What Fieldhouse USA does

Fieldhouse USA is a community-based, multi-purpose indoor sports facility operator that runs six large-format venues (5-9 courts each, plus indoor turf at Frisco) across Texas, Washington, Ohio, and Colorado. Founded in 2005 by Terry Casey and Gary Oliver and held under parent entity Fieldhouse Manager, the company serves youth and adult recreational athletes, travel/select teams, and event hosts with a vertically integrated programming stack: court rentals, recreational leagues (basketball, volleyball, futsal, flag football, pickleball), multi-tier skills training (Little Dribblers through Elite), licensed day and sport-specific camps, tournaments, birthday parties, corporate events, and sponsorship/advertising inventory. Three of its six facilities are co-located as anchor tenants in major retail destinations (Grapevine Mills Mall, The Outlet Collection | Seattle, and The Shops at Broad), where the company has generated documented retailer sales lifts of up to 45% within six months of opening.

The business operates a multi-stream revenue model combining seasonal league registrations ($100-$1,450 per team/individual), camp and training program fees ($40-$920 per program), usage-based court rentals ($45-$70 per session), event hosting, and recurring corporate sponsorship packages (banners, LCD screens, newsletter placements, web ads). Distribution is direct-to-consumer through walk-ins, online registration via the Sportspilot platform, phone bookings, and a 35,000+ subscriber email newsletter. The company is pursuing capital-light expansion via a franchise program targeting municipalities and developers, while deepening the per-facility revenue mix through co-located programming partners (Big Air, Mintonette Sports, KidStrong, MightyMe Kids Play, Shoot 360, Sports Academy, Cheer Athletics) that turn each venue into a multi-activity family entertainment destination averaging 1-1.5 million annual visitors per facility.

Financially, the company is privately held by its two founders with no disclosed external institutional or PE/VC funding, generates no publicly reported revenue, and has not pursued an IPO. Operations span 51-100 employees across the six locations, with reported cumulative economic impact of $193M+, 14,000 annual hotel nights generated, and 30+ tournaments/events hosted per facility per year, signaling material tournament and travel-team revenue contribution alongside the recurring league and camp base.

Name

Fieldhouse USA

Legal name

Fieldhouse USA

Website

https://fieldhouseusa.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

Fieldhouse USA operates six multi-purpose indoor sports facilities across Texas, Washington, Ohio, and Colorado, offering court rentals, youth and adult leagues, skills training, camps, tournaments, and events to families, recreational athletes, and select/club teams.

Ownership category

akta.pro rank

Product category

Recreational Indoor Sports Facilities

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Arenas & Indoor Sports Centers (MPAKAEAB)

akta.pro secondary industries

Intramural Sports & Recreational Leagues (EDALAIAC), Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA), Multi-Sport Complexes & Community Sports Parks (MPAKAEAH)

Keywords

• Indoor sports facilities
• Youth sports leagues
• Sports training programs
• Court rentals
• Tournament hosting

Headquarters

HQ city

Frisco

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. League Registrations: Recreational youth and adult sports leagues in basketball, volleyball, futsal offering team and individual registrations with seasonal pricing ranging from $100-$1,450 depending on sport and location.
2. Camps and Training Programs: Summer camps, sports-specific camps, and FieldhouseU training programs with per-session pricing ranging from $40-$920 depending on program type, duration, and add-ons.
3. Court Rentals: Hourly and session-based court rentals for teams and individuals ranging from $45-$70 for half/full courts.
4. Event Hosting: Birthday parties, corporate events, lock-ins, and tournament hosting generating economic impact through spectator admissions and vendor fees.
5. Sponsorships: Corporate sponsorship packages including hanging banners, LCD screen ads, wall signs, newsletter placements, and website visibility for local and national businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

FieldhouseUSA operates community-based, multi-purpose indoor sports facilities featuring 5 to 9+ hardwood courts and indoor turf at each location. The company sells recreational youth and adult sports league registrations, court rentals, skills training programs, summer and sport-specific camps, tournament hosting, birthday parties, corporate events, and pickleball memberships. Programming spans basketball, volleyball, futsal, soccer, flag football, and pickleball across six facilities in Texas, Washington, Ohio, and Colorado.

Product overview

FieldhouseUSA is a community-based, multi-purpose indoor sports facility network operating six locations across Texas, Washington, Ohio, and Colorado. The core offering is access to hardwood courts for recreational and competitive sports activities. The product portfolio includes: facility court rentals; youth and adult recreational leagues in basketball, volleyball, futsal, and flag football; FieldhouseU Training (skills development programs from beginner to elite levels); All Sports Camp and sport-specific camps (basketball, volleyball, soccer); tournaments for select/club/recreational teams; birthday parties and corporate events; sponsorship advertising packages; and partner-operated programs including MightyMe Kids Play (children's movement classes), Big Air Adventure Park (trampoline attractions), Pickleball open play, and open gym sessions. The facilities average 1-1.5 million visitors annually per location, generating significant economic impact for surrounding communities.

Differentiator

Problem solved

Functional benefit

Products and services

• FieldhouseUSA Multi-Purpose Indoor Sports Facilities Network of six multi-purpose indoor sports facilities with 5 to 9+ hardwood courts and indoor turf at each location; provides the physical venue for all FieldhouseUSA leagues, training, camps, tournaments, rentals, and events.
• Youth and Adult Recreational Sports Leagues Seasonal recreational leagues for basketball, volleyball, futsal, and flag football with team and individual registration. Provides 3 practice weeks and an 8-game regular season with playoffs for eligible divisions, serving youth and adult participants.
• FieldhouseU Skills Training Year-round basketball and volleyball skills training programs from beginner through elite levels, including Little Dribblers (Pre-K-K), Beginners (1st-2nd grade), Intermediate (3rd-5th), Advanced (5th-8th), and Elite (6th-12th). Sessions priced per 4-class package by skill tier.
• All Sports Camp State-licensed day camp for children ages 5-13 offering multi-sport activities including basketball, volleyball, soccer, kickball, and dodgeball. Full-day (9am-5pm) and half-day (12pm-5pm) options available with meals and snacks included.
• Sport-Specific Camps Single-sport specialty camps focused on basketball (OTG, WIA Performance), volleyball (Summit, 1United), soccer (Smudger & His Sidekick), and futsal (Project 214). Half-day, multi-day options available with early bird pricing for ages 5-18.
• Court Rentals Hourly and session-based court rentals for teams and individuals at $45-$70 per half/full court, varying by location. Includes indoor turf availability at flagship sites for soccer and futsal.
• Tournament Hosting Tournament hosting services for select, club, and recreational teams across the United States. Each FieldhouseUSA facility hosts 30+ tournament series per year, generating substantial economic impact for host communities including 14,000 hotel nights annually.
• Birthday Parties Birthday party hosting including court time, attractions, and party coordination. Columbus and Auburn locations feature co-located Big Air trampoline parks with 30+ attractions including ninja courses, ziplines, and ropes courses.
• Corporate Events and Lock-Ins Event hosting for corporate outings, team-building activities, and overnight lock-ins for youth groups at Mansfield and other FieldhouseUSA locations.
• Pickleball Indoor pickleball program at the Frisco facility offering open play Monday-Friday 9am-1pm with up to 9 courts. Available via monthly memberships (Frisco Residents $20/month; Non-Frisco $40/month) and day passes ($7-$14).
• Open Gym Drop-in open gym access for basketball and volleyball at the Mansfield location, Monday-Friday 2pm-5pm, with $8 individual registration for participants of all skill levels.
• Sponsorship Packages Recurring corporate sponsorship packages including double-sided hanging banners, permanent kiosk/display advertising, community wall placements, LCD screen ads, newsletter placements, and website logo links sold on subscription terms to businesses targeting families and sports enthusiasts.

Quantifiable outcome

• Over $193 million cumulative economic impact across all facilities
• +4 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

35 partnerships are on record, tiered core and minor.

• Mintonette SportscoreStrategic or Co-development Partner · 1 January 2021Licensed member of Ohio Valley Region of USA Volleyball powering recreational leagues and club teams at Columbus FieldhouseUSA. Provides year-round volleyball programming.
• Ted E's KitchencoreStrategic or Co-development Partner · 1 January 2016Fresh, made-to-order food service providing concessions at FieldhouseUSA facilities. Family recipes and commitment to fresh ingredients differentiate from corporate fast food options.
• Cheer Athletics FriscocoreStrategic or Co-development PartnerCheerleading gym co-located at Frisco FieldhouseUSA. Focuses on teamwork, sportsmanship, and life lessons alongside tumbling and athletic ability.
• Sports Academy FriscocoreStrategic or Co-development PartnerFull-circle athlete development hub providing training for athletes of all ages from youth development to elite professional training. State-of-the-art facilities and world-class coaches.
• MightyMe Kids PlaycoreStrategic or Co-development PartnerPlay-based program for children ages 2-8 combining movement, play, and learning through 45-minute instructor-led classes. Also offers seasonal camps and birthday party experiences.
• Shoot 360coreStrategic or Co-development PartnerBasketball skill development using performance analytics and advanced training technology. Multiple locations operating within FieldhouseUSA facilities.
• Kinetic Centre FriscominorStrategic or Co-development PartnerMultidisciplinary facility providing advanced biomechanical assessment, treatment, and rehabilitation services for athletes.
• Summit VolleyballcoreStrategic or Co-development PartnerYouth female volleyball club providing coaching for FieldhouseUSA volleyball camps and training programs. Competing at top regional and national levels.
• Tejas Volleyball ClubcoreStrategic or Co-development PartnerCompetitive volleyball club operating at Grapevine FieldhouseUSA, focused on technically skilled players aspiring to compete at highest levels.
• NTA TaekwondominorStrategic or Co-development PartnerMartial arts training center offering classes for children and adults at Grapevine FieldhouseUSA. Programs focus on physical fitness and personal development.
• Tumble & StuntminorStrategic or Co-development PartnerTumbling and cheerleading stunt training at Grapevine FieldhouseUSA. Offers beginner through elite level classes in tumbling, stunts, jumps, and school cheer.
• Big Air ColumbuscoreStrategic or Co-development PartnerTrampoline park featuring 30+ attractions including main court trampolines, Valo Jump, dodgeball, ninja course, ziplines, Battlebeam, and ropes course. Birthday party venue at Columbus location.
• Big Air AuburncoreStrategic or Co-development PartnerAdventure park co-located at Auburn FieldhouseUSA. 30+ attractions and birthday party experiences serving Pacific Northwest region.
• Fitness QuestcoreStrategic or Co-development Partner24,500 sq ft fitness center and MMA facility at Auburn FieldhouseUSA. World-class personal trainers and integrated wellness sports and fitness programming.
• PlayPark MTXminorStrategic or Co-development PartnerIndoor playground and birthday party venue located inside Mansfield FieldhouseUSA, providing safe and affordable family entertainment.
• Arlington Orthopedic Associates (AOA) Performance InstituteminorStrategic or Co-development PartnerSports performance and injury prevention program at Mansfield FieldhouseUSA. Affiliated with world-class orthopedic practice providing assessment and training.
• Run UnitedminorStrategic or Co-development PartnerRunning specialty retail store concept at Mansfield FieldhouseUSA, serving running communities with gear and local event support.
• Fit Lab USAminorStrategic or Co-development PartnerPremier training facility at Mansfield FieldhouseUSA dedicated to next-level athletic development using state-of-the-art equipment including Keiser, Vertimax, and Purmotion systems.
• Attack AcademyminorStrategic or Co-development PartnerBasketball and volleyball developmental program at Mansfield FieldhouseUSA promoting good moral character, self-discipline, and strong work ethic alongside athletic skills.
• Fieldhouse Realty GroupminorStrategic or Co-development PartnerReal estate professionals serving Dallas-Fort Worth metroplex, operating sales office at Frisco FieldhouseUSA.
• Fairfield Inn and Suites Aurora Medical CenterminorGTM or Marketing PartnerPreferred hotel partner for Aurora FieldhouseUSA, located 3 miles from facility. Offers complimentary breakfast, heated pool, and discounted rates for teams booking 10+ rooms.
• Red Lion Inn & Suites AuburnminorGTM or Marketing PartnerPreferred hotel for Auburn FieldhouseUSA tournaments and events, conveniently located near attractions including Emerald Downs, Muckleshoot Casino, and Wild Waves.
• Holiday Inn Express & Suites Downtown AuburnminorGTM or Marketing PartnerHotel partner for Auburn tournaments, near Fieldhouse Sports Complex and offering extended stay rates for sports teams and families.
• Grapevine Mills Mall (Simon Company)coreStrategic or Co-development PartnerSimon Company mall property hosting Grapevine FieldhouseUSA. Within 6 months of opening, surrounding retailers reported up to 45% increase in sales. Mall attracts dynamic family-friendly entertainment options.
• The Outlet Collection | SeattlecoreStrategic or Co-development PartnerWashington Prime Group mall property hosting Auburn FieldhouseUSA. Described as fourth location and cornerstone for Pacific Northwest region.
• The Shops at Broad (Mansfield)coreStrategic or Co-development PartnerRetail center in Mansfield anchoring FieldhouseUSA location since 2016 opening.
• City of FriscocoreGTM or Marketing PartnerMunicipal partnership supporting FieldhouseUSA flagship location. Mayor Jeff Cheney publicly endorsed the facility as essential community asset.
• City of MansfieldcoreGTM or Marketing PartnerMunicipal partnership with FieldhouseUSA. Mayor Clayton Chandler highlighted quality recreational facilities and economic impact contributions.
• City of Grapevine Parks and Recreation DepartmentcoreGTM or Marketing PartnerOfficial sponsor partnership for basketball and volleyball league operations. City partners with FieldhouseUSA as leading driver in youth sports industry.
• OTG BasketballminorStrategic or Co-development PartnerYouth basketball training organization providing camp programming at Frisco FieldhouseUSA. High-energy fundamentals training for boys and girls.
• WIA PerformanceminorStrategic or Co-development PartnerCollegiate and professional-level basketball training provider for camps at Frisco FieldhouseUSA. Develops translatable basketball skills through advanced coaching.
• Smudger and His Sidekick Soccer CampminorStrategic or Co-development PartnerYouth soccer camp program at Frisco FieldhouseUSA led by experienced coaches Kevin Smith and Nick Stavrou (former professional players, 20+ years coaching club soccer).
• Project 214 FutsalminorStrategic or Co-development PartnerFutsal training camp at Frisco FieldhouseUSA focused on footwork, ball control, quick decision-making, and creativity on the court.
• SKY7 TEAM ELITEminorStrategic or Co-development PartnerBasketball camp provider for school break programs at Mansfield FieldhouseUSA. Expert coaching staff with structured, level-specific curriculums.
• 1United Volleyball ClubminorStrategic or Co-development PartnerElite volleyball club providing intermediate/advanced camps at Frisco FieldhouseUSA, focusing on skill development, competition, and character building.

Scale indicators7 records

Recent moves14 records

Expansion highlights5 records

Direct peers

• i9 Sports: Franchise-based youth sports league and camp operator offering basketball, volleyball, soccer, and flag football in communities across the U.S. Directly competes with Fieldhouse's youth league, training, and camp programs through a more decentralized franchise model.
• The Little Gym: Established franchise of youth motor-skill development gyms offering classes, camps, and birthday parties for children ages 4 months to 12 years. Comparable to Fieldhouse's MightyMe Kids Play and youth training program mix, especially on parent-child programming.
• Sky Zone Trampoline Parks: National chain of indoor trampoline and active entertainment parks offering jump sessions, birthday parties, leagues, and fitness programming. Targets the same family and youth recreational spend with indoor facilities and party/event revenue streams.
• Goldfish Swim School: PE-backed franchise of indoor youth sports instruction facilities offering year-round swim lessons, camps, and birthday parties. Comparable to Fieldhouse in franchise model, indoor recreation focus, family demographic, and recurring membership economics.
• Parisi Speed School: Franchise network offering youth sports performance training (speed, strength, agility) with co-located partnerships inside multi-sport facilities. Directly comparable to FieldhouseU Training programs and Fit Lab USA in service offering, customer demographic, and facility partnership model.
• Big Air Trampoline Park: National trampoline and adventure park operator that is co-located within two FieldhouseUSA facilities (Columbus and Auburn). Operates birthday parties, ninja courses, and attractions serving the same family-discretionary entertainment use case as Fieldhouse's event and tournament business.

Broad incumbents

• Life Time Fitness: Large public fitness and recreation operator with multi-sport indoor facilities, youth programming, leagues, camps, and event hosting. Far broader and more diversified than Fieldhouse, but overlaps on indoor sports access, family programming, and event hosting.
• ClubCorp / Invited: Large operator of private country clubs and member-based recreational facilities offering courts, leagues, youth programs, and event hosting. Comparable to Fieldhouse's membership-driven pickleball program and recurring-league model, though serving a higher-income demographic at greenfield golf/club locations.
• YMCA: National nonprofit operating indoor gyms, courts, pools, and youth sports leagues in nearly every U.S. community. Directly competes with Fieldhouse on youth basketball/volleyball leagues, training, and family programming, though at lower price points and without dedicated tournament tourism.

Emerging players

• KidStrong: PE-backed youth child-development training franchise co-located inside several FieldhouseUSA facilities. Overlaps with Fieldhouse's MightyMe Kids Play and parent-child programming categories, targeting the same 2-8 year-old demographic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/448920711804592

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fieldhouse USA