Insight Design
Insight Design Group is a Vancouver-based interior design firm founded in 1995 that provides suite design, common area and amenity design, presentation centres, display suites, and FFE procurement primarily for property developers across British Columbia. It serves developers such as Cressey, Concert, Bosa, and Townline on multi-unit residential and mixed-use projects.
- Company typePrivate
- Founded1995
- HeadquartersVancouver, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Insight Design does
Insight Design Group Inc. is a Vancouver, British Columbia-based interior design firm founded in 1995 and led by Principal Kari Henshaw. The firm delivers full-service interior design across residential, commercial, and hospitality projects, encompassing suite design, common area and amenity design, presentation centres, display suites, and Furniture, Fixtures & Equipment (FFE) procurement. Its client base is concentrated on property developers — including Cressey, Bosa Properties, Concert Properties, Townline, Reliance Properties, British Pacific Properties, Intracorp, Rize Alliance, Cielo Properties, Boffo, Denna Homes, Beedie Living, and Hon Properties — operating primarily in the Lower Mainland and select Vancouver Island markets.
The business operates as a project-based professional services firm. There is no proprietary software or technology platform disclosed; revenue is generated through custom-quoted design engagements scoped per project, with pricing not publicly disclosed and handled via studio consultations. Customer acquisition is predominantly referral-driven, supported by a publicly available project portfolio, an active Instagram channel (@insightdesigngroup), participation in industry events such as the Thermador Event in Vancouver, and an architecture collaborator network of 24+ firms including Arcadis, Dialog, Stantec, GBL Architects, and Rafii Architects.
The firm runs with a small team — five people are listed on the public team page: Principal Kari Henshaw, Associate Allisa Karvonen, Senior Interior Designer Hosu Park, Interior Designer Sabrina Lin, and Financial Consultant Kim Stewart. It is privately held, with no disclosed parent company, outside investors, institutional capital, or public funding history. Geographic reach concentrates on British Columbia (Vancouver, Squamish, West Vancouver, Coquitlam, Burnaby, Surrey, White Rock, North Vancouver, Port Moody, Penticton, and Victoria). No mergers, acquisitions, regulatory actions, or external leadership transitions are disclosed beyond the founder-led operating posture.
Insight Design firmographics
Firmographics- Name
- Insight Design
- Legal name
- INSIGHT DESIGN GROUP INC.
- Website
- https://insightdesigninc.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Insight Design Group is a Vancouver-based interior design firm founded in 1995 that provides suite design, common area and amenity design, presentation centres, display suites, and FFE procurement primarily for property developers across British Columbia. It serves developers such as Cressey, Concert, Bosa, and Townline on multi-unit residential and mixed-use projects.
- Ownership category
- akta.pro rank
Insight Design industry classification
Industry- Product category
- Interior Design Services
- NAICS
- Interior Design Services (54141), Industrial Design Services (54142)
- SIC
- Services-Engineering Services (8711)
- akta.pro primary industry
- Interior Design Services (BPAHAKAB)
- akta.pro secondary industry
- Industrial/Product & Furniture Design (BPAHAKAM)
Keywords
Where Insight Design is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Insight Design business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Interior Design Services: Project-based interior design services for residential, commercial, and hospitality projects including suite design, common area design, presentation centre design, display suite design, and FFE procurement.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Insight Design product offering
Product offeringCore offering
Insight Design Group is a Vancouver-based interior design firm providing professional interior design services for residential, commercial, and hospitality projects. The firm delivers suite design, common area and amenity design, presentation centre and display suite design, and FF&E procurement, working primarily with property developers on multi-unit residential developments across British Columbia and Canada.
Product overview
Insight Design Group is an award-winning Vancouver-based interior design firm providing residential, commercial, and hospitality interior design services. The company offers a unified service portfolio centered on interior design consulting, including suite design, common area and amenity design, presentation centre design, display suite design, and FFE (Furniture, Fixtures & Equipment) procurement. Working primarily with major developers throughout Canada, the firm does not operate a software product platform; rather, it delivers design services across multiple project types including condominiums, townhomes, and private residences. The company has collaborated with developers such as Cressey, Concert Properties, Townline, Bosa Properties, Rize Alliance, and others on over 50 portfolio projects.
Differentiator
Problem solved
Functional benefit
Products and services
- Interior Design Services Full-service interior design for residential, commercial, and hospitality projects including suite design, common area design, presentation centres, and display suites. Targeted at property developers and private clients.
- FFE Procurement Furniture, Fixtures & Equipment procurement services for completed interior design projects, supporting developers from design through acquisition.
Companies that use Insight Design
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
Insight Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Insight Design partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- CresseycoreLong-term developer partner for multiple residential projects including Chelsea, Meccanica, Kings Crossing, Hensley, Beverley, Bellevue, and others across the Greater Vancouver area.
- Bosa Properties / Blue Sky PropertiescoreDeveloper partner for Sea and Sky project - 222 townhomes across two phases in Squamish, BC. Multiple design schemes including Cottage, Scandi, and Eclectic styles.
- Concert PropertiescoreMajor developer partner for Myriad (468 units in Burquitlam), 55One (100 units), and other residential projects. Featured in project portfolio.
- TownlinecoreDeveloper partner for Sussex (321 units), Forester Nordic (100 townhomes), and Band (384 units) projects in BC.
- Reliance PropertiescoreDeveloper partner for multiple Victoria and Vancouver projects including 450 Dallas Road and Harris Green Village.
- British Pacific PropertiescoreDeveloper partner for The Peak (14 units in West Vancouver) and Chippendale Mews (4 townhomes).
- Interrobang DevelopmentsminorListed as a developer collaborator on website.
- Hon PropertiesminorDeveloper partner for 5656 Balaclava project (79 units) in Vancouver.
- Beedie LivingcoreDeveloper partner for Debut River (318 units) and Debut Mill projects in Coquitlam.
- Denna HomescoreDeveloper partner for Compass project (247 units) in North Vancouver.
- IntracorpcoreDeveloper partner for River Park Place - 711 total units across two phases.
- Rize Alliance PropertiescoreDeveloper partner for The Hyland (108 units) and Comma Fraser (104 units) projects in Vancouver, and Comma King George (392 units) in Surrey.
- Cielo PropertiescoreDeveloper partner for Customs House - heritage conversion project with 57 residential units and 15,000 sq.ft. commercial space in Victoria.
- BoffominorDeveloper partner for Modello project (163 units) in Burnaby.
- Architectural Collaborators (ABA Architects, Arcadis, Dialog, Stantec, etc.)coreExtensive network of 24+ architecture firms including ABA Architects, Arcadis, Dialog, Stantec, GBL Architects, Rafii Architects, and others for collaborative project delivery.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Insight Design competitors and assessment
Company assessmentDirect peers
- CHIL Interior Design: Vancouver-based interior design firm focused on residential, hospitality, and commercial projects with developer clients in Western Canada. Directly comparable in geography, service mix, and target customer base to Insight Design.
- Mason Studio: Toronto-based multidisciplinary design studio with interior design for residential, hospitality, and commercial developments. Comparable in studio model, developer-driven workflow, and premium positioning.
- Burdifilek: Toronto-based interior design studio serving luxury residential, hospitality, and commercial clients with a relationship-driven, high-end service model. Comparable in offering and developer/luxury client mix, though operating in the Ontario market.
- Mitchell Freedland Design: Vancouver-based interior design firm focused on high-end residential, hospitality, and developer projects in BC. Comparable in studio model and BC developer customer base.
- Cecconi Simone: Toronto interior design firm with deep condo, residential, and amenity space work for major Canadian developers. Highly comparable in multi-unit residential design and developer client relationships.
- Figure 3: Toronto interior design firm with strong residential, hospitality, and multi-unit developer practice. Comparable in service scope (suite design, amenities, FF&E) and Canadian developer customer base.
Regional players
- Glas Architects: Vancouver architecture and interior design firm serving local developer clients on multi-unit residential and mixed-use projects. Adjacent peer offering interior design within broader architectural engagements in the same BC market.
- False Creek Design Group: Vancouver-based interior design firm serving residential and commercial developer clients in the BC market. Direct geographic and customer overlap with Insight, though typically serving different project segments.
Broad incumbents
- B+H Architects: Large global architecture and interior design firm with a strong Toronto/Canadian practice serving major developers. Broader incumbent offering both architectural and interior design services to overlapping developer clients.
- IBI Group: Large multi-disciplinary design firm offering architecture and interior design services across residential, commercial, and mixed-use developments in Canada. Comparable in targeting developers but at much larger scale and broader scope.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Insight Design social profiles
Digital presenceInsight Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Insight Design leadership team
Management profileNumber of profiles
Profiles5 records
Insight Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Insight Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Insight Design
What does Insight Design do?
Insight Design Group is a Vancouver-based interior design firm providing professional interior design services for residential, commercial, and hospitality projects. The firm delivers suite design, common area and amenity design, presentation centre and display suite design, and FF&E procurement, working primarily with property developers on multi-unit residential developments across British Columbia and Canada.
Is Insight Design a public or private company?
Insight Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Insight Design founded?
Insight Design was founded in 1995. It employs 11 to 50 people.
Where is Insight Design based?
Insight Design is headquartered in Vancouver, Canada, in the North America region.
How does Insight Design make money?
One revenue line is on record: interior Design Services.
Who are Insight Design's main competitors?
Direct peers on record are CHIL Interior Design, Mason Studio, Burdifilek, Mitchell Freedland Design, Cecconi Simone and Figure 3. Regional players are Glas Architects and False Creek Design Group. Broad incumbents are B+H Architects and IBI Group.
Does Insight Design have an API?
No public API is recorded for Insight Design.
What industry is Insight Design in?
Insight Design's product category is Interior Design Services. Its primary akta.pro industry code is BPAHAKAB, Interior Design Services, with a secondary code of BPAHAKAM, Industrial/Product & Furniture Design. Its NAICS code is 54141 and its SIC code is 8711.