The Integrated Home

What The Integrated Home does

The Integrated Home is a privately-held smart home technology integrator founded in 2008 and headquartered in Charlotte, North Carolina. The company provides design, consulting, sales, and professional installation services for whole-home automation systems targeting luxury homeowners and high-net-worth clients in the Charlotte metropolitan area, including Lake Norman, Cornelius, Concord, and Weddington. Its core offering is built on the Control4 smart home automation platform, where the company holds Diamond Dealer status (2026), the highest tier of Control4 certification, complemented by a curated portfolio of luxury product partners including Sony, Sonance, DMF Lighting, Lutron, Sonos, Josh.ai, Kaleidescape, and GolfZon. The Integrated Home is also North Carolina's first HTA-Certified Design Partner and holds HTA Best in US Gold recognition (2023), positioning it among the elite residential integrators in the region.

The business operates a project-based, quote-only revenue model with no public pricing or e-commerce channel. Services span smart home automation, audio/video distribution, home theater, security and surveillance, Wi-Fi/networking infrastructure, motorized shading, outdoor entertainment, and golf simulators (GolfZon). Revenue is generated through custom project contracts encompassing hardware markup, professional installation labor, and ongoing service, with a free no-obligation consultation as the sales entry point. The go-to-market is direct field sales supplemented by a formal trade partner channel of custom builders, architects, and interior designers who specify the company during new construction and major renovation projects.

The company employs 11–50 people and operates from a single office at 2440 Whitehall Park Drive, Suite 400, Charlotte. No funding rounds, acquisitions, M&A activity, or leadership changes beyond founder JW Anderson are evidenced. Marketing is driven by an active content/SEO strategy via the company blog, the Control4 dealer microsite, HTA certification branding, and a live-chat-enabled website. Geographic footprint remains confined to the Charlotte metro, with service line expansion into golf simulators and a virtual smart home experience tool representing the most recent product-surface growth signals.

Name

The Integrated Home

Legal name

The Integrated Home

Website

https://theintegratedhome.net

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

The Integrated Home is a Charlotte, NC-based Control4 Diamond Dealer and HTA-Certified integrator that designs, sells, and professionally installs luxury whole-home automation, audio/video, security, networking, and golf simulator systems for affluent homeowners and trade partners across the Charlotte metro.

Ownership category

akta.pro rank

Product category

Smart Home Installation and Integration Services

SIC

Services-Computer Integrated Systems Design (7373), Auto Controls For Regulating Residential & Comml Environments (3822)

akta.pro primary industry

Whole-Home Automation System Design & Programming (HSAHADAA)

akta.pro secondary industries

Home Automation Hub/Platform Integration for Electrical & HVAC (e.g., HomeKit/Google/Alexa) (HSAOANAI), Multiroom Audio/Video & Home Theater Control Integration (HSAHADAE), Smart Lighting Control (Switches, Dimmers, Scenes) Integration (HSAOANAF), Home Automation & Smart Device Electrical Prewire (Controls, Sensors, Hubs) (HSAOADAJ), Motorized Shades, Blinds & Curtain Automation (HSAHADAD), Smart Home Troubleshooting, Maintenance & Ongoing Support (HSAHADAK)

Keywords

• Smart home automation
• Home theater installation
• Residential audio video
• Luxury home networking
• Home security integration

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Smart Home Automation Installation & Products: Design, installation, and configuration of complete Control4-based smart home systems including automation, lighting control, security, surveillance, audio/video, networking, motorized shades, and energy management. Revenue is generated through custom project-based contracts with professional installation, product markup, and configuration services.
2. Home Theater & Media Room Installation: Design and installation of dedicated home theaters and multi-purpose media rooms including projectors, screens, surround sound systems, seating, and acoustic treatments. Revenue from equipment sales and installation labor.
3. Golf Simulator Installation: Installation of GolfZon golf simulators including the Vision and TwoVision models. Revenue from hardware/software packages and professional installation.
4. Audio/Video Equipment Sales: Sales of branded audio/video equipment including Sonos speakers, Sony TVs, Sonance speakers, high-performance audio components (Meridian, James Loudspeaker, Triad Speakers, Monitor Audio, AudioControl), and related peripherals.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

The Integrated Home designs, sells, and professionally installs integrated smart home systems for luxury residences in the Charlotte, NC metro area. Its core offering is whole-home automation built on the Control4 platform, unified under one interface for lighting, climate, security, surveillance, audio/video distribution, motorized shading, networking, and entertainment. The company also designs and installs dedicated home theaters, multi-room audio, enterprise-grade residential Wi-Fi, and GolfZon golf simulators as standalone offerings.

Product overview

The Integrated Home is a smart home technology installation and integration company based in Charlotte, NC. The company offers professional design, installation, and integration services for whole-home automation systems. Their core offering is built around the Control4 smart home automation platform, which serves as the unified control system that integrates multiple subsystems: smart home automation (lighting, climate, security, entertainment), audio/video distribution (home theater, multi-room audio, outdoor entertainment), security and surveillance systems, Wi-Fi/networking infrastructure, and specialized installations like golf simulators. The company operates as an authorized Platinum Control4 Dealer and HTA-Certified installation firm. Their service model combines the Control4 platform with complementary product brands (Sony, Sonance, DMF Lighting, Josh.ai) to deliver customized smart home solutions for residential clients, including trade partnerships with interior designers, architects, and custom builders.

Differentiator

Problem solved

Functional benefit

Products and services

• Smart Home Automation Whole-home automation services integrating lighting control, climate control, security, entertainment, and motorized shading into a unified Control4-based smart home experience for luxury homeowners.
• Audio / Video Installation Professional home theater installation, multi-room audio distribution, surround sound, high-performance audio, and outdoor entertainment audio/video solutions for residential clients.
• Security & Surveillance Systems Smart security system installation including surveillance cameras, video doorbells, smart locks, security monitoring, and integrated alarm systems tied into the Control4 platform.
• Wi-Fi / Networking Enterprise-grade residential network installation including wireless network design, structured wiring, and professional network infrastructure for large smart homes with many connected devices.
• Golf Simulators Home golf simulator installation featuring GolfZon Vision and TwoVision systems for year-round golf practice and entertainment in dedicated home media or game rooms.
• Virtual Smart Home Experience A pre-sales experience letting prospective clients preview and explore smart home functionality and Control4-based automation before committing to installation.
• Indoor Living Connected Living Solutions Indoor smart home solutions combining lighting control, climate control, whole-home audio, home theater, and hidden-technology integration across living spaces.
• Outdoor Living Connected Living Solutions Outdoor entertainment systems including outdoor audio, outdoor TV installations, landscape lighting, and pool/patio automation for residential properties.
• Pre-Construction Structured Wiring & Low-Voltage Planning Pre-wiring installation during the construction phase for lighting control, in-ceiling/in-wall audio, motorized shades, security/surveillance wiring, networking infrastructure, and whole-home automation, enabling technology to be hidden within architecture for new-build and major renovation projects.

Quantifiable outcome

• 28% of Americans already own a smart home product; 91% of smart home owners would recommend one to others (Coldwell Banker survey)
• +7 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration25 records

AI capability3 records

Feature11 records

Partnerships

16 partnerships are on record, tiered flagship, core and minor.

• Control4flagshipTechnology or IntegrationAuthorized premier/platinum-level Control4 dealer providing smart home automation systems including lighting control, climate control, security, surveillance, audio/video distribution, and entertainment control. The company holds Diamond Dealer status (2026), the highest tier of Control4 dealer certification. Control4 is the core technology platform underlying all of The Integrated Home's smart home installations.
• SonycoreTechnology or IntegrationSony televisions and home entertainment products are featured as part of the company's audio/video installation offerings, including Sony TV spotlights and new product releases featured in the blog.
• Josh AIcoreTechnology or IntegrationJosh AI is a premium voice control platform for smart homes, featured as a brand partner. The company has written multiple blog posts about Josh.ai and its integration with Control4, positioning it as a superior choice for voice control over Amazon Alexa.
• SonancecoreTechnology or IntegrationSonance outdoor audio systems and speakers are featured as brand partners. Multiple blog posts highlight Sonance outdoor AV products, including outdoor audio video systems and speaker studio tours.
• DMF LightingcoreTechnology or IntegrationDMF Lighting is featured as a brand partner on the website. DMF provides LED lighting solutions and lighting design products integrated into The Integrated Home's installations.
• Amazon AlexacoreTechnology or IntegrationAmazon Alexa voice control integration with Control4 smart home systems enables hands-free automation through Alexa voice commands, allowing control of lighting scenes, thermostat, security, and media.
• SonoscoreTechnology or IntegrationSonos multi-room music systems and soundbars are featured products integrated into smart home installations. Blog content covers Sonos multi-room music, Sonos PLAY:1 speakers, and Sonos integration with Control4.
• LutroncoreTechnology or IntegrationLutron motorized shades and lighting control products are featured across the website and blog. Lutron lighting dimmers and automated shading are integrated with Control4 systems.
• KaleidescapecoreTechnology or IntegrationKaleidescape movie servers and media systems are featured as a premium content solution for home theaters, enabling movie download and storage for convenient home cinema access.
• GolfZoncoreTechnology or IntegrationGolfZon is a golf simulator brand (Vision and TwoVision models) that The Integrated Home installs as a dedicated solution category. Multiple blog posts cover GolfZon simulators, and the company was featured in a Golf Digest listing of best golf simulators.
• Access NetworkscoreTechnology or IntegrationAccess Networks provides enterprise-grade home networking solutions. Referenced in blog content about home networking upgrades and enterprise-grade networks for luxury homes.
• Meridian AudiocoreTechnology or IntegrationMeridian high-performance audio brand is featured in blog content highlighting premium audio equipment options for whole-home audio systems.
• James LoudspeakercoreTechnology or IntegrationJames Loudspeaker high-end speakers are featured in the product spotlight series for home theater speaker systems.
• Triad SpeakerscoreTechnology or IntegrationTriad Speakers are featured as part of the home theater speaker product lineup, highlighted in product spotlight content for immersive home theater experiences.
• Monitor AudiocoreTechnology or IntegrationMonitor Audio is featured as a whole house audio system brand in the product spotlight series.
• Coldwell BankerminorGTM or Marketing PartnerColdwell Banker joint survey cited on the company's blog provides market research data showing that 28% of Americans own smart home products and 64% of real estate agents see increased buyer interest in smart home features. The research supports the company's market positioning.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• ListenUp: ListenUp is a Colorado and New Mexico home entertainment and smart-home integration company offering home theater, whole-home audio, automation and networking. It is comparable through its premium residential AV and automation installation model.
• AHT Global: AHT Global designs and installs luxury residential technology systems including automation, lighting, shading, theaters, networks and security. It is comparable because it serves a similar high-end custom-integration use case, primarily in different U.S. luxury markets.
• Definitive Electronics: Definitive Electronics is a South Florida luxury technology integrator focused on smart-home automation, lighting, shading, AV and networking. It is comparable because it delivers custom residential systems for high-end homes using a similar consultative installation model.
• DSI Luxury Technology: DSI Luxury Technology is a Southern California integrator focused on custom residential automation, AV, networking, lighting and security. It is comparable because it targets affluent homeowners and design/build partners with bespoke smart-home installations.
• Gramophone: Gramophone offers home audio/video, theaters, lighting, networking and smart-home automation services in the Mid-Atlantic. It is comparable because it combines specialty equipment sales with professional design and installation for residential clients.
• CyberManor: CyberManor is a Silicon Valley smart-home integrator focused on residential automation, networking, media, lighting and connected-home infrastructure. It is comparable because it provides custom, professionally installed smart-home systems for homeowners rather than mass-market DIY products.
• Boca Tech and Automation: Boca Tech and Automation provides smart-home automation, home theater, lighting, shading, security and networking solutions for luxury residences. It is comparable as a regional premium home-technology integrator with overlapping solution categories.
• SAV Digital Environments: SAV Digital Environments provides design-led smart-home automation, lighting, shading, home theater and audio/video integration. It is comparable as a premium custom residential technology integrator operating mainly outside The Integrated Home’s Charlotte market.

Direct peers

• Audio Advice: Audio Advice is a North Carolina-based home audio, home theater and smart-home integration company with both equipment sales and professional installation. It is highly comparable because it competes for premium residential AV, theater and automation projects in The Integrated Home’s regional market.

Broad incumbents

• Bravas: Bravas is a large luxury smart-home systems integrator offering whole-home automation, lighting, shading, audio/video, networking and security. It is comparable as a scaled incumbent serving affluent residential customers with a broader multi-market footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/_IntegratedHome
• Facebookfacebook.com/theintegratedhome
• LinkedInlinkedin.com/company/the-integrated-home

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Integrated Home