurring touch-up sessions at $600 per hour, with ancillary income from medical-office sublease ($1,500-$5,000 per month) and gift card sales. Marketing relies on the company website, YouTube, Facebook, Instagram, Pinterest, blog content, and an email newsletter with a $50 sign-up incentive, with celebrity clientele and word-of-mouth supporting brand reach. Headcount sits between 11 and 50, no external funding or institutional investor is disclosed, and founder Tanya York maintains operating control. No AI/ML capabilities are evidenced; technology is mechanical, chemical, and training-driven rather than software-driven.

Name

MicroArt Semi Permanent Makeup

Legal name

MicroArt Makeup Inc.

Website

https://microartmakeup.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

MicroArt Semi Permanent Makeup is a private Beverly Hills clinic founded in 2009 that delivers proprietary semi-permanent cosmetic and medical camouflage procedures using a specialized vibrating needle and mineral-based pigments, serving individual consumers seeking natural-looking brows, eyeliner, lips, scalp shading, vitiligo and scar camouflage, and corrections lasting up to three years.

Ownership category

akta.pro rank

Headquarters

HQ city

Beverly Hills

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Semi-Permanent Makeup Procedures: One-time semi-permanent cosmetic procedures (eyebrows, eyeliner, lips, scalp shading, vitiligo, scars, areola) lasting up to 3 years with touch-up sessions available at $600 per hour
2. Touch-up and Maintenance: Additional touch-up appointments at $600 per 1-hour session to refresh or perfect results over time
3. Office Sublease: Medical office sublease opportunities at Beverly Hills location, renting 1-4 rooms at $1,500-$5,000 per month to complementary medical/esthetic service providers
4. Financing Services: Financing options available for procedures, making treatments accessible to more clients
5. Gift Cards: Purchase gift cards for procedures, available via $50 newsletter sign-up promotion

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

No source material was provided; specific product/service details cannot be evidenced from the input block.

Product overview

MicroArt Semi Permanent Makeup offers a comprehensive suite of semi-permanent cosmetic tattooing services using proprietary technology. The core offering is the MicroArt Semi-Permanent Makeup system, which uses an acupuncture needle vibrating 80-100 times per second to deposit custom-blended non-toxic mineral-based pigments. The portfolio includes facial services (Eyebrows, Eyeliner, Lips), medical camouflage treatments (Scalp Shading, Vitiligo Treatment, Scar Camouflage, Areola Reconstruction, Tattoo Camouflage), corrective services (Permanent Makeup Correction), and specialty services for men and diverse skin types. All procedures deliver natural-looking results lasting up to 3 years with no downtime, bruising, scabbing, or scarring.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 50% of MicroArt clients are men seeking natural enhancement
• +4 more outcomes

Named customers1 record

Segments6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• European Wax Center: Publicly traded waxing and beauty services franchise. Comparable as a multi-location, consumer-facing beauty services brand with similar target customer, though offering a different core service category.
• Ideal Image: Largest U.S. med-spa chain offering laser hair removal, injectables, body contouring, and skin services. Comparable as a multi-service aesthetic destination, but with much broader service menu and significantly larger footprint than MicroArt's single-location boutique.
• LaserAway: Multi-location aesthetic chain specializing in laser hair removal, skin services, and injectables. Comparable as a high-volume, consumer-facing cosmetic services brand targeting similar premium clientele, though broader in offering than MicroArt.

Emerging players

• Ever/Body: Cosmetic services brand offering injectables, laser, and skin treatments in a clinical-retail setting. Comparable as a premium, design-forward cosmetic services concept targeting similar demographics, with overlap on consumer-grade aesthetic services.
• Lemonade Brows: Specialty brow and cosmetic tattoo service business with a similar consumer brand orientation. Directly comparable as a cosmetic micropigmentation service brand, though smaller and lacking MicroArt's proprietary equipment platform.
• Skin Laundry: Multi-location facial and laser clinic chain targeting premium aesthetics consumers with quick, menu-driven services. Comparable as a recurring-treatment aesthetic services brand, though focused on facials/lasers rather than pigment-based procedures.

Others

• Tina Davies Pro: Industry-leading PMU educator and pigment supplier for cosmetic tattoo artists. Comparable as an adjacent ecosystem participant operating in the same cosmetic tattoo category, on the supply/training side rather than as a direct service provider.

Direct peers

• Cosmetic Laser Dermatology: Beverly Hills-based medical and cosmetic dermatology practice offering advanced laser and aesthetic treatments. Comparable as a Beverly Hills-located premium cosmetic services provider targeting similar affluent clientele, with partial overlap on pigment- and skin-related procedures.

Regional players

• SEV Laser: Aesthetic services chain concentrated on the West Coast. Comparable as a premium aesthetic services competitor with overlap on laser hair removal and skin services, primarily overlapping MicroArt's regional geography.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCfDf7bH9RFRKuGTZq8RXbkw
• Facebookfacebook.com/MicroArtMakeup
• Instagraminstagram.com/microartmakeup
• Pinterestpinterest.com/MicroArtMakeup
• Xx.com/micro_art

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MicroArt Semi Permanent Makeup