Mindspace

What Mindspace does

Mindspace, Inc. is a privately held creative engagement agency founded in 2003 and headquartered in the Phoenix, Arizona metropolitan area (Tempe). The company designs and delivers custom gamification and engagement experiences for large enterprise clients, combining expertise in marketing, advertising, and brand development with what it describes as advanced gamification methodologies and learning science. Its service portfolio spans nine offerings—Brand Engagement & Interactive Marketing, Employee Learning & Development, Consumer Education & Product Training, Advanced Gamification (the core service), Sales Enablement, UX/UI Design & Strategy, Employee & Customer Onboarding, Experience & Event Design, and Video Development—each oriented around capturing attention, driving engagement, and improving training and retention outcomes.

Underlying technology consists of custom-built gamification platforms and engagement mechanics informed by learning science, with UX/UI, video development, and digital experience design handled in-house. The agency does not disclose proprietary AI/ML components, patents, or data assets in available material; product differentiation rests on the creative and instructional design methodology rather than a packaged software platform.

Mindspace operates a sales-led, project-based professional services model, generating revenue primarily through custom engagement engagements—brand activations, training programs, gamification solutions, and interactive marketing campaigns—for enterprise customers. Pricing is not publicly disclosed and is custom per engagement, consistent with bespoke agency work. The agency targets enterprise brand customers across beverage (Starbucks, Lagunitas), technology (Google, Twitter/X), hospitality (Hyatt, IHG), sports (NBA/NBPA), logistics (FedEx), entertainment (Showtime), travel (Expedia), luxury retail (David Yurman), and industrial (GE), with a stated horizontal segmentation approach serving 'some of the most recognizable brands in the world.' Distribution is direct through enterprise sales via a website contact funnel and a 'Let's Chat' call-to-action, supported by portfolio case studies and organic social media on Instagram, LinkedIn, and Facebook.

Name

Mindspace

Legal name

Mindspace, Inc.

Website

https://mindspace.net

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Mindspace is a Phoenix, Arizona-based creative engagement agency founded in 2003 that designs custom gamification, brand engagement, employee learning, and sales enablement experiences for enterprise clients across beverage, technology, hospitality, sports, logistics, and entertainment verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Tempe

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services - Custom Engagement Solutions: Mindspace generates revenue through creating custom engagement experiences including brand activations, training programs, gamification solutions, and interactive marketing campaigns for enterprise clients. Revenue is derived from project-based engagements and potentially retainer arrangements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Mindspace is an independent creative engagement agency that designs and delivers custom gamification-driven experiences for enterprise clients. It sells bespoke brand engagement, employee learning and development, consumer education, sales enablement, UX/UI design, onboarding, event design, and video development services that combine marketing/advertising expertise with advanced gamification strategies and learning science to drive attention and engagement outcomes.

Product overview

Mindspace is a creative engagement agency offering a comprehensive suite of customer and employee engagement solutions centered around advanced gamification. The portfolio includes Brand Engagement & Interactive Marketing, Employee Learning & Development, Consumer Education & Product Training, Sales Enablement, UX/UI Design & Strategy, Employee & Customer Onboarding, Experience & Event Design, and Video Development services. Advanced Gamification serves as the core capability, with the other services representing specialized offerings that leverage gamification principles and learning science to deliver engagement outcomes for enterprise clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Engagement & Interactive Marketing Brand-focused engagement services designed to grab and hold customer attention through interactive marketing campaigns and experiences, intended for enterprise brand teams.
• Employee Learning & Development Training solutions that engage, inspire, and motivate employees through gamified learning experiences to enhance workforce development, targeted at enterprise L&D and HR teams.
• Consumer Education & Product Training Educational programs designed to delight, teach, and convert customers into lifelong brand loyalists through engaging consumer-facing training content, intended for enterprise brand and product teams.
• Advanced Gamification Customized gamification strategies that add value and engagement to customer and employee experiences through game mechanics and interactive elements; described as Mindspace's core capability.
• Sales Enablement Training and engagement solutions designed to train, motivate, and engage busy sales forces to improve performance and results, targeted at enterprise sales enablement leaders.
• UX/UI Design & Strategy Digital experience design services that create engaging, frictionless interactions to keep users returning to digital platforms, intended for enterprise digital product and marketing teams.
• Employee & Customer Onboarding Onboarding solutions that boost retention, reduce turnover, and create excitement for organizations through engaging experiences, aimed at enterprise HR and customer success teams.
• Experience & Event Design Event design services that create lasting impressions at workshops, conferences, and tradeshows through engaging experiences, targeted at enterprise event and field marketing teams.
• Video Development Immersive visual experience creation through video content designed to captivate viewers and enhance brand engagement, intended for enterprise marketing and brand teams.

Named customers12 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves3 records

Expansion highlights4 records

Direct peers

• BI WORLDWIDE: BI WORLDWIDE is an engagement solutions company offering loyalty programs, gamification platforms, and learning services to enterprise clients - directly overlapping with Mindspace's gamification, learning, and engagement offerings.
• AKQA: AKQA is a digital creative agency offering brand engagement, experience design, and innovation services for global enterprises. Like Mindspace, it focuses on interactive campaigns and customer experience work for blue-chip clients.
• Giant Spoon: Giant Spoon is a full-service creative agency focused on brand engagement, experience design, and integrated marketing campaigns for major consumer brands. It is comparable in offering to Mindspace's brand engagement and interactive marketing services.
• R/GA: R/GA is a global digital creative agency that combines design, technology, and consulting to build brand experiences and engagement products for enterprise clients - directly comparable to Mindspace's blend of creative services, gamification, and experience design for Fortune 500 brands.
• Deeplocal: Deeplocal is a creative agency specializing in gamified experiences, interactive marketing, and brand activations for enterprise brands. It is the closest direct peer to Mindspace given its focus on gamification-driven engagement work.
• Inhance (formerly The Inception Company): Inhance is a creative engagement agency that uses experiential marketing, gamification, and storytelling to build brand experiences for enterprise clients. It is comparable in size, scope, and approach to Mindspace.

Emerging players

• Snipp Interactive: Snipp is a marketing and consumer engagement platform that builds loyalty, gamified promotions, and shopper marketing programs for brands and retailers - adjacent to Mindspace's brand activation and engagement work.
• Level Ex: Level Ex builds gamified training and engagement experiences, primarily in healthcare and professional learning - adjacent to Mindspace's employee learning and gamification capabilities, but focused on a specific vertical.
• Hooked (Hooked Media): Hooked is a gamification and engagement software company that helps brands build loyalty and behavior-change programs. It overlaps with Mindspace's core gamification offering but competes more on the platform side than custom services.

Broad incumbents

• Deloitte Digital: Deloitte Digital is the creative and digital consultancy arm of Deloitte, providing end-to-end brand, customer engagement, and learning solutions for the world's largest enterprises. It is a broad incumbent competitor across all of Mindspace's service lines.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/search/top?q=mindspace%20agency
• LinkedInlinkedin.com/company/mindspace
• Instagraminstagram.com/mindspaceagency
• Xx.com/mindspaceagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mindspace