What Alexander & Co. does

Alexander & Co. is a privately-held UK estate agency operating across South East England from eight branch offices spanning Buckinghamshire, Oxfordshire, Northamptonshire, Bedfordshire and Hertfordshire. Founded in 1976, the company employs 51-100 staff and is registered in England (company number 09939099) with its registered address in Camberley. Its business is built on three core revenue streams: residential sales commissions under a no-sale-no-fee model, recurring lettings and property management fees from a managed book of over 3,000 landlords, and ancillary services including mortgage advice referrals, RICS surveys, conveyancing, and auction services. It serves individual SMB landlords, home sellers, buyers, and tenants across the regional residential property market.

The company operates a hybrid physical-and-digital distribution model. Properties are listed on its own website alongside the UK's two dominant property portals, Rightmove and Zoopla, while physical branches provide in-person valuations, viewings and consultations. Its technology stack is built on industry-standard third-party platforms — Reapit for property and CRM management, Fixflo for tenant maintenance reporting, and Mortgage Scout for buyer mortgage calculators — with no disclosed proprietary technology. Online portals for landlord and tenant account management provide recurring customer touchpoints.

Alexander & Co. monetises through transaction fees on completed sales and recurring monthly management fees on tenanted properties, supplemented by referral commissions from ancillary financial and legal services. The company maintains industry compliance memberships with Propertymark, the Property Ombudsman, the Tenancy Deposit Scheme and the National Residential Landlords Association, and holds Carbon Neutral certification. Customer reviews average 4.7/5 across 2,484 Google reviews, and the company has positioned itself as a full-service local property expert with specialist training on the new Renters' Rights Act legislation.

Name

Alexander & Co.

Legal name

Alexander & Co.

Website

https://alexanderandco.co.uk

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

51–100 employees

Short description

Alexander & Co. is a privately-held UK estate agency founded in 1976, operating 8 branches across South East England. It provides residential sales, lettings, and property management services to over 3,000 landlords plus individual buyers, sellers, and tenants under a hybrid branch-and-digital model.

Ownership category

akta.pro rank

Product category

Residential Real Estate Services

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Buyer Representation Services (BPAJAAAJ)

akta.pro secondary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Residential estate agency
• Property sales services
• Lettings management
• Property management
• Mortgage advisory services

Headquarters

HQ city

Bicester

HQ country

United Kingdom

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Property Sales Commission: Commission-based revenue from residential property sales. The company operates a no-sale-no-fee model for sales, charging commission upon successful transaction completion.
2. Lettings and Property Management: Ongoing management fees from landlords for tenant sourcing, referencing, full property management, gas and safety compliance checks, and rent collection. landlords receive regular reports and rent payments.
3. Ancillary Property Services: Revenue from related services including mortgage advice referrals, RICS surveys, conveyancing, and auction services offered through the platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Alexander & Co. is a traditional residential estate agency that sells, lets, and manages residential properties across South East England through a network of branch offices. Core services include residential sales (free valuations, no-sale-no-fee commission model), residential lettings (tenant sourcing, referencing, full management), and property management, supplemented by ancillary offerings such as mortgage advice, conveyancing, RICS surveys, auctions, shared ownership, and investment services.

Product overview

Alexander & Co. is a traditional estate agency offering a unified service model for residential property transactions and management. The core portfolio consists of residential lettings and sales services, supported by integrated add-on modules including property management, mortgage advice, conveyancing, RICS surveyors, auctions, shared ownership, and investment services. The company operates across South East England with branches in Aylesbury, Bicester, Brackley, Buckingham, Dunstable, Winslow, and Berkhamsted. With over 50 years of experience and more than 3,000 landlord relationships, the company also provides educational resources through area guides and compliance advisory services such as the Renters' Rights Portfolio Audit. The company is registered in England (09939099) with a Carbon Neutral commitment.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Sales

Quantifiable outcome

• 4.7/5 Google rating from 2,484 reviews
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• RightmovecoreChannel Partner/ Reseller/ DistributorProperty listings distributed through Rightmove, one of the UK's largest property portals, providing major marketing channel for property visibility.
• ZooplacoreChannel Partner/ Reseller/ DistributorProperty listings distributed through Zoopla, a leading UK property portal, complementing Rightmove distribution.
• Mortgage ScoutminorGTM or Marketing PartnerMortgage advice and calculator services linked from property listings, providing financial services referrals to buyers.
• PropertymarkminorGTM or Marketing PartnerOver 2,400 team members trained by Propertymark industry experts to help clients navigate the Renters' Rights Act legislation.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Countrywide: Major UK estate agency group offering residential sales, lettings, and financial services. Directly comparable in full-service high-street model; broader geographic reach and brand portfolio make it a broad incumbent versus Alexander & Co.'s regional focus.
• Connells Group: The UK's largest estate and lettings agency group with a national high-street network. Highly comparable in operating model (sales, lettings, mortgage and conveyancing referrals) but operates at vastly greater scale and breadth than Alexander & Co.'s regional South East footprint.
• Leaders Romans Group (LRG): Large UK property services group combining estate agency, lettings, and financial services. Notably, Alexander & Co.'s careers page is hosted on LRG's recruitment platform, suggesting a close operating or partnership relationship. Comparable in full-service model and a relevant reference for what scaled-up Alexander & Co. could look like.
• Savills: Global real estate services firm with a strong UK residential sales, lettings, and property management practice. Not a direct competitor at the same price point, but a relevant broad incumbent benchmark for premium-positioned South East competitors and aspirational service standards.

Direct peers

• Foxtons: London-centric estate and lettings agency with a strong branch network and premium brand positioning. Highly comparable go-to-market (sales, lettings, property management, in-branch service) and overlapping South East geography, with a similar premium-fee model.
• Hunters Property Group: UK national estate agency franchise offering sales, lettings, and property management. Directly comparable in franchise-driven regional branch model and service mix, and a relevant peer for branch-level economics.
• Belvoir: National UK lettings-focused franchise network with a managed-portfolio model. Closely comparable recurring-revenue model and customer base (landlords and tenants), and relevant benchmark for scaling Alexander & Co.'s 3,000+ landlord book.
• Chancellors: Long-established UK estate agency with branches across the South of England, offering sales, lettings, and property management. Closely comparable in regional South East coverage, multi-branch model, and integrated service offering.
• Winkworth: UK franchised estate and lettings agency with a strong presence in southern England. Comparable in the franchise/multi-branch model and the mix of sales and lettings revenue across similar South East geographies.
• Martin & Co: UK national lettings and sales franchise with a heavy managed-portfolio focus. Comparable in landlord-customer base, subscription-style management fees, and multi-branch regional model across southern England.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/alexander.and.co
• Xx.com/AlexanderCoEA
• Facebookfacebook.com/alexanderandco1970

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alexander & Co.