What One Firefly does

One Firefly is a vertically-specialized full-service marketing agency founded in 2007 and headquartered in Coral Springs, Florida. The firm serves AV, security, and custom integration professionals almost exclusively in North America (with a limited UK presence), delivering a platform-plus-services stack built around two core website products — Atlas (entry-level) and Mercury Pro (premium) — augmented by add-on modules including SEO, Video Pioneer (tiered VIP video production), UI University (HD training video libraries for Crestron, Control4, Savant, Sonos, and Apple TV), Review Champ (review management), ConciergeIQ (AI-powered live engagement), and LuxePost (direct mail). Service offerings span content marketing, paid advertising, and graphics/branding, delivered through dedicated account managers operating at a target 25:1 client-to-AM ratio.

The business operates on a recurring-revenue model combining subscription website platforms, tiered annual video packages, and monthly-billed marketing services governed by service-level agreements with 30-day payment terms. Revenue is generated through three primary channels: direct sales via account managers to integration dealers and technology businesses, manufacturer co-marketing programs (Lutron, Crestron, Savant, Josh.ai, Kaleidescape, DMF, Coastal Source, Séura, Parasol, McIntosh, AISPIRE), and association/buying-group partnerships (Azione Unlimited, ProSource, CEDIA, HTSA, NSCA). In 2023 the company launched Amplify People, a wholly-owned recruitment subsidiary expanding the addressable footprint into CI-industry talent acquisition.

The company is privately held, founder-led by CEO Ron Callis, and has appeared on the Inc. 5000 list of America's fastest-growing private companies for six consecutive years (2019/2020 through 2025), with a 2024 rank of #4343 and a #19 ranking in Technational's 2024 Top 100 Companies to Work For. Disclosed scale metrics include 16,000+ leads generated for clients, 600+ industry websites built, and 1,000+ technology professionals engaged. The firm operates without external venture or private equity backing per available source material.

Name

One Firefly

Legal name

One Firefly, LLC

Website

https://onefirefly.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

One Firefly is a Coral Springs, Florida-based full-service marketing agency specializing exclusively in AV, security, and custom integration professionals. It delivers website platforms, digital marketing, SEO, video, and recruitment services through proprietary tools and dedicated account managers.

Ownership category

akta.pro rank

Headquarters

HQ city

Coral Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing Services: Comprehensive marketing services including web design and development, digital marketing, content marketing, SEO, paid advertising, and branding services for technology integration professionals
2. Website Solutions: Website platforms including Atlas, Mercury Pro, and custom web development with ongoing maintenance packages
3. Video Pioneer: Tiered video production services (Explorer, Navigator, Trailblazer) with 12-month commitment and monthly payment options
4. Professional Services: Service level agreements with specific fees, costs, and payment terms; payment due within 30 days of invoice date

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

One Firefly is a full-service marketing agency that builds and manages websites, digital marketing campaigns, branding, and video content for AV, security, and custom integration professionals. Its offering combines proprietary website platforms (Atlas and Mercury Pro) with a suite of digital marketing services (SEO, content, paid advertising, branding) and standalone products such as Review Champ, ConciergeIQ, Lead Concierge, Luxepost, UI University, and Video Pioneer, delivered under a dedicated account-manager model.

Product overview

One Firefly is a full-service marketing agency serving AV, integration, and security professionals. The company operates a platform-plus-services model built around two core website platforms: Atlas (entry-level/affordable) and Mercury Pro (premium with enhanced customization). These website platforms can be enhanced with add-on modules including SEO, Video Pioneer (VIP video production), UI University (training video library for Crestron, Control4, Savant, Sonos, Apple TV), Review Champ (online review management), and ConciergeIQ (concierge/conversation intelligence). The service portfolio encompasses Content Marketing (blogging, email, social media), Paid Advertising (SEM, social), and Graphics & Branding (logos, literature, signage, copywriting). Supporting products include Luxepost (direct mail), Lead Concierge (live chat), and Amplify People (CI industry recruitment). Content brands include the Automation Unplugged podcast and 5-Minute Marketing Workshops educational series.

Differentiator

Problem solved

Functional benefit

Brands

• Amplify People: Recruitment division of One Firefly providing talent acquisition services and a dedicated job board for the custom integration industry, connecting skilled professionals with vetted integration firms.
• Mercury Pro
• Atlas
• UI University
• Review Champ
• ConciergeIQ
• LuxePost
• Video Pioneer
• Automation Unplugged
• Lead Concierge

Products and services

• Atlas Website Platform Affordable website platform solution for technology professionals, positioned as the entry-level website offering in the One Firefly product portfolio.
• Mercury Pro Website Platform Premium website platform for technology professionals with enhanced customization options and award-winning design quality.
• Custom Web Development Bespoke custom website development services for clients requiring tailored solutions beyond the standard Atlas and Mercury Pro platform offerings.
• Professional SEO Services Professional SEO services that help clients maintain and grow online visibility with best-practice tactics that establish their brand as the marketplace authority.
• Content Marketing Content creation services including blogging, email marketing, and social media management to attract and connect audiences while positioning brands as thought leaders.
• Paid Advertising Search engine marketing (SEM) and social media advertising services to drive brand exposure, reach, and quality lead generation for technology professionals.
• Graphics and Branding Full-service graphics and branding including logos, company literature, advertising, signage, copywriting, and corporate identity design for technology businesses.
• Review Champ Online review management platform enabling technology professionals to monitor, request, and leverage customer reviews across platforms to build reputation and drive growth.
• ConciergeIQ Concierge and conversation intelligence solution that enables real-time engagement with website visitors to generate leads and improve customer experience for technology integrators.
• Video Pioneer VIP video production service with tiered packages (Explorer, Navigator, Trailblazer) providing professional on-site videography, color grading, editing, and website embedding for technology professionals.
• Luxepost Direct Mail Direct mail marketing solution delivering targeted, professionally designed campaigns to reach high-value prospects and drive measurable engagement for technology businesses.
• Lead Concierge Manned live chat service providing extended-hours real-time website visitor engagement to generate leads for technology integration businesses.
• Amplify People Recruitment Recruitment and talent acquisition solution for the custom integration industry, including a dedicated job board connecting skilled professionals with vetted integration firms to address CI labor shortages.

Quantifiable outcome

• 16,000+ leads generated for clients
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

21 partnerships are on record, tiered flagship, core and minor.

• LutronflagshipGTM or Marketing Partner · 18 March 2024Lutron partnered with One Firefly on the 2024 Refreshed Dealer Program, investing $1.4 million in marketing services. The partnership includes co-marketing campaigns and dealer support programs.
• Azione UnlimitedflagshipStrategic or Co-development PartnerAzione Unlimited partnered with One Firefly to offer premier marketing and engineering solutions to its member companies. Amplify People also joined as a vendor member. One Firefly revolutionizes online presence for Azione members at conferences.
• ProSourceflagshipStrategic or Co-development PartnerProSource Integration and AV Buying Group added One Firefly as a Manufacturer Partner. ProSource also welcomes Amplify People as a Business Service Partner, connecting members with marketing and hiring solutions.
• CEDIAcoreStrategic or Co-development PartnerCEDIA and One Firefly partner on education and dealer programs. CEO Ron Callis joined the CEDIA Foundation Advisory Board to advance workforce development in the smart home industry.
• NSCAcoreStrategic or Co-development PartnerNSCA and One Firefly announced an alliance to connect integrators with innovative marketing solutions, supporting the commercial integration community.
• SavantcoreGTM or Marketing PartnerOne Firefly partners with Savant to deliver an innovative marketing campaign for Savant integrators. Also created and updated Savant video tutorial library for UI University.
• CrestroncoreGTM or Marketing PartnerOne Firefly and Crestron partner to debut Crestron Home video tutorial library. Refreshed Crestron UI University library with OS4 to empower dealers and enhance client education.
• Josh.aicoreGTM or Marketing PartnerOne Firefly and Josh.ai partner to launch new dealer program. New branding and marketing packages announced in partnership with Josh.ai.
• SonoscoreGTM or Marketing PartnerOne Firefly announces refresh of Sonos UI University library to empower dealers and enhance client education through video tutorials.
• KaleidescapeminorGTM or Marketing PartnerOne Firefly and Kaleidescape partner on exclusive, sponsored campaign for dealers, helping drive brand awareness and lead generation.
• DMF LightingminorGTM or Marketing PartnerDMF and One Firefly partner on sponsored campaign for dealers, supporting dealer marketing efforts.
• Coastal SourceminorGTM or Marketing PartnerOne Firefly and Coastal Source partner on new marketing campaign for dealers, helping extend brand reach.
• SéuraminorGTM or Marketing PartnerOne Firefly and Séura relaunched co-marketing program with newly redesigned brand page. Partnership helps dealers elevate their online presence.
• ParasolminorGTM or Marketing PartnerParasol and One Firefly partner to empower dealers with marketing support and solutions.
• HTSAcoreStrategic or Co-development PartnerOne Firefly to illuminate HTSA 2024 Spring Conference with expert presentations on marketing and the evolution of SEO.
• Electronic Security Association (ESA)minorStrategic or Co-development PartnerOne Firefly joins ESA to support the electronic security industry and expand market reach.
• Leon SpeakersminorGTM or Marketing PartnerOne Firefly partners with Azione Unlimited and Leon Speakers to launch integrated marketing campaign for Media Décor line.
• McIntosh GroupminorGTM or Marketing PartnerMcIntosh Group and One Firefly launch exclusive co-marketing program for elite dealers.
• AISPIREminorGTM or Marketing PartnerWAC Group's AISPIRE and One Firefly launch co-marketing program to empower dealer success.
• CEDIA (for Amplify People)coreStrategic or Co-development PartnerAmplify People, a recruitment division of One Firefly, collaborates with CEDIA on hiring success webinar series alongside OneVision.
• OneVisionminorStrategic or Co-development PartnerOne Firefly and OneVision team up to bring powerful new tools to forward-thinking integrators. Collaborate on hiring success webinar series.

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Scorpion: Vertical marketing agency + technology platform serving SMBs in home services, legal, and other industries. Closely comparable to One Firefly as a full-service marketing agency that pairs services with proprietary software (websites, reviews, chat) for a specific vertical.
• Vendasta: Vertical SaaS and digital marketing platform serving agencies and SMBs across multiple verticals. Comparable to One Firefly for its hybrid agency-plus-platform model and verticalized go-to-market, though operating at a much larger scale.
• Madwire (ActiveMarketing): Full-service marketing agency and SaaS provider serving SMBs, offering websites, SEO, social media, and CRM. Comparable to One Firefly as a vertically focused agency pairing services with proprietary technology products.

Broad incumbents

• Thryv: SMB software and marketing platform offering websites, listings, reputation, and marketing automation. Comparable as a broader marketing-services-plus-software incumbent targeting similar SMB end-markets, though at much larger scale and across many verticals.
• Web.com: Established website builder and digital marketing provider for SMBs. Comparable as a broad incumbent offering websites, SEO, and marketing services — overlapping with One Firefly's Atlas and Mercury Pro website products and SEO service line.
• ActiveCampaign: Marketing automation, email, and CRM platform with services for SMBs. Comparable to One Firefly in targeting SMBs with email marketing, automation, and CRM, though delivered as self-serve SaaS rather than full-service agency.
• Constant Contact: Email marketing, social media, and digital marketing platform serving SMBs. Comparable for digital marketing services targeting small businesses, overlapping with One Firefly's email and content marketing offerings.

Emerging players

• Birdeye: Customer experience and review management platform with agency-like services for multi-location businesses. Directly competes with One Firefly's Review Champ product and overlaps in reputation marketing, though broader in scope and multi-vertical.
• Podium: Customer messaging, reviews, and marketing platform for local businesses. Comparable for review-management and lead-conversation features that overlap with One Firefly's Review Champ and Lead Concierge offerings, scaled across many verticals.
• Reputation.com: Enterprise reputation and review management platform. Comparable to One Firefly's Review Champ product for online reputation management, though targeted at larger enterprises across many verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/onefireflyllc
• Facebookfacebook.com/OneFireflyLLC
• LinkedInlinkedin.com/company/one-firefly

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about One Firefly