Traulsen

What Traulsen does

Traulsen, founded in 1938 and headquartered at 4401 Blue Mound Road in Fort Worth, Texas, is a commercial refrigeration equipment manufacturer operating as a division of ITW Food Equipment Group LLC, itself a subsidiary of Illinois Tool Works (NYSE: ITW). The company designs, engineers, fabricates, and hand-assembles a portfolio of reach-in refrigerators and freezers, blast chillers, prep tables, undercounters, milk coolers, hot food holding cabinets, and specialty units (dual-temperature, even-thaw, correctional packages). Its product lineup is organized into the premium R/A Series featuring patented Dynamic Response Refrigeration (DRR) with Smart Control and a variable speed compressor — delivering approximately 40% energy reduction and 30% noise reduction — the G-Series for general commercial and retail display use, and the value-oriented C-Series (formerly Centerline by Traulsen, rebranded February 2026).

Traulsen serves three primary verticals: commercial foodservice operations (restaurants, hotels, hospitals), K-12 school nutrition programs, and food retail (grocery, convenience, deli). The company sells exclusively through a U.S. authorized dealer and sales representative network, supported by ITW sister brand Hobart Service's nationwide footprint of more than 1,500 factory-trained technicians for installation, maintenance, and warranty service. Pricing is quote-based through dealers and not publicly listed; all Traulsen and C-Series products carry a 6-year parts & labor and 7-year compressor warranty (effective January 2023).

Traulsen competes on engineering quality, durability, energy efficiency, and sustainability credentials — including 374 ENERGY STAR-certified products (ENERGY STAR 5.0 compliant), 17 consecutive years of ENERGY STAR Partner of the Year recognition at the ITW Food Equipment Group level, and 100% renewable electricity across all facilities. Marketing is conducted through the corporate website, social media (Facebook, Instagram, LinkedIn, YouTube), trade shows (National Restaurant Association Show, NAFEM), the Save Your Kitchen K-12 giveaway contest, and shared ITW FEG cross-brand initiatives. Geographic reach is U.S.-only; no foreign operations or distribution partners are disclosed.

Name

Traulsen

Legal name

FEG Refrigeration, a division of ITW Food Equipment Group LLC d/b/a Traulsen

Website

https://traulsen.com

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

51–100 employees

Short description

Traulsen is a U.S. commercial refrigeration equipment manufacturer, founded in 1938 and based in Fort Worth, Texas, producing reach-in refrigerators, freezers, blast chillers, prep tables, milk coolers, and holding cabinets for foodservice operators, K-12 schools, and food retailers via an authorized dealer network.

Ownership category

akta.pro rank

Product category

Commercial Refrigeration Equipment

NAICS

Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415), Refrigeration Equipment and Supplies Merchant Wholesalers (423740)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Refrigeration & Service Industry Machinery (3580)

akta.pro primary industry

Commercial & Industrial Refrigeration Systems (IMAHAKAA)

akta.pro secondary industries

Refrigeration Installation & Replacement (Commercial) (HSAOAJAD), Refrigeration & Cold-Chain Equipment Service (IMAIABAE)

Keywords

• Commercial refrigeration equipment
• Foodservice refrigeration
• Reach-in refrigerators
• Blast chillers
• Milk coolers

Headquarters

HQ city

Fort Worth

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Commercial Refrigeration Equipment Sales: Traulsen generates revenue through the sale of commercial refrigeration and foodservice equipment including refrigerators, freezers, blast chillers, prep tables, undercounters, milk coolers, and hot food holding cabinets. Products are sold through an authorized dealer and sales representative network to commercial foodservice operations. The company also offers related service, parts, and warranties.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels10 records

Core offering

Traulsen designs, engineers, and hand-assembles commercial refrigeration equipment for the foodservice and food retail industries at its Fort Worth, Texas facility. The portfolio covers reach-in refrigerators and freezers, blast chillers, refrigerated prep tables, undercounters, chef bases, milk coolers, hot food holding cabinets, and specialty units, sold exclusively through authorized dealers and sales representatives. Products feature patented technologies including Dynamic Response Refrigeration with Smart Control, StayClear Condenser Coils, and EZ-Clean components, with ENERGY STAR 5.0 certification and an industry-leading 6-year parts and labor / 7-year compressor warranty.

Product overview

Traulsen is a commercial refrigeration equipment manufacturer offering a comprehensive portfolio of refrigeration products for foodservice and food retail operations. The product lineup centers on reach-in refrigerators and freezers across three main series: the premium R/A Series featuring Dynamic Response Refrigeration with Smart Control technology, the standard R-Series and G-Series for general commercial use, and the value-oriented C-Series (formerly Centerline by Traulsen). Supporting products include blast chillers (TBC, TU, C-Series), prep tables (TB Glycol, TS Pizza, UPT/UST, C-Series Compact with flat lids), undercounters (TU Full-Size, TE Chef Bases, UHT/ULT, C-Series Compact), milk coolers (RMC-Series), and hot food holding cabinets. Special applications include Even-Thaw, Dual Temperature, and Correctional Packages. Key technology innovations include Dynamic Response Refrigeration with Smart Control, StayClear Condenser Coil, EZ-Clean Tray Racks, and EZ-Clean Gaskets. All products are engineered, fabricated, and hand-assembled in Fort Worth, Texas. The company is a division of ITW Food Equipment Group and has been in operation since 1938.

Differentiator

Problem solved

Functional benefit

Brands

• C-Series: The Traulsen C-Series is a product line of commercial refrigeration equipment, formerly known as Centerline by Traulsen. It was rebranded in February 2026 and offers economical refrigeration solutions for kitchens.

Products and services

• R-Series Refrigerators & Freezers Reach-in refrigerators and freezers in solid and glass door configurations engineered for commercial foodservice operations; built with stainless-steel construction and engineered in Fort Worth, Texas.
• G-Series Refrigerators & Freezers Vertical reach-in refrigerators, freezers, and glass door merchandisers for commercial kitchen and food retail display applications.
• C-Series Refrigerators & Freezers
• R/A Series Refrigerators & Freezers
• TBC-Series Blast Chillers Blast chillers designed to minimize risk of food-borne illness and ensure proper cook-chilling for commercial foodservice operations.
• TU-Series Quick Chiller Quick chilling solution for rapid temperature reduction in commercial food preparation environments.
• C-Series Blast Chillers Compact blast chilling units for foodservice operations requiring space-efficient temperature control.
• TB-Series Glycol Prep Tables Glycol-cooled prep tables designed for food preparation areas requiring consistent temperature maintenance.
• TS-Series Pizza Prep Tables Refrigerated prep tables designed for pizza preparation with temperature-controlled pan rails for commercial foodservice.
• C-Series Compact Prep Tables with Flat Lift Up Lids Compact refrigerated prep tables with flat lift-up lids introduced in the C-Series expansion, featuring all stainless-steel construction and simplified cleaning.
• UPT/UST-Series Compact Prep Tables Compact prep tables for smaller commercial kitchen operations requiring refrigerated food preparation surfaces.
• TE-Series Chef Bases Equipment stands with refrigerated bases designed to support cooking equipment in commercial kitchens.
• TU-Series Full-Size Undercounters Full-size undercounter refrigerators and freezers for commercial kitchen workspaces.
• C-Series Compact Undercounters Compact undercounter refrigeration units for space-constrained commercial kitchen environments.
• UHT/ULT-Series Compact Undercounters Compact undercounter refrigerators (UHT) and freezers (ULT) for commercial foodservice operations.
• RMC-Series Milk Coolers Milk cooling units with forced-airflow technology and stainless-steel construction, featuring sliding doors with a low access point for safe and consistent milk storage; widely deployed in K-12 school nutrition programs.
• Hot Food Holding Cabinets Heated storage cabinets for maintaining food at safe serving temperatures in commercial kitchens.
• G-Series Glass Door Merchandisers Glass door refrigerated display cases designed for retail food merchandising.
• R-Series Even-Thaw Specialty refrigeration unit designed for controlled thawing of frozen food products in commercial operations.
• R-Series Dual Temperature Models Refrigeration units with dual temperature zones for storing both refrigerated and frozen items in a single cabinet.
• R-Series Correctional Packages Heavy-duty refrigeration units designed for correctional facility environments.

Quantifiable outcome

• Energy consumption reduced by approximately 40% with Dynamic Response Refrigeration technology
• +4 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Five partnerships are on record, tiered core.

• ITW Food Equipment GroupcoreOthersTraulsen is a division of ITW Food Equipment Group LLC, a subsidiary of Illinois Tool Works (NYSE: ITW). ITW Food Equipment Group is a collection of leading food service equipment manufacturers including Hobart, Baxter, Vulcan, Wolf, Berkel, Stero, Gaylord, and Kairak. Together they share goals for the highest quality commercial kitchen products covering food preparation, refrigeration, cooking, baking, ventilation, weighing, wrapping, dishwashing and waste disposal.
• HobartcoreStrategic or Co-development PartnerSister brand under ITW Food Equipment Group. Hobart provides commercial dishwashers, food prep equipment, and weighing/wrapping solutions. Brands participate together in trade shows and the Save Your Kitchen contest, sharing booth space at events like NAFEM Show and National Restaurant Association Show.
• BaxtercoreStrategic or Co-development PartnerSister brand under ITW Food Equipment Group. Baxter provides commercial baking and cooking equipment including rack ovens. Brands participate together in trade shows and marketing initiatives.
• VulcancoreStrategic or Co-development PartnerSister brand under ITW Food Equipment Group. Vulcan provides commercial cooking equipment including ranges, ovens, griddles, fryers, and combi ovens. Brands participate together in trade shows, the NAFEM Show, National Restaurant Association Show, and the Save Your Kitchen contest.
• Hobart ServicecoreChannel Partner/ Reseller/ DistributorNationwide network of factory-trained service technicians providing installation, maintenance, and service for ITW Food Equipment Group brands including Traulsen. Represents 1,500+ service technicians across the country.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Hoshizaki America: Hoshizaki manufactures commercial refrigeration and ice equipment for foodservice and food retail, overlapping directly with Traulsen's reach-in, undercounter, and merchandiser product lines. It serves the same K-12, QSR, and grocery customers and is a primary competitor in ENERGY STAR-rated equipment.
• Beverage-Air: Beverage-Air manufactures commercial refrigeration including reach-ins, undercounters, prep tables, and merchandisers serving foodservice and food retail. It is a direct competitor across nearly all of Traulsen's product categories with overlapping customer segments.
• Turbo Air: Turbo Air designs and manufactures commercial refrigeration equipment including reach-ins, prep tables, undercounters, and display cases. It competes with Traulsen in the same foodservice and food retail channels, particularly in the value and mid-tier price bands.
• Continental Refrigerator: Continental Refrigerator produces commercial reach-in refrigerators, freezers, and prep tables for foodservice operators, directly overlapping with Traulsen's core product portfolio. It competes primarily in the value and mid-tier segments where Traulsen's C-Series and R-Series compete.
• True Manufacturing: True Manufacturing is a leading US manufacturer of commercial reach-in refrigerators, freezers, prep tables, and undercounters targeting the same foodservice operators as Traulsen. It competes directly across price tiers and is widely cited as Traulsen's closest head-to-head competitor in commercial refrigeration.
• Delfield (Dover Food Retail): Delfield, part of Dover Food Retail, manufactures commercial refrigeration including reach-ins, prep tables, and custom cold solutions for foodservice and food retail. It competes directly with Traulsen across multiple product categories and customer verticals.
• Victory Refrigeration (Middleby): Victory Refrigeration, part of Middleby Corporation, produces commercial reach-in refrigerators, freezers, and blast chillers serving the same foodservice customers as Traulsen. It is a direct competitor with overlapping product lines and channel presence.

Broad incumbents

• Hussmann (Panasonic): Hussmann, a Panasonic company, is a major US manufacturer of refrigerated display cases and commercial refrigeration for grocery and food retail. It overlaps with Traulsen's merchandiser and food retail lines but is broader in scope and scale.
• Middleby Corporation: Middleby is a large diversified commercial foodservice equipment manufacturer whose portfolio includes Victory Refrigeration and other refrigeration brands competing with Traulsen. It is a broader incumbent offering cooking, refrigeration, and kitchen solutions across the same end customers.
• Ali Group: Ali Group is a global foodservice equipment conglomerate whose brands include commercial refrigeration manufacturers competing with Traulsen in reach-ins, blast chillers, and prep tables. As a broad incumbent, it competes across multiple price tiers and geographies that Traulsen does not address.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCxgwWOW1q4Rb8tWig4sGe3Q
• Facebookfacebook.com/traulsen
• LinkedInlinkedin.com/company/traulsen-refrigeration-and-freezers
• Instagraminstagram.com/traulsen_itw
• Xx.com/traulsen

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Traulsen