Snow Valley Mountain Resort

What Snow Valley Mountain Resort does

Snow Valley Mountain Resort operates as part of Big Bear Mountain Resort (BBMR), a privately held, year-round alpine recreation destination in Big Bear Lake, California (San Bernardino Mountains). The resort operates three distinct mountains—Snow Valley (downhill Bike Park recommended for intermediate mountain bikers), Snow Summit (cross-country trails, hiking, scenic sky chair, basecamp activities, full rental and retail amenities), and Bear Mountain (9-hole golf course with 300-yard driving area plus freestyle ski/snowboard terrain)—under a unified brand consolidated after Alterra Mountain Company's 2020 acquisition. Founded in 1928, BBMR serves regional Southern California recreational visitors across both summer and winter seasons with a mix of mountain biking, hiking, scenic chairlift rides, skiing/snowboarding, and golf.

The company's underlying technology stack centers on standard alpine resort infrastructure (lifts, terrain parks, golf course, hiking trails) plus a consumer-facing mobile app for day tracking, event viewing, dining discovery, parking status, and patrol contact. There is no proprietary technology described; instead, BBMR differentiates through its three-mountain footprint, year-round operating model, and integration into the Alterra-operated Ikon Pass network, which provides international visitor flow and pass-holder perks such as 2 free MTB lift tickets for Ikon Pass holders. Other functional tooling includes an e-commerce merchandise storefront and a dedicated group-sales channel for gatherings of 15 or more covering weddings, corporate events, and private parties.

BBMR's business model is a diversified mix of usage-based and subscription/transactional revenue. Recurring revenue comes from lift tickets, mountain biking season passes (the 2026 Bike Park Pass is actively being marketed with early-bird incentives), golf season passes, the BBMR Reserve Pass, and skills-development programs (Team Bear freestyle for ages 6-17, Valley SoCal Youth 6-lesson package, Kids MTB Day Camps). Transactional revenue comes from equipment rentals (MTB, eBike, ski/snowboard, golf), individual lessons, F&B across base-area venues and Skyline at Sundown mountaintop dinners, retail merchandise, ticketed events (Twilight Sessions at $19 per person), and private rentals including the Ikon Pass Suite VIP experience. Customer segmentation spans mountain bikers, outdoor enthusiasts and families, golfers, youth/family program participants, and wedding/event planners, with a primarily consumer and SMB customer mix.

Name

Snow Valley Mountain Resort

Legal name

Big Bear Mountain Resort

Website

https://snow-valley.com

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

1–10 employees

Short description

Snow Valley Mountain Resort operates as part of Big Bear Mountain Resort (BBMR), a Southern California year-round alpine recreation destination running three mountains—Snow Valley, Snow Summit, and Bear Mountain—offering mountain biking, skiing, hiking, scenic chair rides, and golf to regional families, outdoor enthusiasts, and event-goers under the Alterra Mountain Company-owned Ikon Pass network.

Ownership category

akta.pro rank

Product category

Mountain Resort & Alpine Recreation

NAICS

Skiing Facilities (71392), Skiing Facilities (713920), Golf Courses and Country Clubs (713910)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Integrated Ski & Mountain Resorts (Lift-Served Skiing/Riding) (THAAAJAA)

akta.pro secondary industries

Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK), Ski Areas & Lift Operations (Independent Mountains) (THAAAJAB)

Keywords

• Mountain resort recreation
• Skiing snowboarding operations
• Mountain biking services
• Alpine golf course
• Outdoor event venue

Headquarters

HQ city

Running Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Lift Tickets and Season Passes: Core revenue from lift access tickets and season passes for skiing/snowboarding in winter and mountain biking in summer. Pass holders receive perks including free scenic chair rides and MTB discounts.
2. Equipment Rentals: Mountain bike rentals in the village and at resort, eBike rentals, ski/snowboard equipment rentals, golf equipment, and tuning/repair services.
3. Lessons and Programs: Ski and snowboard lessons, MTB lessons, golf lessons, youth programs including Valley SoCal Youth (6-lesson package) and Team Bear freestyle program for ages 6-17.
4. Golf Operations: 9-hole golf course at Bear Mountain with driving area, chipping/bunker/putting areas, and pro shop. Also offers glow golf events.
5. Retail and Merchandise: Branded souvenirs, clothing, and merchandise sold through sport shops and online store at bigbearmountainresortstore.com.
6. Food and Beverage: Dining venues at base areas including Skyline at Sundown mountaintop dinners. Food and beverage outlets across the resort.
7. Events and Entertainment: Event tickets for Twilight Sessions ($19), Skyline at Sundown dinners, Glow Golf events, live music performances, and holiday celebrations.
8. Private Rentals and Weddings: Ikon Pass Suite private rental at Snow Summit with VIP amenities. Wedding venues and planning services for ceremonies and receptions.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels5 records

Core offering

Snow Valley Mountain Resort operates as one of three mountains within Big Bear Mountain Resort in the San Bernardino mountains of Southern California, founded in 1928. It provides lift-accessed downhill mountain biking, equipment rentals, lessons, youth programs, and seasonal alpine recreation across Snow Valley, Snow Summit, and Bear Mountain. The resort generates revenue through lift tickets, season passes, equipment rentals, lessons, golf, retail, food and beverage, weddings, and private events.

Product overview

Big Bear Mountain Resort operates as a unified multi-mountain resort platform comprising three distinct mountains: Snow Valley, Snow Summit, and Bear Mountain. Snow Valley focuses primarily on downhill mountain biking with its Bike Park catering to intermediate riders. Snow Summit serves as the primary multi-activity hub offering cross-country bike trails, hiking, scenic chairlift rides, basecamp activities, full rental and lesson services, and dining/retail amenities. Bear Mountain features a 9-hole golf course alongside ski/snowboard operations. The resort portfolio includes complementary add-on products such as twilight biking sessions, mountaintop dining experiences, youth athletic programs (Team Bear, Valley SoCal Youth), private event venues, a mobile app, and branded retail/gift card programs. Season passes, daily lift tickets, and equipment rentals serve as the primary revenue drivers across summer and winter seasons.

Differentiator

Problem solved

Functional benefit

Brands

• Snow Valley: Mountain resort offering downhill bike park, recommended for intermediate mountain bikers.
• Snow Summit
• Bear Mountain Golf Course
• Biggie's Adventure Outpost
• Team Bear

Products and services

• Snow Valley Bike Park

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Ikon Pass / Alterra Mountain CompanycoreGTM or Marketing PartnerMajor partnership with Ikon Pass providing international reach. Ikon Pass holders receive 2 free MTB lift tickets; Ikon Base Pass holders receive 1 free MTB lift ticket. Part of 70+ mountain global network. Also part of Alterra Mountain Company portfolio including Mammoth, Palisades Tahoe, Steamboat, and other major resorts.
• Coca-ColaminorOthersOfficial sponsor with logo displayed in footer sponsorship section. Sponsorship provides beverage offerings at resort.
• GoProminorOthersOfficial sponsor with logo displayed in footer sponsorship section. Partnership supports action sports content and athlete footage.
• The North FaceminorOthersOfficial sponsor with logo displayed in footer sponsorship section. Partnership supports outdoor apparel and equipment for staff and athletes.
• ThirtyTwominorOthersOfficial sponsor with logo displayed in footer sponsorship section. Snowboard boot manufacturer partnership.
• White TurtleboxminorOthersOfficial sponsor with logo displayed in footer sponsorship section. Portable speaker brand for outdoor audio.
• Care For Big BearminorStrategic or Co-development PartnerEnvironmental campaign partnership with local Big Bear community organizations. Resort supports campaign to keep Big Bear Lake beautiful through environmental respect, wildlife protection, and trail stewardship.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mammoth Mountain: Alterra sister resort in California operating a much larger integrated ski/mountain bike/golf destination on the same Ikon Pass. Most directly comparable as a California mountain resort under the same parent, though with destination-scale terrain vs Big Bear's regional scale.
• Palisades Tahoe: Alterra sister resort in California with integrated lift-served skiing, mountain biking, and events on the Ikon Pass. Comparable as a multi-mountain California alpine resort under the same parent portfolio.
• Steamboat Ski Resort: Alterra sister resort in Colorado on Ikon Pass with integrated lift-served skiing, mountain biking, and events. Most comparable as another Ikon/Alterra multi-season mountain resort though destination-scale vs Big Bear's regional scale.
• Mountain High Resort: Closest direct competitor in Southern California, operating three nearby mountains (East, West, North) focused on SoCal day-trip ski/snowboard visitation with similar lift-ticket and season-pass model. Directly competes for the same SoCal drive-to skier.
• June Mountain: California-based family-friendly ski resort on the Ikon Pass with similar lift-served skiing and events model, though single mountain vs Big Bear's three. Operated by Mammoth/June Mountain operations within the broader Alterra ecosystem.
• Sierra-at-Tahoe: Independently operated California ski resort near Lake Tahoe with lift-served skiing/snowboarding, mountain biking, and terrain parks on the Ikon Pass. Comparable as a California regional mountain resort with multi-season recreation offerings.

Broad incumbents

• Heavenly Mountain Resort: Vail Resorts' California/Nevada destination ski resort on Epic Pass with lift-served skiing, mountain biking, and integrated village. Comparable California-region mountain resort but at destination scale.
• Big Sky Resort: Alterra sister resort in Montana on Ikon Pass with destination-scale skiing and large lodging footprint. Comparable as a sister Alterra asset with year-round programming though at much larger destination scale.
• Vail Mountain: The flagship Vail Resorts property and benchmark U.S. destination ski resort with integrated lodging, dining, and Epic Pass distribution. Comparable as a vertically integrated year-round mountain resort platform but at much larger destination scale.
• Northstar California Resort: Vail Resorts' California ski property on Epic Pass with lift-served skiing, mountain biking, and village lodging. Comparable California mountain resort but part of a much larger national portfolio with full destination lodging.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/snow_valley_ca
• Facebookfacebook.com/SnowValleyMtnResortCA

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Snow Valley Mountain Resort