Verde Associates
Verde Associates is a Chicago-based boutique consultancy founded in 2013 that provides executive coaching, leadership development, and organizational evolution services to founders, CEOs, executive teams, and private equity and venture capital firms.
- Company typePrivate
- Founded2013
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Verde Associates does
Verde Associates is a boutique professional services consultancy specializing in executive coaching, leadership development, and organizational evolution. Founded in 2013 and headquartered in Chicago, the firm serves founders, CEOs, executive teams, private equity and venture capital firms, portfolio companies, and Heads of People who are navigating growth, transition, and increased complexity. The firm delivers six interconnected service lines: Executive & Leadership Development, Learning & Enablement Design, Team & Organizational Acceleration, People Systems & HR Design, Diligence & Assessment, and Strategic Advisory & Transitions.
The firm does not develop or sell technology products. Instead, its technical foundation is a curated toolkit of licensed, evidence-based assessments (Hogan Assessments, Everything DiSC, The Five Behaviors of a Cohesive Team, MBTI, CliftonStrengths, PXT Select, and Listening Intelligence) plus academic affiliations with Harvard, Georgetown, Kellogg, Chicago Booth, University of Chicago, WashU, and Wharton. The team includes PhD-level practitioners in organizational psychology and behavioral science, functioning as scholar-practitioners rather than technology engineers.
The business model is relationship-driven and sales-led. Revenue is generated through tailored professional services engagements governed by separate written agreements; pricing is not publicly disclosed. The go-to-market motion combines direct enterprise sales, referral-based business development (explicitly stated as a primary channel), and content-driven thought leadership via the Verde Blog and LinkedIn. The firm operates from four US offices (Chicago, New York, Los Angeles, Portland) and serves clients globally, with a customer base that includes Pepsi, Mars Wrigley, Del Monte, Nasdaq, Winston & Strawn, the American Bar Association, Bain Capital, and over 20 additional named enterprise and PE/VC logos.
Verde Associates firmographics
Firmographics- Name
- Verde Associates
- Legal name
- Verde Associates, LLC
- Website
- https://verdeassociates.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Verde Associates is a Chicago-based boutique consultancy founded in 2013 that provides executive coaching, leadership development, and organizational evolution services to founders, CEOs, executive teams, and private equity and venture capital firms.
- Ownership category
- akta.pro rank
Verde Associates industry classification
Industry- Product category
- Management Consulting
- NAICS
- Management Consulting Services (54161), Human Resources Consulting Services (541612), Administrative Management and General Management Consulting Services (541611)
- SIC
- Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Organization Design & Change Management Consulting (BPAHACAD)
- akta.pro secondary industries
- Organization Design & Operating Model Consulting (BPAHAGAB), Operations & Process Improvement Consulting (BPAHACAB)
Keywords
Where Verde Associates is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Verde Associates business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Professional Services Revenue: Verde Associates generates revenue through professional services engagements including executive coaching, leadership development programs, team and organizational effectiveness consulting, people systems design, diligence and assessment services, and strategic advisory. Services are tailored to client context, goals, and realities. Engagements are governed by separate written agreements.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Verde Associates product offering
Product offeringCore offering
Verde Associates is a boutique professional services firm that delivers executive coaching, leadership development, and organizational effectiveness consulting. The firm partners with individual leaders, executive teams, and organizations through six primary service areas: Executive & Leadership Development, Learning & Enablement Design, Team & Organizational Acceleration, People Systems & HR Design, Diligence & Assessment, and Strategic Advisory & Transitions. Engagements are tailored to each client's context, are governed by separate written agreements, and integrate evidence-based assessment instruments (Hogan, DiSC, MBTI, CliftonStrengths, PXT Select, Five Behaviors, and Listening Intelligence) to support leaders and organizations navigating growth, transition, and change.
Product overview
Verde Associates is a professional services firm specializing in executive coaching, leadership development, and organizational evolution. The company offers six interconnected service areas: Executive & Leadership Development, Learning & Enablement Design, Team & Organizational Acceleration, People Systems & HR Design, Diligence & Assessment, and Strategic Advisory & Transitions. Verde operates as a services-based consultancy rather than a software product company. Their work integrates a toolkit of licensed assessment instruments including Hogan Assessments, Everything DiSC, The Five Behaviors of a Cohesive Team, MBTI, CliftonStrengths, PXT Select, and Listening Intelligence. These assessment tools are embedded within their consulting engagements rather than offered as standalone products. The company serves individuals, teams, and organizations navigating growth, change, and increased complexity, primarily working with founders, CEOs, executive teams, private equity and venture capital firms, and People leaders.
Differentiator
Problem solved
Functional benefit
Products and services
- Executive & Leadership Development Coaching, development, and transition support services that help leaders grow into new levels of responsibility and impact, including executive coaching, founder/CEO transitions, high-potential development, and 360 feedback integration for individual leaders and organizations.
- Learning & Enablement Design Custom learning experiences that build real leadership and organizational capability at scale, including leadership development programs, manager enablement, skill-building intensives, and learning journeys tied to real work for organizations.
- Team & Organizational Acceleration Services that strengthen trust, alignment, and collaboration so teams can perform more effectively together, including executive team offsites, strategy sessions, and culture alignment during growth or change.
- People Systems & HR Design Scalable people practices including performance management, organizational and role design, compensation frameworks, succession planning, and advisory support for People leaders and HR teams within client organizations.
- Diligence & Assessment Leadership and organizational insight services to support investment decisions, transitions, and periods of change, including leadership and cultural diligence, executive assessments (including Hogan), and team effectiveness assessments primarily for private equity, venture capital, and growth-stage clients.
- Strategic Advisory & Transitions Advisory support for leaders and organizations navigating inflection points such as growth, transition, and change, including executive onboarding, board alignment, and ongoing thought partnership for senior leaders.
Quantifiable outcome
- Clients report improved leadership alignment, better conversations, clearer decisions, and more productive accountability
Companies that use Verde Associates
Customer profileNamed customers29 records
Segments7 records
Ideal customer profiles6 records
Verde Associates technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Verde Associates partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- Hogan AssessmentscoreVerde Associates is certified in Hogan Assessments, using them as part of their executive assessment and leadership diligence services. Hogan assessments help evaluate leadership capability, risk factors, and development needs.
- Wiley (Everything DiSC)coreVerde Associates is an authorized DiSC partner, using Everything DiSC assessments to help teams understand communication preferences and behavioral tendencies. The tool supports their team effectiveness and communication coaching work.
- The Five BehaviorscoreVerde Associates uses The Five Behaviors of a Cohesive Team framework in their team development engagements, helping teams build trust, conflict mastery, commitment, accountability, and focus on results.
- CPP (MBTI)coreVerde Associates is MBTI certified and uses the Myers-Briggs Type Indicator in their coaching and development work to help leaders understand personality preferences and improve self-awareness.
- Gallup (CliftonStrengths)coreVerde Associates is certified in CliftonStrengths and uses this assessment to help leaders identify and leverage their natural talents for improved performance and development.
- Select International (PXT Select)coreVerde Associates uses PXT Select assessment as part of their talent selection and development toolkit, helping organizations make smarter hiring and development decisions.
- Listening Intelligence (LQ)coreVerde Associates incorporates Listening Intelligence frameworks into their coaching and team development work, helping leaders understand and improve their listening capabilities.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Verde Associates competitors and assessment
Company assessmentBroad incumbents
- Development Dimensions International (DDI): Global leadership and talent management consultancy offering leadership development programs, assessment, and team effectiveness — competes with Verde's Learning & Enablement Design and People Systems practices at enterprise scale.
- Egon Zehnder: Global leadership advisory and executive search firm with deep coaching, team effectiveness, and board advisory practices — competes with Verde for the same senior buyer across multiple service lines, with a much larger bench.
- Spencer Stuart: Global executive search and leadership advisory firm with a dedicated Leadership Advisory Services practice — directly comparable on board advisory, CEO transition, and executive team effectiveness work.
- Heidrick & Struggles: Global executive search and leadership consulting firm with dedicated culture, organization, and leadership advisory offerings — overlaps with Verde on executive team alignment, leadership diligence for PE, and org design.
- Korn Ferry: Global organizational consulting firm with a major leadership development, executive coaching, and talent practice — competes with Verde across multiple service lines at enterprise scale.
Direct peers
- RHR International: Boutique leadership consulting and executive coaching firm serving CEOs, executive teams, and boards — directly comparable to Verde's Executive & Leadership Development and Team & Organizational Acceleration practices in both offering and buyer.
- ghSMART: Boutique leadership advisory firm serving private equity with leadership diligence, executive coaching, and CEO advisory — the closest functional analog to Verde's PE-focused Diligence & Assessment and Strategic Advisory practices.
- BTS: Strategy execution and leadership development consultancy that pairs experiential learning with executive coaching and team alignment — directly comparable on strategy-to-execution and leadership capability work.
- Center for Creative Leadership (CCL): Research-driven leadership development provider offering executive coaching, team development, and learning programs — closely comparable in evidence-based methodology, though operating at significantly larger scale.
- Marshall Goldsmith Coaching: Premium individual executive coaching and leadership development brand serving senior leaders and teams — closely comparable to Verde's executive coaching practice, with a global individual-coaching model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Verde Associates social profiles
Digital presenceVerde Associates financial estimates
Financial estimateRevenue estimate
Valuation estimate
Verde Associates leadership team
Management profileNumber of profiles
Profiles11 records
Verde Associates funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Verde Associates M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Verde Associates
What does Verde Associates do?
Verde Associates is a boutique professional services firm that delivers executive coaching, leadership development, and organizational effectiveness consulting. The firm partners with individual leaders, executive teams, and organizations through six primary service areas: Executive & Leadership Development, Learning & Enablement Design, Team & Organizational Acceleration, People Systems & HR Design, Diligence & Assessment, and Strategic Advisory & Transitions. Engagements are tailored to each client's context, are governed by separate written agreements, and integrate evidence-based assessment instruments (Hogan, DiSC, MBTI, CliftonStrengths, PXT Select, Five Behaviors, and Listening Intelligence) to support leaders and organizations navigating growth, transition, and change.
Is Verde Associates a public or private company?
Verde Associates is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Verde Associates founded?
Verde Associates was founded in 2013. It employs 11 to 50 people.
Where is Verde Associates based?
Verde Associates is headquartered in Chicago, United States, in the North America region.
How does Verde Associates make money?
One revenue line is on record: professional Services Revenue.
Who are Verde Associates's main competitors?
Broad incumbents on record are Development Dimensions International (DDI), Egon Zehnder, Spencer Stuart, Heidrick & Struggles and Korn Ferry. Direct peers are RHR International, ghSMART, BTS, Center for Creative Leadership (CCL) and Marshall Goldsmith Coaching.
Does Verde Associates have an API?
No public API is recorded for Verde Associates.
What industry is Verde Associates in?
Verde Associates's product category is Management Consulting. Its primary akta.pro industry code is BPAHACAD, Organization Design & Change Management Consulting, with a secondary code of BPAHAGAB, Organization Design & Operating Model Consulting. Its NAICS code is 54161 and its SIC code is 8742.