Manufactured Homes

What Manufactured Homes does

ManufacturedHomes.com is a privately held digital marketing agency and online marketplace serving the U.S. factory-built housing industry. The company operates a nationwide consumer-facing platform covering all 50 states, where prospective home buyers can search and compare manufactured, modular, and mobile home floor plans, browse dealers and manufacturers, locate lenders and communities, and request price quotes. The buyer side is monetized indirectly through structured lead generation routed in real time to retailer and manufacturer sales teams. Four named vertical properties — ManufacturedHomes.com, ModularHomes.com (acquired 2013), ManufacturedHomeLoans.com, and a related modular homes directory — collectively form the buyer-facing footprint.

On the B2B side, the company sells a tiered subscription marketing-services product to retailers, manufacturers, and dealer networks at $995, $1,995, or $4,995 per month, billed month-to-month. Subscriptions bundle directory listings with an industry-specific CRM, custom website builds, SEO and content creation, social media management, video production, search engine marketing, automated branded brochures, MH 3D virtual home tours, and a real-time intelligent phone-lead routing system. The Ultimate tier further includes on-site HD photography and lead remarketing. Customer segments include individual home buyers, SMB retail centers and dealers (primary B2B), multi-state manufacturers (e.g., Sunshine Homes, KIT Custom Homebuilders, Deer Valley Homebuilders, Franklin Homes, Eagle River Homes), specialized manufactured-housing lenders, and manufactured-home communities.

The company is headquartered in Irvine, California, employs 11–50 people, and was founded in 2012–2013 by a management team with 60+ years of combined in-field manufactured-housing experience. The firm has not raised institutional venture or private equity capital, has no disclosed revenue, and operates with a horizontal segmentation approach (buyers and industry professionals) backed by digital-first distribution: a primary marketplace site, related modular/loans portals, SEO across 50 state directories, content marketing, social channels (Facebook, Instagram, Twitter/X, YouTube), industry event participation, and direct outbound sales through phone and contact form.

Name

Manufactured Homes

Legal name

ManufacturedHomes.com

Website

https://manufacturedhomes.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

ManufacturedHomes.com is a privately held digital marketing agency and nationwide online marketplace that connects home buyers with manufactured and modular home retailers, manufacturers, lenders, and communities, while selling tiered subscription marketing services to those same industry participants.

Ownership category

akta.pro rank

Product category

Manufactured Housing Marketplace and Digital Marketing Services

NAICS

Manufactured (Mobile) Home Dealers (459930), Manufactured (Mobile) Home Dealers (45993)

SIC

Retail-Mobile Home Dealers (5271)

akta.pro primary industry

Home, Furniture & Home Improvement Online Retailers (CRAFADAE)

Keywords

• Manufactured home marketplace
• Digital marketing services
• Online lead generation
• Factory-built housing
• Floor plan directory

Headquarters

HQ city

Causeway Bay

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Marketing Services Subscriptions: Three-tier monthly subscription model for retailers and manufacturers: Single Listing ($995/mo), Premium ($1,995/mo), and Ultimate ($4,995/mo). All services offered month-to-month with no long-term commitment required.
2. Lead Generation Fees: Platform generates real-time leads for retailers and manufacturers. Buyers submit price quote requests which are routed to sales teams immediately.
3. Platform Directory Access: Free directory access for home buyers to search manufactured homes, dealers, manufacturers, lenders, and communities nationwide. Revenue generated from retailer/manufacturer subscriptions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Manufactured Homes operates an online marketplace platform (ManufacturedHomes.com) that connects home buyers with manufactured home dealers, manufacturers, lenders, and communities across all 50 U.S. states. The company also sells digital marketing subscriptions to retailers and manufacturers, including website design, SEO, social media management, 3D virtual tours, an industry-specific CRM, real-time lead generation, and automated branded brochures, offered in three monthly tiers.

Product overview

ManufacturedHomes.com operates as a digital marketplace and marketing platform for the manufactured housing industry. The core platform provides searchable directories for floor plans, dealers, manufacturers, lenders, and communities, combined with buyer resources and educational content. The product portfolio also includes marketing services (Single Listing, Premium, and Ultimate packages) offered to retailers and manufacturers, featuring proprietary tools such as an industry-specific CRM system, MH 3D Tours, Real-Time Live Lead Calls, and automated brochure generation. Following the 2013 acquisition of ModularHomes.com, the platform expanded to serve both manufactured and modular housing sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• ManufacturedHomes.com Marketplace Platform
• Digital Marketing Services for Retailers & Manufacturers
• ModularHomes.com Platform
• ManufacturedHomeLoans.com Directory

Quantifiable outcome

• 80% of customers start search online
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

One partnership is on record.

• ModularHomes.comcoreStrategic or Co-development Partner · 22 January 2013ManufacturedHomes.com acquired ModularHomes.com, extending their platform tools to the modular housing industry. The acquisition brought together manufactured and modular home resources under one platform, allowing the company to offer affordable housing with cutting edge design to buyers seeking alternatives to traditional architecture.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Realtor.com: Operated by Move Inc. (a News Corp subsidiary), Realtor.com is a top U.S. residential property marketplace. It competes for organic home-search traffic and could expand into manufactured housing listings if the category continues to grow.
• Homes.com: Homes.com, owned by CoStar Group, is a residential real estate marketplace with national reach. It represents a well-capitalized incumbent competing for the same consumer-search demand and real estate advertising budgets that drive ManufacturedHomes.com's subscription revenue.
• Zillow Group: Zillow operates the dominant U.S. residential real estate marketplace. While it does not focus on manufactured housing, it overlaps on consumer home search and listing/lead-routing capabilities, and represents the scale incumbent that could move into the niche.
• Redfin: Redfin operates a technology-enabled residential brokerage and consumer home-search portal. While focused on traditional site-built housing, it competes indirectly for organic home-search traffic and digital marketing mindshare within the broader residential property category.

Others

• Houzz: Houzz is a home design and remodeling platform with marketplace, directory, and professional marketing tools. While focused on renovation rather than manufactured housing, it offers comparable SaaS-like marketing services to home professionals and competes for adjacent retailer marketing budgets.
• Angi (Angi Leads / HomeAdvisor): Angi is a leading home-services marketplace that connects consumers with local service professionals via paid leads and subscriptions. Its lead-generation and subscription model for home professionals is structurally analogous to ManufacturedHomes.com's retailer marketing subscriptions.

Direct peers

• MHVillage: MHVillage is a leading online marketplace and directory for manufactured homes, mobile homes, and modular homes, with listings of communities, dealers and manufacturers. It is the closest direct competitor to ManufacturedHomes.com in terms of consumer-facing marketplace and industry directory model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mh_dotcom
• YouTubeyoutube.com/user/mhdreamtv
• Facebookfacebook.com/Manufacturedhome
• Instagraminstagram.com/manufacturedhomes

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Manufactured Homes