Fore Kicks
Fore Kicks is a family-owned multi-sport indoor/outdoor sports complex operator running three Massachusetts facilities (Norfolk, Marlborough, Taunton) totaling 400,000+ sq ft, serving youth and adult recreational athletes, families, corporate event hosts, and golfers through leagues, camps, fitness memberships, and event hosting.
- Company typePrivate
- Founded2002
- HeadquartersNorfolk, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Fore Kicks does
Fore Kicks LP is a privately-held, family-owned multi-sport indoor and outdoor sports complex operator headquartered in Norfolk, Massachusetts, with three facilities across Norfolk, Marlborough, and Taunton totaling 400,000+ sq ft of indoor space plus 6 outdoor lighted turf fields and a 9-hole executive par 3 golf course. The core offering comprises large-format indoor megaplexes featuring synthetic grass turf, Olympic-quality Taraflex surfaces, climate control, indoor driving ranges, fitness centers with CYBEX equipment, and event function space capable of hosting 25-500+ guests. These physical assets are monetized through approximately ten distinct revenue streams including pay-per-use open play ($15/session), subscription fitness memberships ($39/month to $699/12 months), birthday party packages ($425-$495), youth and adult sports leagues, golf services (driving range buckets, PGA pro lessons, tiered memberships), sports camps and clinics, facility rentals, corporate event hosting, pro shop retail (Under Armour, Callaway, Warrior Lacrosse), and gift cards.
The company serves four primary customer segments: Youth and Family (children 18 months to teens via Lil'Kickers Academy and Skills Institute programming), Adult Recreational Athletes (organized leagues in soccer, basketball, volleyball, golf), Corporate and Event Hosts (team building, banquets, celebrations), and Golf Enthusiasts (year-round practice via indoor ranges and outdoor lighted course). Distribution is exclusively direct-to-consumer across three physical Massachusetts locations with online registration via a proprietary Dash-based platform; no third-party resellers or distributors are utilized. Marketing relies on website, email mailing lists per location, social media (Facebook, Instagram, Twitter), Wistia video content, local SEO, and community partnerships with MYSA, US Indoor Soccer, and Lil'Kickers Academy.
Fore Kicks is controlled by the Teager family (Tom Teager as President), structured as a Massachusetts Limited Partnership, and operates with 51-100 employees. Strategic differentiators include exclusive Lil'Kickers Academy authorization, Brian Silva-designed par 3 golf course, 100% solar-powered operations via Solect Inc., MYSA approval for sanctioned youth soccer, and unified membership programs valid across all three sites. The company has expanded organically from its 2002 Norfolk opening to its 2013 Taunton opening, with no institutional capital raised, no M&A activity, and no further location openings since 2013.
Fore Kicks firmographics
Firmographics- Name
- Fore Kicks
- Legal name
- Fore Kicks LP
- Website
- https://forekicks.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Fore Kicks is a family-owned multi-sport indoor/outdoor sports complex operator running three Massachusetts facilities (Norfolk, Marlborough, Taunton) totaling 400,000+ sq ft, serving youth and adult recreational athletes, families, corporate event hosts, and golfers through leagues, camps, fitness memberships, and event hosting.
- Ownership category
- akta.pro rank
Fore Kicks industry classification
Industry- Product category
- Indoor Sports Complex / Multi-Sport Recreational Facilities
- NAICS
- Fitness and Recreational Sports Centers (713940), Golf Courses and Country Clubs (71391)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)
- akta.pro industry
- Multi-Sport Complexes & Community Sports ParksMedia, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)Golf Courses & Golf FacilitiesMedia, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)Arenas & Indoor Sports CentersMedia, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)
Keywords
Where Fore Kicks is headquartered
LocationHeadquarters
- HQ city
- Norfolk
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Fore Kicks business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel
Revenue model
- Facility Access Fees: Pay-per-use fees for open play sessions in sports including pickleball, basketball, soccer, volleyball at $15 per person per session; field hockey at $15-20 per person
- Fitness Memberships: Total Fitness memberships combining open play access plus fitness center use: $250 for 3 months, $450 for 6 months, $699 for 12 months; also standalone fitness memberships from $39/month to $360/year
- Birthday Party Packages: All-inclusive party packages including Gym Class Hero ($475 for 10 children, $22/additional), Sports Package ($425), Junior Sports ($495), and specialty packages for NERF, Pickleball, and Inflatable parties
- Facility Rentals: Private field and court rentals for teams, leagues, and organizations; outdoor lighted field rentals available
- League and Tournament Fees: Year-round league registration for soccer, basketball, field hockey, lacrosse, golf; tournament registrations in multiple sports; FREE player membership with league fees
- Golf Services: Golf driving range buckets ($15 large bucket, $120 for 10-pass), golf lessons with PGA pro, golf memberships (Bronze, Gold, Platinum tiers), tee time reservations
- Sports Clinics and Camps: Youth programs including Lil Kickers (18 months-7 years), Skills Institute (5-12 years), summer camps, and specialty clinics for soccer, lacrosse, basketball, volleyball, field hockey, baseball; also adult clinics
- Pro Shop Sales: On-site athletic store featuring golf, soccer, lacrosse equipment, accessories and footwear; brands include Under Armour, Callaway Golf, Warrior Lacrosse; specializing in junior golf club sets ages 3-15
- Event Venue Rental: Corporate events, team building, banquets, bar/bat mitzvahs, proms, trade shows in 5,500 sq ft function space accommodating 25-300+ guests; catering and beverage service available
- Gift Cards: Gift cards redeemable at all three Fore Kicks locations for any transaction except field rental and event contracts; $25 minimum, $250 maximum
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Open Play Sessions - $15 per person |
| Subscription | Multi-year contract | Total Fitness Membership - $250 for 3 months |
| Subscription | Monthly | Fitness Center Only - $39/month |
| Unit Pricing | Pay-as-you-go | Gym Class Hero Birthday Party - $475 base |
| Unit Pricing | Pay-as-you-go | Birthday Party Packages - $425-$495 |
| Unit Pricing | Pay-as-you-go | Golf Driving Range - $15 per bucket |
| Unit Pricing | Pay-as-you-go | Pickleball Court Rental - $40/hour |
| Subscription | Annual | Golf Memberships - Bronze/Gold/Platinum tiers |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Fore Kicks product offering
Product offeringCore offering
Fore Kicks operates three large-scale indoor and outdoor sports megaplexes across Massachusetts (Norfolk, Marlboro, Taunton), totaling 400,000+ sq ft of climate-controlled facilities with 15 indoor turf fields, 8 basketball/futsal courts, 6 outdoor lighted turf fields, a 9-hole par 3 golf course, indoor driving ranges, and fitness centers. It sells pay-per-use open play, sports league registrations, youth development programs (Lil'Kickers), camps and clinics, birthday party packages, facility rentals, corporate event hosting, golf instruction, pro shop merchandise, and memberships.
Product overview
Fore Kicks is a sports complex operator offering a portfolio of three interconnected facilities across Massachusetts (Norfolk, Marlboro, and Taunton) that function as a unified sports and recreation platform. The core offering consists of large-scale indoor/outdoor sports complexes featuring turf fields, courts (basketball, futsal, volleyball), fitness centers, and indoor driving ranges, with the Norfolk location uniquely featuring a 9-hole lighted executive par 3 golf course. These are complemented by youth development programs (Lil'Kickers Soccer Academy, Skills Institute, and sport-specific clinics), organized sports leagues and tournaments, birthday party packages, corporate event hosting, facility rentals, gift cards, and a retail pro shop. The three facilities share a common brand, combined fitness membership valid across all locations, and unified online registration systems, creating an integrated multi-location sports and recreation ecosystem.
Differentiator
Problem solved
Functional benefit
Products and services
- Fore Kicks Sports Complex (Norfolk) An 85,000 sq ft indoor sports megaplex with 5 indoor sport fields, 2 basketball courts, 2 futsal courts, 4 volleyball courts, fitness center, conference and function center, sports lounge, indoor driving range, and a Brian Silva-designed 9-hole lighted par 3 golf course. Located at 10 Pine Street, Norfolk, MA. The flagship Fore Kicks location opened January 12, 2002.
- Fore Kicks Sports Complex (Marlboro) A 135,000 sq ft indoor sports megaplex with 7 indoor sport fields, 2 basketball courts, 2 futsal courts, 4 volleyball courts, fitness center, conference facilities, sports lounge, 8-bay indoor driving range, and 2 outdoor lighted full-size synthetic grass fields. Located at 219 Forest Street, Marlborough, MA.
- Fore Kicks Sports Complex (Taunton) New England's largest sports facility spanning over 25 acres with a 180,000 sq ft indoor megaplex featuring 11 indoor sport fields, 4 basketball courts, 4 futsal courts, 8 volleyball courts, fitness center, conference facilities, 8-bay indoor driving range, Family Fun Center with inflatable park, and 4 outdoor lighted synthetic grass fields. Located at 223 Fremont Street, Taunton, MA.
- 9-Hole Lighted Executive Par 3 Golf Course Brian Silva-designed (2000 Golf Magazine Golf Course Architect of the Year) links-style 9-hole executive par 3 golf course with holes ranging from 85 to 160 yards. Features a 9-hole professional putting course, clubhouse, full Musco lighting system for night play, and PGA pro lessons year round. Located at the Norfolk facility.
- Total Fitness Center & Memberships Cardio and strength fitness center featuring CYBEX Arc Trainers, treadmills, bikes, CYBEX Eagle strength machines, Smith machine, free weights, and locker facilities. Total Fitness memberships combine unlimited open play access plus full fitness center use at $250 (3 months), $450 (6 months), or $699 (12 months). Standalone fitness memberships start at $39/month.
- Lil'Kickers Soccer Academy Nationally acclaimed preschool and youth soccer program for children 18 months to 9 years old, featuring developmentally appropriate classes including Lil Kicker (1.5-3 years), Lil Kicker Micro (3-8 years), and Skills Institute (5-12 years). Includes rolling admission and a satisfaction-guaranteed plan.
- Sports Leagues Year-round organized sports leagues for soccer, basketball, field hockey, lacrosse, flag football, volleyball, and golf. Offers indoor and outdoor formats from youth (U8) through adult recreational, travel, and premier skill levels, with free player membership and free-agent individual placement.
- Tournaments and Sport Events Tournaments and sport events offered throughout the year in golf, soccer, basketball, lacrosse, field hockey, and baseball/softball with online registration and secure payment options.
- Birthday Party Packages All-inclusive birthday party packages including Gym Class Hero (ages 6+, $475 for 10 children + $22/additional), Sports Theme ($425), Junior Sports (ages 3-5, $495), FootGolf (ages 7+), Gaga Ball, NERF Blaster (ages 10+, $425), Pickleball (ages 10+, $425), and Inflatable options ($445 at Taunton). Includes food, decorations, and private party room.
- Camps and Clinics Sport camps and clinics including Soccer Skills Academy, Lacrosse Skills Academy (Sticklers 4-7 years, Lax 101 for 8+), Basketball (Hooplah for 4-6 years, Skills Academy for 7-10 years), Volleyball Skills Academy (8-18 years), Field Hockey Skills Academy, and Football Skills Academy (5-7 years). Also includes summer programs like Lil Sports Camper (5-7 years) and Super All Sports (8-12 years).
- Facility and Field Rental Rental of outdoor lighted fields and all-weather indoor synthetic grass fields for teams, leagues, schools, and organizations. Small group soccer clinics with skilled clinicians are available as add-ons to field rentals.
- Special Events and Functions Corporate and private event hosting including team building events, banquets, bar/bat mitzvahs, corporate events, trade shows, prom and graduation parties. Norfolk offers 5,500 sq ft of function space accommodating 25-300+ guests with catering, wine/beer bar, and access to fieldhouse activities.
- Pro Shop On-site fully stocked athletic store featuring quality golf, soccer, and lacrosse equipment, accessories, and footwear at competitive prices. Specializes in junior golf club sets for ages 3-15, teen sets, ladies' and men's golf sets. Features Under Armour, Callaway Golf, and Warrior Lacrosse footwear and accessories.
- Gift Cards Fore Kicks gift cards redeemable at all three facilities for purchases including fitness memberships, pro shop items, birthdays, clinics, open play, driving range, golf course, and more. Minimum $25, maximum $250 per card. Not valid for field rentals or event contracts.
- Family Fun Center (Taunton) 8,000+ square feet of inflatable slides, obstacle courses, bounce houses, and arcades for family enjoyment and private parties. Located exclusively at the Taunton facility.
- Indoor Golf Driving Ranges Climate-controlled indoor golf driving ranges at all three locations (10-bay at Norfolk, 8-bay at Marlboro and Taunton) with air-cushioned mats and 100x100 foot netted driving areas. PGA professional lessons available year round. Large bucket (70 balls) at $15 with discount 10-bucket passcards at $120.
Quantifiable outcome
- Year-round sports access regardless of weather conditions through climate-controlled indoor facilities
- +2 more outcomes
Companies that use Fore Kicks
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles5 records
Fore Kicks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Fore Kicks partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Lil'Kickers AcademycoreFore Kicks is an authorized Lil'Kickers Academy facility, offering nationally acclaimed pre-school and youth developmental sport programs exclusively at their locations. This partnership provides proprietary curriculum and brand recognition for youth soccer programs targeting children 18 months to 9 years.
- Massachusetts Youth Soccer Association (MYSA)coreMYSA approved indoor soccer facility, enabling participation in sanctioned youth soccer leagues and tournaments. This approval validates facility standards and enables league registration through official youth soccer channels.
- US Indoor SoccerminorUS Indoor Soccer membership indicates facility meets national standards for indoor soccer operations and league play.
- Brian SilvacoreBrian Silva, 2000 Golf Magazine Golf Course Architect of the Year, designed the 9-hole executive par 3 golf course at the Norfolk location. Links-style course design with holes ranging 85-160 yards and professional putting course.
- Solect Inc.coreSolar energy provider that installed solar panels powering up to 100% of electrical needs across all Fore Kicks facilities. Solar production is tracked and publicly viewable via SolrenView dashboard.
Scale indicators10 records
Recent moves8 records
Expansion highlights5 records
Fore Kicks competitors and assessment
Company assessmentBroad incumbents
- Life Time Fitness (Life Time): Large-scale national fitness club operator with premium sports and family programming (pickleball, basketball, kids' programming, events) bundled into membership. Overlaps with Fore Kicks' fitness membership and multi-sport offerings but operates at vastly larger geographic and membership scale.
- Topgolf: National golf entertainment and practice facility chain combining driving range technology with hospitality and events. Compares to Fore Kicks' indoor driving range and golf course offerings but at substantially larger venue, food & beverage, and entertainment scale.
- DICK'S Sporting Goods (House of Sport): National sporting goods retailer operating large-format "House of Sport" stores that bundle retail with in-store indoor sports experiences (courts, fields, climbing, golf simulators). Adjacent competitor capturing share of family sports participation budgets via scale and retail cross-sell.
Direct peers
- Sportime Sports Clubs: Multi-location indoor tennis and sports club operator in NY/NJ operating indoor courts, fields, fitness, and youth sports academies — comparable multi-sport club model with similar programming tiers (lessons, leagues, camps, memberships) targeting families and adult recreational athletes.
- Fieldhouse USA: Multi-location indoor sports complex chain offering turf fields, basketball courts, volleyball, pickleball, and youth/adult leagues across multiple U.S. markets — directly comparable indoor megaplex model with similar family entertainment and league infrastructure.
- Chelsea Piers: Multi-sport indoor sports and recreation complex operator offering fields, courts, ice, golf, fitness, and youth programming in NYC and Stamford — directly comparable to Fore Kicks' integrated indoor/outdoor multi-sport megaplex model with similar programming breadth and family event offerings.
Emerging players
- My Gym Children's Fitness Center: Nationally franchised early-childhood structured fitness and movement program (ages 6 weeks-10 years). Compares to Fore Kicks' Lil'Kickers early-age developmental programming tier but in a different category (movement classes vs. sport-specific curriculum) — partial overlap in early-childhood family programming.
- i9 Sports: National youth sports franchise operator offering organized league play (soccer, basketball, flag football, etc.) for children. Overlaps with Fore Kicks' youth league programming but uses a franchise model without owned facilities — making it a competitor for youth sports participation and a partner/channel opportunity.
- Soccer Shots: Nationally franchised youth soccer instruction program for ages 2-8 delivered at partner locations and schools. Comparable to Fore Kicks' Lil'Kickers partnership model in early-childhood soccer curriculum but operates without owned facilities — represents both a competitor for early-childhood soccer mindshare and a potential upstream feeder into Fore Kicks programming.
Regional players
- The Sports Factory / Fieldhouse-style regional complexes: Multi-sport indoor complex operators (e.g., The Sports Factory, My Sports Complex) serving single regional markets with turf fields, courts, and party/event hosting — direct comparable operating model to Fore Kicks but in different U.S. geographies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Fore Kicks social profiles
Digital presenceFore Kicks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fore Kicks leadership team
Management profileNumber of profiles
Profiles2 records
Fore Kicks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fore Kicks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fore Kicks
What does Fore Kicks do?
Fore Kicks operates three large-scale indoor and outdoor sports megaplexes across Massachusetts (Norfolk, Marlboro, Taunton), totaling 400,000+ sq ft of climate-controlled facilities with 15 indoor turf fields, 8 basketball/futsal courts, 6 outdoor lighted turf fields, a 9-hole par 3 golf course, indoor driving ranges, and fitness centers. It sells pay-per-use open play, sports league registrations, youth development programs (Lil'Kickers), camps and clinics, birthday party packages, facility rentals, corporate event hosting, golf instruction, pro shop merchandise, and memberships.
Is Fore Kicks a public or private company?
Fore Kicks is a private company. It is classified as family owned and is currently operating.
When was Fore Kicks founded?
Fore Kicks was founded in 2002. It employs 51 to 100 people.
Where is Fore Kicks based?
Fore Kicks is headquartered in Norfolk, United States, in the North America region.
How does Fore Kicks make money?
Ten revenue lines are on record. Facility Access Fees are the primary driver. The others are fitness Memberships, birthday Party Packages, facility Rentals, league and Tournament Fees, golf Services, sports Clinics and Camps, pro Shop Sales, event Venue Rental and gift Cards.
Who are Fore Kicks's main competitors?
Broad incumbents on record are Life Time Fitness (Life Time), Topgolf and DICK'S Sporting Goods (House of Sport). Direct peers are Sportime Sports Clubs, Fieldhouse USA and Chelsea Piers. Emerging players are My Gym Children's Fitness Center, i9 Sports and Soccer Shots. The Sports Factory / Fieldhouse-style regional complexes is listed as a regional player.
Does Fore Kicks have an API?
No public API is recorded for Fore Kicks.
What industry is Fore Kicks in?
Fore Kicks's product category is Indoor Sports Complex / Multi-Sport Recreational Facilities. Its primary akta.pro industry code is MPAKAEAH, Multi-Sport Complexes & Community Sports Parks, with a secondary code of MPAKAEAD, Golf Courses & Golf Facilities. Its NAICS code is 713940 and its SIC code is 7997.