The Ostler Group

What The Ostler Group does

The Ostler Group is a privately held, full-service advertising and marketing agency founded in 1999 in Sandy, Utah, employing 11–50 people and operating as a partnership-style firm co-founded by Richard Ostler (CEO), Benji Burton (CEO), and Laura Worthen (Senior Account Executive). Its core function is providing integrated marketing services — branding, creative production, media planning and buying, digital advertising, database/CRM marketing, reputation management, market research, and website development — primarily to franchise systems and multi-unit retail operators, with a deeply embedded practice serving Jiffy Lube franchisees across 29 markets (approximately 1 in 4 U.S. Jiffy Lube locations) and additional work for accounts such as F.L. Roberts/Nouria Energy's Golden Nozzle Car Wash chain.

The firm's underlying technology consists of three productized assets layered onto traditional agency services: an OCS-driven Database Marketing/CRM platform for Jiffy Lube reminder mail, manufacturer recommendations, and ROI reporting; a fee-free, ground-up Jiffy Lube eCommerce platform deployed across roughly 300 stores that has processed over 31,000 transactions and 93,000 certificates; and TOG Local, a location-listings and online-review management service consolidating presence across nearly 50 directories (Google, Bing, Yelp, Facebook, Foursquare, Yellow Pages, etc.) with a unified inbox and response dashboard. A in-house Full Stack Web Developer and Programmer supports ongoing platform development.

Revenue is generated through three complementary streams: (1) professional services fees for advertising campaigns, branding, creative, and media planning/buying; (2) transaction-based revenue routed through the eCommerce platform, with proceeds deposited directly into franchisee checking accounts under a pay-as-you-go model with no development, monthly, or change fees; and (3) subscription/recurring CRM revenue from reminder mail, email campaigns, and dedicated account management. Distribution is direct-to-client enterprise sales through dedicated account executives targeting franchisees and multi-unit operators. The firm holds Google AdWords Certified Partner and Bing Ads Accredited status, and runs cause-marketing programs such as the Jiffy Lube Teen Driver Scholarship Program, which has awarded $692,000 to 342 students.

Name

The Ostler Group

Legal name

The Ostler Group

Website

https://ostlergroup.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

The Ostler Group is a privately held, full-service advertising agency founded in 1999 in Sandy, Utah, serving franchise systems and multi-unit retail operators. It provides branding, media buying, digital advertising, database/CRM marketing, reputation management, eCommerce, and website development, anchored by long-standing Jiffy Lube franchisee work.

Ownership category

akta.pro rank

Product category

Advertising and Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Brand Campaign & Integrated Communications Agencies (MPAAAAAC)

akta.pro secondary industries

Direct Response & Database Marketing (Mailing Lists, Data Hygiene) (MPAAAIAK), Market Research, Analytics & Consumer Insights (BPAFAAAM)

Keywords

• Franchise advertising services
• Multi-unit retail marketing
• Database marketing CRM
• Online reputation management
• Ecommerce loyalty programs

Headquarters

HQ city

Sandy

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Advertising and Marketing Services: Full-service advertising agency offering complete advertising solutions including consulting, branding, creative, digital marketing, strategic media planning, and promotions. Revenue is generated through service fees for marketing and advertising campaigns developed for franchise and multi-unit businesses.
2. eCommerce Platform Services: Transaction-based revenue from online sales of prepaid oil change packages and loyalty packages sold through the eCommerce platform. Revenue from online purchases are deposited directly into franchisee checking accounts.
3. Database Marketing CRM Programs: Customer relationship management programs including reminder mail, email campaigns, and customer communication services with dedicated account management and custom reporting.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

The Ostler Group is a full-service advertising agency that provides complete advertising and marketing solutions for franchises and multi-unit retail businesses. Its core deliverables span strategic planning, creative production, media planning and buying, digital advertising (SEM, SEO, paid social, display, email, YouTube), database marketing/CRM, online reputation management, and proprietary eCommerce platforms. The agency is most notably specialized in serving Jiffy Lube franchisees across 29 U.S. markets while also supporting other franchise and multi-unit retail operators.

Product overview

The Ostler Group is a full-service advertising agency that offers a portfolio of marketing services rather than a unified software platform. The core offerings include TOG Local (an online reputation management and review aggregation platform), a Jiffy Lube eCommerce platform for pre-paid oil change packages, and Database Marketing/CRM services for franchisees. These are complemented by service offerings including Digital Advertising (SEM, SEO, email), Media Buying & Strategy, Branding, Creative & Production, Community Impact, Market Research, Multi-Unit Retail Marketing, and Website Development. The company specializes in franchise and multi-unit retail advertising, particularly serving Jiffy Lube franchisees.

Differentiator

Problem solved

Functional benefit

Brands

• TOG Local: A service designed to consolidate, track and manage location listings and customer online reviews on nearly 50 websites like Google, Bing, Yelp, Facebook, Foursquare, Yellow Pages, EZ Local, City Squares, Hot Frog, Brown Book and Merchant Circle. Consolidates reviews to inbox in a single daily email with dashboard login for responses and custom reporting.

Products and services

• TOG Local - Online Review Management A SaaS-style platform that consolidates, tracks and manages location listings and customer online reviews across nearly 50 websites including Google, Bing, Yelp, Facebook, Foursquare, Yellow Pages, EZ Local, City Squares, Hot Frog, Brown Book and Merchant Circle, delivering reviews to a single daily inbox email and enabling response directly from the dashboard with custom reporting. It is offered to franchisees and multi-unit businesses to manage reputation at scale.
• Jiffy Lube eCommerce Platform
• Database Marketing / CRM
• Digital Advertising Services
• Media Buying & Strategy
• Branding Services
• Creative & Production
• Community Impact Services
• Market Research
• Multi-Unit Retail Marketing
• Website Development

Quantifiable outcome

• Double digit percent car count increases for franchise clients
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hot Dish Advertising: Hot Dish Advertising is a full-service advertising agency that specializes in franchise marketing and co-op advertising programs. Like TOG, it serves franchise systems with multi-unit, brand-compliant campaigns and is a direct narrative competitor.
• Location3: Location3 is a digital marketing agency focused on multi-location brands, providing local SEO, paid media, and franchise marketing technology. Its multi-location franchise focus and tech-enabled service stack overlap closely with TOG's TOG Local and digital offerings.
• The Shipyard: The Shipyard is a digital marketing agency that specializes in franchise and multi-unit retail brands, offering integrated digital strategy, creative, media, and analytics. It directly mirrors The Ostler Group's positioning as a vertically specialized agency for franchise systems.
• One Firefly: One Firefly is a marketing agency that specifically serves the franchise industry — including home service and automotive brands — with websites, SEO, paid media, and creative. It directly competes with The Ostler Group for franchise marketing budgets.
• Scorpion: Scorpion is a technology-enabled marketing agency focused on serving franchise and multi-location businesses with websites, paid media, SEO, and customer acquisition software. It is the most direct national competitor to The Ostler Group's franchise marketing model and competes for the same Jiffy Lube-class clientele.
• Main Street Inc. Main Street is a franchise marketing agency that runs national and local co-op campaigns for franchise systems, with capabilities in media, creative, and digital. It is a direct competitor for franchise system marketing RFPs similar to those TOG wins.
• Fraim Bros. Fraim is a creative agency that specializes in franchise and dealer marketing, with deep roots in franchise brand work. Its vertical specialization and franchise-dealer focus make it a direct strategic competitor to The Ostler Group.

Broad incumbents

• WebFX: WebFX is a large full-service digital marketing agency with proprietary marketing technology (MarketingCloudFX) and a broad SMB through enterprise client base. It competes with TOG on the digital advertising and SEO portions of TOG's stack, though it is not franchise-specialized.
• Yodle (Web.com): Yodle, now part of Web.com, historically focused on multi-location and SMB digital marketing with products for reputation, listings, and advertising. It overlaps with TOG Local's listing/review management and digital advertising offerings at a larger scale.

Emerging players

• Thrive Internet Marketing Agency: Thrive is a full-service digital marketing agency offering web, SEO, paid media, and social services to small and mid-sized businesses including franchise brands. It is a broader competitor that frequently bids for the same franchise and multi-unit budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ostlergroup
• Facebookfacebook.com/the-ostler-group-351499148231545
• LinkedInlinkedin.com/company/ostler-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Ostler Group