Parts Depot

What Parts Depot does

Parts Depot is a privately held B2B parts redistribution company headquartered in Chilton, Wisconsin, founded in July 1982 by four equipment dealers (three International and one John Deere). The company operates a two-sided marketplace model in which equipment dealerships supply their excess, discontinued, and non-returnable OEM parts inventory, and Parts Depot remarkets those parts to other dealers needing hard-to-find or post-production-date replacement parts. The platform covers over 1.75 million individual new OEM parts across 50+ manufacturing lines including CNH, John Deere, AGCO, Caterpillar, Komatsu, Kubota, International/Navistar, and numerous shortlines spanning agricultural, lawn and garden, heavy truck, construction, forestry, and industrial equipment verticals.

The core technical product is the Parts Quick Check online ordering system at parts.depotparts.com, a searchable inventory database with part-number matching and cross-reference functionality that helps dealers identify compatible replacement parts. Supporting modules include daily-updated Parts Inventory Downloads (Excel files organized by manufacturer), the Excess Parts Return Program (pallet pickup and payout scheduling), Depot On Demand with free shipping promotions, a Document Login Portal for invoices/statements/bonus reports supporting multi-store dealer corporations, and Flat Rate Shipping options. HBS Systems dealer management software integration allows direct ordering and inventory lookup from dealer back-office systems. Catalog content is described as a content-library competitive advantage with difficult-to-replicate coverage of legacy and discontinued OEM parts.

The business model is transaction-based take-rate: Parts Depot purchases excess inventory from dealers at negotiated rates and resells to other dealers, capturing margin on the spread. Pricing is quote-based and not publicly disclosed; dealers must log in or call for pricing. Distribution is exclusively B2B through three warehouse locations — Chilton WI (originating site, now 60,500 sq ft warehouse plus industrial-park office), McKenzie TN (Depot South, 106,000 sq ft, opened 2007 for 1-2 day southeast shipping), and Penrose CO (western distribution) — totaling well over 200,000 sq ft of physical footprint. The company is privately held with no disclosed institutional funding, no parent company, and reports 11-50 employees with Brad Cullen listed as Founder, President & Owner.

Name

Parts Depot

Legal name

Parts Depot

Website

https://depotparts.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Parts Depot is a privately held B2B redistribution platform that helps agricultural, lawn and garden, heavy truck, and construction equipment dealerships sell excess OEM parts and source discontinued replacements across 50+ manufacturing lines from three US warehouses.

Ownership category

akta.pro rank

Product category

OEM Parts Redistribution

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Industrial Machinery and Equipment Merchant Wholesalers (42383)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Heavy-duty truck, trailer & commercial vehicle parts distribution (CRAOANAJ)

akta.pro secondary industry

Spare Parts / MRO Distribution Centers (Industrial) (TLALAEAL)

Keywords

• OEM parts redistribution
• Equipment dealer inventory
• Agricultural replacement parts
• Heavy truck parts
• Construction equipment parts

Headquarters

HQ city

Chilton

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Parts Redistribution: Parts Depot purchases excess, discontinued, and non-selling parts inventory from equipment dealers at negotiated rates, then remarkets and resells these parts to other dealers at competitive prices. Revenue generated through the margin between purchase price paid to suppliers and resale price to buyers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Parts Depot purchases excess, discontinued, and non-returnable OEM parts inventory from equipment dealerships and remarkets those parts to other dealers through an online Parts Quick Check ordering system. The service spans 1.75 million OEM parts across 50+ manufacturers (CNH, John Deere, AGCO, Caterpillar, Komatsu, etc.) for agricultural, lawn & garden, heavy truck, construction, forestry, and industrial equipment, with fulfillment from three U.S. warehouses.

Product overview

Parts Depot operates as a single, unified parts redistribution platform serving equipment dealerships. The core product is the Parts Redistribution Program, which connects dealers who have excess and discontinued OEM parts inventory with buyers through an online Parts Quick Check ordering system. Supporting modules include Parts Inventory Downloads (daily-updated Excel files by manufacturer), the Excess Parts Return Program (pallet pickup and payout scheduling), Depot On Demand (shipping services with free shipping options), Document Login Portal (invoicing and reporting), Credit Application (dealer onboarding), and Flat Rate Shipping. The platform spans three warehouses in Wisconsin, Tennessee, and Colorado and handles over 1.75 million OEM part numbers across 50+ manufacturing lines for agricultural, construction, heavy truck, and industrial equipment.

Differentiator

Problem solved

Functional benefit

Products and services

• Parts Redistribution Program

Quantifiable outcome

• Over 4,500 dealers doing business with Parts Depot as of 2006
• +2 more outcomes

Named customers4 records

Segments1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

One partnership is on record.

• Manufacturer Dealer NetworkscoreChannel Partner/ Reseller/ DistributorParts Depot works with dealer networks from major manufacturers including CNH (Case IH, New Holland), John Deere, AGCO, Caterpillar, Komatsu, Kubota, and many others. Dealers from these networks access Parts Depot for excess inventory management and parts sourcing.

Scale indicators5 records

Recent moves11 records

Expansion highlights5 records

Others

• HBS Systems: Provider of dealer management system (DMS) software for heavy equipment, agricultural, and powersports dealers. Parts Depot integrates directly with HBS Systems, and HBS's dealer customers are also Parts Depot's customer base — making it an ecosystem partner and adjacent comparable.
• Rush Enterprises: Largest network of commercial truck dealerships in North America, operating Peterbilt, International, and Hino franchises. Rush's parts and service business overlaps with Parts Depot's heavy truck segment and serves the same dealer-customer archetype.
• Charter Software: Provider of dealer management software (Aspen iNet) for outdoor power equipment, agricultural, and powersports dealers. Overlaps with Parts Depot's customer base through shared dealer software ecosystem and adjacent service offering.
• Iron Solutions: Provider of equipment valuations, market data, and dealer technology for agricultural, construction, and outdoor power equipment dealers. Serves the same equipment dealer customer base as Parts Depot and is part of the dealer-tech ecosystem.
• Equipment Dealers Association (EDA): US trade association representing equipment dealers across agricultural, construction, forestry, and outdoor power segments. The membership base overlaps directly with Parts Depot's 4,500+ dealer customers and represents the broader industry context.

Broad incumbents

• Tractor Supply Company: Largest US rural lifestyle retailer serving farmers, ranchers, and homeowners with equipment, parts, and supplies. Overlaps with Parts Depot's agricultural and lawn & garden customer base, though sells direct to end consumers rather than via B2B dealer redistribution.
• Genuine Parts Company (NAPA): Parent of NAPA Auto Parts, the largest aftermarket automotive parts distributor in North America. Operates a sprawling B2B parts distribution business overlapping with Parts Depot's heavy-duty vehicle parts distribution, though broader in scope (passenger vehicles too) and retail-heavy.
• O'Reilly Auto Parts: Large US aftermarket auto parts retailer and distributor serving commercial and DIY customers. While primarily retail, O'Reilly's commercial program and broad inventory of replacement parts make it a comparable B2B parts distributor.

Direct peers

• FleetPride: North America's largest independent distributor of heavy-duty truck and trailer parts with a nationwide branch network. FleetPride operates a B2B parts redistribution model closely analogous to Parts Depot, focused on commercial vehicle aftermarket.

Emerging players

• PartsTrader: Online marketplace connecting collision repair shops with parts suppliers across multiple suppliers simultaneously. Represents the digital-native direction the parts distribution industry is heading and could emerge as a disruptive comparable to Parts Depot's portal-based model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ThePartsDepot

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parts Depot