Atlas Insurance

What Atlas Insurance does

Atlas Insurance is an independent insurance brokerage founded in 1953 and headquartered at 7120 Beneva Road, Sarasota, Florida, operating as Atlas Insurance Agency (d/b/a). The firm maintains licensure to serve clients in 45+ U.S. states with a staff of approximately 60 employees organized into specialized divisions covering Personal Lines, Construction, Community Association, Employee Benefits, and Private Client insurance, alongside a Commercial Producer team and C-suite leadership including a CIO, Director of Insurance Operations, and Director of HR. As an independent agency, it places business through a panel of more than 35 insurance carriers — including Progressive, AIG, Chubb, Travelers, Nationwide, Cincinnati, Philadelphia, Safeco, Foremost, and Florida-focused carriers such as Florida Peninsula and Citizens Property Insurance — allowing the firm to shop coverage across providers rather than acting as a captive agent.

The product portfolio spans three primary categories. Personal Insurance covers home, auto, flood, watercraft, umbrella, private client (high net worth), and specialty personal lines. Business Insurance includes a Business Owners Policy, general liability, workers' compensation, commercial property/hurricane, business auto, cyber liability, commercial umbrella, D&O, E&O, and crime coverage, with specialized packages for construction, restaurant, community association, retail, wholesale/distribution, manufacturing, healthcare offices, churches, non-profits, hospitality, and schools. Group Benefits comprises group dental, health, vision, accident, hospital, employee assistance, voluntary life, telemedicine, HSA/FSA, and wellness products sold to employers.

Revenue is generated on a recurring commission basis: the agency earns percentage-of-premium commissions from carriers on policies placed and renewed, with annual billing cadence across personal, commercial, and group lines. Distribution is sales-led and multi-channel — licensed advisors handle direct sales and inside-sales phone/quote flows (800-700-8087), the CSR24 client portal provides 24/7 self-service for existing clients, and EOI Direct delivers round-the-clock certificates of insurance for community association clients. The Clickable Coverage® interactive education tool (licensed from FMG Suite/Agency Revolution) is used for client engagement. Marketing emphasizes community involvement in Sarasota, organic social (Facebook, LinkedIn, Instagram), Google/Facebook reviews, and a Refer-a-Friend program, with the firm holding consecutive Herald Tribune TWP recognitions in 2024 and 2025. The company is privately held with no parent, no disclosed institutional backers, and a leadership team including President Robert W. Brown (CIC) and Vice Presidents Darren Howard (CPCU) and David W. McMahon (MBA, AAI).

Name

Atlas Insurance

Legal name

Atlas Insurance

Website

https://atlasinsuranceagency.com

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

11–50 employees

Short description

Atlas Insurance is an independent insurance agency founded in 1953 in Sarasota, Florida, representing 35+ carriers to deliver personal, commercial, private client, and group benefits coverage to individuals, families, and businesses across 45+ U.S. states.

Ownership category

akta.pro rank

Headquarters

HQ city

Sarasota

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Insurance Commissions: As an independent insurance agency, Atlas Insurance earns commissions from insurance carriers for policies placed and renewed. Commissions are typically a percentage of the premium paid by customers. The agency represents multiple insurance companies (35+ carriers) allowing them to offer diverse products and find best-fit coverage for clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Atlas Insurance is an independent insurance brokerage that places personal, commercial, private-client, and group-benefits coverage through more than 35 carrier partners. It earns commissions by advising clients, comparing carrier options, and servicing policies across home, auto, watercraft, business owners, general liability, workers' compensation, commercial hurricane, cyber liability, community association, construction, restaurant, and industry-specific lines. Personalized advisor-led service, claims advocacy, and 24/7 client portal access underpin the offering.

Product overview

Atlas Insurance is an independent insurance agency offering a comprehensive portfolio of insurance products and risk management solutions. As an independent agency representing 35+ insurance carriers, they provide customized coverage across three primary categories: Business Insurance (including specialized coverages for industries such as construction, restaurants, community associations, nonprofits, and hospitality), Personal Insurance (home, auto, watercraft, umbrella, and private client high-net-worth coverage), and Group Benefits (dental, health, vision, accident, and hospital coverage). The agency also offers supplementary tools like Clickable Coverage® interactive graphics. Rather than a single unified software platform, their offering is a service-based insurance brokerage model where products are tailored through multiple carrier relationships.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Owners Insurance (BOP) A Business Owners Policy combining business property and business liability insurance into one policy, covering premises, equipment, vehicles, and liability risks for businesses.
• Business Auto Insurance Commercial auto insurance providing coverage for vehicles owned or leased by a business, including higher liability limits than personal auto policies, collision coverage, and protection for employees using personal vehicles for work.
• General Liability Insurance Coverage protecting businesses against bodily injury to people outside the business and physical damage to their property, covering legal fees and settlements.
• Workers' Compensation Insurance Insurance covering employees injured on the job or in auto accidents while on business, including medical expenses, lost wages, and funeral costs as required by law.
• Commercial Hurricane Insurance Specialized coverage for hurricane damage, which may be excluded from standard commercial property insurance or carry high deductibles, covering property damage and business interruption.
• Cyber Liability Insurance Coverage for unauthorized access to electronic data, spreading viruses, computer theft, extortion, and employee errors, protecting businesses from data breach costs.
• Community Association Insurance Insurance coverage for condo and co-op associations, including association master policies, bare walls coverage, single entity coverage, and modified single entity coverage options.
• Construction Insurance Specialized insurance for contractors including commercial general liability, contractors' equipment coverage, builders risk, workers' compensation, and commercial umbrella policies.
• Restaurant Insurance Customized insurance solutions for restaurants covering liquor liability, valet parking, employment practices, systems breakdown, food contamination, and commercial auto.
• Home Insurance Coverage protecting homes as major assets, including property damage, personal property, additional living expenses, jewelry and valuables, medical expenses, personal liability, and flood coverage.
• Auto Insurance Vehicle coverage including bodily injury liability, property damage, medical payments, uninsured/underinsured motorist, and physical damage protection.
• Private Client Insurance Customized high net worth insurance combining coverage for homes, vehicles, travel, life insurance, cyber risk, and unique lifestyle assets with higher coverage limits.
• Watercraft Insurance Protection for boats and watercraft including physical damage, liability, uninsured boater coverage, towing, personal property, pollution liability, and hurricane haul out coverage.
• Group Health Insurance Employer-provided health coverage as a core employee benefit, with options for employee-only or family coverage and tax-deductible premiums.
• Group Dental Insurance Dental coverage for employees covering diagnostic, preventative care, and corrective services including cleanings, exams, X-rays, fillings, root canals, and orthodontia.
• Group Vision Insurance Vision coverage for eye exams, frames, lenses, contact lenses, and safety glasses, serving as an early intervention tool for underlying medical conditions.
• Group Accident Insurance Lump-sum payment coverage for accident-related injuries, with additional riders for accidental death, hospital confinement, disability, and wellness benefits.
• Group Hospital Insurance Enhanced coverage for hospital stays, surgeries, ambulance rides, emergency room visits, and intensive care, helping offset large medical bills.

Quantifiable outcome

• Serving clients since 1953 with proven reputation over 70+ years
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

16 partnerships are on record, tiered core and minor.

• ProgressivecoreChannel Partner/ Reseller/ DistributorInsurance carrier represented by Atlas Insurance for personal and commercial insurance products.
• AIGcoreChannel Partner/ Reseller/ DistributorMajor insurance carrier partnership for commercial and specialty insurance products.
• ChubbcoreChannel Partner/ Reseller/ DistributorPremium insurance carrier partner offering high-value personal and commercial coverage options.
• Foremost Insurance GroupcoreChannel Partner/ Reseller/ DistributorSpecialty insurance carrier for manufactured housing, motorhome, and specialty property products.
• TravelerscoreChannel Partner/ Reseller/ DistributorMajor commercial and personal lines insurance carrier partnership.
• NationwidecoreChannel Partner/ Reseller/ DistributorFull-service insurance carrier partner offering diverse personal and commercial products.
• Cincinnati Insurance CompaniescoreChannel Partner/ Reseller/ DistributorRegional carrier partner specializing in commercial insurance and surety bonds.
• Philadelphia Insurance CompaniescoreChannel Partner/ Reseller/ DistributorSpecialty insurance carrier for niche markets including sports, leisure, and social services.
• FCCI GroupminorChannel Partner/ Reseller/ DistributorRegional insurance carrier offering workers compensation and commercial lines.
• Bankers Insurance GroupminorChannel Partner/ Reseller/ DistributorFlorida-focused insurance carrier for property and casualty products.
• Safeco InsurancecoreChannel Partner/ Reseller/ DistributorPersonal insurance carrier subsidiary of Liberty Mutual offering auto, home, and umbrella coverage.
• Florida Peninsula Insurance CompanycoreChannel Partner/ Reseller/ DistributorFlorida-focused homeowners insurance carrier serving the Florida market.
• Citizens Property InsurancecoreChannel Partner/ Reseller/ DistributorFlorida's insurer of last resort providing essential property insurance coverage in high-risk areas.
• Trusted Choice/Independent Insurance Agents of AmericacoreChannel Partner/ Reseller/ DistributorBrand partnership affiliation through Independent Insurance Agents of America representing independent agents committed to the Trusted Choice consumer promise.
• EOI DirectcoreTechnology or IntegrationInsurance certificate delivery system partner providing round-the-clock online access to insurance information for community association clients. Allows immediate certificate issuance for lenders, mortgage brokers, closing agents, and homeowners.
• Council for Insuring Private Clients & High Net Worth Individuals (CIPC)coreStrategic or Co-development PartnerActive membership in CIPC demonstrates specialization in serving high net worth clients with unique insurance needs. Provides access to specialized products and expertise for private client insurance.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Peers

• Risk Placement Services (RPS):

Broad incumbents

• Acrisure: Fast-growing insurance brokerage built through aggressive roll-up of regional independents and agencies in personal, commercial, and specialty lines. Directly comparable business model and active acquirer of independent agencies at Atlas's profile.
• Brown & Brown, Inc. Large publicly-traded insurance brokerage headquartered in Daytona Beach, Florida. Same Florida roots and independent agency DNA as Atlas, but operates at materially greater scale across commercial, personal, and specialty lines; serves as the most relevant scaled comparable for an Atlas exit or growth narrative.
• USI Insurance Services: Large national insurance brokerage with strong employee benefits and commercial property/casualty practices. Operates the same multi-carrier agency model as Atlas but at national scale; representative of the consolidators Atlas competes against for talent and clients.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm offering the full spectrum of retail brokerage, claims advocacy, and consulting services that Atlas provides at a regional level. A likely strategic acquirer profile for an established independent agency.
• Marsh McLennan: Largest global insurance broker and risk advisor; provides risk management, insurance placement, and consulting across commercial lines. Represents the upper bound of competitive intensity Atlas faces when serving mid-market commercial clients with multi-state or specialty exposures.
• HUB International Limited: One of the largest North American insurance brokerages, built largely through roll-ups of regional independents. Comparable in business model (independent agency placement across multiple carriers) but vastly larger in scale, with active M&A appetite for agencies like Atlas.

Direct peers

• Insurance Office of America (IOA): Florida-based independent insurance brokerage with similar regional focus, employee benefits capabilities, and personal/commercial mix. Direct comparable operating in overlapping geography and product set.
• Higginbotham Insurance & Risk Services: Texas-headquartered independent insurance brokerage with comparable employee scale, multi-state reach, and similar mix of commercial, personal, and employee benefits lines. Closest mid-market comparable for Atlas in terms of size, structure, and independent agency model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AtlasInsuranceSarasota
• LinkedInlinkedin.com/company/atlas-insurance-agency-srq
• Instagraminstagram.com/atlasinssrq

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlas Insurance