GINGERMINDS
GINGERMINDS is a French business-oriented digital agency, founded in 2005 and headquartered in Nantes, that designs custom websites, e-commerce platforms, client portals, product configurators, and sales-assist apps for B2B enterprise and mid-market clients across building, health, energy, industry, agriculture, and insurance.
- Company typePrivate
- Founded2005
- HeadquartersNantes, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What GINGERMINDS does
GINGERMINDS is a French business-oriented digital agency founded in 2005 and headquartered in Nantes (SAS GINGER MINDS, 5 Chemin Pressoir Chênaie – Le Riveur, 44100). It designs, builds and maintains custom digital ecosystems for B2B clients across six industry verticals — building, health, energy, industry, agriculture, and insurance/mutuelles — with a documented track record of 50+ business cases for clients including Michelin, Lafarge, Lactalis Food Service, Groupe Onet, Stockmeier France, Chantiers de l'Atlantique, Manitou, Panasonic Heating & Cooling, and PiLeJe. Service lines cover consulting, UX/UI design, custom development, content management, SEO, webanalytics, and maintenance, delivered by an integrated in-house team.
The agency's core products are custom websites, e-commerce platforms built on Sylius (headless architecture), Drupal and WordPress sites, enterprise client portals and extranets, product configurators, and mobile-first sales-assist applications (e.g., Manitou Salesbox, delivered as a PWA). The underlying technology stack is broad: Laravel on the backend, Nuxt.js/Vue.js on the frontend, Azure cloud hosting, and deep integrations with Microsoft Dynamics, Power Platform, SharePoint, Salesforce, Akeneo and Quable PIMs. Proprietary assets include the Framescale cadrage methodology, the StarterKit e-commerce accelerator, and an eco-design/GREENIT analysis practice with quantified outcomes (40% reduction in user journey length, 51% reduction in greenhouse gas emissions, and 88% technical performance gains on the Promotelec redesign; active accounts at Stockmeier growing from 1,200 to 1,900 within two months of launch).
GINGERMINDS operates as a professional-services agency on a project-based engagement model with multi-year contracts, complemented by recurring maintenance and IT-services (ESN) revenue. GTM is sales-led and consultative, anchored on workshops and direct enterprise relationships; pricing is custom-quoted per project with no published tiers. The company is privately held by its founders/partners, discloses no funding, parent entity, or M&A activity, and is GDPR-compliant with a French Tech ecosystem membership. Customer base skews to large French and international groups in traditional industries, with periodic SMB engagements (e.g., Techna, Vitalac, Laboratoire Lescuyer).
GINGERMINDS firmographics
Firmographics- Name
- GINGERMINDS
- Legal name
- SAS GINGER MINDS
- Website
- https://gingerminds.fr
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GINGERMINDS is a French business-oriented digital agency, founded in 2005 and headquartered in Nantes, that designs custom websites, e-commerce platforms, client portals, product configurators, and sales-assist apps for B2B enterprise and mid-market clients across building, health, energy, industry, agriculture, and insurance.
- Ownership category
- akta.pro rank
GINGERMINDS industry classification
Industry- Product category
- Digital Agency Services
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371), Services-Management Consulting Services (8742)
- akta.pro primary industry
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
Keywords
Where GINGERMINDS is headquartered
LocationHeadquarters
- HQ city
- Nantes
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
GINGERMINDS business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Digital Agency Services: GINGERMINDS generates revenue through digital consulting, web development, UX/UI design, SEO, webanalytics, and maintenance services. Projects are typically billed as fixed-price engagements or time-and-materials contracts for ongoing work. Revenue comes from website development, e-commerce platforms, business tools/configurators, customer portals, and digital transformation projects.
- IT Services (ESN): As an IT services company (ESN - Entreprise de Services du Numérique), the agency provides technical expertise including development, integration, and ongoing technical support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based custom pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
GINGERMINDS product offering
Product offeringCore offering
GINGERMINDS is a business-oriented digital agency that designs, develops, and maintains custom digital ecosystems for B2B clients. Its core offerings include e-commerce platforms (Sylius, WordPress, Drupal), client portals and extranets, product configurators, sales-aid applications, UX/UI design, SEO, webanalytics, and ongoing maintenance. Services are delivered through consulting-led engagements, workshops, and project-based contracts targeting enterprise and mid-market accounts across building, health, energy, industry, agriculture, and insurance sectors.
Product overview
GINGERMINDS is a business-oriented digital agency offering a comprehensive suite of digital products and services. The portfolio includes e-commerce platforms (Sylius, WordPress, Drupal-based), client portals and extranets, product configurators, sales aid applications, and lead management tools. Key offerings include MON@ssistance (white-label health assistance platform), the StarterKit e-commerce base, and specialized business tools like the Energy Diagnostic Simulator for Intuis. The agency provides end-to-end services from consulting and UX/UI design through development, SEO optimization, and ongoing maintenance, with particular expertise in B2B, B2C e-commerce, and enterprise portal solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- E-commerce Sites (Sylius-based) Custom e-commerce platforms built on Sylius framework with headless architecture, supporting multi-country, multi-language, and complex product configurations including multi-packaging options for B2B and B2C implementations.
- WordPress Brand and Product Sites CMS-based website development using WordPress with Elementor builder, used for corporate sites, RSE, employer brand, and content-managed platforms.
- Drupal Catalog and Multi-site Platforms Enterprise CMS development with Drupal for complex multi-site, multi-language platforms, used for high-security institutional sites and product catalogs.
- Client Portals and Extranets Custom client portals and extranets with document management, order tracking, invoicing, and notification features, supporting white-label deployment for multiple partners.
- Product Configurators Business-oriented configuration tools for custom products (pools, heating solutions, chemical products) with dimensioning, pricing, rule-based validation, and 3D visualization.
- Sales Aid Applications Mobile-first applications for sales teams including product catalogs, argument guides, lead capture, and real-time statistics, supporting PWA deployment.
- UX/UI Design Service User experience design including customer journey mapping, persona development, wireframing, and interface design with a focus on conversion optimization and user engagement.
- SEO and Content Optimization Service Search engine optimization including semantic studies, content strategy, technical SEO, and ongoing monitoring, plus lead generation campaigns and inbound marketing.
- MON@ssistance White-Label Platform White-label assistance platform for health insurance beneficiaries including an information portal, service request management, innovative services (health, legal, aging well), livechat, and webcallback.
- Energy Diagnostic Simulator Interactive tool that estimates housing energy performance and environmental impact (greenhouse gas emissions) by taking physical dwelling characteristics as input and predicting consumption and CO2 emissions.
Quantifiable outcome
- 40% reduction in user journey length and navigation time for Promotelec eco-designed site
- +5 more outcomes
Companies that use GINGERMINDS
Customer profileNamed customers19 records
Ideal customer profiles2 records
GINGERMINDS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability4 records
Feature4 records
GINGERMINDS partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- Vanessa Doré / SuperboldminorCreative design partner for concept and visual creation, collaborating on agency projects as noted in website credits.
- Alfa SafetyminorHosting provider for the Gingerminds.fr website infrastructure.
- Microsoft DynamicscoreERP system integrated with Stockmeier France customer portal and document management platform. GINGERMINDS developed the integration between the portal and Microsoft's ERP solution.
- Power Platform (Microsoft)coreMicrosoft Power Platform integrated with Stockmeier's document management system for workflow automation.
- SharePoint (Microsoft)coreGED (Document Management) system integrated with Stockmeier customer portal for regulatory document access.
- Microsoft AXcoreMicrosoft Dynamics AX ERP integrated with CF Group (FIJA) extranet for real-time data exchange with pool professional customer portal.
- SalesforcecoreCRM platform integrated with CF Group extranet for customer data, leads, and task management.
- QuablecorePIM (Product Information Management) system integrated with Intuis websites and configurator for product data management across multiple brands.
- AkeneocorePIM system integrated with Manitou Salesbox application via REST API for product information synchronization.
- Georgia (Communication Agency)minorSister communication agency within the same group, handling brand platform work for Techna project (rationalization from 5 to 3 brands).
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
GINGERMINDS competitors and assessment
Company assessmentDirect peers
- Insitoo: French digital services firm focused on digital transformation, custom development, and UX/UI design. Comparable to GINGERMINDS as a similarly-sized French agency serving enterprise B2B clients with consulting-led engagements.
- SFEIR: French digital agency and cloud-native software factory offering custom development, e-commerce, and digital transformation services. Comparable to GINGERMINDS on full-stack delivery, B2B focus, and similar client profile in France.
- Kaliop: French digital agency specialized in e-commerce (Sylius, Akeneo), digital transformation, and open-source platforms. Highly comparable to GINGERMINDS in stack choices, B2B focus, and target customer profile across France and EMEA.
- Netapsys: French IT services and digital agency offering consulting, custom development, and digital transformation for enterprise clients. Comparable to GINGERMINDS on IT services model, B2B focus, and multi-sector expertise in France.
- SQLI: French digital services firm specializing in customer experience, e-commerce, and digital transformation for enterprise clients. Overlapping service portfolio (consulting, UX, e-commerce on Sylius, integrations) makes it a close comparable, though SQLI is larger and more international.
- Bocasay: French web and digital agency offering custom development, e-commerce, and digital services. Comparable to GINGERMINDS as a similarly-sized French agency with B2B enterprise focus and full-stack delivery capabilities.
- Smile: French open-source digital agency and integrator comparable to GINGERMINDS in B2B focus, custom web and e-commerce development, ERP/CRM integrations, and multi-sector expertise. Direct competitor for the same enterprise accounts and mid-market digital transformation projects in France.
Broad incumbents
- Capgemini: Global IT services and consulting giant with deep French roots. While far larger and broader in scope, Capgemini competes for the same large enterprise digital transformation mandates and overlaps with GINGERMINDS on consulting, development, and integration services.
- Devoteam: European IT consulting firm with strong French presence focused on digital transformation, cloud, and platforms. Competes with GINGERMINDS for the same enterprise digital mandates and serves similar B2B verticals.
- Sopra Steria: Major European IT services firm with strong French presence. Competes with GINGERMINDS for the same large enterprise digital and integration programs and operates broadly across industries similar to GINGERMINDS' verticals.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
GINGERMINDS social profiles
Digital presenceGINGERMINDS compliance and trust
Trust signalCompliance1 record
GINGERMINDS financial estimates
Financial estimateRevenue estimate
Valuation estimate
GINGERMINDS leadership team
Management profileNumber of profiles
GINGERMINDS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GINGERMINDS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GINGERMINDS
What does GINGERMINDS do?
GINGERMINDS is a business-oriented digital agency that designs, develops, and maintains custom digital ecosystems for B2B clients. Its core offerings include e-commerce platforms (Sylius, WordPress, Drupal), client portals and extranets, product configurators, sales-aid applications, UX/UI design, SEO, webanalytics, and ongoing maintenance. Services are delivered through consulting-led engagements, workshops, and project-based contracts targeting enterprise and mid-market accounts across building, health, energy, industry, agriculture, and insurance sectors.
Is GINGERMINDS a public or private company?
GINGERMINDS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GINGERMINDS founded?
GINGERMINDS was founded in 2005. It employs 11 to 50 people.
Where is GINGERMINDS based?
GINGERMINDS is headquartered in Nantes, France, in the Europe region.
How does GINGERMINDS make money?
Two revenue lines are on record. Digital Agency Services are the primary driver. The others are IT Services (ESN).
Who are GINGERMINDS's main competitors?
Direct peers on record are Insitoo, SFEIR, Kaliop, Netapsys, SQLI, Bocasay and Smile. Broad incumbents are Capgemini, Devoteam and Sopra Steria.
Does GINGERMINDS have an API?
No public API is recorded for GINGERMINDS.
What industry is GINGERMINDS in?
GINGERMINDS's product category is Digital Agency Services. Its primary akta.pro industry code is BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies. Its NAICS code is 54151 and its SIC code is 7370.