Trebro

What Trebro does

Trebro UK Ltd is a privately held, UK-based service, sales, and parts subsidiary of Trebro Manufacturing, a Montana, USA-founded specialist in automatic turf harvesting machinery. The UK entity was established in 2003 after the parent's 1999-launched AutoStack platform generated sufficient UK demand to warrant a dedicated local operation headquartered in Wilberfoss, York. Trebro's product line consists of self-propelled automatic turf harvesters — most prominently the AutoStack 3 (flagship), TSR (Turf Stacking Reformer), TSS, and SC2010 Roll and Slab variants — alongside the QuadLift pallet mover, software update services, driver training, 24/7 breakdown assistance, and a second-hand parts and refurbished machinery marketplace.

The core technology is the proprietary AutoStack system, which automates cutting, stacking, and pallet handling to allow one operator and one machine to replace three conventional turf harvesters and their associated crews. Differentiated engineering features include all-wheel drive with rear-wheel anti-spin control for wet/muddy field conditions and a 170-degree front steering axle with zero turning radius for maneuverability in smaller fields. New machinery is sold via a quote-based, sales-led direct motion targeting commercial turf producers across the UK and Europe, with used/refurbished units priced between £75,000 and £130,000+ and individual parts listed from £10 to £350.

Revenue is generated across six streams: new machinery sales (one-time/quote-based), used and refurbished machinery sales, parts and accessories, technical services and 24/7 breakdown support, driver training (certification programs delivered on-site), and scheduled service tour bookings (e.g., Winter Tour 2024). The customer base is concentrated in commercial turf and sod production — with named accounts including Tillers Turf, Inturf, Lindum Turf, Teal Turf, Sherbourne Turf (UK), Rollrasen Van De Sluis (Netherlands), Blue Grass Sod (US), and Frosvidalsgras AB (Sweden) — and the firm holds active memberships in the UK Turfgrass Association (TGA) and the European Turfgrass Producers (ETP). Ownership rests with the Tvetene founding family and the UK-operating Southcoat family.

Name

Trebro

Legal name

Trebro UK Ltd

Website

https://trebro.co.uk

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Trebro UK Ltd is a York-based subsidiary of Trebro Manufacturing that sells, services, and parts-supplies automatic turf harvesting machinery (AutoStack 3, TSR, TSS, SC2010) for commercial turf producers across the UK and Europe.

Ownership category

akta.pro rank

Headquarters

HQ city

York

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. New Turf Harvesting Machinery Sales: Sale of new automatic turf harvesters including AutoStack 3, TSR, TSS, SC2010 Roll, SC2010 Slab, and Quadlift pallet movers. Quote-based pricing, premium machinery with multi-year operational lifecycles.
2. Used & Refurbished Machinery Sales: Sale of pre-owned Trebro harvesters and refurbished units. Prices range from £75,000 to £130,000+ for used AutoStack models. Includes Harvestack and SC2010 models.
3. Parts & Accessories Sales: Second-hand parts including engine fans (£20), bearings (£10-£42), winches (£200), tyres, mower parts, and John Deere tractor wheel weights. New parts also available through shop.
4. Technical Services & Support: Breakdown assistance with 24/7 telephone support, annual site visits for second-hand machine buyers, software updates for harvester systems, and safety inspections.
5. Driver Training Services: On-site health & safety training packages delivered by technicians for single or multiple employees. Includes half/full day sessions with operational training and certification.
6. Service Tour Bookings: Scheduled maintenance visits through the Winter Tour program offering reduced costs for customers booking service appointments in advance.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Trebro manufactures and supplies automatic turf harvesting machinery, led by its proprietary AutoStack technology that enables one operator and one machine to replace three conventional turf harvesters and their associated teams. The UK subsidiary (Trebro UK Ltd) provides new and used turf harvester sales, second-hand parts, driver training, software updates, and 24/7 breakdown assistance to commercial turf producers across the UK and Europe.

Product overview

Trebro is a turf harvesting machinery company offering a portfolio of automatic stacking turf harvesters. The core products include the AutoStack 3 (flagship newest model), TSR, and TSS (automatic stacking turf harvesters), SC2010 Roll and Slab (self-propelled models with 99 HP engines), and older models like AutoStack II and Harvestack. The company also offers the QuadLift pallet mover accessory. Supporting services include driver training, software updates, breakdown assistance (24/7), and a marketplace for second-hand parts and used machinery. Trebro UK, established in 2003, serves the UK market while Trebro Manufacturing (founded 1999 by Tvetene Brothers) handles global production.

Differentiator

Problem solved

Functional benefit

Products and services

• AutoStack 3 Flagship third-generation automatic turf harvesting machine described as the most refined, high-production harvester on the market, designed based on customer feedback to deliver maximum productivity and sod quality with reduced waste and downtime. Targets commercial turf producers.
• TSR (Turf Stacking Reformer) Automatic stacking turf harvester with innovative design incorporating proven Trebro technology, suited to a wide variety of harvesting conditions for commercial turf producers.
• TSS Automatic stacking turf harvester with innovative design incorporating proven Trebro technology, designed to suit a wide variety of harvesting conditions for commercial turf producers.
• SC2010 Roll Self-propelled, automatic stacking, roll harvester with 99 HP engine featuring all-wheel drive, rear wheel anti-spin control, and 170-degree front steering axle with zero turning radius for maneuverability in smaller fields. Built for commercial turf producers.
• SC2010 Slab Self-propelled slab turf harvester built from the ground up with all-wheel drive and rear wheel anti-spin control for maximum efficiency and productivity in wet, muddy conditions. Built for commercial turf producers.
• QuadLift Pallet mover designed to keep up with the high production of automated turf harvesting machines, developed based on customer feedback. Built for commercial turf producers.
• SC2017 Refurbished Turf Harvester Refurbished turf harvester model with JCB engine; optional extras include tall pallet injector, pallet lift kit, coulter kit, and cutting width options of 21, 23, or 24 inches.
• Spare Parts Shop Second-hand and refurbished parts for turf cutting machinery including engine fans (£20), RHP bearings (£10-£42), Trifor winches (£200), Michelin Tweel tyres (£240), mower parts (£350), and John Deere wheel weights.
• Driver Training On-site health and safety training package for Trebro harvester operation delivered by technicians in half or full day sessions with certification upon completion; available for single or multiple employees.
• Software Updates Software update service for all Trebro harvesters; customers advised to check for updates periodically using their machine serial number.
• Breakdown Assistance 24/7 technical phone support for Trebro customers; service packages available for second-hand machine owners including telephone support plus annual site visits with thorough safety inspections.
• Used & Refurbished Machinery Pre-owned and refurbished Trebro harvesters including AutoStack, SC2010, and Harvestack models at prices ranging from £75,000 to £130,000+; includes spare parts packages and optional refurbishment with setup, driver training, and warranty.

Quantifiable outcome

• One person and one AutoStack replaces three conventional turf harvesters and their team of staff
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• John Deere: Global agricultural and turf equipment giant with broad product lines including turf-related implements, tractors used alongside Trebro harvesters, and John Deere wheel weights that Trebro resells. Adjacent rather than directly competing in automatic turf harvesters.
• Toro Company: Leading manufacturer of turf maintenance equipment for golf courses, sports fields, and professional landscaping — adjacent customer base to Trebro's golf/sports grounds segment. Does not directly compete in commercial turf harvesting but is a key brand in the broader turf industry.
• AGCO Corporation: Large agricultural equipment manufacturer with global presence across tractors, harvesting equipment, and replacement parts. Overlaps in the broader agricultural machinery ecosystem that includes turf production but does not specialize in Trebro's niche.
• Kubota: Major Japanese agricultural and turf machinery manufacturer with a broad equipment portfolio including compact tractors and turf maintenance equipment commonly used by the same end customers. Overlapping end-market exposure but not direct turf harvester competition.

Direct peers

• Van Vuuren Turf Equipment: Dutch specialist in turf harvesting and installation machinery, serving European turf farms with comparable harvesting equipment. Operates in the same niche with overlapping customers and trade show presence (e.g., ETP).
• Pro-Fit bv: Pro-Fit is a Dutch-based manufacturer of turf cutting and handling machinery, supplying the same European turf producer customer base that Trebro UK serves. Closely comparable product category and overlapping geographic footprint.
• Major Equipment Intl. Major Equipment manufactures turf harvesters and turf handling equipment (including the Turfmaker line), serving the same commercial turf producer segment as Trebro with comparable self-propelled harvesting machines and slab/roll handling systems.
• Brouwer Kesmac: Brouwer Kesmac is a Canadian manufacturer of specialized turf harvesting equipment, directly competing with Trebro in automatic sod harvesters, roll harvesters, and stack handlers for commercial turf producers in North America and Europe. Most direct head-to-head competitor in the niche.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Customer concentration

• Xx.com/TREBROUK
• Facebookfacebook.com/TrebroUkltd
• LinkedInlinkedin.com/company/trebro-uk-ltd
• Instagraminstagram.com/trebroukltd
• TikToktiktok.com/@trebrouk

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trebro