Boffo
Boffo is a privately held, bootstrapped IT and digital marketing services provider in Auckland, New Zealand, offering website design, SEO, social media marketing, PC sales/maintenance, and Agile & DevOps coaching to SMBs and enterprises across Financial Services, Retail, SaaS, Government, and Startups.
- Company typePrivate
- Founded2009
- HeadquartersAuckland, New Zealand
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Boffo does
Boffo is a privately held, founder-owned IT and digital marketing services provider headquartered in Auckland, New Zealand. The company operates a portfolio of professional services rather than a unified software product, spanning website design, digital media marketing (SEO, content, email, PPC), social media marketing across major platforms, computer and laptop sales, PC maintenance contracts, and general IT consulting. Its named SMB customer base — Waitakere Gardens Retirement Village, Wedge Juice Bar, and Shayona Carpet Cleaning — is concentrated in local Auckland-area small businesses. Boffo's go-to-market is sales-led and direct, relying on website inquiries, phone contact, and free discovery calls without disclosed pricing or formal sales channels.
Boffo has more recently built out a dedicated Agile & DevOps Coaching practice positioning itself for higher-value enterprise transformation work. This offering includes Agile team coaching, leadership and product coaching, Agile & DevOps readiness assessments, end-to-end transformation consulting, and corporate training workshops grounded in Scrum, Kanban, and SAFe principles. The firm articulates a people-first, hybrid Agile/SAFe/DevOps methodology supported by 15+ years of practitioner experience across payments, digital, and enterprise projects. Target verticals for the coaching practice include Financial Services, Retail, SaaS, Government, and Startups, with free discovery calls used to qualify enterprise leads.
The business is bootstrapped with no disclosed funding rounds, investors, parent company, or M&A activity, and operates from a single Auckland location. No patents, trademarks, awards, certifications, or partnerships are documented, and no AI/ML capabilities, APIs, or proprietary platforms are present. Distribution is entirely direct, primarily domestic to New Zealand, with no global footprint claim and no public pricing model.
Boffo firmographics
Firmographics- Name
- Boffo
- Legal name
- Boffo
- Website
- https://boffo.biz
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Boffo is a privately held, bootstrapped IT and digital marketing services provider in Auckland, New Zealand, offering website design, SEO, social media marketing, PC sales/maintenance, and Agile & DevOps coaching to SMBs and enterprises across Financial Services, Retail, SaaS, Government, and Startups.
- Ownership category
- akta.pro rank
Boffo industry classification
Industry- Product category
- IT Services & Digital Marketing
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
- akta.pro secondary industry
- B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)
Keywords
Where Boffo is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Boffo business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Website Design Services: Custom website design and development services provided to businesses on a project basis
- Digital Marketing Services: SEO, content marketing, email marketing, and pay-per-click marketing services rendered on an ongoing basis
- Social Media Marketing: Social media platform management and marketing services across Facebook, Instagram, YouTube, LinkedIn, Twitter, and Google+
- Computer Sales: Sale of new and used computers and laptops with package deals available for multiple systems and office setup
- PC Maintenance Services: Annual maintenance contracts for computer systems including disk cleanup, drive optimization, virus detection and removal, upgrades, antivirus, and updates
- Agile & DevOps Coaching: Coaching services including Agile team coaching, leadership coaching, readiness assessments, transformation consulting, and corporate training workshops
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Boffo product offering
Product offeringCore offering
Boffo is an Auckland-based IT and Digital Marketing services provider that helps businesses establish and grow their digital presence through website design, digital marketing (SEO, content, email, PPC), and social media marketing. In parallel, the company runs a specialized Agile & DevOps coaching practice offering team coaching, leadership and product coaching, readiness assessments, transformation consulting, and corporate training workshops. Hardware sales (new and used computers/laptops) and PC maintenance contracts round out the offering for SMB and enterprise clients in New Zealand.
Product overview
Boffo is an IT and Digital Marketing Services company offering a portfolio of professional services rather than a unified software product. The core service offerings include Website Designing, Digital Media Marketing (covering SEO, Content Marketing, Email Marketing, and Pay-Per-Click Marketing), Social Media Marketing, Computer Sales, PC Maintenance, and Business Consulting. Additionally, Boffo provides specialized Agile & DevOps Coaching services including Agile Team Coaching, Leadership & Product Coaching, Agile & DevOps Readiness Assessment, Transformation Consulting, and Corporate Training Workshops. These services are standalone offerings rather than modules of an integrated platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Website Designing Professional website design services for businesses looking to establish or improve their online presence.
- Digital Media Marketing Digital marketing services including Search Engine Optimization (SEO), Content Marketing, Email Marketing, and Pay-Per-Click Marketing to maximize marketing budget effectiveness.
- Social Media Marketing Social media platform marketing services covering Facebook, Instagram, YouTube, LinkedIn, Twitter, and Google+ to build brand presence and engagement.
- Computer Sales Sale of new and used computers and laptops tailored to customer needs and budget, with package deals available for multiple systems and office setup.
- PC Maintenance Computer maintenance services including disk cleanup, drive optimization, virus detection and removal, upgrades, antivirus, and updates to keep systems running optimally.
- Business Consulting (IT Consulting) IT consulting services to help businesses optimize their technology strategy and operations.
- Agile Team Coaching Facilitation, Scrum/Kanban ceremonies, and continuous improvement for delivery squads, ideal for new or evolving teams.
- Leadership & Product Coaching One-on-one or group coaching for Delivery Leads, Product Owners, and Managers to strengthen strategic agility, ideal for leadership uplift programs.
- Agile & DevOps Readiness Assessment Evaluation of current maturity, delivery flow, and automation gaps with a roadmap for transformation.
- Transformation Consulting End-to-end partnership to design, embed, and sustain Agile and DevOps culture across an organization.
- Corporate Training Workshops High energy, interactive workshops covering Scrum, Kanban, SAFe principles, and Agile leadership.
Companies that use Boffo
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles3 records
Boffo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Boffo partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
Boffo competitors and assessment
Company assessmentBroad incumbents
- Accenture: Global management consulting and IT services giant with large-scale Agile/DevOps transformation practices. Represents the upper-bound incumbent Boffo's enterprise transformation ambitions compete against for Financial Services and Government mandates.
- Xero: New Zealand-founded SaaS company that itself underwent public Agile/DevOps scaling and is a flagship example of a NZ tech firm using the very Agile coaching Boffo sells. Comparable as a reference customer archetype and NZ tech ecosystem anchor.
- Atlassian: Australia/NZ-headquartered enterprise software company behind Jira and Confluence, deeply tied to Agile/DevOps tooling and ecosystem. While a software incumbent rather than a services peer, it shapes the buyer environment for NZ Agile coaches like Boffo and is a natural referral and training partner channel.
Direct peers
- WebFX: Digital marketing agency delivering SEO, PPC, social media, and web design services primarily to SMB and mid-market clients. Closely comparable to Boffo's blended web design + digital marketing offering for SMB customers like the ones in Boffo's portfolio.
- WPromote: US-based full-service digital marketing agency offering SEO, content, paid media, and social media marketing to mid-market and enterprise clients. Directly comparable to Boffo's Digital Media Marketing and Social Media Marketing service lines, though at significantly larger scale.
- Straight North: Internet marketing agency offering SEO, PPC, web design, and content marketing to B2B SMBs. Comparable to Boffo's combined web design + SEO/PPC + content offering.
- Lyfe Marketing: Social media and digital marketing agency serving SMBs across multiple verticals. Overlaps directly with Boffo's Social Media Marketing and Digital Media Marketing streams and SMB target segment.
Regional players
- Springload (NZ): Wellington-based NZ digital agency specializing in web design, UX, and digital strategy for government and enterprise. Comparable as a NZ regional peer in the same web design + digital marketing category, though with a stronger government portfolio.
- Rush Software (NZ): New Zealand-based IT services and digital agency offering web development, digital marketing, and managed IT support. Comparable as a fellow NZ regional multi-service digital/IT shop competing for the same Auckland SMB and mid-market clients.
Emerging players
- Planbox: Agile work management platform offering readiness assessments and transformation tooling. Overlaps with Boffo's Agile & DevOps Readiness Assessment service as an alternative productized approach.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Boffo social profiles
Digital presenceBoffo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Boffo leadership team
Management profileNumber of profiles
Profiles1 record
Boffo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Boffo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Boffo
What does Boffo do?
Boffo is an Auckland-based IT and Digital Marketing services provider that helps businesses establish and grow their digital presence through website design, digital marketing (SEO, content, email, PPC), and social media marketing. In parallel, the company runs a specialized Agile & DevOps coaching practice offering team coaching, leadership and product coaching, readiness assessments, transformation consulting, and corporate training workshops. Hardware sales (new and used computers/laptops) and PC maintenance contracts round out the offering for SMB and enterprise clients in New Zealand.
Is Boffo a public or private company?
Boffo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Boffo founded?
Boffo was founded in 2009. It employs 1 to 10 people.
Where is Boffo based?
Boffo is headquartered in Auckland, New Zealand, in the Oceania region.
How does Boffo make money?
Six revenue lines are on record. Website Design Services are the primary driver. The others are digital Marketing Services, social Media Marketing, computer Sales, PC Maintenance Services and agile & DevOps Coaching.
Who are Boffo's main competitors?
Broad incumbents on record are Accenture, Xero and Atlassian. Direct peers are WebFX, WPromote, Straight North and Lyfe Marketing. Regional players are Springload (NZ) and Rush Software (NZ). Planbox is listed as an emerging player.
Does Boffo have an API?
No public API is recorded for Boffo.
What industry is Boffo in?
Boffo's product category is IT Services & Digital Marketing. Its primary akta.pro industry code is BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies, with a secondary code of MPAAAFAM, B2B / Account-Based Marketing (ABM) Strategy Consulting. Its NAICS code is 541810 and its SIC code is 8742.