REV Ritter
REV Ritter GmbH is a German mid-sized manufacturer and distributor of electrical installation, lighting, and smart-home products, serving DIY consumers, professional installers, and European trade partners through retail, wholesale, and sister-company distribution across five countries.
- Company typePrivate
- Founded1978
- HeadquartersMömbris, Germany
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What REV Ritter does
REV Ritter GmbH is a privately held German mid-sized manufacturer and distributor of electrical installation products, headquartered in Mömbris, Bavaria, and founded in 1978 by Manfred and Maria Ritter. The company develops, produces, and trades a portfolio of more than 5,000 SKUs organized across three core categories — Elektrotechnik (electrical technology), Haustechnik (building technology), and Lichttechnik (lighting technology) — spanning switch programs (e.g., the VARIO series), power strips (Combini, NoLook, SupraGuard, SupraLine), extension cables, LED lighting, smart-home devices, installation tools, and mobile lighting solutions. REV Ritter operates an in-house testing laboratory supporting VDE-certified product compliance and maintains differentiated proprietary features such as the Combini plug/timer system, PowerSplit overload-protected extensions, and the NoLook cable-management power strip design.
The business operates a hybrid go-to-market combining direct sales to end consumers through DIY stores (Baumärkte), garden centers (Gartenfachmärkte), and mail order with a trade-distribution layer through specialist electrical wholesalers (Fachhandel). International reach is delivered via sister companies in France, Poland, Hungary, and the UK, supported by an automated logistics infrastructure spanning two high-bay warehouses (Mömbris, built 2000; Thal, built 2004) handling 100,000+ orders annually on 14,000 pallet positions across 19,000 m². Revenue is generated exclusively through hardware product sales, with pricing determined by product type, quantity, and distribution channel; no public pricing or revenue figures are disclosed.
REV Ritter is family-controlled under managing director Frank Ritter (second generation, in role since 1998) and counts the Everflourish Group as a shareholder since 2015, providing access to a global manufacturing and distribution network. The corporate group includes wholly owned subsidiaries Conexion GmbH (1991), düwi GmbH (acquired 2009), and Ritter Leuchten (which absorbed the OSRAM lighting joint venture RITOS GmbH in 2012). The company markets via organic social channels (Facebook, Instagram, YouTube, LinkedIn, Xing) and serves both DIY consumers/homeowners and professional electrical installers as primary customer segments.
REV Ritter firmographics
Firmographics- Name
- REV Ritter
- Legal name
- REV Ritter GmbH
- Website
- https://rev.de
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- REV Ritter GmbH is a German mid-sized manufacturer and distributor of electrical installation, lighting, and smart-home products, serving DIY consumers, professional installers, and European trade partners through retail, wholesale, and sister-company distribution across five countries.
- Ownership category
- akta.pro rank
Where REV Ritter is headquartered
LocationHeadquarters
- HQ city
- Mömbris
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
REV Ritter business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Infrastructure, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Hardware Product Sales: REV Ritter generates revenue through the sale of electrical installation products, LED lighting, smart home devices, and power distribution equipment. Products are sold under multiple brands through retail and trade channels across Germany and Europe.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
REV Ritter product offering
Product offeringCore offering
REV Ritter GmbH develops, manufactures, and distributes a portfolio of more than 5,000 electrical installation products spanning switches, sockets, power strips, extension cables, fuses, installation tools, LED lighting (indoor, outdoor, mobile), and smart home devices. Products are sold under the REV master brand and sub-brands such as Combini, NoLook, SupraGuard, PowerSplit, Lamprusco, and Safeline through DIY retail chains, garden centers, specialist electrical trade, and mail order in Germany and Europe. The company operates automated high-bay warehouses in Mömbris and Thal and runs an in-house VDE testing laboratory.
Product overview
REV Ritter GmbH is a German medium-sized company specializing in electrical and electronic products, operating as a developer, manufacturer, and trader. The product portfolio is organized into three main categories: Elektrotechnik (Electrical Technology), Haustechnik (Building Technology), and Lichttechnik (Lighting Technology). The core offerings include switch programs (Schalterprogramme) such as the VARIO series, power distribution products (Stromverteilung) including extension cables and power strips, and lighting solutions (LED lights, outdoor lights, portable lights). The company also offers Smart Home products, installation tools, and various accessories. Products are sold under different brands through specialist retailers and DIY stores. The company emphasizes LED technology due to its energy efficiency, with products ranging from basic electrical installation materials to advanced smart home solutions. Notable product lines include the Combini timer system, NoLook designer power strips, and portable LED lighting products. Distribution spans Germany and European markets through sister companies in France, Poland, Hungary, and the United Kingdom.
Differentiator
Problem solved
Functional benefit
Brands
- REV: Primary brand for Elektrotechnik, Haustechnik, and Lichttechnik products
- Combini
- NoLook
- SupraGuard
- SupraLine
- PowerSplit
- REV Technik
- Lamprusco
- Safeline
Products and services
- Elektrotechnik (Electrical Technology)
Companies that use REV Ritter
Customer profileSegments4 records
Ideal customer profiles3 records
REV Ritter technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
REV Ritter partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- OSRAMminorJoint venture RITOS GmbH founded with OSRAM in 2006 for lighting products. Business activities later transferred to REV-Tochter Ritter Leuchten in 2012.
- Conexion GmbHminorDaughter company founded in 1991 as part of the group structure.
- REV Ritter France (Sister Company)coreSister company handles distribution and customer support in France, adapting to country-specific customer needs.
- REV Ritter Poland (Sister Company)coreSister company handles distribution and customer support in Poland, adapting to country-specific customer needs.
- REV Ritter Hungary (Sister Company)coreSister company handles distribution and customer support in Hungary, adapting to country-specific customer needs.
- REV Ritter UK (Sister Company)coreSister company handles distribution and customer support in UK, adapting to country-specific customer needs.
Scale indicators7 records
Recent moves14 records
Expansion highlights4 records
REV Ritter competitors and assessment
Company assessmentDirect peers
- as-Schwabe: German specialist in extension cables, cable reels and power distribution products targeting DIY and professional trade, overlapping directly with REV Ritter's CEE/Euro extensions and garden sockets portfolio.
- Jung: German maker of premium switches, dimmers, sockets and KNX smart-home systems distributed via Fachhandel, closely aligned with REV Ritter's high-end switch programs and professional installation business.
- Brennenstuhl: German manufacturer of power strips, extension cables, cable reels and surge-protection devices sold via DIY and specialist trade channels in Europe — the closest direct functional peer to REV Ritter's Stromverteilung and Steckdosenleisten product lines.
- Gira: German manufacturer of switches, socket systems, KNX building automation and smart home products sold through specialist electrical trade, comparable to REV Ritter's REV Technik and smart home categories.
- Hager Group: Family-owned German/French electrical installation manufacturer offering switches, distribution boards and building systems for residential and commercial markets, overlapping with REV Ritter's professional installer segment.
- Kopp: German manufacturer of switches, sockets, dimmers and electrical installation accessories serving both retail and professional channels, comparable to REV Ritter's Schalterprogramme VARIO and Elektrotechnik range.
Broad incumbents
- Eaton: Ireland/US-headquartered power management company with European residential electrical installation product lines, overlapping REV Ritter's distribution, protection and switching categories at a much larger scale.
- Schneider Electric: French multinational offering switches, sockets, distribution boards, energy management and smart-home solutions through both retail and professional channels, competing with REV Ritter across multiple product lines.
- Busch-Jaeger: German switch and installation brand owned by ABB, offering switches, sockets and building automation across the full professional and retail spectrum — overlaps with REV Ritter but as part of a much broader global portfolio.
- Legrand: French global leader in electrical and digital building infrastructure with broad residential and commercial portfolios including switches, power distribution and smart home — a much larger incumbent competing across REV Ritter's categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
REV Ritter social profiles
Digital presenceREV Ritter financial estimates
Financial estimateRevenue estimate
Valuation estimate
REV Ritter leadership team
Management profileNumber of profiles
Profiles1 record
REV Ritter subsidiaries and ownership
Company hierarchySubsidiaries4 records
REV Ritter funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
REV Ritter M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about REV Ritter
What does REV Ritter do?
REV Ritter GmbH develops, manufactures, and distributes a portfolio of more than 5,000 electrical installation products spanning switches, sockets, power strips, extension cables, fuses, installation tools, LED lighting (indoor, outdoor, mobile), and smart home devices. Products are sold under the REV master brand and sub-brands such as Combini, NoLook, SupraGuard, PowerSplit, Lamprusco, and Safeline through DIY retail chains, garden centers, specialist electrical trade, and mail order in Germany and Europe. The company operates automated high-bay warehouses in Mömbris and Thal and runs an in-house VDE testing laboratory.
Is REV Ritter a public or private company?
REV Ritter is a private company. It is classified as corporate owned and is currently operating.
When was REV Ritter founded?
REV Ritter was founded in 1978. It employs 11 to 50 people.
Where is REV Ritter based?
REV Ritter is headquartered in Mömbris, Germany, in the Europe region.
How does REV Ritter make money?
One revenue line is on record: hardware Product Sales.
Who are REV Ritter's main competitors?
Direct peers on record are as-Schwabe, Jung, Brennenstuhl, Gira, Hager Group and Kopp. Broad incumbents are Eaton, Schneider Electric, Busch-Jaeger and Legrand.
Does REV Ritter have an API?
No public API is recorded for REV Ritter.