Chelston Motorhomes
Chelston Motorhomes is a privately held UK leisure-vehicle dealership in Wellington, Somerset, selling new and used motorhomes and campervans from eight European brands and offering finance, insurance, servicing, and buyback services to individual leisure buyers.
- Company typePrivate
- Founded-
- HeadquartersMadrid, Spain
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Chelston Motorhomes does
Chelston Motorhomes is a privately held UK leisure-vehicle dealership operating under the legal entity C & C Motor Caravans Ltd (Companies House No. 3667036, England). Founded in 1994, the business is headquartered at Chelston Business Park, Wellington, Somerset, and is self-described as one of the largest motorhome dealers in the UK. It is the longest-serving Auto-Trail outlet in the UK, with more than 30 years as an official Auto-Trail dealer, and additionally holds approved-retailer status with seven further European brands: Adria, Bürstner, Carado, Carthago, Laika, Mega Mobil, and Swift. The company's product surface centres on the sale of new and pre-owned motorhomes (A-class and coachbuilt, 2–6 berth configurations) and campervans, with on-site stock exceeding 112 motorhomes and 47 campervans and new-vehicle pricing spanning approximately £59,995 to over £219,000.
Chelston monetises through five reinforcing revenue streams: new vehicle sales, used vehicle sales (each backed by a 1-year warranty and minimum 6-month MOT), Hire Purchase finance facilitated via Evolution Funding under FCA regulation (FCA 687532), insurance and warranty brokerage through AutoProtect (MBI) Limited (FCA 312143), and an aftersales service ecosystem comprising an AWS Approved Workshop with 109-point quality assurance, Chelston-branded 1–3 year service plans, parts and accessories, and a motorhome buyback scheme offering free UK collection and finance settlement. Distribution is exclusively direct-to-consumer via a single physical showground complemented by an e-commerce-style website (chelstononline.co.uk), email newsletter, organic Instagram presence, and participation in NEC industry exhibitions. Customer segments are horizontal leisure buyers — individual consumers, budget-conscious used-vehicle shoppers, and luxury A-class seekers — with no named enterprise or B2B accounts in the evidence base.
There is no proprietary technology platform, no disclosed AI/ML capability, no APIs, and no integrations referenced in the source material. The technology stack supporting the business is a standard PHP/WordPress-based web front end with conventional marketing analytics. No funding rounds, mergers, acquisitions, leadership changes, or geographic expansions are recorded in the input data, consistent with an established, founder-managed retail business operating from a single South West England site.
Chelston Motorhomes firmographics
Firmographics- Name
- Chelston Motorhomes
- Legal name
- C & C Motor Caravans Ltd
- Website
- https://chelstononline.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Chelston Motorhomes is a privately held UK leisure-vehicle dealership in Wellington, Somerset, selling new and used motorhomes and campervans from eight European brands and offering finance, insurance, servicing, and buyback services to individual leisure buyers.
- Ownership category
- akta.pro rank
Where Chelston Motorhomes is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Chelston Motorhomes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Others
Revenue model
- New Motorhome Sales: Sale of brand new motorhomes from multiple premium brands including Adria, Auto Trail, Burstner, Carado, Carthago, Laika, and Swift. Vehicles range from coachbuilt to A-class models with prices from approximately £59,995 to over £219,000.
- Used Motorhome Sales: Resale of quality-approved pre-owned motorhomes and campervans. All used vehicles come with a 1-year warranty and minimum 6-month MOT.
- Motorhome Finance: Hire Purchase (HP) finance arrangements for vehicle purchases. The company works with Evolution Funding and is FCA regulated for consumer credit activities (FCA number 687532).
- Aftersales Services: Service centre, parts sales, insurance, warranty products, and accessories. They offer Chelston service plans spanning 1-3 years for both habitation and mechanical servicing.
- Motorhome Buyback: Purchase of customers' existing motorhomes at competitive prices. They offer free UK collection, fast quotes, and arrange outstanding finance settlement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | New Motorhomes - Full MSRP pricing with occasional special offers |
| Subscription | Monthly | Hire Purchase Finance - Spreading cost over fixed term |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Chelston Motorhomes product offering
Product offeringCore offering
Chelston Motorhomes is a UK leisure vehicle dealership selling new and pre-owned motorhomes and campervans from multiple European brands (Adria, Auto-Trail, Burstner, Carado, Carthago, Laika, Swift, Mega Mobil). The dealership provides the full ownership lifecycle including Hire Purchase finance, motorhome buyback/valuation, part-exchange, an on-site service centre (AWS Approved Workshop), warranty and insurance products, and parts and accessories. The business operates from a single physical showground in Wellington, Somerset, complemented by an online vehicle browsing platform.
Product overview
Chelston Motorhomes is a leisure vehicle dealership based in Wellington, Somerset, UK. The company operates as a unified dealership offering new and pre-owned motorhomes and campervans across multiple sub-brands from European manufacturers including Adria, Auto-Trail, Swift, Carthago, Laika, Burstner, and Carado. The product portfolio centers on motorhome sales (A-Class and Coachbuilt body types, 2-6 berth configurations) and campervan sales, complemented by a comprehensive service ecosystem including HP finance (partnered with Evolution Funding), Chelston service plans, insurance, warranty coverage, parts and accessories, motorhome valuations, and part-exchange services. The company also operates service centers at their showground locations.
Differentiator
Problem solved
Functional benefit
Products and services
- New Motorhomes New A-Class and Coachbuilt motorhomes from leading European brands including Adria, Auto-Trail, Burstner, Carado, Carthago, Laika, and Swift. Available in 2-6 berth configurations and multiple layouts including fixed beds, end lounge, and end washroom. Priced from approximately £59,995 to over £219,000.
- Used Motorhomes Pre-owned motorhomes from multiple manufacturers, each undergoing a thorough inspection including full habitation check, mechanical inspection, safety checks, and pre-delivery preparation. All used motorhomes come with a 1-year warranty and a minimum 6-month MOT.
- New Campervans New campervans from brands including Adria, Auto-Trail, Burstner, Carado, Laika, Mega Mobil, and Swift. Available in various berth configurations and lengths.
- Used Campervans Pre-owned campervans from multiple manufacturers with quality assurance checks and warranty coverage.
- Adria Motorhomes Premium Slovenian motorhomes with six ranges: Compact, Compact Max, Coral, Matrix, Sonic, and Supersonic. Designed for performance with elegant interiors and superior quality.
- Auto-Trail Motorhomes High-quality British motorhomes with five ranges: F-Line, Expedition, Frontier, Excel, and Imala. Chelston is the longest-serving Auto-Trail outlet in the UK with over 30 years as an official dealer.
- Bürstner Motorhomes German-engineered motorhomes with over 50 years of experience, featuring precision, practical innovation, and sleek spacious designs.
- Carado Motorhomes German-built motorhomes with four ranges: T-Series, I-Series, A-Series, and V-Series. Includes strong warranty, water ingress guarantee, and comprehensive dealer network support.
- Carthago Motorhomes Luxury 'luxury liner' German motorhomes featuring C1-Tourer T, C2-Tourer I, Chic C-Line, Chic E-Line, and Liner-For-Two ranges. Includes a two-year warranty and a ten-year guarantee against cabin leakages.
- Laika Motorhomes Italian-crafted motorhomes featuring the Ecovip range (agility, spaciousness, luxury with excellent insulation) and Kosmo range (entry-level with modern interiors and thoughtful layouts). Ranges include Kreos, Ecovip, and Kosmo.
- Swift Motorhomes Award-winning British motorhomes offering quality and value for over 50 years, including the Escape and Voyager ranges.
- Motorhome Finance Hire Purchase (HP) finance arrangements for vehicle purchases. Proposals completed by FCA-qualified staff (FCA number 687532) in partnership with Evolution Funding. Customers pay an initial deposit followed by monthly instalments and own the vehicle when payments complete.
- Service Centre On-site workshop at Chelston Business Park providing motorhome and campervan maintenance and repair services as an AWS Approved Workshop with 109-point quality assurance checks. Includes habitation and mechanical servicing.
- Chelston Service Plans Scheduled servicing plans covering habitation and mechanical service requirements spanning 1 to 3 years, available for both new and used vehicles.
- Motorhome Insurance Insurance products for motorhomes and campervans arranged through AutoProtect (MBI) Limited (FCA number 312143), of which Chelston is an Appointed Representative for general insurance mediation.
- Motorhome Warranty Warranty coverage for motorhomes and campervans providing repair support and peace of mind beyond manufacturer warranty periods.
- Parts & Accessories Hundreds of essential outdoor living and leisure accessories available in stock at the dealership.
- Sell Your Motorhome (Buyback) Motorhome buying scheme offering best valuations, cash payment, free UK collection, and settlement of outstanding finance on existing customer vehicles.
- Motorhome Valuations Free live valuation service for motorhomes, campervans, and caravans to support customer sell decisions.
- Part Exchange Trade-in service allowing customers to use the value of their existing vehicle towards the purchase of a new leisure vehicle from the dealership.
Companies that use Chelston Motorhomes
Customer profileSegments3 records
Ideal customer profiles3 records
Chelston Motorhomes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Chelston Motorhomes partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- AdriacoreApproved retailer for Adria motorhomes and campervans. Six ranges available: Compact, Compact Max, Coral, Matrix, Sonic & Supersonic.
- Auto TrailcoreLongest-serving Auto Trail outlet in UK with over 30 years as official dealer. Five ranges available: F-Line, Imala, Expedition, Frontier, and Excel.
- BürstnercoreApproved retailer for Bürstner motorhomes. German-built precision vehicles with practical innovation and fascinating design.
- CaradocoreApproved retailer for Carado German-built motorhomes. Four ranges: T-Series, I-Series, A-Series & V-Series. Strong warranty and support including water ingress guarantee.
- CarthagocoreApproved retailer for Carthago luxury motorhomes. Ranges include C1-Tourer T, C2-Tourer I, Chic C-Line, Chic E-Line, Liner-For-Two. Comprehensive support package with two-year warranty and ten-year guarantee against cabin leakages.
- LaikacoreApproved retailer for Laika motorhomes known for Italian craftsmanship. Ranges include Kreos, Ecovip, and Kosmo.
- SwiftcoreOfficial Swift dealer stocking award-winning motorhomes including Swift Escape and Swift Voyager. Over 50 years of quality and value.
- Mega MobilminorApproved retailer for Mega Mobil campervans.
- NEC (National Exhibition Centre)minorExhibition venue partner for industry trade shows. Chelston participates in NEC motorhome events (Oct 2024, Feb 2024).
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Chelston Motorhomes competitors and assessment
Company assessmentBroad incumbents
- Swift Group: One of the UK's largest motorhome and caravan manufacturers, represented at Chelston as an approved retailer brand. Comparable through product category and award-winning ranges overlapping with Chelston's inventory.
- Bailey of Bristol: UK caravan and motorhome manufacturer with award-winning leisure vehicle lines. Comparable through product category and UK market presence, though operating as manufacturer rather than dealer.
- Carthago (Carthago Reisemobilbau GmbH): German luxury liner motorhome manufacturer sold through Chelston as an approved retailer. Comparable via premium product positioning that aligns with Chelston's luxury-seeker customer segment.
- Auto-Trail VR: UK-based motorhome manufacturer and Chelston's longest-standing brand partner (30+ years). Comparable via shared product category, though operating upstream as manufacturer rather than retail.
Direct peers
- Marquis Leisure: One of the UK's largest motorhome and caravan dealer groups operating multiple showrooms across England. Directly comparable multi-brand retail format with new and used motorhome sales, finance, and aftersales - the most relevant peer to Chelston in scale and offering.
- Travelworld Motorhomes: UK motorhome retailer offering new and used vehicles across multiple European brands with servicing and finance. Directly comparable in product mix, customer segment, and dealership-model GTM.
- Lowdhams Motorhomes: Established UK motorhome dealer with multi-brand new and used inventory, on-site servicing, and finance offerings. Closely comparable single-site premium dealership serving a defined UK region.
- Signature Motorhomes (SignatureGB): UK motorhome dealer specialising in premium brands, including Auto-Trail - one of Chelston's core brand partners. Directly competing for the same discerning leisure-vehicle buyer segment.
- Brownhills Motorhomes: UK multi-brand motorhome dealership offering new and used motorhomes, servicing, and finance. Direct competitor to Chelston for premium European brands in the UK retail motorhome market.
Others
- Auto Trader UK: UK's largest used vehicle marketplace, an indirect channel for motorhomes adjacent to Chelston's used-inventory business. Relevant as a structural alternative to dealer-led used-vehicle sourcing for end consumers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Chelston Motorhomes social profiles
Digital presenceChelston Motorhomes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chelston Motorhomes leadership team
Management profileNumber of profiles
Chelston Motorhomes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chelston Motorhomes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chelston Motorhomes
What does Chelston Motorhomes do?
Chelston Motorhomes is a UK leisure vehicle dealership selling new and pre-owned motorhomes and campervans from multiple European brands (Adria, Auto-Trail, Burstner, Carado, Carthago, Laika, Swift, Mega Mobil). The dealership provides the full ownership lifecycle including Hire Purchase finance, motorhome buyback/valuation, part-exchange, an on-site service centre (AWS Approved Workshop), warranty and insurance products, and parts and accessories. The business operates from a single physical showground in Wellington, Somerset, complemented by an online vehicle browsing platform.
Is Chelston Motorhomes a public or private company?
Chelston Motorhomes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Chelston Motorhomes founded?
Chelston Motorhomes was founded in -1. It employs 11 to 50 people.
Where is Chelston Motorhomes based?
Chelston Motorhomes is headquartered in Madrid, Spain, in the Europe region.
How does Chelston Motorhomes make money?
Five revenue lines are on record. New Motorhome Sales are the primary driver. The others are used Motorhome Sales, motorhome Finance, aftersales Services and motorhome Buyback.
Who are Chelston Motorhomes's main competitors?
Broad incumbents on record are Swift Group, Bailey of Bristol, Carthago (Carthago Reisemobilbau GmbH) and Auto-Trail VR. Direct peers are Marquis Leisure, Travelworld Motorhomes, Lowdhams Motorhomes, Signature Motorhomes (SignatureGB) and Brownhills Motorhomes. Auto Trader UK is listed as an others.
Does Chelston Motorhomes have an API?
No public API is recorded for Chelston Motorhomes.