ModularHomes.com

What ModularHomes.com does

ModularHomes.com operates an online marketplace and adjacent digital marketing services business focused exclusively on the modular and manufactured housing segment in the United States. Headquartered at 9130 Irvine Center Drive in Irvine, California, the company was established in 2013 and self-describes as America's largest modular home marketplace. The consumer-facing platform allows prospective homebuyers to search and filter thousands of factory-built floor plans by location, beds, baths, and square footage, take Matterport-powered virtual 3D tours, review manufacturer and retailer profiles, and request price quotes that route to local builders. Coverage spans all 50 US states, with state-level directories surfacing builders, retailers, and manufacturers.

The company's product surface combines a marketplace front-end with an integrated SaaS-style marketing stack sold to industry participants. Retailers and local builders subscribe to tiered marketing packages (Single Listing $995/mo, Premium $1,995/mo, Ultimate $4,995/mo) that include listing presence, custom-branded website hosting, SEO, social media management, content creation, 3D tour production, paid search, and remarketing. Manufacturers subscribe to Platform 10/20/30 bundles priced per builder location, plus a separately quoted Modify Homes Product Builder configurator. The underlying technology stack includes an industry-specific CRM, real-time lead capture with structured buyer data (including lot/land ownership status), AI-marketed sales automation that triggers follow-up tasks based on prospect behavior, bulk content distribution to retailer networks, and an automated brochure generation system. Third-party integrations include Matterport for 3D imaging, EqualWeb for accessibility compliance, and Google Maps for location services.

Revenue is generated through three primary streams: recurring subscription fees from retailer and manufacturer marketing packages, lead referral fees from builders and manufacturers receiving routed consumer inquiries, and lender referral program compensation tied to mortgage and chattel lenders advertising on the platform. Customer segments span modular home buyers (B2C), local retailers and SMB builders (B2B), mid-market manufacturers seeking multi-location distribution, and a smaller commercial/workforce housing segment. ModularHomes.com holds no disclosed intellectual property and has not raised external funding rounds, operating as a privately held company across a small team of 11-50 employees.

Name

ModularHomes.com

Legal name

ModularHomes.com

Website

https://modularhomes.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

ModularHomes.com operates an online marketplace connecting homebuyers with modular home builders and manufacturers across all 50 US states. The Irvine, California-based company runs a dual-sided platform combining consumer floor plan and 3D tour discovery with subscription marketing services for the modular housing industry.

Ownership category

akta.pro rank

Product category

Modular Home Marketplace

NAICS

Manufactured (Mobile) Home Dealers (459930)

SIC

Retail-Mobile Home Dealers (5271)

akta.pro primary industry

Residential Modular & Prefabricated Home Construction (IMAFABAF)

akta.pro secondary industry

Modular/Offsite General Contracting & Installation (IMAFAAAK)

Keywords

• Modular home marketplace
• Factory-built housing
• Home builder marketing
• Real estate lead generation
• 3D virtual home tours

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Subscription-Based Marketing Packages: Monthly subscription fees for digital marketing services including lead generation, website hosting, SEO, content creation, and social media management. Plans range from Single Listing ($995/mo) to Ultimate ($4,995/mo) for retailers, and Platform 10/20/30 for manufacturers with per-builder pricing.
2. Lead Referral Fees: The platform generates leads from home shoppers and refers them to modular builders and manufacturers. While explicitly stated they receive 'valuable consideration' for referrals, specific fee structures are not publicly disclosed.
3. Lender Referral Program: Referrals to mortgage and chattel mortgage lenders with the company receiving financial consideration from lenders for advertising and listing services. Explicitly disclosed in terms of use.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

ModularHomes.com operates a consumer-facing online marketplace that aggregates modular home floor plans, builders, and manufacturers across the United States, allowing homebuyers to search listings, view 3D virtual tours, and connect with local builders. The company also sells tiered monthly subscription marketing packages to builders and manufacturers that include lead generation, website hosting, SEO, content creation, social media management, CRM access, and AI-powered sales automation.

Product overview

ModularHomes.com operates as America's Largest Modular Home Marketplace, connecting homebuyers with modular home builders and manufacturers across the United States. The platform is powered by a digital marketing agency specializing in content creation and online lead generation for modular builders. The core offering includes the marketplace platform plus a suite of marketing services organized into tiered plans: Single Listing (entry-level at $995/month), Premium ($1,995/month), and Ultimate ($4,995/month). For manufacturers, Platform 10/20/30 packages provide builder listings and full marketing support. Key add-on modules include 3D Virtual Home Tours powered by Matterport, an Industry-Specific CRM system, AI-powered Sales Automation Platform, Web Design & Development, Real-Time Lead Generation, Bulk Content Distribution, and Custom Branded Brochures. The Modify Homes Product Builder offers an online home configurator for customers to customize finishes and see price adjustments.

Differentiator

Problem solved

Functional benefit

Products and services

• ModularHomes.com Marketplace America's Largest Modular Home Marketplace that helps homebuyers discover, compare, and research modular homes from leading builders and manufacturers across all 50 US states. The platform enables browsing thousands of modular home floor plans, exploring virtual 3D home tours, comparing home features, and connecting directly with local builders, with location-based search, filter by beds/baths/square footage, and lead capture routing to relevant builders and lenders.
• Digital Marketing Subscription Packages for Builders and Manufacturers Subscription-based digital marketing service for modular home builders and manufacturers, offering tiered monthly plans that include lead generation, website design and hosting, SEO strategy and execution, content creation, professional photography, video production, 3D virtual tours, social media management, CRM access, and AI-powered sales automation. Plans for retailers range from Single Listing to Ultimate tiers, while manufacturers access per-builder pricing through Platform 10/20/30 packages designed for multi-location market coverage.
• Modify Homes Product Builder

Quantifiable outcome

• Over 80% of customers start their home search online
• +1 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature7 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• KIT Custom HomebuilderscoreChannel Partner/ Reseller/ DistributorFeatured manufacturer partner on ModularHomes.com platform with profile listing and floor plans available through the marketplace. Located in Caldwell, ID.
• BonnaVillacoreChannel Partner/ Reseller/ DistributorFeatured manufacturer partner on ModularHomes.com platform with profile listing and floor plans available through the marketplace. Located in Aurora, NE.
• Sunshine HomescoreChannel Partner/ Reseller/ DistributorFeatured manufacturer partner on ModularHomes.com platform with profile listing and floor plans available through the marketplace. Located in Red Bay, AL.
• Deer Valley HomebuilderscoreChannel Partner/ Reseller/ DistributorFeatured manufacturer partner on ModularHomes.com platform with profile listing and floor plans available through the marketplace. Located in Guin, AL.
• Franklin HomescoreChannel Partner/ Reseller/ DistributorFeatured manufacturer partner on ModularHomes.com platform with profile listing and floor plans available through the marketplace. Located in Russellville, AL.
• Timber Creek HousingcoreChannel Partner/ Reseller/ DistributorFeatured manufacturer partner on ModularHomes.com platform with profile listing and floor plans available through the marketplace. Located in Bear Creek, AL.
• Cavco (Multiple Locations)coreChannel Partner/ Reseller/ DistributorMajor manufacturer brand with multiple facilities (Cavco Duncan in OK, Cavco Deming in NM, Cavco Waco in TX, etc.) providing manufactured and modular homes listed through platform's retailer network.
• Solitaire HomescoreChannel Partner/ Reseller/ DistributorMajor retailer chain with 20+ locations across NM, OK, and TX (Solitaire Homes of Fort Worth, Tyler, Odessa, etc.) listing homes on the platform with hundreds of floor plans available.
• MatterportcoreTechnology or Integration3D virtual tour technology provider integrated into the platform, enabling immersive home viewing experiences for shoppers and enhanced listings for builders.
• FHA/VA/USDA Loan ProgramsminorGTM or Marketing PartnerFinancing options referenced on platform for homebuyers, with referrals made to lenders offering these government-backed loan programs for modular home purchases.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• MHVillage: MHVillage is the largest online marketplace for manufactured, modular, and mobile homes in the US, directly comparable to ModularHomes.com in both product category and audience. It offers listings of new and used homes, dealer directories, financing information, and lead generation for retailers — the same core marketplace-plus-lead-gen model.
• Prefab Homes USA: Prefab Homes USA / Modular Home Builders is a smaller lead-generation and directory site specifically serving the modular and prefab home market, directly comparable to ModularHomes.com in audience and offerings. It lacks ModularHomes.com's integrated marketing-services and subscription tiers but targets the same niche.

Broad incumbents

• Clayton Homes: Clayton Homes is one of the largest manufactured and modular home builders and retailers in the US, and a Berkshire Hathaway subsidiary. It is comparable because it operates both home manufacturing and a major direct retail/lead-generation operation, overlapping with ModularHomes.com's builder-side customer base and consumer-facing brand presence.
• Realtor.com: Realtor.com is a major US residential real estate listing platform operated by Move, Inc. with similar marketplace-and-lead-gen dynamics to ModularHomes.com. It does not specialize in modular housing but competes for the same homebuyer attention and could expand into the factory-built niche given its existing scale.
• Zillow: Zillow is the dominant US residential real estate marketplace and the most likely large-scale competitor if modular homes become a meaningful vertical. It shares the marketplace-plus-lead-generation business model and audience overlap (home shoppers), though Zillow serves the entire for-sale housing market rather than specializing in factory-built homes.
• Cavco Industries: Cavco Industries is a leading US manufacturer of factory-built homes including modular, manufactured, and park models. It is a featured partner on ModularHomes.com (with multiple Cavco-branded retailer locations), and as a publicly-traded manufacturer-retailer it represents both a key customer and a potential competitive vertical-integration threat.
• Angi (formerly HomeAdvisor): Angi operates a leading home services marketplace connecting homeowners with professionals, sharing the lead-generation and SMB-advertiser business model with ModularHomes.com. While focused on home services rather than home sales, its scale and Pro advertiser base make it a comparable marketplace monetization playbook.
• Redfin: Redfin is a major US residential brokerage and real estate marketplace with consumer-facing search and agent lead generation. It competes for the same online home-shopper audience as ModularHomes.com and could add a modular-vertical to its listing inventory if category economics justify it.

Emerging players

• Plant Prefab: Plant Prefab is a sustainable modular home manufacturer focused on custom and pre-designed prefab homes. While it is a builder rather than a marketplace, it represents a brand-builder-style entrant that could bypass aggregator platforms like ModularHomes.com to capture demand directly.
• Dwell: Dwell is a design-focused media brand and home marketplace that prominently features modern prefab and modular homes. It is comparable to ModularHomes.com in curating factory-built home designs for design-conscious buyers, though Dwell's primary value is editorial/content rather than builder lead generation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xfacebook.com/modularhomesdotcom
• Facebookfacebook.com/modularhomesdotcom
• Instagraminstagram.com/modular.homes
• LinkedInlinkedin.com/company/modularhomes-com

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ModularHomes.com